programmatic advertising

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PROGRAMMATICADVERTISING

©Connector 2017

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

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SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

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TEAM

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CLIENTS

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$120 Billion

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TOPLINE OVERVIEW OF WHAT PROGRAMMATIC ADVERTISING IS & HOW

IT WILL IMPACT MARKETING

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DEFININGPROGRAMMATIC

HOWIT’SCHANGINGMARKETING?

HOWBIGISTHEMARKET? WHAT’SNEXT

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DEFINING PROGRAMMATIC

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“PROGRAMMATIC IS DEFINED AS THE

AUTOMATION OF THE PROCESS OF TRADING

DIGITAL MEDIA”*IAB/PWCJuly2015

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NOT A NEW CHANNEL.

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HOW IT’S CHANGING

MARKETING?

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CURRENTPROCESS

Advertiserbriefsagency

Agencybriefspublisher Phone/email Bookedin

bookedsystem Reconciled/billed

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PROGRAMMATIC IS AN AUTOMATED METHOD

OF MEDIA EXECUTION….

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PROGRAMMATIC…IT’SLIKEBUYINGSOCIAL

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BUTFORALLPUBLISHERS

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ACROSSALLDIGITALPLATFORMS

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TODOTHIS,YOUNEEDADTECHNOLOGY

DSP DMP

ADSERVERAnalytics

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WHY PROGRAMMATIC?

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FOR BETTER PROSPECTING

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FOR BETTER RETENTION

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FOR BETTER CREATIVE

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TO SAVE MONEY

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DEFININGPROGRAMMATIC



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HOW BIG IS THE MARKET?

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82% 2017

*eMarketer2016

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75% 2017

*eMarketer2016

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35% 2017

*ROASESTIMATE.EXCLUDESSEARCHANDSOCIAL

©Connector 2017

IT WON’T JUST BE ONLINE

programmatic advertising

Marketing