PROJECT REPORT

Topic – Research On Indian Music Industry

Submitted to : Submitted by :

Mr.Gautam Bansal Raj Kumar

Faculty (PCTE) Rahul Kumar

Sandeep Galhotra

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Title : A study on consumer preference regarding new and old Indian music in Ludhiana.

Objectives of study :

1. To study which type of Indian music(old , new) is popular in different Age group people in Ludhiana.

2. To know the percentage of different types of Indian music being listened by the people in Ludhiana.

3. To study the satisfaction level of people on modern Indian music in Ludhiana.

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ACKNOWLEDGMENT

A formal piece of acknowledgment will hardly meet the ends of justice in the matter of the

expression of deep sense of gratitude and obligation to all those who help in this project.

First & foremost, it is our profound privilege to express our sincere thanks to

respondents. Then Its’ our profound prevailing to thanks Mr.Gautam Bansal who played the role

of advisor in our project through his effective guidance & construction criticism. We shall

always be indebted to him for providing us all the relevant guidance & advice in accomplishing

this project report. Last but not least, We are falling short of word to thank to almighty.

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PREFACE

As a part of MBA Degree, it is required for every student to undergo through project on

research methodology to get the exposure of actual situation existing in the market.

I have prepared my report on “ THE INDIAN MUSIC INDUSTRY ”. For this project,

survey is conducted on different people. This project will be a great help for us in our

summer training project.

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List of Tables and Graphs

4.1. Table & Graph showing the choice of people on listening music.

4.2. Table and Graph showing the age group of respondants in which they fall.

4.3. Table and Graph showing the Preference of people on new and old music

4.4. Table and Graph showing the kind of music preferred by people in Ludhiana

4.5. Table and Graph showing the preference on language of music listened by people

4.6. Table and graph showing the ranking being given to different kinds of music

4.7. Table and Graph showing the what people look for in music

4.8. Table and Graph showing the artists preferred to listen by people

4.9. Table and Graph showing the places preferred by people to buy the music

4.10. Table and Graph showing various the sources from where people collect the music

4.11. Table and Graph showing the sources popular in people for listening the music

4.12. Table and Graph showing the responses of people on what they feel about music as important for life or not

4.13. Table and Graph showing the satisfaction level of people on modern music

4.14. Table and Graph showing the reasons of dissatisfaction of people on modern music

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Table of Contents

Sr.no Contents Page no

1 Introduction to Indian music industry 7 - 14

2 Introduction to project 15

3 Review of literature 16

4 Research Methodology 17

5 Data Analysis and Interpretation 18 - 31

6 Results and Findings 32

7 Bibliography 33

8 Appendix 34 - 35

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INDIAN MUSIC INDUSTRY -- An Introduction

Music is an art form whose medium is sound.Common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics, and the sonic qualities of timbre and texture.The music industry sells compositions, recordings and performances of music. Among the many individuals and organizations that operate within the industry are the musicians who compose and perform the music; the companies and professionals who create and sell recorded music like music publishers, producers, studios, engineers, record labels, retail and online music stores, performance rights organisations those that present live music performances booking agents, promoters, music venues, road crew professionals who assist musicians with their careers,those who broadcast music (satellite and broadcast radio); journalists; educators; musical instrument manufacturers; as well as many others.In India music has always remained as a principle means of entertainment. Music is considered to be the queen of all arts and is perceived as a harbinger of peace and tranquility. It epitomizes all the quality of an art which satiates the creative and aesthetic need of an individual. Since ages music is a symbol of peace and prosperity. It produces a heady concoction that transports one to an ethereal world beyond comparison.

In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music. By mid-century records had supplanted sheet music as the largest player in the music business.Four "major labels" dominate recorded music — Sony Music Entertainment, Universal Music Group,Warner Music Group and EMI — each of which consists of many smaller companies and labels serving different regions and markets. The live music industry is dominated by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of Clear Channel comunications, which is the largest owner of radio stations in the United States.

In the nineteenth century, sheet-music publishers dominated the music industry.In the early 20th century, the recording of sound began to function as a disruptive technology in music markets. The phonograph, invented by Thomas Edison in 1877, industry grew greatly in importance, and the "record industry" eventually replaced the sheet music publishers as the industry's largest force. Sony bought CBS Records in 1987 and changed its name to Sony Music in 1991.

With 20th century music, there was a vast increase in music listening as the radio gained popularity and phonographs were used to replay and distribute music. The focus of art music was characterized by exploration of new rhythms, styles, and sounds

In the 21st century, consumers spent far less money on recorded music than they had in 1990s, in all formats. Total revenues for CDs, vinyl, cassettes and digital downloads in the world dropped 25% from $38.6 billion in 1999 to $29 billion in 2007 according to IFPI.

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Evolution of different genres of music

Jazz evolved and became a significant genre of music over the course of the 20th century, and during the second half of that century, rock music did the same. Jazz is an American musical art form which originated in the beginning of the 20th centuryRock music is a genre of popular music that developed in the 1960s from 1950s rock and roll, rockabilly, blues, and country music.

The sound of rock often revolves around the electric guitar or acoustic guitar, and it uses a strong back beat laid down by a rhythm section of electric bass guitar, drums, and keyboard instruments such as organ, piano, or, since the 1970s, digital synthesizers. Along with the guitar or keyboards, saxophone and blues-style harmonica are used as soloing instruments.

In the late 1960s and early 1970s, rock music branched out into different subgenres, ranging from blues rock and jazz-rock fusion to heavy metal and punk rock, as well as the more classical influenced genre of progressive rock. The sound of rock often revolves around the electric guitar.

TRENDS

Falling Behind - Ten years ago, The Record Industry had The CD Release Complex and knew exactly what to do.  Now everyone else is taking fans to the future that they used to determine.  Instead of leading the way, they're left holding the hands of innovators and squeezing tightly when they get scared.  .

Groundswell - Defined as, “A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations.” 

Pirate Software - It remains to be most efficient system for getting music.  You can download AC/DC's Complete Discography, a 3GB torrent containing 276 songs at 320bps, in a few hours on a good day.  Even that isn't the problem, its that you can put over ten into the program, fall asleep, and the next day everything will be done.  It is just getting duplicate copy of the software.Music Overload - Its both exciting and disheartening to wonder.The CD Release Complex was a way of regulating the flow of content between artists and people.  For those who buy music The Paradox of Choice is a reality, but what does it mean for pirates.  They download more music than they could ever possibly listen to. Searching Alone - Searching for music online doesn't have the same feeling as combing through selections at a local record store.  Walking through the isles at Best Buy, Walmart, and Target is an experience that's feels lifeless at best7. .

Attention - There's too many artists for people to actually pay attention to.  There are a no of singers prevailing in the market so its difficult to follow singers but they follow songs which are best.

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THE FUTURE OF MUSIC

The Indian Scene

With the world making it huge on the digital music segment, India definitely cannot afford to lag behind. India`s digital music market mainly comprises the web and mobile music market. According to general secretary D’souza , ‘ handsets are on rise and more and more radio stations are coming up also people are becoming more internet.Times Music is trying to expand by signing exclusive deals with mobile operators and others in this segment. Everyone realises that five years down the line, this segment will be a very important source of income and revenue. No one can afford to just wait and watch."In fact, the digital music business, dominated by mobile music, will surpass physical music in sales in India, says a study by digital music company Soundbuzz. The report notes that India is likely to be the second country in the world, after South Korea, where digital music will surpass physical music in sales. "In India, Music-to-Music accounts for Rs one billion (Rs 100 crore) and physical music Rs six billion (Rs 600 crore). So, I nowhere see mobile music sales surpassing physical music sales."

MUSIC MARKET - NATIONAL

Size of Music Industry In India :

The estimation of the music industry size is a challenge, as the unit sales and the average realization prices continue to be a closely guarded secret of the music companies. The industry estimates approximately 15 crores of legitimate unit sales of music cassettes and cds in the past year, with an average realization of Rs.40-45. This brings the size of the industry to about Rs.670 crores (USD 149 million) Piracy will continue to hamper the growth of the industry, though measures from the Indian music industry will help curb some of this. Indian music industry is expected to touch Rs.777 crores by 2009.

REVENUES OF INDIAN MUSIC INDUSTRY

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I

INDUSTRY PROFILE

Music of India is one of the oldest unbroken musical traditions in the world. It is said that the origins of this system go back to the Vedas (ancient scripts of the Hindus) and It traces its origin to the very first sound created on earth. The Chants of Vedas followed this foremost creation of sound and are believed to be the first music of India.The earliest written reference of Indian music is found in the great scholar and Sage Bharat's illustrious book Natya Shastra, a landmark in the written history of fine arts including music. The Indian Music Industry is the Second largest in the world in volume terms, trailing only the US. In value terms though, its position is lower, owing to the low unit prices here. As for numbers, India is the fourth largest in the world in terms of units, but 23rd in terms of value.Due to its very nature, the industry is considered to be an important constituent of the Indian Entertainment industry as a whole, rather than an independent sub-sector.The music industry in India has a unique structure unlike most other global markets. Till 1990, the music market was almost completely dominated by film and devotional music. The early 90’s saw the advent of the television and increased consumer exposure to non-film music channels, non-film albums and music videos.

The music industry in India has more than doubled in the last decade. While total music cassette (MC) market constitutes 95% of the market, the compact disc (CD) market is 5% in volume terms. In value terms, it is in the ratio of 70:30, with an export market estimated at INR15 million.IMI estimates the music industry in India currently stands at INR 10.4 billion

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Problems In Indian Music Industry

PIRACY

Piracy has played havoc with the music industry in India eroding huge chunks of profits. The industry suffered a revenue loss of INR 18,000 million (£ 238.85 million) due to piracy over a period of three years.In the last two years, legitimate market has shrunk by 27% in unit terms and 38% in value terms. Practically non-existent some years ago, CD piracy has ballooned to over 70% due to MP3 compression technique and cheap availability of blank CD’s.It has to be noted here that in spite of mounting losses, the industry spends INR 50 million annually on anti-piracy. Almost every State Government has its own Anti-Piracy cell under the Police Department.

INTERNET PIRACY

It is understood that there are about 600 sites that allow downloading of music from the net, most of the servers based in the US and all of them reportedly, illegal. Policing digital piracy is virtually impossible since any person with an Internet connection can upload and download music with relative ease. Industry observers estimate the percentage to rise to 25% unless stringent measures are taken immediately. To give an example, an MP3 CD containing compilations of up to 150 popular songs sell for the price of one legitimate audio cassette i.e INR 55 (75p approx) .expected to rise to 25% in the next two-three years.

FILM INDUSTRY AS A PARTNER

The Indian music industry is quite unique compared to those in other countries as it is virtually dependent on new Hindi films for the lion’s share(40%) of its revenues.

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IMPACT OF FM RADIO

The rise of this segment has seriously affected sale of music, which have fallen by more than 30%. Though the Copyright Board has given an award on the rate payable by FM Radio operators to Copyright owners i.e. music companies, this is believed to be much less than sought for by music companies.

OPTICAL DISC REGULATION

With Optical discs (CD CDR,VCD, DVD) becoming the main carriers for music software, many plants have come up in India. There is an urgent need to regulate these on lines of international Optical Disc Regulations.

A UNIQUE INDUSTRY STRUCTURE

The Indian music industry has a unique structure compared to most global markets. Till 1990, it was completely dominated by film and devotional music. With the advent of satellite television and increasing consumer exposure to non-film albums and remixes have gained popularity recently. In the non-film category devotional music produced by smaller .

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MAJOR PLAYERS AND THEIR SHARES IN INDIAN MUSIC MARKET

The major players in the Indian Music Industry in a film and non-film music categories are:1. T-series 2. Times Music 3. BMG Crescendo 4. Polygram.5. HMV6. Tips.7. Magnasound.8. Sony Music9. Universal.

10. Virgin

Tip was the leading soundtrack label (12% market share);T-Series label of manufacturing conglomerate Super Cassette Industries accounted for 9% market shares;Gramco, which was owned until the 80s by EMI and has since been taken over by RPG Enterprises accounted for 8% of total market shares;Venus Record had a 7.5% market share.

Record companies distribute through a large number of wholesalers based in 24 of India’s largest cities. Until recently the country had just one music megastore, the Rythm House shop in Bombay. In 1999, ten additional large music outlets have opened up including two operated by Rhythm House. Gramco has continued to expand its Music World chain and has now five outlets. The Times of India publishing group opened a specialist shop, Planet M, and is now planning to develop a chain. Another new entrant is the Khambattas family with the opening of The Groove chain of music stores.

TRENDS IN INDIAN MUSIC MARKET

The Indian music market is undergoing a process of internationalisation. This results from: Retail revolution in music distribution; Increasing penetration of CDs; Impending radio privatisation. The Indian Government announced it would de-regulate

radio frequencies, assigning 150 new FM stations to an industry which, up until now, has benefited from less than 10 radios broadcasting music hits;

Promotion by satellite music channels (Indian versions of MTV and News Corp’s majority owned local channel V);

Exports of Indian film soundtracks, that are expected to keep on growing overseas. For example the film music of Kuch Kuch Hota Hai sold over 200 0000 units in 20 countries;

Emerging distribution channels.

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INTRODUCTION TO PROJECT

In the introduction to our project that is on preference of people regarding Indian music (old, new) in Ludhiana region. We are going to find out the choice of people whether they ike to listen to old Indian music or new or modern Indian music.

The different aspects we are have found are:

Consumer preference regarding Indian music

Satisfaction on the new modern era of music

Sources of collecting music and sources of listening to music

Different sources from where they buy the music

Why they listen to music

The study of consumer behavior is the study of how individuals make decisions to spend their available Resources (time, money, effort) on consumption related items. it includes the study of what they buy, why they buy, where they buy it, how they buy it and how often they use it.

Consumer behavior research encompasses all of the behavior that consumer display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.

The term consumer is often used to describe the two kinds of consumer entities; the personal consumer and the organizational consumer. The personal consumer buys goods and services for his or her own views. So there are various aspects which have been covered by us.

The demographic profile people is being taken into consideration and the age group in which they fall is being known so that we can know about the choice of different age group people.

Then the Cultural music preference of people is being analyzed whether they have like their cultures music or they have switched over to another cultures music like western etc.

Mostly the young people exhibit more or less the aggressive consumer buying behavior. where it is seen that simple top of the mind knowledge can make them to buy . Their preference will be towards short run albums only. But they have never preferred long run albums.

Education also have strong affect on the sychology of the people. An educated person shows of his Life style: Lifestyle is being analysed on the basis of age group in which the customer falls. status and tries to move towardsthe western music. He likes to listen to the music that comes form foreign. The second category of consumer- the organizational consumer includes profit and non profit business, government agencies and institutions (e.g. schools, hospitals, prisons)all of which buy products, equipments, materials and other components needed to manufacture and sell their own products ; services companies must buy equipment necessary to render services they sell; government agencies must buy the office

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products needed to operate their agencies institutions must buy the material they need to maintain themselves and their population.

REVIEW OF LITERATURE

Music of India is one of the oldest unbroken musical traditions in the world. It is said that the origins of this system go back to the Vedas (ancient scripts of the Hindus) and It traces its origin to the very first sound created on earth. The Chants of Vedas followed this foremost creation of sound and are believed to be the first music of India.The earliest written reference of Indian music is found in the great scholar and Sage Bharat's illustrious book Natya Shastra, a landmark in the written history of fine arts including music. The Indian Music Industry is the Second largest in the world in volume terms, trailing only the US. In value terms though, its position is lower, owing to the low unit prices here. As for numbers, India is the fourth largest in the world in terms of units, but 23rd in terms of value.Due to its very nature, the industry is considered to be an important constituent of the Indian Entertainment industry as a whole, rather than an independent sub-sector.The music industry in India has a unique structure unlike most other global markets. Till 1990, the music market was almost completely dominated by film and devotional music. The early 90’s saw the advent of the television and increased consumer exposure to non-film music channels, non-film albums and music videos.

Shares of different types of music in market

The music industry in India has more than doubled in the last decade. While total music cassette (MC) market constitutes 95% of the market, the compact disc (CD) market is 5% in volume terms. In estimated at INR15 million.

IMI estimates the music industry in India currently stands at INR 10.4 billion.The Indian music industry at INR 18 billion (GBP) has more than doubled in the last decade. The total music cassette (MC) market constitutes 95% while the compact disc (CD) market is 5% in volume terms.

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India is becoming increasingly important in the global economic arena - it is the world’s fourth largest economy in PPP (purchasing power parity) terms and is a founding member of the WTO. It is amongst the world's top five fastest growing economies, with real GDP growth at around 5.5% for the past few years. While the major players have a large chunk of the organised market RESEARCH METHODOLGY

The research methodology is the specification of method of acquiring the information needed to structure or solve the problem. It is not considered to be the decision of facts but also building up the data knowledge and to discover the new fact involved through the process in the dynamic change in the society.The research design is a pattern or an outline of the research project’s working, it is a statement of only the essential elements study, those that provide the basic guidelines for the details of the project. Further a research design is an arrangement of conditions for collection and analysis of data in that aim to combine relevance to research purpose with economy in procedure. It constitutes the blueprint for collection, measurement and analysis of data. Research design stands for advance planning of the methods to be opted for collecting the relevant data and the techniques to be used in their analysis, The present study, being conducted, followed a Descriptive Design. It produces a picture of phenomenon in which decision maker is intrusted. As the data would be responses from a sample containing a large numberofsources. The conceptual structure within which this research is conducted descriptive and exploratory in nature as it brings forward the results concerning the set objectives, though facts, findings and enquiries

DATA COLLECTION

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Primary Data has been used in the present study. For primary data collection, personal interview method was followed. Respondents were personally contacted and administered structured, undisguised and unbiased questionnaire. Questionnaire involved all types of questions like check list, ranking, rating, dichotomous and MCQs. Selection of research problem should be in line with the researcher’s interest, chain of thinking and existing research in the same area and should have some direct utility.

SAMPLING TECHNIQUE

Sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample.The selection of investors was done on the basis of Convenience Sampling.Single most unit of the population it may be single person or group from whom questionnaires will be filled up to fulfill the target. The sampling unit in this report is any person who involve in investment process in Ludhiana.

SAMPLE SIZE

Sampling size refers to total number of respondents targeted for collecting the data for the research. The sampling size of our study is 60 respondents and this sampling size was selected on the basis of convenience sampling.

Data Analysis & Interpretation

Ques1: Do you like the music?

Data analysis

Optionsno of responses percentage

Yes 56 94.91No 3 5.08

Graph

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Responses

95%

5%

yes

no

Interpretation

It is found that mostly the people go for listening music.

About 95 % of people like to listen to music

About 5 % doesnot like to listen to music due to one or another reasons.

Ques 2: In which age group you fall?

Data analysis:

Options no responses percentageBelow 18 yrs 19 19.5818-30 yrs 48 49.4830-45 yrs 19 19.58Above 45 yrs 11 11.34

Graph

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percentage

19.58

49.48

19.5811.34

0102030405060

below18 yrs

18-30yrs

30-45yrs

above45 yrs

percentage

Interpretation

We have researched on various age group people.

According to it the youth people are targeted more by us, whereas there is a suuficient no of responses have been taken from other age groups also.

Ques3: which music you like the most?

Data analysis

Optionsno of responses

overall percentage below18 18-30 31-45 above45

Old 12 21.42 0 15.62 16.6 66.6New 27 48.21 88.88 28.12 16.6 0Both 17 30.35 11.11 56.25 66.6 33.3

Graph

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Interpretation

In the research we have found that there is more no of people who love to listen to the new Indian music.

Below 18 yrs- they listen to new Indian music like rock, remix the more.

18-30 yrs – these people like to listen to both types of music i.e new and old

31-45 yrs-- these people tend to listen both types of music according to choice

Above 45- it includes mostly old people and so they like to listen their old cultural music the more.

Ques 4: which type of music you like to listen?

Data analysis

kinds of musicno of responses percentage

below 18 yrs 18-30yrs

31-45yrs

above 45 yrs

devotional 6 6.9 0 9 0 40Filmy 24 27.9 22.22 24.24 33.33 13.33Rock 24 27.9 44.44 28.78 0 0Remix 22 25.58 33.33 27.27 33.33 6.6classical 10 11.62 0 10.6 33.33 40

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Graph

Interpretation

If we see overall, the filmy , rock music is being listened more.

In different age groups different type of music is popular

Below 18 yrs listens to rock music the more

18-30 yrs listen to filmy, rock nad remix music on an average

31-45 yrs people like to listen filmy and classical Indian music the more

Above 45 yrs people like to listen to devotional and classical music.

Ques 5: In which language to like to listen the music?

Data analysis

languageno of responses percentage

punjabi 27 41.53Hindi 32 49.23English 6 9.2

Graph

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language of music

42%

49%

9%

punjabi

hindi

english

Interpretation

There are different languages in which music is being listened by Ludhiana people.

These are hindi, Punjabi, English.

We have found in research on Indian music that people of Ludhiana likes to listen to hindi music a little more than they listen to Punjabi music. We can say that they are just equal in proportion.

Also English music is being listened by few people only.

Ques 6: Rank the best music according to your choice?

Data analysis

choices total of ranksbelow 18 yrs

18-30 yrs

31-45 yrs

above 45 yrs

Old 102 44.44 32.43 27.77 16.66New 75 16.66 24.32 22.22 33.33western 145 31.81 43.24 50 50

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Graph

In the graph the music with lowest total of ranks is being ranked at the first by the people.

Interpretation

There are different types of music famous and listened by Ludhiana people.

People of Ludhiana have ranked music as

New music- 1

Old music - 2

Western music – 3

Ques 7: what do you look for in music?

Data analysis

Optionsno of responses percentage

Soft 9 10Peace of mind 29 30Inspiration 26 28Hope 7 8expression of 22 24

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feelings

Graph

Interpretation

We have researched on music to know that why people like to listen to music and found various reasons which are being measured in percentage as

Mostly people like to listen music for peace of mind i.e 30 %

Then there are people who love to listen to music for inspiration and to express feelings also.

So overall 70 % of people listen t music for these 3 reasons

Ques8: which singer you prefer to listen to?

Data analysis

Singers percentage heardbelow 18 yrs

18-30 yrs

31-45 yrs

above 45 yrs

Gurdas maan 12.08 10 18 29 22

Sonu nigam 13.8 22 16 7 0

Babbu maan 13.11 35 26 11 3

25

why to listen music

10%

30%

28%

8%

24%

soft

peace of mind

inspiration

hope

expression offeelings

MOHAMMAD RAFI 15.13 5 19 22 31

OTHERS 26.85 16 14 20 28

NONE IN PARTICULAR 20.94 12 7 11 16

Graph

Interpretation

Below 18 years of age , the very young ones listen to Babbu Maan and Hindi singer Sonu Nigam the most

18-30 yrs people also like to listen to Babbu Maan and Mohm Rafi the most

31-45 yrs people like to listen to Gurdas Maan and Mohm Rafi the most.

Ques 9: From where do you buy music album?

Data analysis

Optionsno of responses percentage

music world 2 3.17planet –m 7 11.11local shops 26 41.26

26

gift galleries 0 0any other 20 31.74

Graph

places to buy music

4% 13%

47%0%

36%

music world

planet -m

local shops

gift galleries

any other

Interpretation

Here we have tried to know the places from where people go to buy the music

We have found that local shps are preferred the most for buying the music, whereas people buy from various other sources of music also.

Ques10: where do you collect the music from?

Data analysis

sources of musicno of responses percentage

27

internet 20 28cd and dvd 43 59cassettes 7 10any other 2 3

Graph

sources to collect music

28%

59%

10% 3%internet

cd and dvd

cassettes

any other

Interpretation

We have taken this question to know where do people collect music form.

It specifies that music is being taken from the Internet the most , so internet is increasing piracy day by day.

Also people collect music by pirated cd’s and dv’s the more. Which also increases piracy.

The older trend of listenng to music by tape recorders has been lowered as cassettes are not nomore a good source for collectin music.

Ques11: what source you use to listen to music?

Data analysis

sourcesno of responses percentage

computer 29 27Ipod 9 8

28

T V 25 24Radio 7 7mobile 36 34

Graph

sources used to listen music

27%

8%

24%7%

34%computer

Ipod

T V

radio

mobile

Interpretation

We have tried to find out the modes of listening music which are becoming popular among different people.

The mostly the people are listening to music through their mobile phones i.e youth people go for moble listening of music.

Whereas with the cheaper cost of computers , they have also become a good source o listening to music.

Radio is now just preferred by older people and low income people only.

Ques 12: What do you think “music is very important for our life “ ?

Data Analysis

age group meanbelow 18 yrs 1.3318-30 yrs 1.15

29

31-45 yrs 1.11above 45 yrs 1.66

Graph

mean

00.5

11.5

2

below18 yrs

18-30yrs

31-45yrs

above45 yrs

age group

agre

emen

t

mean

Interpretation

It is interpretated from above graph that Mostly people agree with statement that “music is very important for our life”.

Ques 13: How much are you satisfied with modern music?

Data Analysis

age group Meanbelow 18 yrs 1.6618-30 yrs 0.96

30

31-45 yrs -0.11above 45 yrs -1.33

Graph

Interpretation

The graph shows us following figures:

Below 18 : Highly satisfied

18-30 : Satisfied

31-45 : Neutral

Above 45 : Dissatisfied

Ques 14: If you are unsatisfied with modern music , then give reasons of dissatisfaction?

Data Analysis:

reasons of no of above 45

31

satisfaction on modern music

-2

0

2

below18

18-30 31-45 above45

Age

Satis

fact

ion mean

dissatisfaction responses yrsvulgar videos 6vulgar lyrics 5more no of singers 4more beat songs 4

Graph:

It is interpreted from the research that mostly the people who dislike the modern music is due to the vulgar videos and meanin .c.gless lyrics.

Results and findings

Internet piracy –

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• About 30 % of people use internet for downloading pirated music .

• Duplicate Cd’s in market is also increasing as major part of music sales is in form of cd’s and dvd’s.

It has been found from the research is that the modern music is becoming very popular in the youth.

Dissatisfaction on modern music

Vulgar lyrics

Vulgar videos

Bibliography

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indiatoday.com

www.businessworld.com

www.indiainfo.com

www.khoj.com

www.allindiaradio.org

www.musictoday.com

www.wikipedia.com

www.tseries.com

www.google.com (used extensively)

Appendix

Questionaire

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Dear sir/madam, We are students of PCTE, Baddowal and doing a research on consumer preference regarding Indian music in Ludhiana. So we request you to kindly help us in completing our project by giving the required information to us.

Q1: Do you like to listen the music?Ans: a)Yes b) No If yes then proceed further , otherwise stop.

Q2: In which Age group you fall?Ans: a) Below 18 years b) 18-30 years c) 31-45 years d) Above 45 years Q3: Which music you like the most?Ans: a) Old b) New c) Both

Q4: What kind of music would you prefer to listen to?Ans: a) Devotional b) Filmy c) Rock d) Remix e) Classical f) Any others______________

Q5: In which language you like to listen the music?Ans: a) Punjabi b) Hindi c) English d) Any other ___________

Q6: Rank the best Music according to your choice?Ans : a) Old b) New c) Western

Q7: What do you look for in music? Ans: a) Soft

b) Peace of mind c) Inspiration

d) Hope e) Expression of feelings Q8: Which Artists do you prefer to listen the?Ans: 1. 2

Q9: From where do you buy music albums?

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Ans: a) Music world b) Planet-M c) Local shops d) Gift galleries e) Any other ___________

Q10: Where do you collect the music from?Ans: a) Internet b) Cd’s and Dvd’s c) Cassettes d) Any other ___________

Q11: What source you use to listen to music?Ans: a) Computer b) Ipod c) T.V d) Radio e) Mobile

Q12: Do you think “Music is very important for our life”? Ans:

Strongly Agree Neutral Disagree Strongly Agree Disagree

Q13: How much are you satisfied with modern music?Ans:

Highly Satisfied Neutral Dissatisfied Highly Satisfied Dissatisfied

Q14: If you are unsatisfied with modern music, then give reasons of dissatisfaction? Ans

Name of respondent: Contact no:

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