PROJECT ON MARKETING

BAJAJ PULSAR .VS. YAMAHA FZ16

SUBMITTED TO: GAJENDER SHARMA SIR,

SUBMITTED BY:

ANKIT SHARMA

ROLL NO:05

SEC: A

1

ABOUT BAJAJ PULSAR:

Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80-125 cc class). Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on November 24, 2001. [3] Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles.

The project was faced with internal resistance, reservations by Mckinsey and doubts on its effects on Bajaj's relation with Kawasaki. The project required approximately 36 months for completion and cost Bajaj Rs 1 billion.

2

SPECIFICATION OF BAJAJ PULSAR:

Pulsar 135

Pulsar 150

DTS-i

Pulsar 180

Pulsar 200

DTS-i

Pulsar 220

DTS-Fi

Pulsar 220 DTS-i

Power (bhp) 13.5 14 17 18 20 21.04

Torque (N·m) 11.4 12.8 14.22 17.68 19.1 19.1

Wheelbase (mm) 1325 1330 1350 1350 1350 1350

Weight (kg) 122 143 147 145 150 151

Top Speed (km/h) 115 118 125 130 135 132.5

3

BAJAJ PULSAR 150 CC DTSi:

FEATURES:

Pulsar 150 cc comes with digital speedo meter.

Nutral and turning indicator and with side stand indicator.

New razor sharp tail light. 

The head light is with a city light gives better look.

Front disc.

PERFORMANCE:

The new Pulsar 149.01 cc with a 14.09 bhp dilivers good power

Gives good pick up gives more speed.

It rushes on road when you twist the throttle it feels josh to ride.

0-60 in 5 sec,maximum speed of 113 kmph.

It devolops a mximum torque 13.90 @ 6500 rpm. 

Very good throttle response.

Good breaking but sensitive.

Digital twin spark ignition(DTSi) provides effecient combustion and better

performance under all condition.

Great performance at lower rpm through advanced ExhausTEC Technology.

4

MILEAGE:  Pulsar 150 cc gives 55-60 in city 

ADVANTAGES / MERITS:

Its looks good.

Excellent power with 14.09 bhp. 

smooth engine.

Excellent breaking.

Digital speedometer.

The new city light( wolf eye) gives new stylish looks.

Digital twin spark ignition Engine ( DTSi).

New razor sharp tail light.

DISADVANTAGES / DEMERITS:

The bike heavy  feels insecurity.

uncomfortable handling.

After 50000 kms pulsar asks for more maintenance.

Sensetive dis breaking.

WHEN COMPARED TO YAMAHA FZ 16:

Very good pick up compare.

Looks good compare .

Comes with digital speedometer.

Good mileage compare.

doesnt have tubeless tyre for rear and front

5

DIFFERENT YEARS USE DIFFERENT TECHNOLOGY:

Technology:

DTSi

DTSi stands for Digital Twin Spark Ignition, a Bajaj Auto trademark. Bajaj Auto holds an Indian patent for the DTSi technology. The Alfa Romeo Twin-Spark engines, the BMW F650 Funduro which was sold in India from 1995 to 1997 also had a twin-spark plug technology, and the Rotax motorcycle engines, more recently Honda's iDSI Vehicle engines use a similar arrangement of two spark-plugs. However very few small capacity engines did eventually implement such a scheme in their production prototypes.

Patent infringement allegations

In September 2007, Bajaj Auto filed a claim accusing that the development of TVS Flame was in violation of their patent for DTS-I. TVS Motors countered by threatening to sue Bajaj Auto for libel. On February 2008, the Madras High Court in Chennai restrained TVS from launching it with the twin spark plug technology. TVS appealed against this decision, claiming that crucial evidence was not taken into account and in March 2008, launched the Flame with a modified engine containing one spark plug.The DTSi idea is a simple one to understand - it involved usage of two spark plugs (instead of one) per engine cylinder.

ExhausTEC

ExhausTEC stands for Exhaust Torque Expansion Chamber, a technology patented by Bajaj. The technology involves use of a small chamber connected to the exhaust pipe of the engine to modify the back-pressure and the swirl characteristics, with an aim to improve the low-end performance of the bikes. The ExhausTEC technology is claimed to be highly effective in improving the low- and mid-range torque.

6

AWARDS WINN BY BAJAJ PULSAR:

The different variants of Pulsar have won the following awards:

2008

Bike India awards—Bike of the year (up to 250 cc)[25] Indian Motorcycle of the Year[26]

2007

CNBC-TV18 Auto car Auto Awards—Bike of the Year

2004

ICICI Bank OVERDRIVE Awards—Bike of the Year

2003

BBC World Wheels Award—Viewers' Choice Two Wheeler of Year

BBC World Wheels Award—Best Two Wheeler between Rs 55,000 to Rs 70,000

BBC World Wheels Award—Best Two Wheeler between Rs 45,000 to Rs 50,000

NFO Automotive—Motorcycle Total Customer Satisfaction Study ICICI Bank OVERDRIVE Awards—Bike of the Year

2002

OVERDRIVE Awards Most —Exciting Bike of the Year

7

ABOUT YAMAHA FZ16:

Yamaha is all set to become the leader in bike segment in India. It has created a special website for its latest creation – Yamaha FZ16. It has decided to rechristen its FZ15 prior its launch and renamed it as Yamaha FZ16. It shall launch its new bike in the competitive 150cc segment.

"In this country’s motorcycle history a new chapter begins. A masterpiece is born. While inheriting the quality of the famous brand, the FZ16 was also born to revolutionize the era and carry out a mission. Its appearance more than any other, overflows with dynamism and originality. This quality solely belongs to YAMAHA’s advanced technologies. The FZ16 takes attention away from others on the road as it makes its personality felt. Lord of the Streets -FZ16- You will be drawn to this machine that in the next era will become the king of the streets," says the excerpt from the website for the new model.

It shall launch its new model in September with its new style and macho look. It has 153cc four stroke, air cooled, single cylinder engine that drives a power of 15PS @ 8400 RPM. It has 5 spoke 17" die cast alloys wheels and 100/60-R17, 140-60-R17 tyres.

8

YAMAHA FZ16 153 CC:

FEATURES:

LCD meter with crystal display tachometer,sppedometer,trip meter, fuelguage,

New indicator for ingine starter.

Fuel tank with a styled plastic resin cover.

Large 267 mm front disc

140/60-17″rear radial tyre

Both tubeless tyre.

New designed multireflecter head light with new look.

PERFORMANCE :

The engine with 153 cc delivers a power of 14 bhp @ 7500 rpm.and maximum torque of

14n-m@6000rpm. 

Oil cooled 4 stroke SOHC single cylinder 2 valve engine.

very good in pick reaches 0-60 just in 5 sec

A 3-position which is TPS throttlr position sensor  on the carb works the ignition

systemefficiently.

The engine is tuned for low and mid range torque.

9

The muffler which is of 35 mm outer diameter  is adopted in a two layer type exhast to

minimize the heat on the pipe.

Fitment of single axis balancer to restrict the vibration while delivering the power.

This FZ 16 doest come with kick starter it comes with a self start only.

The mono suspension it inhibits bottomining while riding with tandem passenger providing a

comfortable ride.

MILEAGE :

The FZ 16 gives a mileage of 45-50in city and 50-52 in highway with out disturbing the power.

ADVANTAGES / MERITS :

New diifrent and sporty look.

LCD crstaly display for speedometer,odometer etc.

New two layer exhaust muffler to reduce the heat.

267 mm disc for good breaking handling and comfortable.

First time in india with a radial tyre and it has tubeless tyre for both front and rear.

it comes with only electrick start .

DISADVANTAGES / DEMERITS :

FZ 16 lags in mileage.

IT introduced only in three colour.

They would have introduced with rear dis.

WHEN COMPARED TO PULSAR:

Lags in mileage.

loooooks diffrent. 

new LCD display.

large disc with 267 mm dia.

both rear and front are tubeless tyre.

10

Bajaj Pulsar 150cc DTSi vs Yamaha 153cc FZ 16 comparison:

BAJAJ PULSAR VS YAMAHA FZ 16

SPECIFICATION :

SPEC YAMAHA FZ 16 153 PULSAR M F C  YAMAHA BAJAJC C  153 CC 149.01 CC

TORQUE 14 N-M@6000rpm 13.90 N-M@6500rpmBHP 14 @7500rpm 14.09@8000rpm

GEAR 5 SPEED 5 SPEEDSTARTER ELECTRIC ONLY ELECTRIC/KICKWHEEL BASE 

1335 MM 1320 MM

TYRE100X80/ R140X60(alloy

wh)100 X 90(alloy

wheel)MILEAGE 45-50 55-60 KMPL

PRICE 65000 (EX-showroom) 67000

DIFFERENT PRICE OF BAJAJ PULSAR 150CC IN DIFFERENT CITIES:

11

Bajaj Pulsar 150 CC Price

Bajaj Pulsar 150 cc Price in Delhi: 60,000/- Indian Rupee Bajaj Pulsar 150 cc Price in Mumbai: 68,000/- Indian Rupee Bajaj Pulsar 150 cc Price in Chennai: 64,000/- Indian Rupee Bajaj Pulsar 150cc Price in Bangalore: 65,000/- Indian Rupee Bajaj Pulsar 150cc Price in Hyderabad: 64,000/- Indian Rupee Bajaj Pulsar 150cc Price in Kolkata: 65,500/- Indian Rupee Bajaj Pulsar 150 cc Price in Pune: 62,000/- Indian Rupee

DIFFERENT PRICE OF YAMAHA FZ16 153CC IN DIFFERENT CITIES:

Yamaha FZ-16 on Road Prices in India

Yamaha FZ-16 Price in Delhi/Gurgaon/Noida – 69,100/- Yamaha FZ-16 Price in Bangalore/karnataka – 75,099/- Yamaha FZ-16 Price in Hyderabad/Andhra Pradesh – 73,500/- Yamaha FZ-16 Price in Chennai/Tamilnadu – 73,175/- Yamaha FZ-16 Price in Mumbai – 77,505/- Yamaha FZ-16 Price in Pune/Maharashtra – 74,800/- Yamaha FZ-16 Price in Kolkata/West Bengal – 74,999/-

12

13