project on ingersoll rand
TRANSCRIPT
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SUMMER PROJECT REPORT ON
STRATEGIC MARKETING INTELLIGENCE
EMPI BUSINESS SCHOOL
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PRESENTED BY:
VIKRAM KR. MANDAL
ROLL NO. :- 57/B
PGDBM
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Company Profile
Ingers ll-R nd (India) Li itedisa part of t eIngersoll RandCompany,aglobalinnovationandsol tions providerwit powerful
brandsandleading positions wit inits markets.
Ingersoll-Rand (India) Limited asits presenceinIndiasince
1921.
T ecompanyestablishedits first manufacturing plant inIndiain
1965 and becamea publiclimitedcompanyin 1977.
TodayIngersoll-Randhas manufacturing facilitiesin Ahmadabad
that isISO 9001:2008 certifiedandin Sahibabad that isISO
9001:2000,ISO 14001:2004 Certified.
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Ingersoll Rand productsare widelyappreciatedin the market fortheirsuperiorqualityandreliability. Withastrongsales presence
in over15 locationsacross thecountryandastrongnational
distributornetwork,Ingersoll-Rand (India) Limitedisadominant
playerinits business of providingsolutions for theInfrastructure
development,Industrial Solutionsand Climate Control markets.It
isamongst thecountry'slargest exporters ofengineeredgoods.
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Air Compressor
Aircompressorisa versatiledevice used forsupplying the
compressedair forspecialrequirements,it is used forany
purpose that requiresairin thereduced volume orincreased
pressure.
It is mostly usedin therefrigerators,airconditioners, jet engines,
commercial businesses,refiningindustries, manufacturing
industriesandautomotiveindustries. Aircompressoris being used
inindustries formore than 100 years.
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Types of Air Compressors
a) Reciprocatingaircompressor:- Using pistonandcyinder
b) Rotaryaircompressor :- Usingrotaryscrew
c) Centrifugalaircompressor :- Usingimpeller
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Objectives of Project
To find market share ofIngersoll Randcompressorsacross
Indiainselectedregions.
To know the majorcompetitors ofIngersoll RandacrossIndia
To find the unexplored market for futureneeds to increase
market share.
To collect database ofcustomers.
To know thecustomerexpectationsabout thecompressors.
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Marketing Research Methodology
Information process and source:
Primarydata: Thedatacollectedis theinformation that has
beengathered for theresearch objectivesat handandisnot
collected forsome otherpurpose other thanresearchat hand
Thedatacollectedis by visiting thecompanies personallyand
collecting thedata from owners, managers,supervisors,and
workers who are familiarwith theaircompressoron which they
are working.
Thesurveyis organizedall overIndia.
Data wascollected by face to faceinterviewsand overphone
No. ofcompanies visited 218.
The questionnaire usedisincludeddifferent types of
questionsrelating to aircompressor.
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Area sampling: A methodin which thearea to besampledis
subdividedinto smallerblocks whichareselectedat random andthensub sampled or fullysurveyed; methodis used whena
complete frame ofreferenceisnot available.
Sampling method
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Analysis of the Questionnaire:
Q. What is the capacity of the compressor which you are
using?
As per therequirement of the Branch managerofIngersoll
Rand the maxcapacity of thecompressoris 20 HP and below 20
HP ranging up to 1 HP
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Q. Are you satisfied with the current compressor?
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Q. Are you aware of Ingersoll Rand Air Compressor?
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Q. What is your opinion about Ingersoll Rand air
compressor?
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Thegeneral perception ofIngersollrandcompanyaircompressor
among therespondents:-
55% of them areconsideringit ascostly.
18% areconsideringit consistent .
17.5 % areconsideringit reliable.
Thisstronglysuggests that thereisaneed to compromise on
theaspect ofcost.
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Findings & Suggestions:
TheIngersoll Randcompanycompressorsare maintaining very
highstandardsas per thespecifications ofIndiaand U.S.A
standards .
Theconsumersarelooking forlocal manufactures ofcompressorsas theyarecheap andsturdy because the basic
purpose ofacompressoris to compress theairandit is being
met.
A compressoronce purchasedis used formore than 10 years
depends on the maintenance,andinstallation place of the
compressor .
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The Maincompetitors ofIngersoll Randcompressorsare
Chicago pneumatic, ELGI, MR, Mecco and SRIRAM compressor
in thecategory of below 50 HP.
Most of thecompressorsarecompetitorsespeciallyin thelow
capacityrangei.e. under50 HP .
Ingersoll Randisa market leaderincompressors witha widerange of up to 2000Hp centrifugalcompressors .
If thecompanyisready to compromise on thecost aspect it
canhave moresaleslikeit isdoinginhighcapacitycompressors
range.
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