project big bazaar in vbp

7/31/2019 Project Big Bazaar in Vbp

1/33


2/33

Mission:

We share the vision and belief that ourcustomers and stockholders shall be servedonly by creating and executing future

scenarios in the consumption space leading toeconomic development.

We will be the trendsetters in evolvingdelivery formats, creating retail realty, makingconsumption affordable for all customersegments


3/33

Vision:

To Deliver Everything, Everywhere, Every

time, to Every Indian Customer in the most

profitable manner.

One of the core values at Future Group is,

Indians and its corporate credo is

Rewrite rules, Retain values.


4/33

Platinum Trusted Brand Award Images

Retail Award 2005,06

5. Type of the company : Private limited

6. Type of the Industry : Retail

7. Products : Department,Grocery store

8. Promoter : Kishore Biyani

9. Parent : Pantaloon Retail India Ltd.

10.Punch line : Is se sasta aur accha kahin

nahi!


5/33

Board of directors

Mr Kishore Biyani Managing Director

Mr. Gopikishan Biyani, Whole time Director.Mr. Rakesh Biyani, Whole time Director.Mr. Ved Prakash Arya, Director.

Mr. Shailesh Haribhakti, Independent Director.Mr. S Doreswamy, Independent Director.Dr. D O Koshy, Independent Director.Ms. Anju Poddar, Independent Director.Ms. Bala Deshpande, Independent Director.Mr. Anil Harish, Independent Director.

Mr. Rakesh Biyani CEO Retail.

Mr. Rajan Malhotra CEO - Big Bazaar.

Mr. Sadashiv Nayak CEO - Food Bazaar.


6/33

Directors

Managing Director

Mr. Kishore Biyani

Wholetime Director

Mr. Rakesh Biyani

Director

Mr. Shailesh Haribakti


7/33

Awards and achievement

Most Admired Retailer of the year:

Hypermarket - Big Bazaar-2009

Indian Retail Forum Awards 2008

The INDIASTAR Award 2008

Retail Asia Pacific 500 Top Awards 2008

Coca-Cola Golden Spoon Awards 2008 The Reid & Taylor Awards For Retail Excellence

2008


8/33

Bankers


9/33

HISTORY

Big Bazaar comes under the Pantaloon Retail India Limited(PRIL). PRIL was early to realize the potential of the hugemiddle-class population in India. We started the operationswith a trouser brand, Pantaloon. In the initial stages we hadsmall format outlets branded Pantaloon Shopee, which

were franchise operations realizing the problemsassociated with franchise model, we decided to have ourown retail outlets. They launched the own retail store,Pantaloons. In 1997, they launched Big-Bazaar ahypermarket with over 1, 70,000 products as the first

offering in value retailing segment. They have introducedthe concept of seamless malls in India through the newformat Central. We have wide network of Pantaloons storesspread across the country.


10/33

Marketing Department

Designs creative and attractive advertisements through whichthe companys products can be promoted to the customers.

Decides the different marketing channels to be used to

increase the sales.

Creates a very pleasant and feel good environment in the

Store to attract more customers. Also responsible for the arrangement of

products in each department to help easyavailability of products to the customers.


11/33

Finance Department

Prepares the budget for expenditure at all

levels.

Decides and gives the sales targets for all the

departments periodically.

Maintains the books of accounts Collects &

deposits the cash received daily through sales

in the Companys bank account


12/33

Balance sheet


13/33

Profit & Loss Summary


14/33

Human Resource Department

Before few years

HR manager was only black box. Their rolewas more closely aligned with personnel and

administration functions.

Potent Recruiting

Hiring Training Organization Development Communication


15/33

New H R Role

Coaching

Policy Recommendation

Salary and Benefits

Team Building

Employee Relations

Leadership


16/33

Logistic Department


17/33


18/33


19/33

Big bazaar life cycle

It is a unit of Pantaloon Retail (India) Ltd and

caters to the Great Indian Middle Class. It was

started as a hypermarket format in Mumbai

with approx. 50,000 sqft of space. Its values

and missions are to be the best in Value

Retailing by providing the cheapest prices and

hence go the tag-lineIs se sasta aur achcha kahin nahin


20/33

Value & Time Pricing


21/33


22/33


23/33

Advertisement


24/33

Advertisement

Hoardings and banners

News papers

TVCs Pamphlets


25/33


26/33


27/33

Threats for Big bazaar

Opening up of other discounted stores like

Vishal mega mart

Convenience of customers to nearby kiranastores

Availability of products in other retail outlets.


28/33

SUGGESTIONS

bazaar should provide large parking space for itscustomers so that they can easily park their vehicles.

Big bazaar should include more of branded products its

product category so as to attract the brand choosypeople to come in to big bazaar.

It should make different cash counters for differentcustomers. Cash counter and credit card payment

counter should be placed differently in order to reducethe rush and save the customer's time. This will be akind of motivator for the customers of big bazaar.


29/33

The service of the sales person is needed to be improved.

Personal care should be taken by the sales person for thecustomers so that the customers feel good.

During the off peak hour's big bazaar should provide someoffers to its customers so that people would be encouragedto come to big bazaar during off peak hours. The customers

who are present in the mall during the off peak hours of bigbazaar will definitely go in to big bazaar if surprise offersare made at that time.

Customer care department is needed to take proper care ofcustomer complaints and queries. The person sitting at the

help desk of big bazaar should be able to provide allnecessary information to the customers whenever it isrequired.


30/33

CONCLUSION

Variety: Big Bazaar offers a wide variety ofproducts of different prices and different qualitiessatisfying most of its customer.

Quality: Providing quality at low prices andhaving different types of products for differentincome customer is another advantage.

Price: As noted the prices and offers it Big Bazaar

have been one of the main attraction and reasonfor its popularity. The price range and productsoffered are very satisfying to the costumer.


31/33

Location: The location of Big Bazaar has been mainly inheart of city or in the out skirts giving a chance to both thecity and the people living outside the city to shop.

Advertisement: Big Bazaar has endorsed very popularfigure like M S Dhoni and, Asin and other personalitieswhich has attract a lot customers. This has resulted inincrease of sale and outdoor advertising techniques havealso helped Big Bazaar.

Middle class appeal: Considering the fact that there are alot middle class families in India, Big Bazaar has had a hugeimpact on the middle class section of India, the prices,quality and sales strategy has helped in getting the middleincome groups getting attracted towards Big Bazaar.


32/33

Attractive sales: Big Bazaar has been known for its great

sale and great offers. Big Bazaar has had long lines ofpeople waiting to get into the store for the sale. Therefore,the sales that Big Bazaar has had increased sales in a hugeway due to sales and offers, thus this has been one of themain advantage of Big Bazaar.

Big Bazaar, a part of the Future Group, is a hyper marketoffering a huge array of goods quality for all at affordableprices, Big Bazaar with over 142 outlets in different parts ofIndia is present in both the metro cities as well as in thesmall towns.

The customer gets all kind of products in Big Bazaar, i.e.they have to keep different brands in order to attract morecustomers.


33/33

project big bazaar in vbp

Documents