project elements
DESCRIPTION
Project Elements. Web content management system Document database Site Refresh. Content Management. Buy vs. Build? Off-the-shelf options are available Cautions Existing functionality may drive business adaptation Limited flexibility to accommodate changing needs Integration issues - PowerPoint PPT PresentationTRANSCRIPT
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Council InternationalStudy Programs
Internet Site Design
March 12, 2001
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Project Elements
Web content management system
Document database
Site Refresh
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Content Management
Buy vs. Build?
• Off-the-shelf options are available
• Cautions Existing functionality may drive business
adaptation Limited flexibility to accommodate changing needs Integration issues Enterprise architecture requirements
• Custom solution may be better
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Content Management
Enterprise Architecture Perspective
• Relationship to other software systems and business processes
• Specifically Document database Content development workflow Future web site functionality
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Content Management
EVI’s Proposal for CMS
• Conduct business needs analysis first
• Consider enterprise architecture requirements
• Build (or buy) optimally cost-effective solution
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Content Management
Business Needs Analysis Process
• Interviews with key stakeholders
• Business Requirements Document
• Review, revision, and sign-off
• Translate BRD to functional requirements
• Use functional requirements to design the best solution
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Document Database
Our Vision
• All common information maintained in a single location
• Component-based architecture facilitates delivery through multiple channels Web site Formatted text for print documents Dynamically generated PDF files Export to other web sites and systems
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Document Database
WebSite
Print Export Module
OtherExportModule(XML)
PDFExport Module
Component Architecture for Document Repository System
DocumentRepository
•Database•Workflow•User Interface
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Document Database
Component-based Architecture
• Logic at each level is self-contained and unaware of how other components function
• Each component knows only how to send a request and interpret a response, or receive a request and produce a response
• Any component or system that can speak their language can interact with these components
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Document Database
Component-based Architecture
• Other benefits More efficient More flexible More scaleable
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Document Database
Emphasis on Needs Analysis
• Build system to accommodate future use
• Enable move to future functionality sooner
• Revising later likely to be much more expensive
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Document Database
Our Vision vs. Your Vision
• Somewhat more than requested in the RFP
• We think this is the best approach Opportunity now Consistent with enterprise view Can be done within budget
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Site Refresh
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Site Refresh
External Relations vs. Software Development
• Content management system and document database are software systems
• Site refresh crosses over to marketing/ external relations: how to deliver content in a way that influences customer beliefs and behavior
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Site Refresh
Council ISP’s Goals:
• Improve customer workflow
• Increase “stickiness”
• Boost traffic
• Position programs (adventurous and fun yet academically serious)
• Reduce volume of information requests
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Site Refresh
Requires awareness of customer
• What is customer trying to accomplish?
• What attracts/keeps customer to the site?
• What is customer’s perception of programs and of Council?
• What information does customer need, and how should it be delivered?
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Site Refresh
Qualitative Customer Research
• If we talk to customers the wrong way, they may not respond
• Qualitative research gives us information we need to communicate the right way
• Helps us understand the functional, behavioral, and emotional drivers that influence the customer
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Site Refresh
Insight and Understanding
• How do you look for a study abroad program? By location, or field of study, or something else?
• What are the strengths and weaknesses of our competitors’ web sites?
• Why do you want to study abroad?
• What kinds of information do you need most?
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Site Refresh
Insight and Understanding
• Once you have the information you need, what do you expect to be able to do from our web site?
• What does study abroad mean to you?
• What do you hope to learn about yourself through study abroad? What kind of person do you think study abroad will make you?
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Site Refresh
Insight and Understanding
• This kind of information immensely valuable for crafting presentation
• Not that difficult (or expensive) to get
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Site Refresh
Qualitative Customer Research: Preliminary Plan
• Online surveys On Council ISP site Solicit via email broadcast Recruit through members, information inquiries, etc.
• Online focus groups (if needed)
• Limited traditional focus groups (if needed)
• Test resulting ideas and designs
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Review
Content Management System
• Determine business needs first, then design best system
Document Database
• Plan now for future functionality
Site Refresh
• Based on qualitative customer research
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Why EVI?
Knowledge of travel business, student market, and Council ISP
Proven track record
Breadth of resources
Service and commitment
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Council InternationalStudy Programs
Internet Site Design
March 12, 2001