project book
DESCRIPTION
Week two version of the project bookTRANSCRIPT
Taking A University Nationwide
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CONTENTS 1.0 Research
1.1 Research Paper 08
1.2 Company Overview 10
1.3 Demographics 12
1.4 References 13
1.5 Creative Brief 14
2.0 Creative Development
2.1 Competive Survey 18
2.2 Mood Board 20
2.3 Logo Development 22
2.4 Print Media 24
2.5 Website 26
4.0 Solutions
4.1 Signage 50
4.2 Bil l Board 51
4.3 Bus Wrap 52
4.4 Promotional Items 53
4.5 Print Ads 54
3.0 Style Guide
3.1 Introduction 34
3.2 Capstone logo 35
3.3 Clear Space 35
3.4 Color 36
3.5 Typography 37
3.6 Tag line 38
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4.0 Solutions
4.1 Signage 50
4.2 Bil l Board 51
4.3 Bus Wrap 52
4.4 Promotional Items 53
4.5 Print Ads 54
3.0 Style Guide
3.1 Introduction 34
3.2 Capstone logo 35
3.3 Clear Space 35
3.4 Color 36
3.5 Typography 37
3.6 Tag line 38
1.1 Research Paper 08
1.2 Company Overview 10
1.3 Demographics 12
1.4 References 13
1.5 Creative Brief 14
1.0Research
1.1
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Abstract Stevens-Henager College was established in 1891 and is one of the oldest colleges in Utah. It is a highly respected college that offers Associate, Bachelor’s, and Master’s degree programs in a variety of career fields. The college has been very successful in the Utah, Idaho, Colorado and California markets, and is ready to expand into a nationwide university system. This campaign is about re-branding Stevens-Henager Colleges into one brand, with a Unique Selling Proposition that will set them apart from competing schools as they grow into a nationally recognized brand. The college is presently set up as four separate brands: Stevens-Henager College in Utah and Idaho, College America in Colorado, Community College San Diego in California, and Independence University as the online campus.
Due to the four separate brands in different markets, this creates a weak marketing position in each market and a need for a strong unified brand that the public can relate to.Because of the public perception that the individual campuses are local colleges only, this limits the ability to grow the corporation into a nationwide presence. This also limits each campus’s ability to reach its full student capacity and to send the desired message to the public.
The college is ready to create one name that will unify the brand and emotionally connect with the public, to transition from a regional college into a nationally recognized university, to develop a unique selling proposition that will set it apart from its competitors and to create a comprehensive marketing campaign.
One Unified Name
The current brand Founded in Ogden, Utah in 1891 as the Intermountain Business College, Stevens-Henager College has the distinction of being one of the oldest colleges in the country. The school has undergone a number of name changes and has evolved into a multi-campus school with branches across the states of Utah and Idaho. The owner of the college has two other colleges, College America in Colorado and Community College San Diego in California. All three schools use a fourth name, Independence University to present their online degree programs. The corporation uses all four names as one administrative entity, but in the mind of students and the public they are separate colleges. This gives the wrong perception that they are a small local college and weakens the market position they could create.
1.1 Research Paper
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The importance of a unified brand
You can be the very best in the world at your business, but if no one knows it, your business will fail. The goal of branding is to create an emotional tie with the public that will help them choose your company over the competition. Marketing experts convince businesses to spend millions of dollars every year to build successful brand strategies that make their business look better than its competition. A great brand becomes part of society that is recognized and loved by the consumer because it offers a product that meets their needs and improves their life.
In a case study by B2B International Business, commissioned by one of the United Kingdoms largest universities they did a brand positioning study to determine why students choose one college over another. “The research showed that the choice of a university as a place to study has as much to do with emotion as it does with logic. Therefore the brand of the University is a key driver in the choice. However, not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.” (Brand Positioning Research, B2B International)
The psychological needs of the consumer require them to find a university that offers then the best benefit for their money and one they can be proud to graduate from.
Stevens-Henager College College America Utah Colorado Idaho Arizona Wyoming
The three key rules of marketing are brand Identity, brand recognition, and brand Loyalty.
The Goal of Branding is to create an emotional tie with the public.
“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.” - Tom Chappell, Tom’s Of Maine
A great brand becomes part of society that is recognized and loved by the consumer because it offers a product that improves their life.
California College San Diego Independence University California On-Line for all
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1.2 Company Overview
Stevens-Henager College Stevens-Henager College was founded in Ogden-West Haven, Utah, in September 1891 by Professor J.A. Smith as the Intermountain Business College. The College’s purpose was to teach commercial subjects and place graduates in business positions. The College was known over the following 68 years as Smithsonian Business College, Moench University of Business, and Ogden-West Haven Business College. In 1959 the name was changed to Stevens-Henager College. The main campus is in Ogden-West Haven, and branches were established in Provo, Utah, in June 1978; Salt Lake City, Utah, in August 1999; Logan, Utah, in October 2001; and in Boise, Idaho, in April 2004.
Today, Stevens-Henager College is known for its high educational standards. Academic majors are designed specifically to meet the changing trends and requirements of the business and medical employment markets. Business, technical, and medical leaders have come to recognize Stevens-Henager graduates for their superior training and their outstanding professionalism.
College America In 1998, CollegeAmerica became a degree-granting school in Northern Arizona, offering Associate degrees in Computer Technology, and Business Management.
In 2002 the college added the Medical Specialties program. and started offering a Bachelor Degree in Computer Science, Business, and Accounting.
CollegeAmerica has campuses in Flagstaff and Phoenix Arizona and since 2000 have established campuses in Fort Collins and Colorado Springs, Colorado. Colorado. A Branch campus in Cheyenne, Wyoming opened in February 2005.
Today, CollegeAmerica is known for its high educational standards. Academic majors are designed specifically to meet the changing trends and requirements of the business and medical employment markets. Business, technical, and medical leaders have come to recognize CollegeAmerica graduates for their superior training and their outstanding professionalism.
COLLEGEAMERICAEstablished 1964
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California College San Diego Prior to moving to California in April 1976, CCRT(California College for Respiratory Therapy was located in Phoenix, Arizona, and was known as the Scottsdale Education Center, Upon moving to California, Scottsdale Education Center became California College for Respiratory Therapy and operated in San Diego from 1977 to 1980, CCRT changed its name in 1983 to California College for Health Sciences (CCHS).
In May 2003, the College was purchased by California College, Inc. and became the newest member of a family of schools that includes the Stevens-Henager Colleges in Utah and Idaho and the CollegeAmerica schools in Colorado, Wyoming, and Arizona. At that time, the name of the institution was changed to California College San Diego.(California College San Diego),
Independence University
Founded in 1978 as California College for Health Sciences and now known as Independence University, our institution has dedicated itself for more than 30 years to providing distance education to working adults. In 2005, CCHS became Independence University, a name that more accurately reflects the institution’s broader range of programs and its philosophy that education should lead to greater independence.
In 2010. Independence University merged with it’s affiliatedinstituition, Stevens-Henager College becoming a Branch.
1.3 Demographics
Quick Fact Check for Utah
* Median age of the population 28.4 years
* % Population ages 18-64 59.3% 18-24 14.2% 25-44 28.1% 45-64 17.0% * Medium age of workforce 36.2 years
* % of population ages 18-64 employed 64.7%
* % of workforce 18-64 self employed 13.7%
* Unemployment rate of ages 18-64 6.8%
* Population with High School Diploma 85.1%
*Population with a Bachelors degree 22.3%
Utah is demographically unique
among states for a variety of
reasons. The state’s population
is younger and lives longer, has
a higher number of persons per
household than the nation as
a whole. A hallmark of Utah’s
demographic profile - is its rapid
rate of population increase.
Education is a high priority for
Utah residents and College-
educated workers are reaping
the benefits of a strengthening
job market.
The National High School
Graduation rate is 70.1% with
63.3% of high school graduates
going on to higher education
degrees straight from high
school.
59.3%
Population ages 18-64
References 1.4
SWOT ANALYSIS REFERENCES
2010. College America Services Inc., Grand Strategy Planning Assignment, Eric Juhlin
Wheeler, A. (2009) “Designing Brand Identity: An Essential Guide for the Whole Branding Team.” Third editionNew Jersey: John Wiley & Sons, Inc.
Mind Tools (2010) SWOT Analysis, http://www.mindtools.com/pages/article/newTMC_05.htm
NCHEMS Information Center for Higher Education Policymaking and Analysishttp://www.higheredinfo.org/dbrowser/index.php?submeasure=327&year=2005&level=nation&mode=map&state=0
Alliance for Excellent Education, Understanding High School Graduation Rateshttp://www.all4ed.org/publication_material/understanding_HSgradrates
Statistics On College Graduates, http://www.importanceofcollege.com/statistics.html
By going to college, graduates open up many more opportunities in the workplace that they wouldn’t have had with just a high school education. While the financial burden of going to college is high on students, the overwhelming majority will see a huge return on their investment which makes going to college more than worthwhile. Statistics for college graduates change regularly each year, as well as the cost of getting a college education. The costs associated with getting a college education have increased greatly in recent years, but students nearly always still see a positive return on investment.
It is well known that on average the extra earnings a college graduate will receive far outweighs the tuition fees and all the other costs. On average college graduates earn around double the amount as high school graduates, again showing the advantage of getting a Bachelors degree.
High school graduates - $1.2 million during their lifetime.
Bachelors degree holders - $2.1 million during their lifetime. (Statistics On College Graduates)
1.5 Creative Brief
BRAND NAME: Stevens-Henager College, College America, California College San Diego, and Independence University.
MISSION STATEMENT:The Colleges are dedicated to helping students graduate and get a much better job sooner.
TARGET AUDIENCE:Males and Females ages 18-64Education: High school and abovePeople who want to pursue education as a way to better their life and want to focus on career development.
POSITION STATEMENT:Stevens-Henager College, College America, California College San Diego, and Independence University are reginal career colleges owned and operated by one corporation with campuses in Utah, Idaho, Colorado, California, Arizona and Wyoming. They have established name recognition in those states but realize the weakness that is created by having four names instead of one unified brand name. UNIQUE SELLING POINTS:The four colleges are career colleges that focus on preparing students for employment. Each student receives a labtop computer to help with school work that is an excellerated program so that the student qualifies for employment sooner.Degree programs are built to meet the needs of busy day or evening students with classes available on campus or online to meet student needs
THE GOAL OF THIS PROJECT:To take the four colleges and create a new unified brand name and marketing strategy that will turn the colleges into a Nationwide University.
WE WANT TO EVOKE THE FOLLOWING FEELINGS AND IDEAS Quality- We provide a better EducationPrestige-A degree from this instituition is worthwhile and will be beneficial when looking for a job.Efficiency- The student will complete a degree sooner than at a traditional college.Clarity- Be clear in our message so the university can quickly build brand loyalty and recognition.
4 Colleges
13 Campuses10,000
students
The Colleges are dedicated to helping students graduate and get a much
better job sooner.
CULTURE & VALUES
The college succeeds by helping its students achieve success
in career oriented programs that culminate in satisfactory career placement
The values are:
Integrity, Knowledge, Excellence, Work, Service, Persistence, Focus, Passion
Creative Brief 1.5
VISION
To be a nationwide university
for students seeking a better life
through education and training
by having the best degree programs,
the most effecient delivery systems,
and the best faculty
Stronger
UnifiedBrand
We Are Dedicated To Helping Our Students Achieve Success
Build a
“The person who gets the farthest is generally the one who is
willing to do and dare. -Dale Carnegie
Successis the achievement
of an idea
2.0Creative Development
2.1 Competetive Survey 18
2.2 Mood Board 20
2.3 Logo Development 22
2.4 Print Media 24
2.5 Website 26
2.6 Motion Graphic 28
2.1Competetive Survey & SWOT
The Competition
The SWOT analysis for Stevens Henager college shows that they have a strong presence in the markets that they are in. They have viable programs that meet the needs of students and employers within their markets. As they grow and develope into a university system it will be vital that they create a marketing plan and new logo that represents and promotes their strengths and unique educational products.
Stevens Henager College is losing market share due to being out sold in marketing material by its compitition and will need to develop a strong brand awareness to the community and businesses within its geographical areas of interest.
The greatest areas of growth lie in developing on-line programs that can be marketed nation wide and in building business partnerships that will ensure that students and businesses can be matched for employment needs.
SWOT AnalysisGoal 1
Analyze the current branding for Stevens-Henager College, College America, California College San Diego, and Independence University to asses the need for a name change that will unify the four Colleges.
Goal 2.
Create a new brand name that will unify the four colleges and increase the brands strength as a National University. Design a branding strategy that will quickly create brand awareness and recognition as it transitions from the current brand to the new brand.
Strengths Weaknesses
13 Campuses in 4 states
10 thousand students
Strong staff and faculty
oldest and best establish career college
Financially strong
Good reputation
Weak marketing plan
Slow to develope anon-line program
Slow to respond tomarket needs
Need to develope community businesspartnerships
Expensive tuition
classroom space
Opportunities ThreatsStrengths Weaknesses
Weak marketing plan
Slow to develope anon-line program
Slow to respond tomarket needs
Need to develope community businesspartnerships
Expensive tuition
classroom space
On line education programs
New programs thatmeet market needs
Developement of community businesspartnerships
New campuses that open markets
Growth due toeconomic needsof the unemployed
Department of Education rules thatfavor public colleges
Economic disasters Media bias
Title 4 money beingwithdrawn from government
Changing technology
Unemployment
SWOT ANALYSIS SUMMARY
The SWOT analysis for Stevens Henager college shows
that they have a strong presence in the markets that they
are in. They have viable programs that meet the needs of
students and employers within there markets. As they
grow and develope into a university system it will be vital
that they create a marketing plan and new logo that
represents and promotes their strengths and unique
educational products.
Stevens Henager College is losing market share due to
being out sold in marketing material by its compitition
and will need to develop a strong brand awareness to the
community and businesses within its geographical
areas of interest.
The greatest areas of growth lie in developing on-line
programs that can be marketed nation wide and in building
business partnerships that will ensure that students and
businesses can be matched for employment needs.
Action 1
Rebrand Stevens-Henager College, College America,
California College San Diego, and Independence University
into one National Brand University.
Action 2
Develop a national branding campaign that will build
recognition and loyalty for the new University.
C M Y K R G B L A B
0 100 61 43 152 0 46 32 55 21
0 0 0 100 0 0 0 0 0 0
Pantone Process Black C
C M Y K R G B L A B
56 54 70 37 89 82 65 36 0 11
0 0 0 0 255 255 255 100 0 0
29 27 38 0 184 174 156 72 1 10
Secondary Pallett
Pantone 202 C
4 Current logos
Proposed logo
Color Pallette
2.2 Mood Board
Stevens-Henager CollegeRebranding CampaignTim Miller
Stevens-Henager College, College America, California
College San Diego, and Independence University are
reginal career colleges owned and operated under
one corporation. They are perceived as small reginal
schools, and not a cohesive brand. The absence of a
unified brand identity creates a market weakness that
drives many students to choose other educational
instituitions and have prevented the brand from growing
into a strong unified brand. The campaign project will
unify the four separate brands and created one unified
brand named, Capstone University.
The Capstone University brandmark is an arch with
a red center stone that capitalizes on the concept of
education being like a capstone in architecture, it is
the crowning piece of an arch, the center stone that
holds the arch together. Capstone University will play
a similar role in providing the strength and direction a
student needs to gain career, personal, finanancial, and
other lifelong benefits.
The new brand name and supporting materials
will reinforce the value of education as a crowning
achievement in the life of the student. The campaign
will refocus the brand as a nationwide university,
expand campus and online programs, and increase the
student populations in an effort to increase revenue.
Typography
Capstone University
Gill Sans was designed to function equally well as body or display text.
The logo is designed in this typeface because of it’s ability to be easily
read. Body text will use the typeface Adobe Caslon Pro which is an ols
style serif font that shares the characteristics of Dutch Baroque types.
Images & Textures
TOOL BOX
2.3 Logo Development
A Critical Starting Point for logo development is a well defined
brand. The logo is not the brand but acts as the introduction
and face of the brand. The first step in designing a logo is
to clearly define the brand and to develop the logo with
everything else the company represents. The logo should
reflect the essence of the brand based on its position in the
marketplace, the brand promise, and what the business stands
for and believes in.
The Capstone University logo was designed to capture the
brand essence in several ways:
• The logo was designed to be simple and readable. The viewer
should immediately be able to understand the brand through
the mark itself. The challenge is to create a logo that is simple
and immediate without being boring or institutional.
• The logo should convey a sense of the personality of the
brand. The typography, the symbols, the shapes, and the color
palette all communicate the brand behind the logo.
• The logo should express the appropriate tone and voice that
articulates the brand strategy. The Capstone University logo
becomes the face of the brand and creates a reputation that
builds brand recognition and loyalty in the marketplace.
• The logo should be flexible and work well on a wide variety
of mediums—not just on letterhead and business cards. It
should work in all mediums, on light or dark backgrounds,
large or small formats, web, and full-color printing.
• The Capstone University logo was designed to look
different than other logos—especially with other colleges
and universities who share the same marketspace or target
audience. The goal was to strengthen the organization’s
uniqueness and to create a style that would present a face to
the brand that would capture the brands essence.
UNIVERSITY
UNIVERSITY
CAPSTO NE
CAPSTONE
UNIVERSITY
UNIVERSITY
1. Thumbnails
2. Comps
U N I V E R S I T Y
U N I V E R S I T Y
3. Final Selection
1. Clear
2. Bold
3. Unique
4. Sophisticated
A Brand That Endures
Color ChoiceBlack is authoritative, powerful
and more sophisticated.
Red is recognized as a stimulant, and
is inherently exciting. It creates energy
and as an accent can immediately focus
attention on a particular element. The
color red increases enthusiasm and
encourages action and confidence in
the University.
Gold symbolizes wealth used wisely,
but it is also the symbol of good health.
It symbolizes wealth and success.
2.4 Print Media
Print media is considered to be one of the most effective and
best form of advertising in the industries today. Capstone
University will be able to use print media to reach it’s target
audience with a wide array of options, such as direct mail,
newspapers and magazines.
Advantages of Print Media:
One of the advantages of using newspapers and magazines,
is that they have a loyal readership. If you are targeting a
particular geographical area, you can advertise Capstone
University programs and events in order to create interest and
build brand recognition. This form of advertising makes it easy
to control your advertisng budget, size of the advertisement,
and time frame for the ad to run.
Diresct Mail is a great way to advertise because it enables
you to engage directly with your audience - whether they are
prospective students, leads, or existing students. Many people
look forward to receiving their daily mail. In fact, 98 percent
of consumers bring in their mail the day it’s delivered, and 77
percent sort through it immediately. In addition to that kind of
exposure, Direct Mail offers these benefits:
It’s targeted.
Direct Mail can focus on an individual or a small geographic
area that are more likely to respond to your offer.
It’s personal.
Direct Mail can address the customer by name, speak to them
individually, and appeal to their interests. And when customers
feel that you understand their needs, they’re more likely to
respond.
It’s flexible.
From letters to postcards to brochures, there is a large variety
of inexpensive and easy formats you can use to create your
direct mail campaign. You can add impact by including a special
offer or free sample in the envelope.
Personalised
Measurable
Confidential
Cost Effective
DirectMail
One-to-one, Targeted and Relevant
Track ROI, Return on Investment
Allows perspective students tolearn about the school at home
Lower Cost Per Piecethan other media
Target Perspective Studentsand motivate them with special offers
Capstone University Print Campaign
Direct Mailers
Newspaper
Magazines
Posters
Brochures
Banners
Flyers
About Capstone
FinancialAid
Admissions GrantsLoans
TestimonialsVideo/Pictures
News Events
VirtualTour
UNIVERSITY
About Capstone Financial Aid News & Events Undergraduate Studies Graduate Studies Online Education
Search
Go
ADMISSIONS
Undergraduate AdmissionFinancial AidGraduate StudentsMBA or Executive
EducationOnline Education
PROGRAMS
Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studeis
ABOUT CAPSTONE UNIVERSITY
History Locations Mission statement From the President Capstone Facts
Testimonials
ON CAMPUS
M aps C apstone Virtual Tour A rts & Events C ampus Calendar N ews & Media V isiting Capstone
TESTIMONIALS VIDEOS PICTURES
!
Find out how you canstart your new career
today by calling an admissions counselor at
(801) 375-5455 or visit our web site at
capstoneuniversity.edu
TESTIMONIALS VIDEOS PICTURES
Make a Choice Today That will Forever
ChangeYour life!
Aid News & Events Undergraduate Studies Graduate Studies Online Education
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History of Capstone University
Capstone University was founded in Salt Lake
City, Utah, in September 2010 as a result of
combining Stevens Henager College, College
America, Independence University, and
Community College San Diego. The
Universities purpose is to teach subjects that
place graduates in a position to find employment
opportunities and learn life long skills.
The history of the four combined schools make
it one of the oldest and most respected schools in
Utah and the North West.
Today, Capstone University is known for its
high educational standards. Academic majors
are designed specifically to meet the changing
trends and requirements of the business and
medical employment markets. Business,
technical, and medical leaders have come to
recognize Stevens-Henager graduates for their
superior training and their outstanding
professionalism.
Our Mission
At Capstone University, our mission is to provide the real-world
knowledge and skills necessary to start a career in today's marketplace.
We strive to ensure that our students achieve success in our career
training programs and that their success will culminate in entry-level or mid-level employment or advancement in their current career field. We
do this by assisting our students through the practical challenges encountered in the workplace and providing them with degree programs
that can help them gain a greater understanding of their field, so they can
achieve a rewarding career.
What Sets Us Apart
Capstone University takes pride in offering career educational programs in a convenient manner that meets the needs of today's busy adult.
Instead of having to wait for a new semester to start as you would at a traditional college, we offer monthly starts so you can begin—and
finish—your degree plan quickly. You can also choose from online,
on-campus, and hybrid programs that fit your lifestyle, and you can take advantage of the exceptional assistance you'll receive every step of the way, from enrollment to graduation and beyond.
ADMISSIONS
Undergraduate AdmissionFinancial AidGraduate StudentsMBA or Executive EducationOnline Education
PROGRAMS
Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studies
ABOUT CAPSTONEUNIVERSITY
History Locations Mission statement From the President Capstone Facts
Testimonials
ON CAMPUS
Maps Capstone Virtual Tour Arts & Events Campus Calendar News & Media Visiting Capstone
TESTIMONIALS VIDEOS PICTURES
About Capstone Financial
About Capstone Financial Aid News & Ev n
Search
Go
Degree Program s
A strong education gives you the knowledge
and skills to succeed. But above all, it gives
you the opportunity to help your family and
your community — as well as giving you the
opportunity to have the kind of life and career
you’ve dreamed of having. Education always
pays, because it’s an investment in you.
Capstone University helps you get started by
offering the in-demand degrees and programs
to get you to where you want to be.
The road to success starts with our high-–value,
accelerated* programs in Business, Healthcare,
Graphics or Computers. If you want a fast
track, career–specific education, choose
Capstone University.
Healthcare Programs
Bachelor of Science in Healthcare AdministrationBachelor of Science in NursingBachelor of Science in Respiratory TherapyAssociate of Science in Nursing (RN)Associate of Science in Respiratory Therapy
Business Programs
Bachelor of Science in AccountingBachelor of Science in Business AdministrationAssociate of Science in Business Management & AccountingBachelor of Science in Business Administration/ Property Management Associate of Science in Business Management & Accounting/ Property Management
Computer Programs
Bachelor of Science in Computer ScienceAssociate of Science in Computer ProgrammingAssociate of Science in Computer Technology & Networkin
Graphic Arts Programs
Creativity with computer skills and business intelligenceBachelor of Science in Graphic ArtsAssociate of Science in Graphic Arts
ADMISSIONS
Undergraduate AdmissionFinancial AidGraduate StudentsMBA or Executive
EducationOnline Education
PROGRAMS
Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studies
ABOUT CAPSTONEUNIVERSITY
History Locations Mission statement From the President Capstone Facts
Testimonials
ON CAMPUS
Maps Capstone Virtual Tour Arts & Events Campus Calendar News & Media Visiting Capstone
TESTIMONIALS VIDEOS PICTURES
ents Undergraduate Studies Graduate Studies Online Educatio
2.5 Website
Home
UndergraduateStudies
Graduate Studies
OnlineEducation
Programs Programs ProgramsOn line Admissions
ws & Ev n
Search
Go
TESTIMONIALS VIDEOS PICTURES
ents Undergraduate Studies Graduate Studies Online EducatioAbout Capstone Financial id Ne ATuition: Calculating Your CostsBecause of the varying costs of tuition for each
degree program, we are unable to provide
exact tuition costs here on our website. However, we will be glad to personally discuss
the costs of your program of choice with you. This also gives you the opportunity to learn about all the financial options that are available to those who qualify, including scholarships,
grants, and more. You might be pleasantly surprised to find that college may be more affordable than you imagined. Our experienced advisors are eager to help you
calculate all your costs and help find the right financing options that work for you, so give us
a call now at 1-800-622-2640 and let us help.
Apply For Financial Aid
Federal Student T ype of Aid
Program Details
Annual MaximumAid Program
Award Limits
Federal Pell Grant G rant: Does not have to Available almost exclusively to
$5,550 per school yearHow to apply
be repaid.
undergraguate students,
Subject to change July 1st 2011
Federal Supplemental Grant: Does not have to For undergraduates with
Amounts vary depending onEducational Opportunity be repaid
exceptional financial need
school’s allocation.Grant (FSEOG
Priority is given to FederalHow to apply
Pell Grant recipients.
Federal Work Study
Money is earned while For undergraduates with
No annual maximum. How to apply
attending school, does not exceptional financial need
have to be repaid.
Priority is given to Federal
Pell Grant recipients.
Federal Perkins Loan
Loan: Must be repaid
Five percent loans for both
$5,500 for undergraduatesHow to apply
undergraduate and graduate
$8,000 for graduate students
students. Paymenent is due
to the school that made the loan.
Subsidized Stafford
Loan: Must be repaid
Subsidized: U.S. Department $3,500 to $8,500 depending Loans
of Education pays interest while
on grade level.How to apply
borrower is in school and during
grace and deferment periods.
Unsubsidized Stafford Loan: Must be repaid U nsubsidized borrower is responcible $4,000 to $18,5000 dependingLoan
for interest during life of the loan.
on grade level (If you do not
How to apply
qualify for subsidized Stafford
loans).
Federal Plus Loan L oan: Must be repaid Available to parrents of dependent C ost of attendance minus any
How to apply
undergraduate students. other financial aid the student
receives.
ADMISSIONS
Undergraduate AdmissionFinancial AidGraduate StudentsMBA or Executive EducationOnline Education
PROGRAMS
Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studies
ABOUT CAPSTONEUNIVERSITY
History Locations Mission statement From the President Capstone Facts
Testimonials
ON CAMPUS
Maps Capstone Virtual Tour Arts & Events Campus Calendar News & Media Visiting Capstone
ws & Ev n
Search
Go
TESTIMONIALS VIDEOS PICTURES
About Capstone Financial id Ne A
ADMISSIONS
Undergraduate AdmissionFinancial AidGraduate StudentsMBA or Executive
EducationOnline Education
PROGRAMS
Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studies
ABOUT CAPSTONEUNIVERSITY
History Locations Mission statement From the President Capstone Facts
Testimonials
ON CAMPUS
Maps Capstone Virtual Tour Arts & Events Campus Calendar News & Media Visiting Capstone
Capstone UniversityOnline Education
Capstone University Online is a division
of the Salt Lake City/Murray campus, which
was established in August 1999,
and has earned a reputation for producing
competent, professional graduates who
are prepared for the many opportunities Salt
Lake City has to offer. In fact, US News an
d World Report recently called Utah " a
v eritable job machine," observing that "Utah
is emerging as one of the nation's premie r high-tech meccas," with more software
enterprises than California's Silicon Valley
and one of the nation's larges t concentrations of biotech companies.
Healthcare Programs
Bachelor of Science in Healthcare AdministrationBachelor of Science in NursingBachelor of Science in Respiratory TherapyAssociate of Science in Nursing (RN)Associate of Science in Respiratory Therapy
Business Programs
Bachelor of Science in AccountingBachelor of Science in Business AdministrationAssociate of Science in Business Management & AccountingBachelor of Science in Business Administration/ Property Management
Associate of Science in Business Management & Accounting/ Property Management
Computer Programs
Bachelor of Science in Computer ScienceAssociate of Science in Computer ProgrammingAssociate of Science in Computer Technology & Networking
Graphic Arts Programs
Creativity with computer skills and business intelligenceBachelor of Science in Graphic ArtsAssociate of Science in Graphic Arts
ents Undergraduate Studies Graduate Studies Online Educatio
ws & Ev n
Search
Go
TESTIMONIALS VIDEOS PICTURES
About Capstone Financial id Ne A
ADMISSIONS
Undergraduate AdmissionFinancial AidGraduate StudentsMBA or Executive
EducationOnline Education
PROGRAMS
Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studies
ABOUT CAPSTONEUNIVERSITY
History Locations Mission statement From the President Capstone Facts
Testimonials
ON CAMPUS
Maps Capstone Virtual Tour Arts & Events Campus Calendar News & Media Visiting Capstone
ents Undergraduate Studies Graduate Studies Online EducatioGraduate Studies
Masters in
Business Administartion
Enhance your proficiency as a business professional by earning your
MBA from Capstone University. This comprehensive program is
focused on helping you become a competent leader and manager in a
variety of business settings by helping you increase your skills in
organization dynamics, corporate finance, statistics, communication,
and more.
Master of Science in Healthcare Administration
The Master of Science in Healthcare Administration can give you the
education and background you need to evaluate and improve health
policies. You’ll learn to recognize opportunities and develop
procedures to make the delivery of healthcare services more efficient
and effective. Successful completion of this program can help give you
the skills and credentials you need to be considered for senior health
service administration or policy analyst positions
.
.
Masters of Science in Nursing AdministartionAdministrative and leadership roles in the healthcare industry
require knowledge of management, organizational theory, ethics,
legal issues, and the delivery of healthcare systems. This program
is designed to give you the proficiency you need in these areas to make a difference in the nursing community and better serve the overall health delivery system. Focus is also placed on health
policy, information systems, and the management of human, material, and fiscal resources. As a graduate of this program, you
can be ready for entry-level positions in management of nursing
personnel in a variety of healthcare fields.
Masters of Science in Nursing EducationA Master of Science in Nursing Education can give you the credibility you need to be an inspiration to others as a competent, compassionate, and effective healthcare delivery professional. This
program gives you the opportunity to not only guide future healthcare professionals, but also allows you to confront concerns
about the issues and challenges that nurses face in our changing and complex healthcare system.
2.6 Motion Graphic
This motion graphic was designed to be a 45
second commertial that reached all of those effected by
the economy. With nationwide unemployment at 9.3%
this graphic invites potential students to change their life
at Capstone University.
UN LUCKY
1. Time 03Music: Soft piano backgroundDiscription: Close up shot of man with need job sign.
2. Time 07Music: Soft piano backgroundDiscription: The word unlucky disolves in with the word starting small and growing larger.
3. Time 11Music: Soft piano backgroundDiscription: Image of an unemployment line that disolves in and then pans from left to right.
UN PREPARED
4. Time:15Music: Soft piano background Discription: The word unprepared disolves in with the word fading out
5. Time:19Music: Soft piano background Discription: Image of a unemployed person that disolves in and then goes from along shot to a zoom in.
UN QUALIFIED
6. Time:24Music: Soft piano backgroundDiscription: The word unqualified disolves in with the word rotating as it zooms in.
Are You Ready To change YourLife?
DiscoverDiscover
7. Time:28Music: Upbeat sound with various instrumentsDiscription: Close-up shot of A question, “Are you ready to change your life” and the word “Discover”.
8. Time:32Music: Upbeat sound with various instrumentsDiscription: Close-up shot of the Capstone University logo.
UN BEATABLE
9. Time:32Music: Upbeat sound with various instruments Discription: The word unbeatable disolves in with the word zooming in from small to large.
Lisa Chow
“Choosing Capstone University
was the best choice I ever made!
It was fun, convenient,
and rewarding”.
10. Time:37Music: Upbeat sound with various instruments fading as she talks.Discription: Close-up shot of a young lady ready to graduate, her voice comes on and she tells the audience that choosing Capstone University was the best choice she ever made.
Capstone University
1-800 375-5455www.capstoneuniversity.edu
Call Today
UNIVERSIT Y
11. Time:41Music: Upbeat sound with various instruments. Discription: A call to action that invites the au-dience to call today if they are ready to change their life.
12. Time:45Music: Upbeat sound with various instruments, sound fades out to end the animation.Discription: Close-up shot of the Capstone Uni-versity logo which starts as a close up and then zooms partially out as the slogan comes on the screen. “A better education, a better choice. The completed animation holds for three sec-onds as the logo and slogan holds on the screen and then fades out.
3.0Style Guide
3.1 Introduction 34
3.2 Capstone Logo 35
3.3 Clear Space 35
3.4 Color 36
3.5 Typography 37
3.6 Tagline 38
3.7 What not to do 39
3.8 Applications
Stationery 40-47
3.0Style Guide
Brand Style Guide05.05.2011
Table of Contents
Introduction 3
Capstone University Logo 4
Clear Space 5
Color 6
Typography 7
Slogan 8
What not to do 9
Application of Logo
Stationery 10
Business Cards 11
Letterhead 12
Sample Letterhead 13
Envelope 14
Advertising 15
Schools Within the University 16
For Futher Questions 17
33
Brand Style Guide
Introduction
The Capstone University brand is a distinct identity designed to emotionally connect with students, alumni, business partners, and the public. This connection separates Capstone University from competitors and creates a visual and perceptual image that creates value and brand loyalty with our target audience.
In order for Capstone University and its partners to maintain the visual integrity of the brand, we have developed this style guide as a tool that will ensure the proper application of the logo, colors, and typography at all times. This Capstone University Brand Style Guide provides samples and directions that will guide you as you apply the logo in a variety of applications.
We are dedicated to the consistent application and precise production of the logo. This will allow us to create a unique and effective visual style that will build public awareness of the university. For futher information or if you have questions, please contact Tim Miller at: tim.miller@capstone university.edu.
34
Brand Style Guide
Capstone University Logo
The Brandmark
The Capstone brandmark is an arch with a red center stone and equally spaced black horizontle line.
The Capstoe University logo should appear on a white background and maintain the color pallette at all times for the best impact and clarity. A one inch white space around the logo should be maintained at all times. If the logo is placed on a dark back-ground, it should be positioned with a rectangle or oval background.
Brandmark
Logotype
The Logotype
The Capstone Logotype is made of the words, “Capstone University” in uppercase. The typeface is Gill Sans.
Equal Space
Text aligned with flat portion of the brandmark on both sides
Rectangle
Oval
The Oval cutout with or without gold is not part of the logo but helps build contrast with the logo and should be used whenever practicle. The logo should be centered inside the oval cutout. The gold trim is not part of the logo but creates a feeling of wealth and the richness of the experience. When practical to the application the gold should be used to enhance the logo.
35
Brand Style Guide
Capstone University Logo
Colors
Black and red are the traditional color for Capstone University. The color pallette is an essential element of the logo designed to maintain a consistent identity for the university.Capstone University has sellected PMS 202 C and Pantone Process Black C as its official colors.
The secondary pallette is designated as complimentary colors that may be combinedin the production of design projects.
C M Y K R G B L A B
0 100 61 43 152 0 46 32 55 21
0 0 0 100 0 0 0 0 0 0
Pantone 202 C
Pantone Process Black C
C M Y K R G B L A B
56 54 70 37 89 82 65 36 0 11
0 0 0 0 255 255 255 100 0 0
29 27 38 0 184 174 156 72 1 10
Primary Pallette
Secondary Pallette
36
Brand Style Guide
Gold Gradient MapPosition C M Y K0.562 2 20 94 025.28 0 0 25 059.55 20 40 96 787.7 0 7 51 8100 0 0 25 0
Primary Pallette
Secondary Pallette
Capstone University Logo
Typography
Gill Sans
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ12345678910
The secondary typography for printed material is Adobe Caslon Semibold. This is designated as complimentary typography for body text using a serif typeface.
Adobe Caslon Pro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZ12345678910
(BOLD)
(SemiBold)
37
Brand Style Guide
Capstone University Logo
Slogan
The slogan for Capstone University is “A Better Education, A Better Choice”. The slogan is not part of the logo and is not required in all instances. When the slogan is used next to the logo, The height is aligned with the top of the bar and the bottom of the word university.
When the slogan is used seperately from the logo it may be sized appropriately with the design. The shape of the slogan should be maintained in order to convey a consistent message.
38
Slogan Typeface is “Adobe Caslon Pro”
Brand Style Guide
Capstone University Logo
What not to do with the logo.
Place logo over an image Place logo over a dark background
Change the color pallette
The Capstone University logo is the primry visual identification thatrepresents the university. In order to maintain the integrity of the brand, the logo should always appear on a white background. The color pallette should never be changed or adapted to fit with other backgrounds.
39
Brand Style Guide
Capstone University Logo
Stationery
The placement of the logo on the stationery set demonstrates how the branding process can be used to provide a strong, consistent identity for both internal and external communications. Many people will be exposed to the brand for the first time through the business card, letterhead, and envelope. The guideline shows how consistent design will promote the Capstone University brand.
40
Brand Style Guide
Capstone University Logo
Stationery
DoublesidedBusiness Cards
NameTitle
PhoneFax
Size 3.5” by 2”
White= 3.5” by 1” Red= 3.5” by 1” oval
Text: Adobe Caslon Pro 9 pt/ 10.8 Leading
Logo centered in white oval of the card
John DoeInstructor
41
Brand Style Guide
Ph: (801) 123.4567 Fax: (801) 123.4567email: [email protected] South Sandhill Rd.Orem, Utah 84058
John DoeInstructor
Front: Logo Only
Back: Name positionInformation
Capstone University Logo
Stationery
Letterhead All letterhead have the official logo printed in the top left side of the page centered above the red oval cutout. The red sidebar is 2.125” wide by 10” high with a 0.5” cutout.
1476 South Sandhill RoadOrem, Utah 84058
Size 8.5” by 11”
10”9.5”
0.5”
Dear Sir,0.
5” Start letter 0.5” from red sidebar
2.25”
0.5”
42
Brand Style Guide
Capstone University Logo
Stationery
Envelope All envelopes have the official logo printed in the top left side of the page centered above the red oval cutout. The red sidebar is 3.25” wide and the height is centered between the red and white with an oval cutout.
1476 South Sandhill Road Orem, Utah 84058
Number 10 Envelope (=4.125” by 9.5”)
0.5”
Cen
tere
dC
ente
red
Logo and address centered3.25”
43
Brand Style Guide
1476 South Sandhill RoadOrem, Utah 84058
Capstone University Logo
Letterhead Guide
In order to maintain a consistent style when sending correspondence within or out of the university, it is important to use the stationery guidelines below.
Ms. Anybody USA May 10, 2011President XYZ Company 1234 Micky Mouse Drive
Dear Madam,
This letter is an example of the letterhead style guide. The date is typed near the top right side of the page. The recipients name and address is typed in top left side of the letter and aligned with the top of the red sidebar. The paragraphs may be block or indented with double spacing between paragraphs. The salutation is double spaced below the inside address and below the body of the letter. The complimentary close is typed near the right side of the page, two lines below the body of the letter. The signature is aligned with the complimentary close. Truly Yours
John Doe Associate Dean
Tel 801.123.4567 • Fax 801.123.4567 • [email protected] South Sandhill Road
Orem, Utah 84058
Red Sidebar2.25”
Address Centered
Adobe Caslon10 Pt 11.2
leadig
0.5”
Contact info CenteredAdobe Caslon
10 Pt 11.2 leadig
44
Brand Style Guide
1476 South Sandhill RoadOrem, Utah 84058
Capstone University Logo
Advertising
The Capstone University logo must appear on all printed material, brochures, flyers,banners, and signs, that are being produced for advertising purposes. When ever practicle it should be accompanied by the red oval shape under it to create a consistent relationship.
* Exceptions The bottom of the Capstone logo should be aligned with the top of the oval points in most cases. Exceptions may be granted by approval of the University advertising department only.
Call Today To Learn About Exciting Career Opportunities
Call Today To Learn About Exciting Career Opportunities
Emporem. Andio inu samet fugiat duci v ndenis vsd n onsect usdae p orest lam se in poreperep et qui ditiam
faceribustis di simpore pratiae ctateca eperist dolorem. Delente nati resti dignis que apiciatquam autem fugia volupistium voluptatur, offic te nobisi ut eatquatur, seque poreium, sinis molecti blaut et
offici odignamus aEllum idente dipsapit adigenit, utem fugiaep erendirae num revcfd Quaepe raei mus exercienis assimin cus erum qui dolo runtia volupti onsequeeos vitintur aut eatem el max imende ipicabo.
Trifold Brochure
45
Billboard (Exception due to size)
Bus Wrap (Exception due to size)
Brand Style Guide
Capstone University Logo
Schools within the University
School of Business
School of Education
46
Brand Style Guide
School of Technology School of Medical Science
Graduate School School of Graphic Arts
School of Business School of Education
Capstone University Logo
For Futher Questions
If you have any fither questions about the the Capstone University brand, please contact he University advertisng department. Vector and reproduction quality images of the logo and style guide may be obtained at the university advertising department at (801) 375-5455 or email at [email protected].
47
Brand Style Guide
Understanding
4.0Solutions
4.1 Signage 50
4.2 Bil l Board 51
4.3 Bus Wrap 52
4.4 Promotional Items 53
4.5 Print Ads 54
4.6 Website 56
4.7 Student ID 58
4.1 Signage
Thousands of people walk or drive past the
University each day and the sign for the University is one
of the first things that catches their attention.
The sign is like a hand shake with the public and should
reflect an image that is inviting
and friendly. Brand awareness
and loyalty starts with creating
positive experiences each time
someone comes in contact with
the University.
A sign is one of the least
expensive forms of advertising
and needs very little upkeep.
4.2 Bill BoardAdvertising on a billboard sign is a preferred advertising
medium that is high-impact and cost-effective. With limitless possibilities for the design of the Capstone
University billboard and the opportunity to advertise24/7 to the traveling public, it will provide an effecient
advertisng medium to build brand awareness.
Here are a few benefits of choosing billboard advertising over other media:
1. Billboard advertising grabs the attention of potential customers like no other form of advertising can.
2. One of the most cost-effective mediums of advertising
3. Brand awareness and strong name recognition
4. Colorful, creative and eye-catching ads have more impact
5. Reaches out to thousands of people on a daily basis
6. Targets a specific audience according to location
7. Ads are not lost in the mix of competitors and editorials
8. Messages are delivered continuously and frequently
9. Directs potential clients and customers to your place of busines
A Better Education A Better Choice
4.3 Bus Wrap
On average the US population spends two hours
per day on the road. Vehicle advertising generates up
to 70,000 views per day and is far less expensive than
traditional radio and TV advertising. A bus wrap in
selected routes will allow you to target those areas that
you would like to increase your admissions and create a
great way of building brand awareness.
AAChoice
Call Today800.356-5455
4.4 Promotional Items
A great way to promote the university and to create
loyalty is with items that carry the Capstone logo.
They are a constant reminder and inexpensive way
to build awareness.
Top 5 Advantages Of Using
Promotional Products:
1. Tangible - promotes
repeat exposures.
2. Impact is easily
measured.
3. Complements other
advertising media.
4. Flexibility - can easily
target different audiences.
5. Goodwill - builds
favorable perceptions.
In 2007, business’ spent
$19.6 billion dollars on
promotional products.
The big advantage that
promotional products have
over other advertising
media is that the recipient
usually always keeps the
item and the advertiser
then gets repeat exposure
at no extra cost.
4.5 Print Ads
Print ads for Capstone University placed in
magazines, flyers or posters are all placed to give a
positive image for the university and to reach out to
potential students. This will be a positive way to gain
new students and to build brand awareness.
Capstone University
Retrain Yourself800 720-8108
Medical Business
Technology Graphic Design
Get Two Movie Tickets
Get Your Associate’s, Bachelor’s, or Master’s Degree
Faster
www.capstoneuniversity.edu 800 720-8108
Protect Yourself from the
Frightening Economic Storms
FlexibleClass
Schedules
Day, evening, & online classes starting every month.
Get A Laptop
for School
Use it while you study, keep it when you graduate.
Provo - Orem Campus
A Corporate University Educational Program
Capstone University
CAPSTONE UNI-
Contact an Admissions Consultant today and begin classes giving you beneficial business savvy and skills to see more clearly in the business jungle.
Call 418-6632 or visit our campus at 1476 South Sandhill Rd., Orem
A Business Degree Helps You Have Good
Business Vision
Contact an Admissions Con-
sultant today and begin
classes giving you beneficial
business savvy and skills to see
more clearly in the business
jungle.Call 418-6632 or visit our campus at 1476 South Sandhill Rd., Orem
School of Business
Begin Learning Business Insights
Bachelor’s Degree in BusinessSee Real Business Success Master’s Degree in Business Administration
Capstone University
School of Business
4.6 Website
The website for Capstone University is designed
using the the color pallette that has been used with the
rest of the campaign and ask the user if they are ready to
make a choice that will forever change their life.
Consistency is an important element of the campaign and
is designed to build brand recognition and loyalty. The
logo and gold banding give the site a feel of wealth and
prestige that help convey this message to the audience.
Some of the key features of the site guide the reader
to those questions most frequently asked by students.
Area’s that are typically searched are programs of study,
degree’s offered, admissions process, history of the
school, financial aid, and methods of study. There are
several links to testimonials and videos that help motivate
students to choose Capstone University as their choice
of higher education.
One of the main goals of the Capstone website is to
grab the viewers attention and to build a highly effective
websites that will invite students to call the school today.
Clear messaging provides users with answers to initial questions.
Strong calls-to-action incite users to take the next step with you.
An intuitive user interface makes navigating your website a breeze.
About Capstone Financial
ADMISSIONS
UndergraduateFinancial AidGraduate StudentMBA or ExecutiEducationOnline Education
TESTIMONIALS
Find out how you canstart your new career
today by calling an admissions counselor at
(801) 375-5455 or visit our web site at
capstoneuniversity.edu
TESTIMONIALS
About Capstone Financial Aid News & Events Undergraduate Studies Graduate Studies Online Education
Search Go
S
Undergraduate Admission
Graduate Studentscutive
Online Education
PROGRAMS
Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studeis
ABOUT CAPSTONE UNIVERSITY History Locations Mission statement From the President Capstone Facts Testimonials
ON CAMPUS
M aps C apstone Virtual Tour A rts & Events C ampus Calendar N ews & Media V isiting Capstone
TESTIMONIALS VIDEOS PICTURES
TESTIMONIALS VIDEOS PICTURES
Make a Choice Today That will ForeverChangeYour life!
4.7 Student ID
Student ID Cards allow students to recieve many of the services that are available on campus as well as discounts to many events. Students can come to any campus Admissions & Records Office one business day after registering for classes to have a photo ID card issued. Students must present a valid state or federally issued photo ID, such as a Driver’s License, to receive their permanent (will not expire at the end of each semester) Student ID card. Lost or stolen cards will need to be reported to an Admissions Office immediately, where a replacement card can be issued; a replacement fee will apply.
ID cards for students taking only Distance Learning courses will be mailed. Student ID cards are only available through the Admissions & Records Office.
The Student ID card is used for campus services such as libraries, testing centers, and computer labs. Each semester, after a student is registered for classes, their student ID card becomes valid for that semester.
Contact an Admissions & Records Office at any campus
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Student Number:97365-70
Sue Harris
DR
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ACHIEVE
COMMITMENT
The Designer
Tim Miller is the Associate Dean of the School of Graphic Arts atStevens-Henager College in Orem,Utah. He is passionate about the art of design and the power it has to communicate.
Challenging design projects like Re-Branding an established educationalgroup of colleges into a unified new brand is the perfect opportunity to push any designer.
This project is a great example of the power of design, to take a good instituition and make it a stronger unified brand that can reach a Nationwide Audience.
Image SourcesThese images were used in the Capstone University campaign and are solely to be used for comp purposes during the proposal process. If the client accecpts the proposal, then the client must purchase the license for:
1. Female College Graduate 1Bigstock Photo #4966421
2. Female College Graduate 2Istock # 000009254975
3. Man Needs JobBigstock Photo # 3848576
4. Homeless manBigstock Image # 530243
5. College Students 1Bigstock Image #16439000
6. College Student 2Bigstock Image # 16439000
7. Stevens-Henager CollegeOrem Campus © SHCRichard [email protected]
8. Male College Graduate 1©SHC [email protected]
9. Stevens-Henager College-Ogden©[email protected]
10. Abstract Fantasy Orange BackgroundBig Stock Photo # 15198374
11. Abstract Floral BackgroundBig Stock Photo # 15596003
12. Blue Light WaveBig Stock Photo # 13411172
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Taking A University Nationwide