project c proposal "viral marketing"

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Timothy Liedel ITGM 705 October 25, 2010 PROJECT C PROPOSAL! PROJECT C PROPOSAL So for my project, I would like to do something viral! I want to do a game that involves searching the web, watching video’s collecting clues and solving some kind of mystery or question. I am going to include the use of several websites and different techniques; it will start with a story arc and you will have to find your way through the websites and emails and what not to make your way to the end of the project. This project was inspired by several viral marketing ad’s I have seen in the past year or so; I think I’d like to try my hand at it, and see just how difficult it might be to set something as such up. Basic story has not been set up yet, but I am hoping to have something somewhat similar to that of the techniques used for HvZ; Humans vs. Zombies, which is one of the viral marketing ploys I was involved in last year and found it was quite entertaining The goal of this project will not so much be to win or lose, rather to solve a question or mystery as stated. Websites, such as Face book, Vimeo, YouTube, Flickr, Twitter, etc… will be used to achieve this goal; also implementing emails possibly, that might make things more complicated than need be but from this aspect, emails are definitely still a possibility. The decision on whether this will be more game based or PRODUCT marketing bases hasn’t been decided I could really go either route, trying to sell you a product by virally introducing it to you. The audience for this project can really be anyone accessible to the Internet. As long as someone has access and has the beginning start off for the project, then they will have all the access they need to complete any and all of the tasks or directions that are given during the project.

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Page 1: Project C Proposal "Viral Marketing"

Timothy  Liedel                   ITGM  705  October  25,  2010                PROJECT  C  PROPOSAL!        PROJECT  C  PROPOSAL      So  for  my  project,  I  would  like  to  do  something  viral!  I  want  to  do  a  game  that  involves  searching  the  web,  watching  video’s  collecting  clues  and  solving  some  kind  of  mystery  or  question.  I  am  going  to  include  the  use  of  several  websites  and  different  techniques;  it  will  start  with  a  story  arc  and  you  will  have  to  find  your  way  through  the  websites  and  e-­‐mails  and  what  not  to  make  your  way  to  the  end  of  the  project.  This  project  was  inspired  by  several  viral  marketing  ad’s  I  have  seen  in  the  past  year  or  so;  I  think  I’d  like  to  try  my  hand  at  it,  and  see  just  how  difficult  it  might  be  to  set  something  as  such  up.  Basic  story  has  not  been  set  up  yet,  but  I  am  hoping  to  have  something  somewhat  similar  to  that  of  the  techniques  used  for  HvZ;  Humans  vs.  Zombies,  which  is  one  of  the  viral  marketing  ploys  I  was  involved  in  last  year  and  found  it  was  quite  entertaining  The  goal  of  this  project  will  not  so  much  be  to  win  or  lose,  rather  to  solve  a  question  or  mystery  as  stated.  Websites,  such  as  Face  book,  Vimeo,  YouTube,  Flickr,  Twitter,  etc…  will  be  used  to  achieve  this  goal;  also  implementing  e-­‐mails  possibly,  that  might  make  things  more  complicated  than  need  be  but  from  this  aspect,  e-­‐mails  are  definitely  still  a  possibility.  The  decision  on  whether  this  will  be  more  game  based  or  PRODUCT  marketing  bases  hasn’t  been  decided  I  could  really  go  either  route,  trying  to  sell  you  a  product  by  virally  introducing  it  to  you.  The  audience  for  this  project  can  really  be  anyone  accessible  to  the  Internet.  As  long  as  someone  has  access  and  has  the  beginning  start  off  for  the  project,  then  they  will  have  all  the  access  they  need  to  complete  any  and  all  of  the  tasks  or  directions  that  are  given  during  the  project.