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FOOD INDUSTRIES OF PAKISTAN

SHAN FOODS and NATIONAL FOODS

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GROUP MEMBERS

JUNAID KHAN 5749 FMS/MBA/F12

MALIK TAIMOOR 5750 FMS/MBA/F12

AHSAN IJAZ 5751 FMS/MBA/F12

ALI RAZA 5752 FMS/MBA/F12

MUNEEB ANWAR 5753 FMS/MBA/F12

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ACKNOWLEDGEMENT:

I wish to express my sincere gratitude to PROF. IBRAR ANVER, PROFESSOR of

INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD for providing us an opportunity

to do our project work.

We also wish to express our gratitude to the officials of;

“SHAN FOODS AND NATIONAL FOODS”

Last but not the least we wish to avail our self of this opportunity, express a sense

of gratitude and love to our friends and our beloved parents for their manual as

well as emotional support and for everything.

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TABLE OF CONTENTS:

Sr. No. CONTENTS PG. No.

1 ABOUT SHAN FOODS 5

2 VISION & MISSION 5

3 CORE VALUES 6

4 ABOUT NATIONAL FOODS 7

5 VISION & MISSION 7

6 CORE VALUES 8

7 PRODUCTS OF SHAN 9

8 PRODUCTS OF NATIONAL 14

9 CONCLUSION 19

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ABOUT SHAN FOODS:

The journey of shan’s success starts from 1981. Mr. Sikander Sultan laid the

foundation of shan and gave his 100% attention and devotion to it and gave shan

a competitive edge in spice industry. It was Mr. Sikander Sultan’s commitment

and dedication that starting from a single room company, today Shan stands as

one of the most reputed food company and a powerful global brand with

presence in more than 45countries across 5 continents. Company has taken

several initiatives to expand themselves in a global market and manufacturing

high quality products.

In order to take advantage in growth opportunity, shan has now enhanced its

production capacity by installing manufacturing units in UAE and Saudi Arabia.

Shan is truly an example of Shariah Compliant business where Shariah guides the

business operations and values remain consistent.

VISION &MISSION:

“A global food brand offering premium quality innovative products, which delight

our consumers.

Shan, a responsible corporate citizen, adhering to its core values, trusted globally

for providing great tasting consistent quality food products.

We are determined to reach every kitchen by diversifying into growing food

categories through innovative, healthy & safe products for the ultimate delight of

our consumers.

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We will enhance shareholders value through sustainable growth, develop

strategic relationship with our business partners and ensure safe work

environment for our employees.”

CORE VALUES:

Honest, fair and ethical with all stakeholders. We care and actively contribute to

the community in which we operate. We believe in truth, trust and team work.

Promote a creative environment, where people have the opportunity to grow,

dare to take risks and work with passion. Honoring our commitment. We set new

benchmarks for the industry by going the extra mile and delivering superior value

to our consumers and stakeholders. We delight our consumers by offering

innovative and exciting food solutions by reaching out to them wherever they are,

to meet their current and emerging needs. Actively seeking opportunities to

reward & recognize our winning teams and celebrate our success. We strictly

comply with all Shariah laws and remain conscious of it in every sphere of

business.

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ABOUT NATIONAL FOODS:

National Foods started its journey in 1970 as a Spice company, with the product

that revolutionarized the concept of clean, healthy food. In 1988, National Foods

became the certified vendor of McCormick, USA. In the same year, National

Foods, then a Private Limited company was converted into a Public Limited, listed

in all the three stock exchanges of Pakistan. National foods’ initiatives were, to

make food that is hygienic, time economic, healthy and contributes towards

personal attractiveness, so that who used our products would be able to

experience more rewarding life-style.

The history now crosses three decades, National foods’ success has been

influenced by major events like economic boom, depression, wars, changing

consumer lifestyles and technological advancements. But the focus of the

company still is on the customers’ needs through product development in line

with the changing market trends.

VISION &MISSION:

“To be a Rs. 50 billion food company by the year 2020 in the convenience food

segment by launching products and services in the domestic and international

markets that enhance lifestyle and create value for our customers through

management excellence at all levels.”

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CORE VALUES:

We act with intense positive energy and are not afraid to take risks. We challenge

ourselves continuously, we’re good at what we do, and we take pride in who we

are. We put our people first. We treat them with respect and actively contribute

towards their development. We see the world through the eyes of our customers.

We do everything possible that makes them happy.

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PRODUCTS (SHAN):

SPICES:

CHICKEN TIKKA MIX CHANA MASALA MIX CHICKEN WHITE KORMA MIX

DAL CURRY MIX LIVER CURRY MIX

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SALTS:

NUTRA SALT PREMIUM NUTRA PLUS SALT IODINE FORTIFIED

PICKLES:

SHAN MANGO PICKLE SHAN MIXED PICKLE

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RICE:

SHAN BASMATI RICE

TRADITIONAL DESSERTS:

SHAN BADAM KHEER MIX SHAN KHEER MIX SHAN GAJAR HALWA MIX

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OTHER DESSERTS:

DELVE DESSERTS: A PRODUCT LINE OF DESSERTS FROM SHAN. IT CONTAINS

VARIETY OF CUSTARDS IN DIFFERENT FLAVOURS.

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SHAN SHOOP NOODLES:

Shan Foods, came up with a simple but brilliant idea of making noodles tasty and

nutritious.

Available in six exciting flavors such as Chicken, Masala, Spicy Lemon, BBQ,

Ketchup, and Bombay Biryani, Shoop Noodles have 50% more wheat protein.

So every time your stomach calls for a healthy meal, make your taste buds rock

and roll with yummy Shoop noodles!

Because with Shan Shoop – Mita Do Bhook!

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PRODUCTS (NATIONAL):

SPICES:

MASALEDAR MURGHI MURGH CHOLE QUORMA

PAYA WHITE QUORMA

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RICE:

BOMBAY BIRYANI MASALEDAR BOMBAY BIRYANI CHATPATI ACHARI BIRYANI

MASALEDAR BOMBAY BIRYANI PULAO

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PICKLES:

GARLIC PICKLE LEMON PICKLE MANGO PICKLE

SALTS:

IODIZED SALT REFINED SALT

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JAMS:

APPLE JAM BLACKCURRANT JAM MANGO JAM

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DESSERTS:

GAJAR KHEER MIX KHEER MIX PISTACHIO KHEER MIX

STRAWBERRY CUSTARD POWDER VANILLA CUSTARD POWDER

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FRUITILY by NATIONAL:

National Foods’ Fruitily instant drink mix is so much more than a refreshing beverage. Each

serving of Fruitily is chock-a-block with essential nutrients that provide the energy that your

body and mind need to replenish every day.

Following are the flavors available in fruitily,

FRUITILY MANGO FRUITILY MIXED FRUIT

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FRUITILY LEMON FRUITILY ORANGE

CONCLUSION:

After the analysis of both food industries of Pakistan. We come with the

conclusion that NATIONAL FOODS LIMITED is the oldest spice manufacturing

company with a broader product line and has maximum loyal customers.

As far as SHAN FOODS are concerned, they are newer than NATIONAL FOODS

and have smaller product line than NATIONAL. SHAN has now enhanced its

production capacity even further with the manufacturing units installed in UAE

and Saudi Arabia. Whereas NATIONAL has its operation in Pakistan only but

NATIONAL FOODS products are distributed in over 35 countries in 5 continents.

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