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Progress in CT Jim Green Senior Vice President & General Manager Philips CT

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Page 1: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

Progress in CT

Jim GreenSenior Vice President &General Manager Philips CT

Page 2: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

2Medical Systems

Page 3: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

3Medical Systems

Page 4: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

4Medical Systems

Agenda

• What is CT

• New clinical applications

• CT market

• Why we win

Page 5: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

5Medical Systems

What is CT?

• Rotate an X-ray source and detection system around the area of interest

• Transmitted X-rays are received by detection system

• Detection system converts X-Rays to digital data

• Computers reconstruct data into a two dimensional cross-sectional image

• Images are viewed by the doctor who diagnoses the patient

Page 6: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

6Medical Systems

CT’s early days

1970’s • Single-slice head scanner• Rotation time in minutes • 10 images (slices) per study

Simple head scan• 10 images• Total scan time: 1 hour

Page 7: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

7Medical Systems

CT’s come a long way!

Today• World’s first 4cm large coverage CT• Acquires up to 40 images per rotation• Rotation time in 4/10ths of a second• Sub-millimenter resolution• True volume acquisition• 3-Dimensional viewing

Whole body scan• 3,750 slices• Scan time: 33 seconds

Page 8: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

8Medical Systems

Agenda

• What is CT

• New clinical applications

• CT market

• Why we win

Page 9: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

9Medical Systems

Top 5 Leading Causes of Death in US

1. Heart disease

2. Cancer

3. Cerebrovascular / Neuro (stroke, etc.)

4. Chronic lower respiratory(COPD, emphysema, etc.)

5. Accidents(auto crashes, etc.)

700,142

553,768

163,538

123,013

101,537

Source: CDC, NCHS, National Vital Statistics System for 2001

29%

23%

7%

5%

4%

Total Number of Deaths: 2,416,425

Page 10: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

10Medical Systems

a

a b

b

Coronary angiogram

CT Breakthroughs in Cardiac

CT Coronary Angiogram• In just seconds• Still-frame 3-D picture• Non-interventional• Complete coronary view• Functional Analysis• Cost effective

Page 11: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

11Medical Systems

Plaque characterization (in development)

Stent patency

CT Breakthroughs in Cardiac

Page 12: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

12Medical Systems

Dr. Charles Fitzgerald, Medical Director, Heart Care Clinic of Arkansas, Little Rock, AK, USA

Cardiac CT

Page 13: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

13Medical Systems

CT Breakthroughs in Cancer DetectionFast detection of lung cancer

• 3 second lung scan• Computer aided detection• Easy / fast follow-up

Page 14: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

14Medical Systems

CT Breakthroughs in Cancer DiagnosisAccurate, patient-friendly, Virtual Colonoscopy, in seconds..

Page 15: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

15Medical Systems

Non Contrast CT CT Perfusion/stroke maps

CT Angiography

CT Breakthroughs in NeurologicDiagnosisComprehensive Stroke Review w/ CT “In minutes, not hours”

Page 16: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

16Medical Systems

0102030405060708090

100

1993 1998 2003 2008

Neuro

Guided Proc.Spine

Chest/Thorax

Pelvic/ Abdominal

Cardiac & Vascular

6.6% CAGR6.6% CAGR

CancerDetection

14.5% CAGR14.5% CAGR 14.0% CAGR14.0% CAGR

Pro

cedu

res

in M

Sources: IMV and Philips internal estimates

New Clinical Applications

multi-slice large coverage

CT Procedure Growth in U.S.

Page 17: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

17Medical Systems

Agenda

• What is CT

• New clinical applications

• CT market

• Why we win

Page 18: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

18Medical Systems

0

500

1000

1500

2000

2500

3000

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06

Based on common currency (2003 FX rates)EUROS M

Multislice CTIntroduction

Spiral CT Single Slice

Multislice Large

Coverage>16 slice

6% CAGR 1990-2003

Total CT Global Equipment Market History

Sources: Philips internal estimates, NEMA, COCIR, JIRA

Page 19: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

19Medical Systems

€ 1,232

€ 316€ 214

€ 101 € 97 € 66

€ 0

€ 200

€ 400

€ 600

€ 800

€ 1,000

€ 1,200

€ 1,400

U.S. Japan China France Germany Italy

Euro M

World Top 6 CT Markets by Size (2003)

Sources: Philips internal estimates, NEMA, COCIR, JIRA

Page 20: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

20Medical Systems

Fcst

Fcst

12.7%

13.8%14.2%

16.5%

0

500

1,000

1,500

2,000

2,500

3,000

2001 2002 2003 2004 2005 2006 2007

MAR

KET

EUR

OS

M

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

PH

ILIP

S S

HAR

E %

----

CT Global Orders Market and Philips ShareComments:• ‘03 & ‘04 market decreases

driven by currency• China has excellent growth

opportunity• Strong incremental growth

in Japan• Strong in Europe due to

technology orientation and Philips brand

• NA experienced initial integration issues but is now on track

Projected CAGR 4.1% ’04-’07

Page 21: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

21Medical Systems

Agenda

• What is CT

• New clinical applications

• CT market

• Why we win

Page 22: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

22Medical Systems

• Royal Philips Research• Technology leader in detection, with large area coverage• Patented Tach technology, more complex than Pentium

Why we win: Technology Leadership

Page 23: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

23Medical Systems

• Snapshot 3D volume picture• In less than 400msec• Perfect for pediatrics• Most dose efficient

4 cm

4 cm volume segment

22-day-old child

Why we win: Advanced Applications

Technology enables the most advanced applications

Page 24: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

24Medical Systems

Why we win: First to Market

History of Firsts to Market • 1980: Solid-state detector

1988: Continuous rotation slip ring CT

• 1991: Multi-slice CT (dual) • 1992: MRC (liquid metal

bearing) X-ray tube• 2002: The First 16-slice CT

First to Market: FDA approved for sale and systems in clinical operation

Today • First with 4cm large coverage

CT (40 slice)• Breakthrough applications:

Neuro & Cardiac• The clear leader in technology

Page 25: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

25Medical Systems

Dr. Jonas Rydberg, Associate Professor, Department of Radiology, Indiana University, USA

Page 26: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice

26Medical Systems

Conclusions

• Backed by Royal Philips Research• Technology drives our costs down, and enables breakthroughs• First-to-market enables our premium pricing• New geographical markets drive our marketshare• Clinical breakthroughs and emerging market segments

are driving our growth

Page 27: Progress in CT - Philips · PDF fileCT Global Orders Market and Philips Share Comments: • ‘03 & ‘04 market decreases driven by currency ... X-ray tube • 2002: The First 16-slice