BIGFOODS

Tiara Jones Summer 2012Computer DrawingEditorial Illustration

Editorial

Project StatementCompany:

Eden foods are a major organic foods producer and wholesaler that was started by Michael J Potter more than 40 years ago. His goal is to provide people with organic food that is free of the controversial ingredients.

Problem:

Organic food has become a lucrative business for big businesses. Companies like Coca Cola, M&M Mars, Kellogg’s and Pepsi Co have taken over the organic food industry. Since their involvement they have influenced the National Organic Standards Boards to allow more than 250 non-organic substances on the National list.

Opportunity:

This gives me the opportunity to expose the big companies that claim to be organic from the ones that really are.

Solutions: It shows that the big companies are really the ones behind many of the brands people think are organic.

Sketches

Resource Photos

Process 1st Concept

Organic Farm

Organic Farms

Final Concept

Organic Farms

Final

Organic Farms

ResourcesEditorialhttp://www.nytimes.com/2012/07/08/business/organic-food-purists-worry-about-big-companies-influence.html?_r=1&src=me&ref=general

Photoshttp://missionsmisunderstood.com/2008/03/14/reintroductions/

http://www.sodahead.com/fun/fences/question-1980387/?link=ibaf&q=&imgurl=http://www.best-fences.com/wp-content/up-loads/2010/08/wood-ranch-style-fence.jpg

http://www.cleanmpg.com/photos/showphoto.php/photo/16583

http://www.signit-signs.com/farm_signs_gallery.html