project 1: instructor memo · to the first 100 customers, and a bbq rib reating contest. sanchez...

3Sample Documents from The Restaurant Entrepreneur ©2014 • B.E. Publishing • Free to Reproduce

Project 1: Instructor Memo

TO: Mr. Matt Spencer

FROM: Amanda Sanchez

DATE: May 8, 20__

SUBJECT: Restaurant Proposal

As you are aware, I am in the process of completing simulation. In

order to continue with this simulation, I am required to first establish the name and location of

my restaurant. Please review the proposed restaurant provided below and indicate if I have

your approval to use the proposed idea by completing the bottom portion of this memo and

returning it to me.

The name of my restaurant is Wicked Kickn’ BBQ. The theme for my restaurant is to give my

customers the feeling of being at a summer barbeque in the heart of Texas with a spicy sauce

and all the fixin's. The color scheme that I have decided to use is a combination of red, yellow,

orange, and white. The signature dish at my restaurant is Wicked Kickn’ Chicken. The restaurant

will be located in El Paso, TX.

My grandmother was always either in the kitchen or outside cooking up some type of barbeque

cuisine on the grill. Nana Maria, who was famous for adding fiery spices to her dishes, would

always squeeze my cheeks and say, “This is some wicked kickn’ stuff,” as she proudly served me

a dish of barbeque chicken, ribs, wings, or whatever the main dish was that day.

I approve this restaurant proposal for use in simulation.

I do not approve this restaurant proposal for use in simulation.


Project 2: Restaurant Logo

Version 1 Logo:

Version 3 Logo:

Version 2 Logo:

✓


Project 3: Letterhead

Wicked Kickn’ BBQ

1556 HWY 20 El Paso, TX 79902

P (915) 555-1234 F (915) 555-5678

www.WickedKicknBBQ.com


Project 4: Business Envelope

Wicked Kickn’ BBQ

1556 HWY 20

El Paso, TX 79902

PLACE

STAMP

HERE


Project 5: Help Wanted Ad

New Restaurant

Needs Help

in the Kitchen!

Wicked Kickn’ BBQ is hiring motivated,

experienced, and fun loving people to fill

several positions before its Grand Opening

in June.

Available Positions:

Assistant Manager

Hostess

Wait Staff

Bus Person

Cooks

Maintenance

To Apply: Visit us at 1556 HWY 20, weekdays, to fill

out an application [between 10 a.m. and 3 p.m.] or

submit one online at www.WickedKicknBBQ.com.

Call Amanda Sanchez at

(915) 555 1234 for more info!


Project 6: Employee Memo

TO: Wicked Kickn’ BBQ Staff

FROM: Amanda Sanchez

DATE: May 8, 20__

SUBJECT: New Employee Meeting

Welcome to Wicked Kickn’ BBQ! As we gear up for next month’s Grand Opening, I wanted to

personally let you know that I’m very excited to have you on our team. Let’s get cooking!

New employee training sessions will begin next week on Tuesday, Wednesday, and Thursday

from 10:30 a.m. until 3:15 p.m. Lunch, of course, will be provided.

Please complete the enclosed Employee Personnel Form. All completed forms should be placed

in my mailbox by the end of day on Friday. I will then update your file and send you a revised

copy for your records. Thank you.

Enclosure


Project 7: Press Release

Wicked Kickn’ BBQ

1556 HWY 20 El Paso, TX 79902

P (915) 555-1234 F (915) 555-5678


FOR IMMEDIATE RELEASE

EL PASO IS SET TO GET SOME WICKED KICKN’ BBQ

El Paso, TX May 8, 20__, — Ever since Amanda Sanchez won The Food Connection’s “Start Your

Own Restaurant” contest, her dream of opening her own restaurant has been a top priority.

That dream has finally become reality. The young restaurant entrepreneur is proud to

announce the grand opening of her new restaurant, Wicked Kickn’ BBQ.

The BBQ style restaurant, located at 1556 HWY 20 on the southeast side of El Paso, will

officially open on June 5th with a Grand Opening Extravaganza from 11:00 a.m. until 11:30 p.m.

Festivities will include a free drink with every meal purchased, half price desserts, free T shirts

to the first 100 customers, and a BBQ rib eating contest.

Sanchez was the winner of The Food Connection’s “Start Your Own Restaurant” contest earlier

this year. Her restaurant proposal for Wicked Kickn’ BBQ, along with its signature dish, Wicked

Kickn’ Chicken, won first prize and start up money for her restaurant. For more information,

visit www.WickedKicknBBQ.com. Even better, come on out to the grand opening of Wicked

Kickn’ BBQ for some great BBQ—and remember, come hungry!

###


Project 8: Social Media Marketing

Social Media Posts

Social Media

Platform

Post Ideas Action/Information

Needed

Facebook Send out a thank you to those who attended

the grand opening. What did you like best

about it?

Contact list

Facebook Post grand opening photos. Upload photos

Facebook Like us and get entered into a drawing for a

free lunch.

$10 Gift card

Facebook Vote on your favorite BBQ sauce. Kickn’ Sauce

or Wicked Sauce?

Create a poll

Facebook Comment on this new menu item and get

entered into a drawing for a dinner for two.

$20 Gift card

Facebook Mention this Facebook post and get a

discount.

Specific discount

Instagram Post BBQ eating contest photos. Upload photos

Linkedin Spotlight Amanda Sanchez. Photo and profile

Pinterest Share a dessert recipe. Text and picture

Snap Chat Post video from the Big Texas concert from

the grand opening. Commentary: Were You

There?

Upload video

Twitter Tweet the daily special. Create a list of daily specials

Twitter Announce the start of BBQ Happy Hour every

day from 2 4 p.m.

Assign to staff

Twitter Download our new mobile phone app! Upload link


Project 9: Promotional Flyer

Grand Opening

CelebrationJoin us for some

Wicked Kickn' BBQ

June 5th

11:00 a.m. — 11:30 p.m.

Includes a free drink with every meal,

half-priced desserts, and some

Wicked Kickn’ music and fun!

1556 HWY 20 El Paso, TX (915) 555-1234


First 100CustomersGet a Free

Wicked

Kickn’

T-shirt!


Project 10: Radio Commercial Script

Sound Effect The sound of a dinner triangle (bell) ringing loudly. 1

Music Old time banjo melody fades up and continues. 3

Tony Romo “Come and get it!” 3

Music Old time banjo melody fades under voice over and

continues.

1

Tony Romo “Are you hungry for the best BBQ in all of Texas? Well,

get yourself to the grand opening of Wicked Kickn’ BBQ

this Friday, June 5th, starting at eleven a.m.

“Try the award winning Wicked Kickn’ Chicken and see

why it’s Wicked Kickn’! Drinks are free with every meal

and all desserts are half price.

“Don’t wait! Grab your family and get to Wicked Kickn’

BBQ on Highway 20 in El Paso for the best tastin’ BBQ

you’ve ever had. Come hungry!”

18

Sound Effect The sound of a dinner triangle (bell) ringing loudly. 1

Music Old time banjo melody picks up and fades out. 3

Total time in seconds: 30


Project 11: Block Style Business Letter

Wicked Kickn’ BBQ

1556 HWY 20 El Paso, TX 79902

P (915) 555-1234 F (915) 555-5678


May 9, 20XX

QS

El Paso Chamber of Commerce

Attn: Mr. Matt Spencer, President

475 W. Spartan Drive

El Paso, TX 79902

DS

Dear Mr. Spencer:

DS

My name is Amanda Sanchez, and I am opening a new restaurant, Wicked Kickn’ BBQ, in El Paso.

Our grand opening is next month on June 5th. I would like to find out more about the El Paso

Chamber of Commerce and how to become a member.

DS

Being a new business owner, I have several goals I would like to accomplish in the coming year.

Having a successful grand opening extravaganza

Successfully advertising my restaurant in the El Paso area

Working with local vendors

Partnering with local food charities

I feel that being an active member of your organization will allow me to meet people with

unique skills and contacts to help me accomplish my goals.

DS

I look forward to hearing from you with information about how I can become an active member

of the El Paso Chamber of Commerce.

DS

Sincerely,

DS

DS

DS

Amanda Sanchez

Owner