programa del bdigital apps 2014
DESCRIPTION
BDigital Apps 2014: 11 y 12 de noviembre en Barcelona. Congreso especializado en tendencias y novedades del sector de la movilidad.TRANSCRIPT
Platinum sponsor
5th edition
11 - 12 November 2014Barcelona, COSMOCAIXA
www.bdigitalapps.com
appsbdigital
Gold sponsors Silver sponsors Bronze sponsors
Organised by
Program
08:30
09:00
09:35
10:30
11:00
AUDITORIUMRegistration
RETAIL, E-COMMERCE & LOYALTY STRATEGIESModerator: Ms. Gemma Batlle I BDigitalMr. Xavier Fisa I Lavinia Interactiva Mr. Antonio Cantalapiedra I mytaxi Mr. Santiago Sánchez I Openshopen Ms. Núria Guix I BP
FACEBOOK SOLUTIONS TO INCREASE YOUR RESULTSMs. Sara Martínez I Facebook Iberia
11:30 11:30
13:15
13:30
13:35
Coffee-break
Lunch break
MEET THE WEARABLE APPS WINNERS OF THE FINAPPSPARTY 4th EDITIONMr. David Urbano I “e-laCaixa”
WHAT DO DATA TELL US? REAL TIME MATTERSModerator: Mr. Carles Fradera I BDigitalMr. Juan Manuel Robles I Arsys Mr. Ricard Borràs I Counterest Mr. Gerard Peiró | PUSH Technologies Mr. Jordi Cirera | iCity project Video Sendible
14:00
15:30
16:30
14:00
AUDITORIUMRegistration
08:30
09:00
09:30
10:45
11:00
11:45
12:30
12:45
Wednesday - 12 November
HIRING MOBILITYMr. Javier Ochoa I Tecnocom
Coffee-break
HOW THE WEARABLES ARE CHANGING OUR BEHAVIOURS OR IMPACT ON OUR LIVES? Ms. Hind Hobeika I Instabeat
CLOSUREMs. Gemma López | BDigital
END OF THE FIRST DAY
EMPOWERING INNOVATORSModerator: Ms. Beatriz Domènech I BDigitalMr. Joan Mas I BDigital Mr. José Luís García I Fluzo Mr. David Laseras I O&S Consultores Mr. Roger Pastor I Pangea RealityMr. Òscar Lechago I Unit4
iDIGITAL NEWS Mr. Sergi Marcén I Government of Catalonia
Tuesday - 11 November
MONETIZE YOUR APP! AMAZON EXPLAINS YOU HOW TO DO ITMr. Ricardo Cabornero I Amazon
WORKSHOP: GETTING STARTED WITH FABRIC AND TWITTER’S MOBILE DEVELOPER TOOLS
TRENDS IN CORPORATE MOBILITYMr. Miguel Ángel Sastre I Telefónica
ECOSYSTEM AND TRENDS OF THE APPS INDUSTRYMr. Marcos Ordenes I Google
SPORT R-EVOLUTIONModerator: Mr. Gerard Figueras I Government of CataloniaMr. Paco Maldonado I PlayfulBet Mr. Santiago Casado I RiderState Ms. Susana López I Runtastic PhD. Marc Bigas I Skitude Mr. Marc Garcia I Viuing PhD. Lluis Capdevila I Health & SportLab
TWITTER PRESENTS FABRIC, A MODULAR MOBILE PLATFORM FOR DEVELOPERS Mr. Romain Huet I Twitter
WELCOMEMr. Antoni Massanell I BDigital Hble. Mr. Felip Puig I Government of Catalonia
What is BDigital Apps?BDigital Apps is one of the most important conference specialised in the latest trends, strategies and mobile applications of the mobi-lity sector.It aims to promote a sector that currently generates a large volume of business and has good prospects for growth in the years to come.
@bdigital#bdigitalapps
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BDigital Apps BDigital Technology Centre
BDigital Channel
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Spanish session Catalan session with simultaneous translation into SpanishEnglish session with simultaneous translation into Spanish
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appsbdigital
Download the official congress app “bdigitalapps” now for iOS or Android. Don’t miss out on the chance to:
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We hope that you get the most out of this new BDigitalApps tool! For any issues with the app, please write to [email protected]
∙ Connect with other professionals from the mobile sector
∙ Expand your network of contacts
∙ Boost your business
∙ Check the programme and prominent sessions
∙ And other features
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If you can not attend the conference, you can follow BDigital Apps by streaming. You just need to register on the website:http://www.bdigitalapps.com
FOLLOW BDIGITAL APPS BY STREAMING
Streaming powered by DracPixel
8:30 - 9:00 h REGISTRATION
11:00 - 11:30 h COFFEE-BREAK 14:00 - 15:30 h LUNCH BREAK
The paper will focus on the latest solutions available on Facebook to improve results, focusing on online sales and acquiring and retaining customers. It will also stress the different options for segmentation, retargeting and mobile measurement, together with current market trends, best practices and local and international success stories. The presentation will include a practical part on how to monetize traffic from IOS and Android applications through Facebook’s Audience Network.
10:30 - 11:00 h FACEBOOK SOLUTIONS TO INCREASE YOUR RESULTS
www.finappsparty.com
Ms. Sara MartínezHead of e-Commerce Facebook Iberia | www.facebook.com
Ms. Gemma BatlleManaging Director of Digital ClusterBarcelona Digital Technology Centre | www.bdigital.org
Mr. Xavier FisaMarketing Director & New BusinessLavinia Interactiva | www.laviniainteractiva.com
Mr. Antonio CantalapiedraGeneral Managermytaxi | es.mytaxi.com
The retail industry includes companies specialising in the mass marketing of uniform products and/or services. In Catalonia, it accounts for nearly 30% of the GDP. According to a study conducted by the Professional Economists Association of Catalonia, this figure makes it the leading sector in generating wealth and a strategic focal point for the Catalan economy. Across Spain as a whole, retail accounts for 25%.In this session, we will learn about how ICTs help to bring value, real utility and improvement to how business is managed, as well as consumers’ purchasing experiences.
9:35 - 10:30 h RETAIL, E-COMMERCE & LOYALTY STRATEGIES
MODERATOR
Ms. Núria GuixIberia CRM Manager & Mobile LeadBP | www.bp.com
Mr. Santiago SánchezGeneral Manager & FounderOpenshopen | openshopen.com
Mr. David UrbanoMobile and Digital Networks Director“e-laCaixa” | www.elacaixa.es
Mr. Carles FraderaGeneral Manager Barcelona Digital Technology Centre | www.bdigital.org
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The 4th FinAppsParty, one of the leading events for developers and designers, wants to reward the 3 best apps for wearables. CaixaBank organized this 24-hour marathon with the cooperation of the American company Global Payments and Barcelona Digital Technology Centre.
11:30 - 12:30 h MEET THE WEARABLE APPS WINNERS OF THE FINAPPSPARTY 4th EDITION
One of the developers’ main concerns is how to monetize their apps. One of the most widespread models nowadays is the freemium model, when the strategy in deciding the prices and items distributed can affect monetization. This presentation includes the different IAP models and gives examples of which ones work best, based on real data and specific examples.
12:30 - 12:45 h MONETIZE YOUR APP! AMAZON EXPLAINS YOU HOW TO DO IT
Mr. Ricardo Cabornero Head of Content Acquisition of Spain and Italy Amazon | www.amazon.com
Learn how to get started with Fabric and Twitter’s mobile developer tools to build the best mobile apps. In this workshop, you will be right at home if you live, breathe and occasionally dream in Swift, Objective-C or Java. Together we will see how to build an app using the different kits from Fabric: Crashlytics, to help you build more stable apps, MoPub, to generate revenue through the world’s largest mobile ad exchange, and the Twitter Kit, to enable you to tap into Twitter’s sign-in systems and rich streams of real-time content for greater distribution and simpler identity.
15:30 - 16:30 h WORKSHOP: GETTING STARTED WITH FABRIC AND TWITTER’S MOBILE DEVELOPER TOOLS
Twitter was born on mobile, and we know what it takes to design, release, and grow a great mobile app. In this talk, we will share some of the lessons we have learned and highlight how Fabric, Twitter’s newly announced modular mobile platform, makes it easy for developers to build great apps. Fabric combines the services of Crashlytics, MoPub, Twitter and others to address some of the most common and pervasive challenges that all app developers face: stability, distribution, revenue and identity.
13:30 - 14:00 h TWITTER PRESENTS FABRIC, A MODULAR MOBILE PLATFORM FOR DEVELOPERS
Mr. Romain Huet Developer Advocate Twitter | www.twitter.com
Tuesday 11 November
Mr. Antoni MassanellPresidentBarcelona Digital Technology Centre
WELCOME9:00 - 9:35 h
Hble. Mr. Felip PuigMinister for Enterprise and LabourGovernment of Catalonia
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Mr. Carles FraderaGeneral ManagerBarcelona Digital Technology Centre | www.bdigital.org
MODERATOR
Mr. Ricard BorràsProduct designer and developer Counterest | www.counterest.net
Mr. Juan Manuel RoblesCloud Solutions Director Arsys | www.arsys.es
Mr. Jordi CireraProject ManageriCity project | icityproject.eu
Mr. Gerard PeiróManaging DirectorPUSH Technologies | www.pushtech.com
The real-time analysis of large volumes of information means new challenges, such as giving meaning to these data and allowing developers to build interesting applications based on the information. This session will show us new business models inspired by this new situation that could revolutionise the market.
Furthermore we will watch exclusively the video presentation of Sendible project, from UK. LEARN HOW TO ENGAGE WITH YOUR CUSTOMERS!
12:45 - 13:30 h WHAT DO DATA TELL US? REAL TIME MATTERSES
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Mr. Carles FraderaGeneral Manager Barcelona Digital Technology Centre | www.bdigital.org
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Mr. Carles FraderaGeneral Manager Barcelona Digital Technology Centre | www.bdigital.org
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Wednesday 12 November
8:30 - 9:00 h REGISTRATION
11:00 - 11:30 h COFFEE-BREAK
The proliferation of applications for individual and professional use based on mobility and data sharing in the cloud, together with the exponential increase in smartphone use have brought down most of the barriers that were preventing the implementation of these technologies in the business world.
10:45 - 11:00 h HIRING MOBILITY
Mr. Javier OchoaMobility DirectorTecnocom | www.tecnocom.es
11:30 - 11:45 h TRENDS IN CORPORATE MOBILITYAnalysis of the impact of the new uses of mobile technology on users. How mobility changes the paradigm of communication between businesses and their customers and how it can impact on improving internal processes.
13:35 - 14:00 h ECOSYSTEM AND TRENDS OF THE APPS INDUSTRYAnalysis of the major global trends in the mobile application industry. Review of the factors leading the sector in recent months and a preview of the main trends coming in the year ahead.
Mr. Marcos Ordenes Mobile Apps SpecialistGoogle | www.google.com
14:00 - 14:05 h CLOSURE
Ms. Gemma López BDigital Apps Director | Head of Promotion, Dissemination and Training DepartmentBarcelona Digital Technology Centre | www.bdigital.org
13:15 - 13:35 h HOW THE WEARABLES ARE CHANGING OUR BEHAVIOURS OR IMPACT ON OUR LIVES?Hind Hobeika is the founder and CEO of Instabeat, an award winning startup developing a heads-up display for swimmers to monitor their workouts, dubbed as the “Google glass and the Nike Fuelband for swimming”. A big believer in the power of technology to improve the quality of life, she is an ac-tive member of the Quantified Self organization, and has founded the Beirut Chapter, becoming a pioneer in the movement’s launch in the Middle East.In 2012, Hind was selected as one of the top 5 Pan Arab innovators under 35 by MIT Technology Review tr35. Instabeat won the best of Wearable Technology at CES 2014, 1st prize of the MIT Enterprise Forum Pan Arab Business Plan competition in 2012, and was chosen as one of the 7 hottest Global startups of 2013 by Forbes. Hind is a former swimming champion, a big fan of running and yoga and never goes out without her pedometer.
Ms. Hind HobeikaFounder and CEOInstabeat | www.instabeat.me
Ms. Beatriz DomènechHead of Public Administration SectorBarcelona Digital Technology Centre | www.bdigital.org
Mr. Joan MasR&D DirectorBarcelona Digital Technology Centre | www.bdigital.org
Mr. José Luís GarcíaCEO & Co-FounderFluzo | www.fluzo.co
The implementation of creative proposals based on technological innovation can make the difference between survival and growth, and slow disappearance. In this session we will find out the ingenious way the hundred-year-old Moscow Zoo has managed to increase its species (and its attraction to the public) based on augmented reality.Technological innovation is the key to success for many companies that revolutionize the market with new products or solutions will seen it in this session.
9:30 - 10:45 h EMPOWERING INNOVATORS
MODERATOR
Mr. Òscar LechagoProduct Manager – Social & MobileUnit4 | www.unit4.com
Mr. Roger PastorCo-Founder Pangea Reality | www.pangeareality.com
Mr. David LaserasGeneral ManagerO&S Consultores | www.oysconsultores.com
Mr. Sergi MarcénICT & Mobile Phone Industry Development ManagerGovernment of Catalonia | www.gencat.cat
IDIGITAL NEWS9:00 - 9:30 h
Mr. Gerard FiguerasManaging DirectorCatalan Sports Council | Government of Catalonia | http://esports.gencat.cat
Mr. Paco MaldonadoCOOPlayfulBet | www.playfulbet.com
Mr. Santiago CasadoCEORiderState | https://riderstate.com
Ms. Susana LópezMarketing ManagerRuntastic | www.runtastic.com
The sports R-Evolution is a fact. Nowadays we don’t just do sport; through apps and various technological devices, we challenge ourselves, compete or measure our vital constants. The Sports R-Evolution session will analyse and show how technology is changing our consumption habits in sport too.
11:45 - 13:15 h SPORT R-EVOLUTION
MODERATOR
Ms. Beatriz DomènechHead of Public Administration SectorBarcelona Digital Technology Centre | www.bdigital.orgP
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Ms. Beatriz DomènechHead of Public Administration SectorBarcelona Digital Technology Centre | www.bdigital.org
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Ms. Beatriz DomènechHead of Public Administration SectorBarcelona Digital Technology Centre | www.bdigital.org
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Ms. Beatriz DomènechHead of Public Administration SectorBarcelona Digital Technology Centre | www.bdigital.orgP
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Ms. Beatriz DomènechHead of Public Administration SectorBarcelona Digital Technology Centre | www.bdigital.orgP
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Mr. Marc GarciaCEOViuing | www.viuing.com
PhD. Lluís Capdevila CEOHealth & SportLab | www.healthsportlab.com
PhD. Marc BigasCo-FounderSkitude | www.skitude.com
Mr. Miguel Ángel SastreConsultant. Development of Digital MarketsTelefónica | www.telefonica.com
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BDigital Events, the outreach program organised by the Barcelona Digital Technology Centre. Provides knowledge and the latest trends related to Information and Communication Technologies applied to different business sectors.The program brings annual conferences, debates, seminars, networking sessions or training capsules themselves or in cooperation with companies. The program is open to new initiatives that respond to business demands.
We’re an advanced technology centre in the field of ICTs: cross-over technologies that are key for strengthening industry and for the emergence of new business opportunities. We orient our knowledge and technological capacities to the MARKET’s NEEDS, thereby offering proposals of value and innovative services to business and society through applied research, technology transfer, and the dissemination of digital innovation.Our areas of specialisation in R&D include Health, Security, Mobility and energy, and Food and the environment. We enrich these areas of knowledge by forming a part of a broader innovative ecosystem, both national and international, and by belonging to prestigious industry platforms.In Catalonia, we manage the Digital Cluster.
Do you want to collaborate or sponsoring BDigital Events Program? Please contact with [email protected]
We are pioneers and specialists on testing and certifying mobile applications
BARCELONA DIGITAL TECHNOLOGY CENTRE
2nd EDITIONWhen: 3 December 2014 | Where: Mobile World CentreURL: www.bdigitaliotforum.com
3rd EDITIONWhen: 15-16 April 2015 | Where: CaixaForum BarcelonaURL: www.forumturistic.com
17th EDITIONWhen: 3-4 June 2015 | Where: CaixaForum BarcelonaURL: www.bdigitalglobalcongress.com
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BDigital Events Program