progressive cbe classic
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2011 Event Summary - Reese'sTRANSCRIPT
PROGRESSIVE CBE CLASSICChampionship Rounds
November 21-22, 2011SPRINT CENTER • KANSAS CITY, MO.
Reese’s 2011 EVENT SUMMARY
Regional RoundsNOVEMBER 13-17, 2011
Missouri • Notre Dame • Cal • Georgia
The Progressive CBE Classic is produced by:The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540
GazelleGroup.com
CBECLASSIC.COM 1
SUMMARY OF CONTENTS
SUMMARY OF SPONSORSHIP BENEFITS - OUTLINE & DESCRIPTION OF SPONSOR BENEFITS ............................................................................... 3
EVENT HISTORY - RESULTS & AWARDS ................................................................................................................................ 5 - DEMOGRAPHICS OF COLLEGE BASKETBALL ....................................................................................... 14 - MISCELLANEOUS FACTS ......................................................................................................................... 15 - SPRINT CENTER ....................................................................................................................................... 16
MEDIA EXPOSURE - IN-GAME TELEVISION EXPOSURE ......................................................................................................... 19 - SUPPLEMENTAL EXPOSURE.................................................................................................................. 22
ON-SITE EXPOSURE & PROMOTIONS - VIDEOBOARD MENTIONS ....................................................................................................................... 23 - CUSTOMIZED PROMOTIONS .................................................................................................................. 24
PRE-GAME HOSPITALITY RECEPTION - PHOTOS .................................................................................................................................................... 25
PRESS COVERAGE - PRESS RELEASES .................................................................................................................................... 27 - SUMMARY OF MEDIA COVERAGE - SAMPLES OF NEWSPAPER & WEBSITE ARTICLES
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SPONSORSHIP BENEFITS
Missouri defeated California to win the 2011 Championship.
television exposure - One (1) on-court decal located inside the key on each end of the floor (total of 2). - A minimum of four (4) minuted per game of unobstructed in-game television exposure on the courtside digital signage (total of 12 minutes on ESPN2, and 4 minutes on ESPNU). - The Reese’s logo will appear on the backboard support padding under each basket.
On-Site Exposure - In-arena exposure on the courtside signage system. - One (1) public address announcement in each game. - One (1) ‘‘moment of exclusivity” per game on the LED rings on the center hung scoreboard and arena fascia. - One (1) on-court promotion per night during a halftime or timeout (total of 2). - One (1) on-site display in the concourse or near the main entrance to the arena. The display can be used for sampling, coupon distribution, premium item giveaways, etc.
Tickets and Hospitality - Eight (8) premium location tickets for each night (16 total). - Eight (8) Invitations to the VIP pre-game hospitality reception (16 total). - Corporate logo displayed on the HD Televisions in the VIP hospitality reception (Championship Rounds only).
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TOURNAMENT BRACKET
Nov. 14 8:00 ET Nov. 21 George Washington 86, Detroit 73 5:00 ETNov. 17 8:00 ET Bowling Green 82, Austin Peay 72
Nov. 22 George Washington 54, Austin Peay 52 5:00 ETBowling Green 67, Detroit 61
Nov. 14 9:00 ETNov. 16 7:30 ET Nov. 23 Detroit 94, Austin Peay 93 (OT) 5:00 ET
George Washington 77, Bowling Green 56
Nov. 13 9:30 ETNov. 15 10:00 ET Nov. 21 South Dakota State 79, Niagara 71 4:30 ET
Mercer 60, Sam Houston State 38 WRWR
Nov. 22 South Dakota St. 77 Sam Houston St. 60
Nov. 13 6:00 ET Mercer 74, Niagara 55 WRWRNov. 16 7:00 ET
Nov. 23 Niagara 59, Sam Houston State 52 4:30 ETSouth Dakota State 74, Mercer 61 WRWR
No. 25 MISSOURI7:30 ET
MISSOURI 87-58
NOTRE DAMEMISSOURI 92-53
No. 22 CAL9:30 ET
CAL 70-46
GEORGIA
NOTRE DAME
GEORGIA 61-57
GEORGIA
NOVEMBER 22
The University Center - Macon, Ga.
MACON SUBREGIONAL
SUBREGIONAL ROUNDS
BERKELEY REGIONAL
Haas Pavilion - Berkeley, Calif.
Notre Dame 74 Sam Houston State 41
Purcell Pavilion at the Joyce Center - South Bend, Ind.
Georgia 63, Bowling Green 54
COLUMBIA REGIONAL
10:00 ET
Visit CBEClassic.com for more information
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com
Georgia 72, South Dakota State 61
ATHENS REGIONAL
No. 24 Cal 81, George Washington 54No. 22 Cal 72, Austin Peay 55
7:45 ET
NOVEMBER 21Sprint Center - Kansas City, Mo.
No. 25 Missouri 83, Niagara 52
Stegeman Coliseum - Athens, Ga.
Notre Dame 59, Detroit 53
No. 25 Missouri 81, Mercer 63
BOWLING GREEN SUBREGIONAL
Stroh Center - Bowling Green, Ohio
CBE CLASSIC
CHAMPIONSHIP ROUNDS
All Times Eastern
PROGRESSIVE2011
CHAMPIONSHIP ROUNDS
REGIONAL ROUNDS
Mizzou Arena - Columbia, Mo.
SOUTH BEND REGIONAL
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EVENT HISTORY
columbia RegionalNovember 17#25 Missouri 83, Niagara 52November 14#25 Missouri 81, Mercer 63
South Bend RegionalNovember 16Notre Dame 74, Sam Houston State 41November 14Notre Dame 59, Detroit 53
Berkeley RegionalNovember 15#22 California 72, Austin Peay 55November 13#22 California 81, George Washington 54
Athens RegionalNovember 16Georgia 72, South Dakota State 61November 13Georgia 63, Bowling Green 54
November 21Championship Game#25 Missouri 92, #22 California 53Consolation GameGeorgia 61, Notre Dame 57
Sprint All-Tournament TeamMarcus Denmon - MVP
Jorge Gutierrez (California)Kentavious Caldwell-Pope (Georgia)
Jerian Grant (Notre Dame)Kim English (Missouri)
November 21Semifinals#25 Missouri 87, Notre Dame 58#22 California 70, Georgia 46
Championship Rounds Regional Rounds2011 PROGRESSIVE CBE CLASSIC
bowling green SubregionalNovember 23Detroit 94, Austin Peay 93 (OT)George Washington 77, Bowling Green 56November 22George Washington 54, Austin Peay 52Bowling Green 67, Detroit 61November 21George Washington 86, Detroit 73Bowling Green 82, Austin Peay 72
macon SubregionalNovember 23Niagara 59, Sam Houston State 52South Dakota State 74, Mercer 61November 22South Dakota State 77, Sam Houston State 60Mercer 74, Niagara 55November 21South Dakota State 79, Niagara 71Mercer 60, Sam Houston State 38
Tournament MVP Marcus Denmon grabs the rebound during Championship Round action.
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EVENT HISTORY
Durham RegionalNovember 16#1 Duke 79, Miami (Ohio) 45November 14#1 Duke 97, Princeton 60
Manhattan RegionalNovember 18#3 Kansas State 76, Presbyterian 67November 12#3 Kansas State 75, James Madison 61
Spokane RegionalNovember 16San Diego State 79, #12 Gonzaga 76November 14#12 Gonzaga 86, IUPUI 56
Milwaukee RegionalNovember 17Marquette 89, Green Bay 69November 14Marquette 72, Bucknell 61
November 23Championship Game#1 Duke 82, #4 Kansas State 68Consolation Game#18 Gonzaga 66, Marquette 63
Sprint All-Tournament TeamKyrie Irving - Sonic MVP
Jamar Samuels (Kansas State)Steven Gray (Gonzaga)
Jimmy Butler (Marquette)Mason Plumlee (Duke)
November 22Semifinals#1 Duke 82, Marquette 77#4 Kansas State 81, #18 Gonzaga 64
Championship Rounds Regional Rounds2010 O’REILLY AUTO PARTS CBE CLASSIC
Oxford SubregionalNovember 22IUPUI 63, Green Bay 46#22 San Diego State 77, Miami (Ohio) 56November 21San Diego State 61, IUPUI 46Green Bay 69, Miami (Ohio) 65November 20San Diego State 79, Green Bay 70Miami (Ohio) 59, IUPUI 58
Harrisonburg SubregionalNovember 24Presbyterian 69, Princeton 67James Madison 85, Bucknell 75November 23Princeton 66, Bucknell 55James Madison 65, Presbyterian 56November 22Bucknell 71, Presbyterian 47James Madison 65, Princeton 64
Tournament MVP Kyrie Irving takes the ball up the court during Championship Round action.
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EVENT HISTORY
Austin RegionalNovember 18#3 Texas 73, Western Carolina 41November 15#3 Texas 89, UC Irvine 42
Pittsburgh RegionalNovember 19Pittsburgh 71, Eastern Kentucky 60November 17Pittsburgh 71, Binghamton 46
Wichita RegionalNovember 18Wichita State 79, Arkansas-Monticello 50November 15Wichita State 80, Fairleigh Dickinson 64
Iowa City RegionalNovember 17Duquesne 52, Iowa 50November 15UTSA 62, Iowa 50
November 24Championship Game#3 Texas 78, Pittsburgh 62Consolation GameWichita State 74, Iowa 57
Sprint All-Tournament TeamDamion James - Sonic MVPGary McGhee (Pittsburgh)
Toure’ Murry (Wichita State)Cully Payne (Iowa)
Damion James (Texas)
November 23 SemifinalsPittsburgh 68, Wichita State 55#3 Texas 85, Iowa 60
Championship Rounds Regional Rounds2009 O'REILLY AUTO PARTS CBE CLASSIC
Cullowhee SubregionalNovember 25Binghamton 66, Arkansas-Monticello 56Western Carolina 83, Duquesne 77November 24Duquesne 75, Arkansas-Monticello 72 (OT)Western Carolina 83, Duquesne 77November 23Duquesne 70, Binghamton 52Western Carolina 70, Arkansas-Monticello 44
Richmond SubregionalNovember 25Eastern Kentucky 68, UTSA 72UC Irvine 75, Fairleigh Dickinson 54November 24Eastern Kentucky 67, UC Irvine 57UTSA 75, Fairleigh Dickinson 61November 23Eastern Kentucky 68, Fairleigh Dickinson 39UTSA 66, UC Irvine 56
Tournament MVP Damion James shoots during the Championship Game.
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EVENT HISTORY
Gainesville RegionalNovember 16Florida 81, Bradley 58November 14Florida 80, Toledo 58
Lawrence RegionalNovember 18Kansas 85, Florida Gulf Coast 45November 16Kansas 71, UMKC 56
Syracuse RegionalNovember 18Syracuse 76, Richmond 71November 16Syracuse 85, LeMoyne 51
Seattle RegionalNovember 20Washington 87, Florida International 51November 18Washington 78, Cleveland State
November 25Championship GameSyracuse 89, Kansas 81Consolation GameFlorida 86, Washington 84
All-Tournament TeamJonny Flynn (Syracuse) - MVP
Nick Calathes (Florida)John Brockman (Washington)
Sherron Collins (Kansas)Paul Harris (Syracuse)
November 24 SemifinalsSyracuse 89, Florida 83Kansas 73, Washington 54
Championship Rounds Regional Rounds2008 O'REILLY AUTO PARTS CBE CLASSIC
Miami SubregionalNovember 26Toledo 77, West Georgia 62Cleveland St. 66, Florida International 58November 25Cleveland St. 77, Toledo 56West Georgia 57, Florida International 54November 24Cleveland St. 72, St. Leo 62Florida International 50, Toledo 46
Ft. Meyers SubregionalNovember 26Bradley 80, Richmond 66Missouri-KC 73, Florida Gulf Coast 54November 25Richmond 85, Missouri-KC 74Bradley 58, Florida Gulf Coast 54November 24Missouri-KC. 73, Bradley 61Richmond 69, Florida Gulf Coast 58
Syracuse celebrates after winning the 2008 O’Reilly Auto Parts CBE Classic.
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EVENT HISTORY
College Park RegionalNovember 12Maryland 70, Hampton 64Tulsa 83, North Florida 66November 11Maryland 79, North Florida 50Hampton 72, Tulsa 55
Columbia RegionalNovember 13 Missouri 79, Fordham 55Central Missouri 75, Central Michigan 70November 12Missouri 87, Central Michigan 76Fordham 76, Central Missouri 66
East Lansing RegionalNovember 14#10 Michigan State 83, Louisiana-Monroe 65Chicago State 89, Northern Michigan 50November 13#10 Michigan State 86, Chicago State 53Louisiana-Monroe 60, Northern Michigan 53
Los Angeles RegionalNovember 13#2 UCLA 76, CS San Bernardino 41Youngstown State 69, Weber State 66November 12#2 UCLA 83, Youngstown State 52CS San Bernardino 71, Weber State 59
November 20Championship Game#2 UCLA 68, # 10 Michigan State 63Consolation GameMissouri 84, Maryland 70
All-Tournament TeamKevin Love (UCLA) - MVP
Greivis Vazquez (Maryland)Stephon Hannah (Missouri)
Drew Neitzel (Michigan State)Josh Shipp (UCLA)
November 19 Semifinals#10 Michigan State 86, Missouri 83#2 UCLA 71, Maryland 59
Championship Rounds Regional Rounds
UCLA celebrates after winning the 2007 O'Reilly Auto Parts CBE Classic.
2007 O'REILLY AUTO PARTS CBE CLASSIC
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EVENT HISTORY
Durham RegionalNovember 13#8 Duke 72, Georgia Southern 48Columbia 95, UC Davis 90November 12#8 Duke 86, Columbia 43Georgia Southern 116, UC Davis 73
Lubbock RegionalNovember 14 Texas Tech 93, UALR 59Akron 89, Gardner-Webb 61November 13Texas Tech 86, Gardner-Webb 74UALR 81, Akron 79
Milwaukee RegionalNovember 14#17 Marquette 87, Detroit 45Idaho State 66, Maine 57November 13#17 Marquette 59, Idaho State 56 (OT)Detroit 57, Maine 50
Palo Alto RegionalNovember 15Air Force 79, Stanford 45Long Beach State 86, San Jose State 67November 14Stanford 73, San Jose State 52Air Force 69, Long Beach State 68
November 21Championship Game#17 Marquette 73, # 8 Duke 62Consolation GameAir Force 67, Texas Tech 53
All-Tournament TeamDominic James (Marquette) - MVP
Jarrius Jackson (Texas Tech)Matt McCraw (Air Force)Jerel McNeal (Marquette)DeMarcus Nelson (Duke)
November 20 Semifinals#17 Marquette 87, Texas Tech 72#8 Duke 71, Air Force 56
Championship Rounds Regional Rounds
Tournament MVP Dominic James led Marquette to the 2006 CBE Classic Championship over Duke.
2006 CBE CLASSIC
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EVENT HISTORY
Austin RegionalNovember 16#2 Texas 77, Samford 33Sacramento St 67, Southern 64 (OT)November 15#2 Texas 89, Southern 56Samford 52, Sacramento St 49
Iowa City RegionalNovember 15 #18 Iowa 73, Colgate 51UMES 75, Utah Valley St 72 (OT)November 14#18 Iowa 86, UMES 41Colgate 55, Utah Valley St 42
Lexington RegionalNovember 14#7 Kentucky 67, Lipscomb 49Northern Colorado 61, South Dakota St 59November 13#7 Kentucky 71, South Dakota St 54Lipscomb 72, Northern Colorado 60
Morgantown RegionalNovember 13#13 West Virginia 61, Wofford 41Fairleigh Dickinson 74, Louisiana Monroe 58November 12#13 West Virginia 88, Louisiana Monroe 69Wofford 73, Fairleigh Dickinson 62
November 22Championship Game#2 Texas 68, #18 Iowa 59Consolation Game#7 Kentucky 80, #13 West Virginia 66
All-Tournament TeamLeMarcus Aldridge (Texas) - MVP
Brad Buckman (Texas)Patrick Sparks (Kentucky)
Adam Haluska (Iowa)Mike Gansey (West Virginia)
November 21 Semifinals#2 Texas 76, #13 West Virginia 75#18 Iowa 67, #7 Kentucky 63
Championship Rounds Regional Rounds
Tournament MVP LeMarcus Aldridge dunks over an Iowa player during the 2005 Guardians Classic Championship Game.
2005 GUARDIANS CLASSIC
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EVENT HISTORY
All-Tournament TeamTyler McKinney (Creighton) - MVP
Nate Funk (Creighton)Ivan Harris (Ohio State)JJ Sullinger (Ohio State)Andre Owens (Houston)
2004 - Guardians ClassicMunicipal AuditoriumNovember 23-24, 2004Championship GameCreighton 65, Ohio State 63 (OT)Consolation GameHouston 57, Missouri 55SemifinalsOhio State 78, Houston 61Creighton 78, Missouri 54
All-Tournament TeamTarence Kinsey (South Carolina) - MVP
Tommy Johnson (Southwest Missouri State)Carlos Powell (South Carolina)
Mike Skrocki (Richmond)Eric Zwayer (Richmond)
2003 - Guardians ClassicMunicipal AuditoriumNovember 24-25, 2003Championship GameSouth Carolina 67, Richmond 61Consolation GameSouthwest Missouri State 72, San Francisco 52SemifinalsRichmond 66, San Francisco 59South Carolina 77, Southwest Missouri State 64
All-Tournament TeamKyle Korver (Creighton) - MVP
Matt Carroll (Notre Dame)Brody Deren (Creighton)Karim Souchu (Furman)
Chris Thomas (Notre Dame)
2002 - Guardians ClassicMunicipal AuditoriumNovember 25-26, 2002Championship GameCreighton 80, Notre Dame 75Consolation GameFurman 70, IUPUI 62SemifinalsNotre Dame 75, Furman 50Creighton 99, IUPUI 52
All-Tournament TeamClarence Gilbert (Missouri) - MVP
Reggie Evans (Iowa)Rod Grizzard (Alabama)
Luke Recker (Iowa)Dajuan Wagner (Memphis)
2001 - Guardians ClassicKemper ArenaNovember 20-21, 2001Championship Game#8 Missouri 78, #9 Iowa 77Consolation Game#24 Alabama 81, #12 Memphis 70Semifinals#9 Iowa 75, #12 Memphis 71#8 Missouri 75, #24 Alabama 68
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BASKETBALL DEMOGRAPHICS
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SER-VICES THAN THE AVERAGE U.S. ADULT
CATEGORY PRODUCT INDEX Automotive
Automotive Aftermarket
Beverages
Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DMAutomotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
182199186136155151156
149160145
Electronics & Entertainment
Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial
Household Appliances & Furnishings
Insurance
Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
239192
169151152
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies
Restaurants
Travel
Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
162152149151
192223192
166166
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Male 25-54 Viewing Indexed to Adults 18+
Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
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DID YOU KNOW???
- All four games of the Championship Rounds at Kansas City’s Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Re-gional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. Two of the remaining four Regional Round games were televised in the state of Missouri while three Subre-gional games were aired in Georgia.
- ESPN’s top broadcast team - Dick Vitale, Bob Knight and Dan Shulman - were assigned to work the Championship Round games in Kansas City.
- The event has featured five of the past seven national champions – Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 31 teams that have participated in the Progressive CBE Classic have gone on to compete in the NCAA Tournament.
- The Progressive CBE Classic has boasted the highest neutral site attendance among all early-season college basketball tournaments in three of the last five years. Nearly 80,000 fans attended the 2011 Classic, with the Championship Rounds at Sprint Center averaging over 11,000 fans both nights.
- In the 11 years of its existence, the event has attracted over 900,000 college basketball fans. - The Championship Rounds of the Progressive CBE Classic have been held in Kansas City since the event’s inception. The last five years the Classic has been played at Sprint Center, the state-of-the-art arena that serves as the cornerstone of a redeveloped downtown Kansas City.
- In addition to Sprint Center, the Progressive CBE Classic has been held at some of the finest home courts in the country, including Alabama, California, Creighton, Duke, Florida, Georgia, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.
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SPRINT CENTER
Sprint Center is Kansas City’s home for sports, concerts, family shows, collegiate competitions, tournaments and special events. Anchor to more than $4.5 billion of reinvestment in a revitalized downtown Kansas City, Mo., Sprint Center is a unique public/private partnership between the city of Kansas City and AEG.
Sprint Center has exceeded all expectations having hosted more than 500 events and 4.7 million guests since opening. Having recently celebrated its fourth anniversary, Sprint Center continues to set attendance records and exceed financial goals and establish Kansas City as the entertainment hearbeat in the Heart of America. Through the profit sharing provision in the management agreement, Spint Center/AEG has delivered more than $5 million to the city of Kansas City, Mo.
Sprint Center features the Perceptive Software Founders Club, a VIP entertainment area where members can enjoy fabulous amenities including priority access to purchase up to four (4) seats to select Sprint Center events, access to the member’s only lounge and events including food & beverage tastings, reserved parking and a private VIP entrance. In addition, Sprint Center features private meeting rooms for intimate gatherings, seminars, receptions, charity functions and special events.
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SPRINT CENTER
Home to the College Basketball Experience, Sprint Center has hosted the 2008, 2010 and 2011 Big 12 Men’s Basketball Championship, first- and second- rounds of the 2009 NCAA Men’s Basketball Championship and most recently an NBA preseason game between the Miami HEAT and OKC Thunder. In 2012, Sprint Center will host the Big 12 Men’s Basketball Championship.
AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports, entertainment and venue operator in the world. AEG Facilities, a stand-alone affiliate of AEG, owns, operates or consults with 100 of the industry’s preeminent venues worldwide, across five continents, and works in cencer with affiliated AEG entities, including live event producer, AEG Live, AEG Global Partnerships and AEG Development to support the success of AEG venues across the globe. AEG owns, operates or provides services to venues including STAPLES Center (Los Angeles, Calif.), The Home Depot Center (Carson, Calif.), Nokia Theatre L.A. Live (Los Angeles, Calif.), Citizens Business Bank Arena (Ontario, Calif.), Valley View Casino Center (San Diego, Calif.), Sprint Center (Kansas City, Mo.), XL Center and Rentschler Field (Hartford, Conn.), The Rose Garden (Portland, Ore.), KeyArena (Seattle, Wash.), KFC YUM! Center (Louisville, Ky.), American Airlines Arena (Miami, Fla.), AT&T Center (San Antonio, Texas), Time Warner Cable Arena (Charlotte, N.C.), Prudential Center (Newark, N.J.), Target Center (Minneapolis, Minn.), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), The O2 Arena (London, England), O2 World (Berlin, Germany), O2 World Hamburg (Hamburg, Germany), Ahoy Arena (Rotterdam, Netherlands), Pernambuco Stadium (Recife, Brazil), Allphones Arena (Sydney, Australia), Globe Arenas (Stockhold, Sweden), Turk Telekom Arena (Istanbul, Turkey), and the Qatar National Convention Centre (Doha, Qatar).
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TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY
Date Game Network Timing11/21/2011 Missouri vs. Notre Dame ESPN2 4:3911/21/2011 California vs. Georgia ESPN2 4:2111/22/2011 Notre Dame vs. Georgia ESPNU 5:1011/22/2011 Missouri vs. California ESPN2 4:39
Totals: 18:50
Date Game Network Decals11/21/2011 Missouri vs. Notre Dame ESPN2 41:2911/21/2011 California vs. Georgia ESPN2 43:4911/22/2011 Notre Dame vs. Georgia ESPNU 42:1811/22/2011 Missouri vs. California ESPN2 42:42
T otals: 2:50:18
Reese’s courtside LED signage and court decals during Championship Rounds in Kansas City.
Minutes of unobstructed exposure on the courtside signage
Minutes of unobstructed exposure on the court decals
Amount of time in excess of contract: 2:50
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TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY
Reese’s Courtside LED Signage and Court Decals.
CBECLASSIC.COM 21
TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY
The Reese’s court decal appeared above the foul line at each end of the court during
Championship Round action.
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SUPPLEMENTAL EXPOSURE
tELEVISION - The Progressive CBE Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show. - National, regional, and local sports highlight shows. - Local news network sports coverage.
rADIO - Championship Round coaches participated in interviews on ESPN Radio (morning drive and afternoon/evening drive) nationally and locally in Kansas City, and KCSP Radio (morning drive and afternoon/evening drive) in Kansas City.
NATIONAL TELECONFERENCE - A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
ESPN’s Dick Vitale during Championship Round action at Sprint Center in Kansas City.
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ON-SITE EXPOSURE
videoboard mentions and pa announcements
Reese’s appeared on the center-hung
videoboard, LED Ribbons, and courtside
signage during PA’s and promotions. Reese’s commcerial (above)
ran during each game of the Championship
Rounds at Sprint Center.
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CUSTOMIZED PROMOTIONS
The loudest fans in the
arena received Reese’s T-shirts
during each game.
REESE’S T-SHIRT TOSS
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PRE-GAME HOSPITALITY
Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night
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PRE-GAME HOSPITALITY
Reese’s logo was displayed on a scroll on HD TV’s throughout the pre-game hospitality.
CBECLASSIC.COM 27
PRESS COVERAGE
As the nation’s most-exciting early-season college basketball event, the Progressive CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.
In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive CBE Classic was featured in articles in, but not limited to, the following media:
- USA Today - Atlanta Journal-Constitution - Toledo Blade- SI.com - Chicago Tribune - Brookings Register- ESPN.com - St. Louis Post-Dispatch - Clarksville Leaf Chronicle- ESPN, The Magazine - San Francisco Chronicle - Fort Wayne Journal Gazette- FoxSports.com - San Jose Mercury News - Huntsville Item- CBSSports.com - Sacramento Bee - Macon Telegraph- SportingNews.com - Columbia (Mo.) Daily Tribune - Niagara Gazette- Yahoo.com Sports - Buffalo News - Kansas City Kansan- AOLFanhouse.com - South Bend Tribune - Kansas City Star - Sioux City Journal In all, over 80 reporters and photographers representing more than 40 media outlets were issued creden-tials to the Championship Rounds of the 2011 Progressive CBE Classic.
Georgia Head Coach Mark Fox during a post-game
press conference.