Level 3 Diploma in Creative Media Production and Technology Print, Radio and TV, Year 2

Level 3 UAL Extended Diploma in Creative Media Production and

Technology (Creative Writing and Journalism), Year 2

PROJECT 1:

‘ONLINE PUBLICATION’

Unit 9 ‘Characteristic and context in media and communication’ Unit 10’ Engaging with an audience in creative media production’

Assessor names: Alma Kopric, Celia Rumbly, Greg Lawrence

Start date of the project: 11 September 2019

Deadline date: 15 January 2019 Duration of the project: 15 weeks

PROJECT: ‘ONLINE PUBLICATION’

Aim and Purpose: The aim and purpose of unit 9 and 10 is to provide you with an opportunity to develop a focused understanding of the characteristics and context that define media and communication activity and the means by which the audience for that activity might be reached and addressed. Both units require from you thorough investigation and exploration of your chosen media activity and design that has specific audience in mind. Scenario: The purpose of this project is to allow you to investigate the competitive market of online publications, develop focused understanding of how media audience is targeted for a specific product and to explore range of skills and ideas for your own online project. Part 1 research: You are required to research and analyze a range of existing media publications, print and online and conduct thorough research into your target audience. You must produce a consumer profile board to demonstrate an understanding of your target audience using the profiling techniques taught in class. Part 2 ideas development: You will conduct research into range of ideas for your own online project and produce a mood board and a flat plan for your publication final idea. Part 3 production: You will produce the final version of your online product following industry standard conventions. Part 4 evaluation: You will analyze the effectiveness of the solutions you have provided throughout the production process as well as how did the project inform your personal development. TOP TIP – LATERAL THINKING! To gain the higher grades you need to avoid a bland publication on the obvious subjects: football, fashion and music. Your product has to fill a gap in the market so requires original ideas. For example if music is your passion then how is music used to alter moods in stressful environments? For example, prisons and hospitals. McDonalds have introduced classical music as it encourages more acceptable behaviour.

• This project requires you to work independently to plan and produce an online version of

the product of your choice. You will come up with your own concept for the publication including a title.

• At the initial stage of the project you will be involved in researching existing publications

and most importantly finding out the right audience and need for your own product. You will also experiment with range of skills and techniques to be able to execute your project to near professional standard. These experiments will be logged on your blog to demonstrate what you have learnt from the ongoing practical workshops.

• Throughout production process you must record and critically analyze the effectiveness of

different processes and techniques and problems and solutions that you have encounter. You will reflect on how you dealt with technical problems, management problems (of the project, your time) and emotional problems.

• In addition to the practical application you will need to demonstrate an ability to work

according to safe working practices that are required in a professional workplace. This will be evidenced through your professional conduct and assessment of risks that can be present throughout production.

• You should proof read your work before you submit. This will give you the chance to

check for any spelling or grammatical errors. You should also take a professional approach to your work; remember plagiarism (coping) work from any sources is not acceptable. This has to be your own work so make sure you reference all your sources (Harvard referencing).

Submission requirements:

Task Task title Requirements Deadline Unit / learning

outcome

1. Research / pre production/ Pitch

Research / planning/ H&S

Interim Assessment (pitch idea) 02.10.19

Unit 9 1.1, 1.2, 2.1 Unit 10 1.1, 1.2,2.1

2.

Production

Adobe Photoshop Adobe InDesign Adobe Premier Audition FlipHTML software

Formative: Week 18.12.19

Unit 9 2.2 Unit 10 2.2

4.

Review Final deadline

Analysis of effectiveness

Summative: Week 15.1.19

Unit 9 3.1,3.2 Unit 10 3.1, 3.2

Units covered with the project:

Unit 9: ‘Characteristic and context in media and communication’

Learning outcome: The student will:

Assessment criteria: The student can:

LO1: Understand the characteristics and context for a chosen media and communication

1.1 Analyze the characteristics and context for a chosen media and communication activity. 1.2. Interpret research activity to develop ideas for creative production.

LO2. Be able to use knowledge of the characteristics and context of a media and communication activity.

2.1 Use knowledge of characteristics and context to plan and develop creative solutions for chosen media and communication activity. 2.2 Apply practical skills, knowledge and understanding of characteristics and context to produce creative solutions for a chosen media and communication activity.

LO3. Be able to use evaluation in support of creative media production.

3.1 Critically evaluate creative solutions against identified characteristics and context for a chosen media and communication activity. 3.2 Critically reflect on learning to inform personal development

Unit 10: ‘Engaging with an audience in creative media production’

Learning outcome: The student will:

Assessment criteria: The student can:

LO1: Understand the audience for a chosen creative media production activity.

1.1 Analyze the characteristics of the audience for a chosen creative media production activity. 1.2. Interpret research activity to develop ideas and creative proposals for a chosen audience.

LO2. Be able to plan and implement a creative media production activity for an identified audience.

2.1 Demonstrate independence in decision making in planning and developing creative solutions. 2.2 Select appropriate media and processes to communicate ideas for an identified audience.

LO3. Be able to use evaluation in support of creative media production for an identified audience.

3.1 Critically evaluate creative solutions against identified audience characteristics. 3.2 Critically evaluate and reflect on learning to inform personal development.

Work and evidence: This is an individual project with your choice of topic and genre and style of publication. You will come up with your own original concept for the publication including the title of the magazine.

It is requirement that your product will have:

1. A front page 2. A content page 3. A review (500 words approximately) presented on a double page spread. 4. A feature optional (1000 words approximately) presented on at least two double

page spreads. 5. Imbedded short video produced by yourself (review of the product or service).The

video will depend on the type and content of the publication. For example you could have a review of the film, create review of the latest piece of equipment, etc.

6. You can produce additional spreads with content chosen by yourself.

The project will be divided into three parts:

1. Research / Pre – production 2. Production 3. Post Production

As with previous projects you will keep and post all the evidence of the process of your work on your personal Blog or Google Drive (to be advised). Week 1 – 4 (11 September - 2 October 2019) Research and Pre - production In those four weeks you will research – plan and investigate skills required for the production of an online publication. You will keep weakly blog / diary of planning, problems and solutions that you have investigated and tried out in preparation for the project. The work that will need to be covered in this part of the unit is:

• Existing publication front cover and content analysis • Audience research and analysis of readership figures • Ideas development (you should come up with ideas for three different types of publications) • Justification for the final idea (this will come as a result of your SWAT analysis of each idea and an audience

research for each idea). Ideas research

• Show evidence of ideas research and development. This should include research evidence for your own front cover

• Research evidence for the content page (inspirational page designs), Research on range of page spreads and designs

• Research on existing video reviews • Research on existing reviews and feature articles (look for different style of writings). • Produce a mood board and a flat plan for your magazine layout and a content.

2 October 2019 PITCH – TO TAKE PLACE IN CLASS (time to be confirmed) Prepare a 15 minute presentation using PowerPoint to ‘sell’ your idea to the class. Think ‘Dragons Den’! Your idea needs to be original and fill a gap in the market. This pitch will contribute to your final grade. If you are not able to attend the presentation, you must give a valid reason in writing to Alma Kopric 7 days prior to the pitch and submit your PowerPoint prior to 2 October 2019 via GoogleDrive. Failure to either attend the presentation or submit your work will result in your final grade being capped at a merit. Week 5 and 14 (9 October – 18 December)

Production • Work covered in this part of the unit: • You will show development of the production process of your publication. • You will produce and publish the final version of your product.

Week 16 (Final deadline 15 January 2019)

Evaluation / project presentation Work covered in this part of the unit: • Once your project has been completed and uploaded on your blog you will need to analyze the effectiveness of the

solutions you have provided throughout the production process as well as how did the project informed your personal development.

• This should be in form of report between 1000 – 1500 words posted on your blog.