project: finisterre pop up shop 2012
DESCRIPTION
Prepared by we are the foldTRANSCRIPT
PROJECT: FINISTERRE POP UP SHOP EVENT COVERAGEPREPARED BY WE ARE THE FOLD
we are th
e foldF
IN_01
© we are the fold 2012FIN_01
COVERAGE HIGHLIGHTScooler.com online news story plus twitter and Facebook
chicgeek.com online news story plus twitter
BoardSportSource.com online news story
FIN_01 © we are the fold 2012
COVERAGE HIGHLIGHTS
Designer Debbie Luffman interviewed for feature on Cooler.com by Demi and story placed to co-incide with store opening, leveraging further brand coverage at a crucial time. Plus Facebook.
Desillusion Magazine online news story plus twitter, Facebook
FIN_01 © we are the fold 2012
COVERAGE HIGHLIGHTS
Greenhouse online news story Wavelength online news story & twitter, Facebook
Huck online news story plus twitter, Facebook
SurfersVillage online news story plus twitter, Facebook
The Surfer’s Path Facebook news
FIN_01 © we are the fold 2012
COVERAGE HIGHLIGHTS
Utilising the film screening as a hook, an online news story was placed on the syndicating website Sabotage Times plus multiple repeats on Facebook, twitter.
Sportsister online news story plus twitter, Facebook
WGSN twitter
Retail Week comment piece on pop ups - commenting on Finis-terre’s media attention.
FIN_01 © we are the fold 2012
COVERAGE HIGHLIGHTS
London Surf / Film Festival online news story plus twitter, Facebook
Sportswear International online news story
Thrill City online news story plus twitter
London Pop-ups online news story plus Facebook and twitter
we are the fold production.
From editorial and content creation to happenings and brand communication, the fold brings over 40 years surf industry experience to the table. Based in the heart of the Southwest, we are writers, curators and marketeers. We pride ourselves on growing original, creative concepts into fully-fledged projects that always deliver. we are the fold.
For more information please contact
Demi Taylor // Director // [email protected]
www.wearethefold.com
© we are the fold