project management in web design and production

Project Management in Web

Design and Production

Project Management: Process


• According to Stubbs & Barksdale (2003), a great

web site development involved in 3 phases:

– Planning

– Constructing

– Testing

• These process also can be divided into the following steps:

– Pre-production

– Production

– Post production


1. Pre-Production (Planning)

• Analysis, planning and design

• Creating a blueprint for the website

• Ask yourself these Qs

– Who is the audience?

– What is the web message?

– What is its purpose?

– How will the information in the web be

organized? (organization)


– How will the web works? (interactivity)

– How will people get around in it? (navigation)

– Will it be easy to use? (usability)

– What will it look like? Will its “look”

complement its message?

• The process of asking these Qs & writing down

detailed answers or sketching – is called

DESIGN.


2. Production (Constructing)

• Content research

• Interface design

• Graphics development

• Animation development

• Audio recording

• Video production/editing

• Web authoring/programming


3. Post-Production (Testing)

• Testing and evaluation

– Content Testing (Is everything correct?)

– Functional Testing (Does it do what it is

supposed to do?)

– Usability Testing (It is easy to use?)

• Feedback from client

• Product revision

• Product documentation/packaging

The Web Development Team

Web Development Team

• How is web development is different from other

software/system development projects?

– Graphics and other media require special

skills

– Much more emphasis on designing for the

user

– Artistic and software design

– Requires instructional design


• How is web development similar to other

software/system development projects?

– Software life cycle still applies:

analysis>design>

>implementation>testing>delivery>maintenan

ce

– Management skills: coordinating people with

different talents and agendas.


• Different skills are required for the differing

activities:

– some activities require creativity,

– some require sound business acumen,

– some require a high level of technical expertise

• Necessary skills within a web development

team:

– Project Management - Programming

– Content - Architecture & Design

– Strategy

Web Development Team : Roles

1. Project Manager:

To attain the project objectives.

To deliver the right product at:

the right quality

in the project time scale

at the right price.


• Coordinates initial start up meetings between all

parties

• Schedules additional meeting throughout the

project

• Clarify, publish, and communicate timelines and

milestones (establish deadlines)

• Breakdown the allocation of tasks and ensure all

agencies are aware of their schedule and

responsibilities


2. Content Area Specialist:

• Provides all written materials directly to the

Project Manager in a digital format (i.e.,

Microsoft Word)

• Provides a copy of all non-digital (written)

material to the Project Manager.

• Is available to the web Development Team for

ongoing clarification regarding the

transformation and design of course materials.


• Communicates course progress, barriers, and

modifications directly to the Project Manager

during weekly scheduled interactions.

• Reviews content design for factual integrity,

completeness and educational effectiveness


3. Instructional Designer:

• Understand how to organize, manage, and

deliver information to create an effective

learning environment

• Understands the target audience and designs

the level of learning appropriate to their needs


4. Web Developer/Programmer

• Someone who can implement programs that integrate media elements.

• Given a clear design and previously created media elements (graphics, sounds, video, etc.) a programmer creates running software for the title.

• Vaughan: “A web programmer is a software engineer who integrates all of the web elements into a seamless whole using an authoring language or programming language.”

project management in web design and production

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