progression of design
TRANSCRIPT
Brock BergstedtDesign Progression
GOAL: To inform parents on the importance of reading with their child at home to benefit their futures.
AUDIENCE: Parents of students of Weddle elementary school.
MESSAGE: Reading with your students can increase their interest in learning and have a positive impact on their future.
Original.
Adjustments.I liked my original design but was not sure where to go with it next. I wanted to add some images that looked primary or kid drawn.
• Could not find images available that matched my vision. I drew my own and added a watercolored background.
• Wanted my font to match my hand drawn images so I changed the font to be more loose and handwritten.
• I added a yellow block behind the sun to emphasize the brighter future.
Adjustments.I liked the look of the water color background and wanted to add more alignment to my design.
• Decided to add colored squares behind my text. • Aligned my text to the right and added some different
fonts. • Underlined my heading to make it contrast from the
body text.
Adjustment.I wanted to remove the watercolored background so that I could play with more colors.
• Decided to stick with the primary colors. • Wanted to solidify my style as primary. • Removed the underline from my sub heading and put
it into a separate color box. This had a better impact and helped distinguish my heading from my body of text.
• Changed the font so that the text was easier to read.
Adjustments.For my final design I really wanted to keep my style of primary but wanted it to look tighter and more professional. I really liked my blocks of color and thought it really helped with my alignment.
• Took the heavy outline off my color blocks. • Played with the fonts and created contrast with
structure, size, font, weight, and color. • Emphasized the word habit as well as every time I
used the word you.