project management mygraphicslab: adobe … · aca certification preparation for web communication...

Copyright © 2013 MyGraphicsLab / Pearson Education

PROJECT MANAGEMENT

MyGraphicsLab: Adobe Dreamweaver CS6 ACA Certification Preparation for Web Communication

OBJECTIVES


This presentation covers the following ACA Exam objectives:

1.5 Make website development decisions based on your analysis and interpretation of design specifications.

1.6 Understand project management tasks and responsibilities.

2.6 Communications with others (such as peers and clients) about design plans.

WEB PROJECT MANAGEMENT TOPICS

1. Learn how to manage a website project. 2. Learn who is responsible for the various tasks.


WEB PROJECT MANAGEMENT PRINCIPLES

Develop a project plan with clear activities: Build a project roadmap

Assign tasks: Consider people’s skills and

experience Define project scope and what

constitutes “scope creep” Consider using a project

management tool Basecamp Microsoft project

Appoint a web team leader


WEBSITE PROJECT PLAN

Start with a site questionnaire. Determine project scope. Determine project team

members. Define project tasks. Define a schedule of milestones

and deliverables. Define technical requirements. Define content requirements. Define a budget plan.


PROJECT QUESTIONNAIRE (1 OF 5)

Include complete client information: URL and access to current

website and content if available

Business description and the industry it’s involved in

Mission or purpose of the organization

Who are your main competitors? Do they have websites? What do you like and dislike about their sites?



What are the short-term goals of the site? What are your main reasons for building a site?

What are the site’s long-term goals? What are your future needs on the site 1–5 years from now?

How will you measure this website’s success? What are your scheduling requirements? What is your website budget? Please list both the financial limits and the time-

commitment limits from your business toward this project.



What is your budget for maintaining your website? What is your budget for web hosting (monthly) and updating? What information do you want to be sure to include on your website? Do you have any specific graphics you wish to be included on your

site? Be sure to add which of these graphics you will supply and which will need to be created for the site.



Do you have specific corporate colors, fonts, or styles that need to be used?

Why will people come to your site? What tasks will they want to perform on your site?

Who are the intended audiences? What goals do you have for each of your intended audiences? What

are the most important functions you wish to provide for each type of user?



What kinds of customers do you cater to? Describe each type of customer.

What services can you not provide now that your website can assist you with?

Where will your website content come from? Who will provide the basic text? What print materials do you presently have?

How often do you see your site needing updating? How do you plan to accomplish this? Who will update it for you?


PROJECT SCOPE

Set up a methodology for dealing with scope creep.

Determine the process for submitting additions to the project.

Establish who is responsible for making the final decision about any new items.

Determine who needs to be contacted and what documents must be modified if an item is added or subtracted.


DETERMINE PROJECT TEAM MEMBERS

Sponsors Project Manager Designers Programmers Content creators

Who will create which content Text, video, graphics, PDFs,

documents, interactive, etc. Reviewers and testers


SPECIFY TECHNICAL REQUIREMENTS: SOFTWARE

Determine necessary tools for building all stages of the site: Information architecture –– sitemap

• Visio, PowerPoint, Illustrator, etc. Wireframing

• Fireworks, Illustrator, etc.

Building prototypes (comps) Photoshop, Fireworks Premade templates or original design?

Building the design Photoshop, Fireworks

Converting from design to HTML Slicing, optimizing

Development tools Dreamweaver, BBedit Open source CMS

• Drupal, WordPress, etc.


SPECIFY TECHNICAL REQUIREMENTS: SERVER

Determine what server requirements are needed for the site: Linux or Windows hosting

Server space More needed if video and other media will be used

Applications server PHP, ASP, CFM, JSP

Database server requirements MySQL, SQL Server

Who will provide the development server? Who will host the live site? Do the development and live server specifications conform?


CONTENT UPDATES

Determine who makes updates. Assess what parts of the site will need updating. Determine the frequency of the updates. Determine how updates will be made:

HTML coding Dreamweaver CMS


CONTENT MANAGEMENT DEVELOPMENT

The need for a Content Management System (CMS) depends on: Technical skills of the person making content updates Frequency of updates What type of updates are needed Budget

Will a CMS be developed in-house or will you use an open source system?


DELIVERABLES

Define deliverables and deadlines. For example: Comps HTML, CSS Forms Graphics Video Beta testing

Be sure deliverables are spread out over time.

Timeline –– how will deliverables be monitored and tracked?


DEVELOPMENT PROCEDURES (1 OF 2)

Design style guide for standardizing file-naming conventions, directory structure, file formats, fonts, and colors. Lowercase or uppercase Hyphens, special characters, etc.

Establish procedures for version control. Critical in web team work

Establish procedures for external file sharing and managing. External scripts External style sheets


DEVELOPMENT PROCEDURES (2 OF 2)

Establish procedures for backups. Determine browser support:

Include desktops, tablets, and mobile Establish HTML version (DTD), CSS, client and server scripting

language. Document copyright and accessibility decisions.


TESTING, LAUNCH, AND DELIVERY


Beta testing –– client should be involved in the testing: Set date early –– must be met Browser testing Usability testing Accessibility testing Audience generally not involved

This stage generally includes populating pages with content

Bug fixes and retesting Set a launch date after testing

and signoff Who is responsible for actual

site launch?

MAINTENANCE AND EVALUATION (1 OF 2)

Maintaining the site Will the site be maintained internally, or will the developer continue to

maintain? Training

Will the staff be trained on how to maintain the site? Project documentation

Will Help files be needed? Who is responsible for creating them?


MAINTENANCE AND EVALUATION (2 OF 2)

Site performance monitoring and reporting Handling upgrades

Software, plugins Hardware

SEO –– search engine optimization Who is responsible for adding and monitoring?

Analytics –– qualitative and quantitative metrics Who is responsible for adding and monitoring?


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