project 2 version 3

Virtual Taste Tory Broytman

FA102a / Research, Product Proposal and Brand Development


Assignment 01 / Research

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

http://www.kurzweilai.net/are-you-ready-for-virtual-taste



- Digital gadget can recreate taste of virtual food and drinks

http://www.nimesha.info/digitaltaste.html





- “Digital method that actuates the human tongue through electrical and thermal stimulation methods”






- “Produces salty, sweet, sour, bitter sensations through different levels of electrical currents and varying electrode temperatures”





Assignment 01 / Future Product or Service

”Recovery service for ill patients”- Give patients satisfaction of taste without

health repercussions- Allow patients to taste even with dulled

senses- Increase patient morale


Assignment 02 / User Persona Research

User Persona ADiane Baker, 43 / Diabetic MomKnown Sweet Tooth

Frustrations• Rising blood sugar levels• Unwanted stress• Censored grocery shopping trips

Goals• Taste sweet treats• Worry less about blood sugar levels• Stress less about what she can/can’t eat


Assignment 02 / User Persona Research

User Persona BHenry Fulton, 28 / Unhealthy EngineerKnown Snacker

Frustrations• Rapid weight gain• Having little self control• Low self confidence

Goals• Taste unhealthy foods without weight gain• Lose weight• Feel confident


Assignment 02 / User Persona Diagram


Assignment 02 / User Persona Portrait


Assignment 03 / BrandingSource for Brand Character Words

Red Hot Chili Peppers


Assignment 03 / BrandingBrand Character Diagram


Assignment 03 / BrandingNaming Process

TechTaste

• Brainstormed words such as digital, technology, simulation, taste, sensation• Technological and Taste put together


Assignment 03 / BrandingFinal Product/Service Name

TechTaste • Represents the use of technology to create a flavor on your tongue• Catchy, short and to the point

project 2 version 3

Technology