programa de preferred market developer
DESCRIPTION
Apresentação de Wesley Barbosa, Líder de Desenvolvimento de Mercado | FACEBOOK, no Fórum de Marketing Digital Digitalks 2014, realizado no Rio de JaneiroTRANSCRIPT
![Page 1: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/1.jpg)
![Page 2: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/2.jpg)
![Page 3: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/3.jpg)
Renato Goulart PMD Market Development, Latam
Wesley Barbosa PMD Market Development, Brazil
![Page 4: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/4.jpg)
One team
Client Agency
![Page 5: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/5.jpg)
![Page 6: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/6.jpg)
Power Editor
![Page 7: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/7.jpg)
‘We will not build everything’
![Page 8: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/8.jpg)
Preferred Marketing Developers “Make marketing easier and more effective through technology partnerships”
![Page 9: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/9.jpg)
PMDs makes marketing easier and more effective on Facebook
Source: Country updated as of October 2013
A community of best-in-class developers focused on making social marketing easier and more effective
45+ countries
Provide customized marketing solutions designed to meet your client’s business objectives
Drive better performance and results
Create efficiency around ad buys and page management
www.facebook.com/PMD
![Page 10: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/10.jpg)
PMD automation
![Page 11: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/11.jpg)
A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.
The PMD then creates multiple subsets of the ‘red dresses’ campaign to test
PMD automation
![Page 12: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/12.jpg)
Test Targeting options
The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically.
Red Dresses Long Red dresses
Short Red dresses
Casual Red dresses
Formal Red dresses
Test various images
Test various creative
![Page 13: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/13.jpg)
Pages PMDs help advertisers manage its presence on Facebook
![Page 14: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/14.jpg)
Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook
![Page 15: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/15.jpg)
Apps PMDs build advanced platform integration for brands
![Page 16: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/16.jpg)
Insights PMDs provide dashboards that helps advertisers on the decision making process
![Page 17: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/17.jpg)
One team
Client Agency
![Page 18: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/18.jpg)
One team
Client Agency PMD
![Page 19: Programa de Preferred Market Developer](https://reader034.vdocument.in/reader034/viewer/2022052621/55864241d8b42a3c348b4ea2/html5/thumbnails/19.jpg)
Thank You