proi cee public relations & communication in central eastern europe
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PROI CEEPublic Relations & Communication in Central Eastern Europe
About PROI worldwide
PROI is the world’s largest network of independent PR & Communication agencies
Established in 1970
64 companies – of which 23 in Europe
Presence in 100 cities in 50 countries
Most agencies have a top-5 leading position in their country / state
3200 staff - US$ 425 mio billings
4400 clients worldwide
PROI – One of world’s leading PR networks
1816
1491
1206
425343
224 149 110
0
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1000
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Omnicom/P
ublicis
WPP
Interpublic
PROI
World
com
Havas
Next 1
5PRGN
Turnover in mln $
Source: Paul Holmes, 2012
Rated # 4 of global PR Holding Companies
About PROI CEE
A regional subgroup within PROI worldwide
Close cooperation between some of the strongest PR agencies in countries throughout Central Eastern Europe.
All PROI CEE agencies are independent, owner-managed and hold a top position in their country.
Together PROI CEE agencies employ 110 consultants have an annual turnover of 12,8 million EURO actually serve 96 clients
PROI CEEPROI CEEPROI CEE
Austria – comm:unications
Established 1996, Vienna
Nr employees 7
Turnover 2012 € 700.000
Position in country Top-20
Key clients
Baltics – Publicum
Established 2001, Vilnius
Nr employees 19 (Publicum)68 (Publicum Group)
Turnover 2012 Publicum – over € 3 mln(Publicum Group – € 9 mln)
Position in country Top-3
Key clients
Czech Rep. – Ewing PR
Established 1993, Prague
Nr employees 30
Turnover 2012 € 4,4 mln
Position in country Top 3
Key clients:
Hungary – Premier Communications
Established 2000, Budapest
Nr employees 6
Turnover 2012 €230 000
Position in country In top 10
Key clients
Poland – 24/7PR
Established 2000, Warsaw
Nr employees 30 (24/7PR)45 (24/7 Group)
Turnover 2012 € 2,3 mio
Position in country Top-10
Key clients
Slovakia – Seesame
Established 1996, Bratislava
Nr employees 25
Turnover 2012 € 2,4 mio
Position in country 1
Key clients
PROI CEE offers cross border PR project management
Regional strategy with local nuances
Media relations covering the best journalist network
Marketing PR: regional positioning, endorsement and engaging
Cross regional Corporate PR, establishing one clear cut image
Community relations on all levels
Regional issue management and lobbying
Financial PR
Change management and internal PR
Strengthening B2B relations throughout CEE region
PROI CEE
regional strategy regional campaign & account management
regional knowledgelocal implementation & drive
How we work?
PROI CEE agencies are all independent companies – operating in their country, offering first class local knowledge and relations.
Within the PROI CEE network, agencies meet quarterly to exchange knowledge and experience – and create a CEE PR knowledge center.
For cross border projects, one lead agency is assigned being the major contact and client / campaign coordinator. Depending on the client wishes, the scope and type of the campaign client contact may be local as well, still being supervised by the lead agency.
How we work*?
One lead agency Account management Reporting Strategies Planning Supervision and quality control Financials
Country agencies Local tactics Local implementation Reporting to lead agency Contact with client where
required
LEAD AGENCY
countryagency
countryagency
countryagency
countryagency
CLIENT
* Basic model – may be adapt to individual situation and client needs
REGIONAL CAMPAIGN
Why work with PROI CEE ?
The international network experience One contact and coordination Expertise from around the region allocated to the client / project Fluent internal organization and communication on projects Full range of PR and communication services
First class local know how Extensive experience and broad network on local markets Thorough understanding of local situation, needs and habits Agencies are owner-driven, ensuring the highest quality level
A wealth of PR experience
Austria
Sabine Pö[email protected]+43 1 315 14 11 0www.communications.co.at
Baltics
Arturas [email protected]+370 686 42 450www.publicum.lt
Czech Rep.
Pavlina [email protected]+420 603 154 583www.ewingpr.cz
Poland
Dirk [email protected]+48 508 154 500www.247pr.pl
Slovakia
Michaela [email protected]+421 2 4342 2978www.seesame.com
CENTRAL EASTERN EUROPE
Hungary
Attila [email protected]+36 30 280-06-15www.premiercom.hu