program tuesday - gor.de · 12:00pm - 1:00pm room 7 12:00pm - 1:00pm room 28 12:00pm - 1:00pm room...
TRANSCRIPT
PROGRAM TUESDAY
SEE MORE - DO MORE - GET MORE
9:00am - 9:15amAudimax
9:15am - 9:30amAudimax
9:30am - 10:00amAudimax
10:30am - 11:30amRoom 7
10:30am - 11:30amRoom 28
10:30am - 11:30amRoom 30
A1: Opening of the GOR 09 Conference by University of Vienna & DGOFWelcoming Note University of Vienna by Univ.-Prof. Dr. Rudolf Richter, Dekan der Fakultät für Sozialwissenschaften, Institut für Soziologie
A2: Welcome Note: VMÖ, WWG and Expertenforum
K1: Keynote 1: Money for Surveys: What about Data-Quality?Prof. Jon A. Krosnick, Stanford University
Money for Surveys: What about Data-Quality?Krosnick, Jon A.
D-1: Panel discussion 1: “Future of political polling - Is online an option?”Chair: Dr. Anke Müller-Peterswith: Wolfgang Bachmayer (Managing Director, OGM, Austria)Prof. Jon A. Krosnick (Stanford University, USA)Robert Korbei (Managing Director, Die Grünen Vienna, Austria)Holger Geißler (Management Board, YouGovPsychonomics, Germany)
S1-Society: Social Web & Civil SocietyChair: Prof. Dr. Martin Welker
Personality on Social Network Sites: An Application of the Five Factor ModelWehrli, Stefan
Social Web and Self-Disclosure = Participation vs. Privacy? Ex-ploring How Users Manage this Dilemma via Focus GroupsTaddicken, Monika; Jers, Cornelia; Schenk, Michael
S1-Metrics: Internet and Mobile MetricsChair: Prof. Dr. Bernard Batinic
Attitude of Russians Towards Family Planning: Comparison of General Population and Internet UsersChernichenko, Olga
Measuring the Magnitude and Valence of Global Media Events via Internet Resonance DiagnosticsJanetzko, Dietmar
Time Program
10:30am - 11:30amRoom 30
10:30am - 11:30amRoom 31
10:30am - 11:30amRoom 32
11:30am - 12:00pm...
12:00pm - 1:00pmRoom 7
Why do people read blogs? National representative survey of Polish blogging and blog readershipGarapich, Andrzej; Toczyski, Piotr; Pliszka, Sławomir; Zając, Jan M.
S1-DataCol: Data Collection Using the InternetChair: Dr. Lars Kaczmirek
A literature review on constructing answer formatsMenold, Natalja; Kaczmirek, Lars; Hoffmeyer-Zlotnik, Jürgen
Visual Heuristics and Answer Formats in Rating Scales Toepoel, Vera; Dillman, Don
Formatting Error with Visual Analogue Scales in Web SurveysFunke, Frederik; Reips, Ulf-Dietrich
S1-Mobile: Mobile: Data Collection & BusinessChair: Emanuel Maxl
Measurement options, measurement error, andusability in mobile surveysPferdekämper, Tanja; Bosnjak, Michael; Metzger, Gottfried
Integrating Mobile Surveys into digital market research: Recom-mendations for Mobile Panel operation from an empirical studyFriedrich-Freksa, Malte; de Groote, Zacharias; Metzger, Gottfried
Understanding the willingness to participate in mobile surveys:Exploring the role of hedonic, affective, and self-expressive factorsBosnjak, Michael; Metzger, Gottfried
Break I: Exhibition & Coffee
BP-1: Best Practice Session 1Chair: Holger Geißler 1. Lufthansa Technik, 2. S.A.Groupe Ferrero, Belgium/Dialego AG, 3. YougovPsychonomics AG/Spiegel-Verlag
Personalization as Strategy to Increase Response RatesAlthoff, Stefan
“The World of Coffee” – Online Research highlights the Italian Coffee CultureLinden, André; Heibter, Judith
Time Program
12:00pm - 1:00pmRoom 7
12:00pm - 1:00pmRoom 28
12:00pm - 1:00pmRoom 30
12:00pm - 1:00pmRoom 31
Online Streaming-AdsFörstel, Henner; Manouchehri, Anja
S2-Society: Social Web & Civil Society 2Chair: Prof. Dr. Anja Göritz
Measuring Perceived Virtual Social Support in Online Self-HelpGroupsPreiß, Holger
Disentangling social purposes of online applications: Linkingforms of Web 2.0 use with access to social resourcesMatzat, Uwe; Sadowski, Bert M.; Nucciarelli, Alberto
Self-Regulation Strategies (SRS) in Instant Messaging: Uses andFailures in University StudentsQuan-Haase, Anabel
S2-Metrics: Internet and Mobile Metrics 2Chair: Prof. Dr. Martin Welker
Systemic Functional Linguistics as a Framework for QualitativeOnline StudiesPollach, Irene
Using Tag Clouds to Analyse and Visualise Results of OpenEnded QuestionsMelles, Torsten; Jaron, Rafael
The Potential of Corpus Linguistics for Analyzing ConsumerOpinions from the WebPollach, Irene
S2-DataCol: Data Collection Using the Internet 2Chair: PD Dr. Ulf-Dietrich Reips
Panel Conditioning in Web Surveys: A Comparison betweenTrained and Fresh Respondents:Toepoel, Vera; Das, Marcel; van Soest, Arthur
Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants in Germany and the USMirta, Galesic
Time Program
12:00pm - 1:00pmRoom 31
12:00pm - 1:00pmRoom 32
1:00pm - 2:00pmRoom 32
2:00pm - 3:00pmRoom 7
2:00pm - 3:00pmRoom 28
Challenges in Recruiting Special Groups in Internet Panel ResearchMarchand, Miquelle; Vis, Corrie
S2-Mobile: Mobile: Data Collection & Business 2Chair: Emanuel Maxl
Mobile Internet adoption in Tunisia: an extended TechnologyAcceptance ModelBen Mimoun, Mohamed Slim; Allagui, Anis; Sassi, Houda
Measuring Network Quality: Strengths and Weaknesses ofdifferent Evaluation Methods (SMS, w@p and web)Wallisch, Astrid; Schwab, Harald
Potential Of The Mobile Internet - What You Ask Is What You Get -Neubarth, Wolfgang; Maier, Ulrich; Geißlitz, Andrea
Lunch I: Lunch & Exhibition
BP-2: Best Practice Session 2Chair: Holger Geißler1. Dr. Ing. h. c. F. Porsche AG, 2. Spiegel-Verlag/youGovPsychono-mics AG, 3. Swisscom (Schweiz) AG
It’s all about customer satisfaction - Advantages and limitationsof online surveys in applied researchEinhorn, Martin; Klein Reesink, Thomas; Löffler, Michael
Implementation of a reaction time tool for brand measurementat SwisscomPaar, Isabel; Urbahn, Julia
AGOF internet facts – increasing the response rate for onsite-surveysFörstel, Henner
PD-2: Panel Discussion 2: „Consumer 2.0 - Does Market Re-search Need an Update?“Chair: Prof. Dr. Bernard Batinicwith: Peter Wippermann (Trendbüro Hamburg)Louise Ainsworth (Managing Director EMEA, Nielsen Online) Andera Gadeib (Dialego AG Market Research Online)Christina Giesen (Research Consultant, Deutsche Post World Net)
Time Program
2:00pm - 3:00pmRoom 30
2:00pm - 3:00pmRoom 31
2:00pm - 3:00pmRoom 32
S1-PT: Truth and Lies on the Internet: Disclosure, Protection and Misrepresentation of Personal Information OnlineChair: Dr. Tom BuchananAssociated with S2-PT
Privacy, Trust and Social Network SitesJoinson, Adam; Vasalou, Asimina
Resolving the Privacy Paradox? - How Privacy Concerns, Strategic Self-presentation, and Norms Influence the Choice of Privacy SettingsUtz, Sonja
GPCP: A German Version of the Scale for Online Privacy Concern and Protection for Use on the InternetOostlander, Jeanette; Reips, Ulf-Dietrich; Buchanan, Tom
S3-DataCol: Data Collection Using the Internet 3Chair: Randall Thomas
Increasing response rates in list based samplesKeusch, Florian; Kurz, Helmut; Penzkofer, Peter
Strategies for Increasing Response Rates in Web Surveys and their Differential Effects on Sample Composition – First results from a Field ExperimentHaas, Iris; Bosnjak, Michael; Bandilla, Wolfgang; Couper, Mick; Galesic, Mirta
Verbal Vs Visual Response Options: Reconciling MeaningsConveyed by a Computer Aided Visual Rating Scale Tool and Verbally Labeled ScalesGarland, Philip Anthony; Cape, Pete
S3-Mobile: Mobile: Data Collection & Business 3
Mobile Commerce – What will Finally Pay Off on the MobileInternet?Woletz, Julie; Schmeißer, Daniel Reza
Diffusion of Mobile Services Adoption in TaiwanDoong, Her-Sen; Wang, Hui-Chih
Mobile Usability – Usage of emulators in Eyetracking testsJuergens, Alexander; Pagel, Sven
Time Program
Time Program
3:00pm - 4:00pm...
4:00pm - 5:00pmRoom 7
4:00pm - 5:00pmRoom 28
4:00pm - 5:00pmRoom 30
Break II: Exhibition & Coffee
S4-Society: Social Web & Civil Society 4Chair: Dr. Jan Schmidt
Uses and gratifications of Social Network Sites: Having Fun on FacebookQuan-Haase, Anabel; Young, Alyson
“Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus GroupsJers, Cornelia; Taddicken, Monika; Schenk, Michael
Political Uses of the Internet by MigrantsKissau, Kathrin; Hunger, Uwe
S4-DataCol: Data Collection Using the Internet 4Chair: Prof. Frank Faulbaum
Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in JapanKobayashi, Tetsuro
Online election forecastsFaas, Thorsten; Geißler, Holger
Web Campaigning in Austria: The Information Role of Party Websites in the 2008 Austrian National ElectionsRussmann, Uta
S2-PT: Truth and Lies on the Internet: Disclosure, Protection and Misrepresentation of Personal Information OnlineChair: Dr. Tom BuchananAssociated with S1-PT
The impact of privacy concerns on data collectionReips, PD Dr. Ulf-Dietrich; Joinson, Dr. Adam; Buchanan, Dr. Tom; Paine Schofield, Dr. Carina
Deception across different modes of communicationWhitty, Monica T; Buchanan, Tom; Meredith, Alex; Joinson, Adam N
4:00pm - 5:00pmRoom 31
4:00pm - 5:00pmRoom 32
5:15pm - 5:45pmRoom 7
5:15pm - 6:15pmRoom 28
S1-Vid: Video Content
Advertising Effects of Online Video AdsWolf, Martin; Schönfeldt, Julia
Video Content on Websites – Perception, Usage and EffectsPagel, Sven; Goldstein, Sebastian; Juergens, Alexander
Associative Transfer Effects at Computer GamesBigl, Benjamin
S1-Busin: Business on the WebChair: Jana Diesner
Media Equivalence Value for Viral Marketing CampaignsFörster, Kati; Lukas, Mayrl
Payments via Paypal as an Incentive in Online PanelsGöritz, Anja; Wolff, Hans-Georg; Goldstein, Daniel
The Mobile Brand Experience: Measuring Ad Effectiveness onthe Mobile WebBlaney, Vincent
RA-1: Research Award - Winners PresentationChair: Prof. Dr. Uwe MatzatJong-Eun Roselyn Lee, Stanford
S5-Society: Social Web & Civil Society 5Chair: Holger Geißler
Using Interactive Features to Motivate and Probe Responses to Open-Ended QuestionsChristian, Leah Melani; Oudejans, Marije
Online Reputation Systems: The Effects of Feedback Comments and Reactions on Building and Rebuilding Trustin Online AuctionsUtz, Sonja; Matzat, Uwe; Snijders, Chris
SNB - Social Network BarometerDrosdow, Maria; Geißler, Holger
Time Program
Time Program
5:15pm - 6:15pmRoom 30
5:15pm - 6:15pmRoom 31
5:15pm - 6:15pmRoom 32
8:00pm
S1-Aesth: User Experience: Perception and Use of WebsitesChair: Prof. Dr. Martin Welker
Understanding the Web: Usability, Content, Design or what influences User-Perception the most? Key Results of an experimental Web Study.Nikolaeva, Desislava; Jaron, Rafael
Online User Typology and AestheticsSalaschek, Martin
User Experience: The Connection between Usability and AestheticsThielsch, Meinald T.
S5-DataCol: Data Collection Using the Internet 5Chair: Dr. Dietmar Janetzko
How representative are sentiments expressed in social mediafor the marketing target audience? A comparison of a web content mining study with an online survey.Jarchow, Christian; Thomas, Jeannette
Research in Internet-based intelligence testing: Equivalence of standard and online versions of a trail making testGnambs, Timo
Volumetric Forecast based on Online Access PanelsRodenhausen, Thomas; Drewes, Frank
1-EH: E-HealthChair: Dr. Birgit Bedenk
Hepatitis C Screening Online: Usage, Outcomes, and AcceptabilityZuure, Freke; Prins, Maria; Hoebe, Christian; van den Hoek, Anneke; Kok, Gerjo; Davidovich, Udi
Burden of illness survey conducted via online interviewsEßl, Astrid
Self-Efficacy Of Online Health SeekersStetina, Birgit U.; Schramel, Cornelia; Lehenbauer, Mario; Schawill, Waltraud; Kryspin-Exner, Ilse
EVENT II: PartyThe Party is sponsored by Globalpark! Location: Moulin Rouge Vienna, Walfischgasse 11, 1010 Vienna
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Virtual Shopping
Online Reporting
Blogs
Wikis
Virtual Stock Markets
CAWI PlatformPitch Support
ARTBox
Expert Consultancy
Highlighter
WebEvalPolling & Surveys
RonRUser Generated Content
Best Practice Training
Client Workshops
Social Communities
Mobile Research
Contact: Andrea Geißlitz ([email protected])Ulrich Maier ([email protected])Dr. Wolfgang Neubarth ([email protected]) www.tns-infratest.comRolf Pfl eiderer (rolf.pfl [email protected]) www.tns-global.com
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