Project Branding Worksheet: Start with some fun brainstorming:

1. What kind of car would your brand/project drive?

2. Which celebrity would support your brand/project?

3. What color(s) would your brand/project wear?

4. Where does your brand/project go on Holiday?

Once the creative juices are flowing, start thinking more critically:

What are 3 adjectives to describe the goals of your brand/project?

Who are your target groups and what needs and values do they have?

How do you address the needs and values of these target groups?

Create a brand/project promise (1-3 short creative sentences to tell people what you can offer them):

Create a brand/project name (1-5 words that will make people interested):

Create a brand/project tagline (3-10 words to give people more information):

Create symbols to represent your brand/project:

2. What kind of font will you use?

3. What kind of “Voice” will you use (i.e. commands, exclamation points, funny, serious, formal,

informal, will you use “I” and “we”)?

4. Logo Use (how will your logo be used, who can use it, where will it appear, is there a minimum size)?