CASESTUDYCLIENT

PROJECT

DURATION

GLENMARK PHARMA

EMPLOYEE ENGAGEMENT MICROSITE

20 OCT - 18 NOV, 2016

OVERVIEWGlenmark Pharma is a lead ing integrated research-based global pharmaceutical company.

G le n m a r k P h a r m a a p p ro a c h e d Futuready Media to conceptualize, design and develop a Microsite for Glenmark Pharma's Annual Day 2016.

The site provides a destination for employees across the globe to come together and to explore the annual day events and awards, make personal contributions through photographs, videos and messages, and most importantly share it with others � reinforcing the credo of achievement, respect and knowledge.

The corporate communication team of Glenmark Pharma needed a digital experience that could driveaction and involvement - primarily in the form of

participation in contests, message boards and expressing what meant to �Being a Glenmarkian�everyone.

THE GOAL

Futuready Media�s creative team identi�ed the key objectives of the campaign through discussion with the corporate communication team of Glenmark Pharma.

We then began planning activities for engagement and shaping the user experience around these activities. At the end of this stage, we had a solid information architecture that was simple to navigate yet robust enough to capture key inputs. From there, we had just under a week to design and build a site.

METHODOLOGY

PLAN DESIGN BUILD BETA LAUNCH

SUPPORT

Discover & Define

Create Visuals

Develop & Construct

Test & Train

Optimize & Go Live

Monitor, Evaluate &Refine

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THE EXPERIENCEWe created 4 distinct gaming activities - quiz, crossword, memory tiles word searchand - to engage users on the microsite. Users could upload photos and videos in the Photo Contest section and

comments under the Being Glenmarkian section. All changes happen in real time, using JavaScript, giving the user the sense that they are always on the same �page�.

WHAT DOES BEING GLENMARKIAN MEAN TO YOU?

PHOTO CONTESTUPLOAD AND LIKE PHOTOS

CHAIRMAN�S EXCELLENCE AWARDS

Glenmarkianos do Sul do Brasil comemorando! Orgulho em ser Glenmark! Leader on work Place....

Parabéns pelos 39 anos e tenho orgulho de ser Glenmark !

Parabéns pelos 39 anos!!! Orgulho de ser Glenmark!!!

Parabéns á Glenmark pelos seus 39 anos ,muito orgulho em fazer parte desta empresa.

Brazil (1)

Brazil (2)

Goa (0)

Brazil (4)

Baddi (9)

Brazil (2)

PHOTO CONTESTUPLOAD AND LIKE PHOTOS

CHAIRMAN�S EXCELLENCE AWARDS

Anuj Kumar Other (India)Put your heart, mind, and soul into even your smallest acts. This is the secret of success .Like (7)

Suman Guha SikkimBE HONEST, FOCUS ON YOUR JOB RESPONSIBILITY AND RESPECT ALL. THIS IS THE SECRET OF A GOOD HUMAN BEING.Like (7)

Arabinda Samantaray Other (India)Small daily improvements over time lead to stunning resultsLike (5)

Patricia Dsouza GoaBeing Glenmarkian means to me, a Second Home...where the nature of working is good, its not just work.. but it builds your self confident level. It’s a place to learn and share knowledge. I am proud to be with Glenmark for the past 09 years, and I am still going strong.Like (5)

MOHAMMAD MANAZIR AHSAN Other (India)Being Glenmarkian is journey to success. For me Glenmark is best organisation to work. The culture, ethics and policy is employee friendly.Like (4)

Sunil Belunke GoaEveryday be ready to learn new things...Like (3)

Janardan Shetgaonkar GoaBeing Glenmarkian I am a Part of , One of the best Organisation. Social responsibilities Compliance Descent culture Glenmark ValuesLike (4)

Sanjay Kulkarni AurangabadProud as a Glenmarkian as secret of our energy.Like (22)

WHAT DOES BEING GLENMARKIAN MEAN TO YOU?

LIKES FUNCTIONALITY LEADERBOARD

SALIENT FEATURESIn order to meet the deadline, we had to build a highly collaborative environment with the UI designers and developers improvising at each step.

The small team represented the full breadth of skills that encompasses any digital project of worth: copywriting, design, user experience technology and digital strategy.

VISITOR COUNTER

THE IMPACTOur client was thrilled with the results we achieved - not only over how quickly the site was put together but also how comprehensive it was in addressing the stated and unstated goals.

VISITORS UNIQUE VISITORS COUNTRIES

PHOTOS VIDEOS COMMENTS

The most encouraging conclusion � web experiences for employee engagement need not be dry and drab; they could be the most engaging and graceful even if they are crafted in tight timelines.

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TESTIMONIAL

Thank you for the amazing effort on the project! The amount of stretch you folks put in to meet

our stringent requirements is highly appreciated.

Piccolo MominManager (HR)

Contact us to �nd out how a microsite could help engage your target audience and drive your brand marketing strategy.

www.futureadymedia.com