program trends and opportunities
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Program Trends and Opportunities. Presented by Li Li Managing Partner FourSquare Research, Inc. Area Residents Who Were Engaging in Physical Activities – 2005. AVERAGE=58%. Area Residents Who Were Engaging in Physical Activities – 2006/2007. AVERAGE= 61%. - PowerPoint PPT PresentationTRANSCRIPT
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Program Trends and Opportunities
Program Trends and Opportunities
Presented by Li Li
Managing PartnerFourSquare Research, Inc.
Presented by Li Li
Managing PartnerFourSquare Research, Inc.
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Area Residents Who Were Engaging in
Physical Activities – 2005
Area Residents Who Were Engaging in
Physical Activities – 2005
47%
50%
53% 53%
55%
57% 57%
59%60% 60%
61%
65%
69%
71%
40%
45%
50%
55%
60%
65%
70%
75%
New J
erse
y
Mas
sach
usetts
Arizona
Califo
rnia
1
Mis
souri
Califo
rnia
2
Texas
1
Pennsy
lvan
ia
Califo
rnia
3
Califo
rnia
4
Texas
2
Illin
ois
Florid
a
Monta
na
AVERAGE=58%
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Area Residents Who Were Engaging in
Physical Activities – 2006/2007
Area Residents Who Were Engaging in
Physical Activities – 2006/2007
52%
55% 55% 55%56% 56%
59%60% 60%
62%
65%67% 67%
79%
40%
45%
50%
55%
60%
65%
70%
75%
80%
AVERAGE= 61%
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Percentage Who Considered Themselves Yet-to-Be-Fit – 2005
Percentage Who Considered Themselves Yet-to-Be-Fit – 2005
36%
39%41%
43% 44%46%
49% 49%
52% 52% 53%
68%
72%74%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
PA CA 1 CA 2 MT AZ CA 3 NJ TX 1 CA 4 MA FL IL TX 2 MO
AVERAGE = 51%
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Percentage Who Considered Themselves Yet-to-Be-Fit – 2006/2007
Percentage Who Considered Themselves Yet-to-Be-Fit – 2006/2007
39%
42%
48% 49%
56% 56%58%
61%63%
67%
70%
54% 55%
50%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
NC FL 1 LA TX 1 KS TX 2 MI FL 2 MD GA TN CT VA TX 3
AVERAGE = 55%
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Correlation among Level of Activity, Level of Health and Fitness Level
Correlation among Level of Activity, Level of Health and Fitness Level
66%
58%
53%
50%52%
42%
78%
71%
60%
68%
60%
51%49%
30%
46%
53%50%
46%
25%
35%
45%
55%
65%
75%
85%
PA 1 PA 2 MI FL MD MO
Activity Health Fitness
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Working Out with Adults at Your Fitness Level – 2005Working Out with Adults at Your Fitness Level – 2005
24%
28%
38%
42% 42%
44%
48%49%
50% 50%51%
53%54%
57%
20%
25%
30%
35%
40%
45%
50%
55%
60%
AZ MA MT IL PA TX 1 CA 1 MO CA 2 FL CA 3 CA 4 NJ TX 2
AVERAGE =45%
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Working Out with Adults at Your Fitness Level – 2006/2007Working Out with Adults at Your Fitness Level – 2006/2007
35%
44%
51%
56%
58%59%
60%61% 61%
67% 67%68%
70%71%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
NC TX 1 TX 2 LA KS FL 1 CT MD TX 3 FL 2 VA GA MI TN
AVERAGE = 59%
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Working Out with Adults with Similar Medical Conditions – 2005Working Out with Adults with Similar Medical Conditions – 2005
4%6%
10%
13%15%
18% 19% 20% 21%
26%
29% 30%
33% 34%
0%
10%
20%
30%
40%
50%
60%
AZ MT MA PA IL CA 1 CA 2 CA 3 TX 1 CA 4 NJ FL MO TX 2
AVERAGE = 20%
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Working Out with Adults with Similar Medical Conditions – 2006/2007
Working Out with Adults with Similar Medical Conditions – 2006/2007
24%
29%
33%35%
39% 40%42%
49%
53% 53%
57% 58%60%
0%
10%
20%
30%
40%
50%
60%
TX NC MD GA FL VA TX MI LA TN FL KS CT
AVERAGE = 44%
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Separate Space for Beginners – 2005Separate Space for Beginners – 2005
18%19%
22%23%
24% 24%
29% 29%30%
33%35% 35%
36%37%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
MT PA IL CA 1 AZ CA 2 CA 3 TX 1 MA TX 2 FL MO CA 4 NJ
AVERAGE = 28%
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Separate Space for Beginners – 2006/2007Separate Space for Beginners – 2006/2007
37%38%
39%40% 40%
41%
43% 43% 43%45%
46%
48%
53%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
TX NC LA GA CT MD FL VA MI TX FL TN KS
AVERAGE = 43%
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Advice from Staff on Proper Techniques – 2005Advice from Staff on Proper Techniques – 2005
33%
39%
43%
51%52%
55% 55%57% 57%
60%61% 61%
68%
73%
30%
40%
50%
60%
70%
80%
90%
MA PA AZ MO CA 1 MT TX 1 CA 2 NJ CA 3 IL TX 2 CA 4 FL
AVERAGE = 55%
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Advice from Staff on Proper Techniques – 2006/2007Advice from Staff on Proper Techniques – 2006/2007
54%
64% 64%
67%
70%71%
74%76%
77%79% 79%
82%84%
85%
30%
40%
50%
60%
70%
80%
90%
NC LA TX FL TX MD CT TX VA GA MI KS TN FL
AVERAGE = 73%
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12-Week Personal Health and Fitness Plan – 200512-Week Personal Health and Fitness Plan – 2005
43% 43%
48% 48%
51% 51%
55%56%
58% 58%
60%61%
63%
65%
30%
35%
40%
45%
50%
55%
60%
65%
70%
MA AZ CA 1 TX 1 CA 2 CA 3 MO IL MT CA 4 NJ PA TX 2 FL
AVERAGE = 54%
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12-Week Personal Health and Fitness Plan – 2006/200712-Week Personal Health and Fitness Plan – 2006/2007
40%
45%
48%
55%56% 56%
57%58%
61%
63%
65%66%
67%
30%
35%
40%
45%
50%
55%
60%
65%
70%
NC KS TN MI TX 2 CT VA MD TX 1 FL 2 FL 1 LA GA
AVERAGE =64%
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A Member Lounge Area – 2005A Member Lounge Area – 2005
30%32%
42%
46%
49%51% 51%
53%55% 55%
57% 57%58%
20%
30%
40%
50%
60%
70%
80%
CA 1 PA MT IL AZ CA 2 NJ CA 3 MA MO CA 4 TX FL
AVERAGE = 49%
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A Member Lounge Area – 2006/2007A Member Lounge Area – 2006/2007
51%
57%59%
60%
63%65%
66% 66%68% 68%
71% 71%72%
20%
30%
40%
50%
60%
70%
80%
FL NC TX MD KS VA LA FL TX GA CT TN MI
AVERAGE =57%
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Health and Wellness ProgramsHealth and Wellness Programs
22%23%
24%
28%
31%
34%34% 34%
42%
38%
59%
46%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
Physical rehab Teaching kitchen Men's healthprograms
Exercise andweight mgt.
On-site screening Women's healthprograms
'04–'05 Projects '06–'07 Projects
Note: Numbers plotted are averages of data from 14 selected projects
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Emerging Health Programs – Medical Referral ServiceEmerging Health Programs – Medical Referral Service
26%28%
29%
43%
47%
54%
20%
25%
30%
35%
40%
45%
50%
55%
60%
MA AZ CA 1 TX 1 CA 2 CA 3
AVERAGE = 38%
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Emerging Health Programs – Fitness AssessmentEmerging Health Programs – Fitness Assessment
52% 52%53%
58%59%
60%61% 61%
63%
40%
45%
50%
55%
60%
65%
70%
NC TX 1 MI VA CT MD TX 2 TX 3 GA
AVERAGE = 59%
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26%18%
25%
4%
8%
21%
0%
10%
20%
30%
40%
50%
60%
Smoking cessation Executive Physical Integrated PersonalTraining
Maybe
Yes
Other Emerging New Health ProgramsOther Emerging New Health Programs
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Traditional Programs for TeenagersTraditional Programs for Teenagers
11%
15%16%
18%
20%
8%9%
11% 11%12%
0%
5%
10%
15%
20%
25%
Radio/Recording Yoga and kickboxing Teen fitness center Teen nights Teen lounge
'04–'05 '06–'07
Note: Numbers plotted are averages of data from 14 selected projects
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New Programs for Teens –Dance Dance RevolutionNew Programs for Teens –Dance Dance Revolution
4%
7%8% 8%
9%
11%12%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
FL 1 LA FL 2 TX GA KS MI
AVERAGE = 8%
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Programs for Teens –Creative Arts ProgramsPrograms for Teens –Creative Arts Programs
4%
6%7%
9%
11%
13%14%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
FL MI TX 2 TN GA TX 1 CT
AVERAGE = 9%
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Top Creative Arts Programs for ChildrenTop Creative Arts Programs for Children
■ Performing arts– Dance classes, singing lessons, and
acting classes
■ Visual arts– Drawing/painting, pottery/sculpting,
and Jewelry-making
■ Graphic arts– Photography, dark room processing,
and digital imaging/graphic
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Right answers starts with right questions
Right answers starts with right questions
FourSquare Research, Inc.2296 Henderson Mill Rd.Atlanta, Georgia 30345
Tel 404-888-0530Fax 404-881-9860
www.foursquareresearch.com
FourSquare Research, Inc.2296 Henderson Mill Rd.Atlanta, Georgia 30345
Tel 404-888-0530Fax 404-881-9860
www.foursquareresearch.com