Programme Launch

Panafric Hotel

1. September 2011

Henning Høy Nygaard

Programme Director

SUSBIZ Kenya

Improving business performance through sustainable business

practices

The SUSBIZ concept

• CSR as an umbrella term including responsible business practices in all activities, also Occupational Health & Safety, environment, labour issues etc.

• Contributing to a healthy company through addressing core business activities

• For small and big companies alike, not only for big corporations

The SUSBIZ concept

The overall framework – The UN Global Compact

• Internationally recognized principles for CSR under four broad areas: – Human rights– Labour rights– Environment– Anti corruption

The SUSBIZ conceptThe holistic CSR model. CSR and sustainable business practices include:

Drivers of CSR

• The pull from the market: Companies are becoming aware of the new market opportunities – consumers and business partners increasingly demand high ethical standards and new ethical products (CSR innovation)

• The push from critical actors: Companies are increasingly managing risks for negative publicity, e.g. critical NGO’s journalists, consumer organisations, governments, etc.

Drivers of CSR

• Ethical standpoint: whish for minimising negative impact – and optimising positive impact – on environment and society, related to managing businesses. High Ethical Management goals.

Productivity

HR

Image

Customerdemands

Cost minimisation

Etc.

Quality

Child labour

Working hours

Health

and safety

Discrim

ination

Energy savings

Etc.

A better working environment leads to fewer sick days as well as improved recruitment and retention of employees

Child labour abolition satisfies Danish and international customers

Energy savings leads to reduced productivity costs

Non discrimination improves reputation and ability to attract international buyers and business partners

Labour Standards and Environment

A healthy workforce performs at optimal level.Less accidents increases productivity

Drivers of CSR - a sound businessB

usin

ess

deve

lopm

ent

The SUSBIZ Kenya Programme

Objectives, activities and organisations behind the

project

The SUSBIZ Team• Henning Høy Nygaard, DFSME (Programme Director)

• Claus Aabling, DFSME (Advisor, CSR & Business Development)

• Mette-Maria H. Kristensen (stationed in Kenya), DFSME (Advisor, CSR & Business Development)

• Mette Andersen, DCCA (CSR Advisor)

• Sofie Pedersen, DCCA (CSR Advisor)

• Charles Nyang’ute, FKE (Senior Management Consultant)

• Local Programme Coordinator/CSR consultant, Kenya

• Ad hoc incorporation of international professional competences within the area, primarily related to training sessions in Kenya

The organisations behind

• Danish Federation of SMEs – DFSME (lead project manager)

• Danish Government Centre for CSR (under the Danish Commerce and Companies Agency – DCCA)

• Federation of Kenya Employers – FKE

Programme Focus

The SUSBIZ Kenya programme

The SUSBIZ Kenya participants18 DK and KE companies

FKE and FKE members

SUSBIZ Kenya participantsDanish partner Kenyan partner

Akzo Nobel Deco A/S Sadolin Kenya

BASF A/S HighChem Industrials Ltd.

Chr. Hansen A/S Kenya Bixa

Cimbria Unigrain A/S Cimbria East Africa Ltd.

FDB / COOP Denmark Kyome Fresh

Fredelund ApS Miritini Building Products Ltd

SCR Gruppen A/S Kenya Computer Resources

World Sustainable Tourism (WST)

African Pro-Poor Tourism

Oticon A/S Gertrudes Children’s Hospital

Objectives

For SUSBIZ Kenya participants

• Increase Kenyan participants’ ability to link CSR initiatives with business development

• Increase Danish participants’ ability to deal with value chains, CSR management and stakeholder relations

Objectives

For FKE and FKE members:

1. Improving FKE’s CSR services for FKE members

2. Bring Kenya in the forefront of CSR in Africa and EAC. FKE will promote this agenda in close co-operation with the Global Compact Network

Activities

For Kenyan SUSBIZ Kenya participants• Analysis of CSR and business

performance in Kenyan companies• 7 Workshops in Kenya during the next 2

years (one joint with Danish companies)• Individual consultancy for the Kenyan

Companies• One joint workshop with Danish

companies in Denmark

Activities

For Kenyan SUSBIZ Kenya participants• Themes in workshops and consultancy

– International CSR standards and CSR Management– Higher productivity & lean management– Environmental improvements, energy efficiency &

production planning– Human resources management– Labour standards– Strategic community involvement– Occupational Health & Safety– Responsible supply Chain Management

Activities

In-house CSR assistance

• Tailor made consultancy for each company from local consultants and international team.

• Focus on challenges defined in the Action Plans

Activities

For Danish SUSBIZ Kenya participants

• 4 network meetings focussed on CSR in global value chains, CSR in a Kenyan context and exchange of experiences

• 1 workshop (with participation of Kenyan companies)

Activities

For FKE members

• A tailor made series of workshops building on the same core subjects conducted in collaboration between the SUSBIZ Team and FKE staff

• Based these experiences FKE will build their own CSR services for member companies