project on website designing company

8/14/2019 Project on Website Designing Company

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CHAPTER-1

INDUSTRY PROFILE

A History of Information Technology and Systems

Four basic periods was characterized by a principal technology used to solve the

input, processing, output and communication problems of the time were

1. Premechanical,

2. Mechanical,

3. Electromechanical, and

4. Electronic

1. The Premechanical Age: 3000 B.C. - 1450 A.D.

This is the first period were writing and alphabetscommunication existed where

first humans communicated only through speaking and picture drawings. Later in 3000 B.C.,

the Sumerians in Mesopotamia (what is today southern Iraq) devised cuniform. Around 2000

B.C., Phoenicians created symbols .The Greeks later adopted the Phoenician alphabet and

added vowels; the Romans gave the letters Latin names to create the alphabet we use today.

Paper and Pens--input technologies came into existence. Sumerians' input technology was a

stylus that could scratch marks in wet clay. About 2600 B.C., the Egyptians write on the

papyrus plant around 100 A.D., the Chinese made paper from rags, on which modern-day

papermaking is based. Books and Libraries: Permanent Storage Devices also came into force.

Religious leaders in Mesopotamia kept the earliest "books" .The Egyptians kept scrolls

Around 600 B.C., the Greeks began to fold sheets of papyrus vertically into leaves and bindthem together. The First Numbering Systems was also started to be used Egyptian system

was the numbers 1-9 as vertical lines, the number 10 as a U or circle, the number 100 as a

coiled rope, and the number 1,000 as a lotus blossom. The first numbering systems similar to

those in use today were invented between 100 and 200 A.D. by Hindus in India who created

a nine-digit numbering system. Around 875 A.D., the concept of zero was developed.


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2. The Mechanical Age: 1450 - 1840

The First Information Explosion was by Johann Gutenberg who invented the movable

metal-type printing process in 1450. This by development of book indexes and the widespread

use of page numbers. Then the first general purpose "computers" actually people who held the

job title "computer: one who works with numbers."

3. The Electromechanical Age: 1840 - 1940.

The discovery of ways to harness electricity was the key advance made during this

period. Knowledge and information could now be converted into electrical impulses. In the

beginning of telecommunication around late 18th century Voltaic battery was found later in early

1800s telegram was used. Again in the the year 1835 Samuel Morse developed Morse Code in

which dots & dashes were used. In the year 1876 Alexander Graham Bell invented Telephone &

Radio which is still in existence. Followed by the discovery that electrical waves travel through

space and can produce an effect far from the point at which they originated. These two events led

to the invention of the radio by Guglielmo Marconi in 1894. Then Electromechanical computing

was invented by Herman Hollerith and IBM.

4. The Electronic Age: 1940 - Present.

The first tries was in early 1940s which led to findings of Electronic vacuum tubes. Then

Eckert and Mauchly found first high speed General-Purpose Computer using Vacuum Tubes

called Electronic Numerical Integrator and Computer (ENIAC) in 1946. Then many machines

came into existence later personal computer was invented later even super computers have been

used, now laptops & palm tops are widely used.

Size of Information Technology industry

The size of India's IT industry has grown significantly over the years. The size of this

sunshine industry of India grew from 150 million US Dollars to 50 billion US Dollars between

1990-1991 and 2006-2007. The growth of the IT industry has been very high in the last few

years. The size of the Information Technology industry of India was 5.7 billion US Dollars in


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1999-2000. After the turn of the century the industry experienced exponential growth to reach

the 50 billion mark by 2006-2007.

The size of the IT industry grew consistently during the period - 1995-2000

1995-1996 - 1224 million US Dollars




1999- 2000 - 5700 million US Dollars


The top players in Information Technology sector

1. TCS

2. Infosys

3. Wipro

4. HP

5. IBM

6. Satyam7. HCL

8. Patni

9. Polaris

10. Cisco

11. KPIT Cummins

12. Kanbay

13. Microsoft

14. Dell

15. Larsen and Toubro

16. Compare Infobase

17. Accenture

18. i-Flex Solutions


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19. Cognizant

20. Sapient

21. Mphasis

Past sales and profit trends

Average Annual Sales - 163.9504crores

Average PBT - 0.123025crores

Average PAT - 0.107223

Average Quick ratio - 2.92295858

Average Debt Equity Ratio - 0.343136095

Average Current Ratios - 19.00729885

Capacity utilization of IT sector

The ability of real business cycle models to generate reasonable aggregate fluctuations

depends on the time series properties of technology shocks measured by the change of total

factor productivity. Three specifications of a non-parametric productivity analysis which correct

to different degrees for variations of capacity utilization are compared in this article using data

for three- and four-digit US manufacturing industries during the years 1958-1996. The results

show that correcting for utilization generally leads to substantially smaller technology shocks

that are less strongly correlated with growth of output and hours. Moreover, the probability of

technological regress is considerably lower after the correction. The capacity utilization was at

82.4 percent in May 2008, now stands at 70.4 percent.


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Government Initiatives

The government set up the National Taskforce on Information Technology and SoftwareDevelopment with the objective of framing a long term National IT Policy for the

country.

Enactment of the Information Technology Act, which provides a legal framework to

facilitate electronic commerce and electronic transactions.

The government-led National e-Governance Programme, has played an important role in

increasing internet penetration in rural India.

Government attitude to the information sector

Due to changes in information technology it has the potential for impacting the way in

which individuals are coming forward to participate in politics, such as future online voting and

registration, and obtain information from government. But still because there is no proper access

to technology, the Internet may only increase turnout rates or information among those who are

already being using to vote or become engaged, broadening the gulf between those groups that

do and do not participate. Being consistent with cross-national accounts of the digital divide

(Norris 2001), our data on willingness to use IT for political purposes reveals a democratic

divide - individuals with higher education and income are more supportive of digital democracy,

and are more likely to participate in politics online. Our research suggests the Internet may

increase the participation gap based on education and income, while reducing the disparities in

participation based on age. Overall support for different forms of political participation varies

from a low of 48% for online voting, to a high of 78% for searching for government information

online. Education emerged as the most important factors in the democratic division. Support for

online voting and online registration were 19 and 22 percentage points higher among individuals

with a college degree compared to those with only a high school diploma, holding other factors

constant. This information reveals existing disparities in civic participation, which are largely

associated with educational differences. This suggests that in order to close the democratic divide


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in cyberspace, as well as traditional politics, education will be crucial as well as access to

technology.

LABOUR CONDITIONS

Table No. 1.1: Annual percent change in IT industry employment

Year Employment opportunities

1991 0.25

1992 0.75

1993 5.15

1994 5.20

1995 12.5

1996 13

1997 141998 14

1999 15

2000 12

2001 2.5

2002 -11

2003 -6

2004 0.5

2005 2

Source: CUED analysis of Current Population Survey data

Chart No.1.1: Annual percentage change in IT industry employment

Source: CUED analysis of Current Population Survey data

Table No. 1.2: Change in IT employment levels

Year Employment levels


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Mar-01 2120000

Nov-01 1920000

Mar-02 1899500

Mar-03 1775000

Mar-04 1775000

Nov-04 1800000Mar-05 1800000

Nov-05 1850000

Feb-06 1850000

Source:CUED analysis of Current Population Survey data

Chart No. 1.2: Change in IT employment levels


Table No. 1.3: Annual change in IT industry employment


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Table No. 1.4: National IT industry Unemployment rate

Year Unemployment rate

1998 3.0%1999 1.9%

2000 2.1%

2001 3.5%

2002 8.0%

2003 7.4%

2004 6.0%

2005 4.0%


Chart No. 1.3: National IT industry unemployment rate


IT INDUSTRY LABOR MARKETS AFTER THE 2001 RECESSION


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November 2005 marked the beginning of the fifth year of recovery for the U.S. economy.

But this has been no ordinary recovery. Employment growth has been reduced in earlier

recoveries and nonfarm employment has reduced GDP growth considerably. Historically, GDP

growth after a recession has been accompanied by growth in total employment. Robert Pollin

(2004) has shown that in the nine previous recoveries since 1949, GDP grew at an average

annual rate of 4.3 percent in the first nine quarters following the trough of the recession. During

these recoveries, employment increased at an average annual rate of 1.8 percent. In contrast, in

the nine quarters following the trough of the 2001 recession, when GDP grew at an annual rate of

3.4 percent, employment growth was actually negative (-0.1 percent). Although GDP growth

since the end of the 2001 recession has been weaker than in previous cycles, what sets this

recovery apart is that the downturn in employment has been particularly severe and protracted.

The divergence between the steadily growing economic sector (GDP, productivity, and capital

investment) and the sluggish labor market has been especially pronounced in the IT industry,

where several factors have contributed to declining employment in this industry which already

has been hard hit by economic restructuring like most major sectors of the U.S. economy, the

technology sector endured heavy job losses as the U.S. economy slipped into recession in 2001.

Employment conditions in IT labor markets further deteriorated as technology companies

aggressively pursued global sourcing strategies, business moves that lead to the offshoring of a

wide range of IT functions. Since the mid-1990s, a growing array of processes and services

formerly conducted in the U.S., including code writing, software design, data processing, claims

processing, and customer service, have been outsourced to providers in low-wage countries. U.S.

imports of business, professional, and technical services associated with offshore outsourcing

rised from $21.2 billion in 1997 to approximately $37.5 billion in 2002, an increase of 77

percent. The most widely cited estimate of the scale of white-collar offshore outsourcing is a

Forrester (2002) projection that over the next 15 years, 3.3 million U.S. services industry jobs

and $136 billion in wages will move offshore to countries such as India, Russia, China, and the

Philippines. Though it has proven to be notoriously difficult to quantify, the jobs impact of off-

shoring is considerable.

It is inconceivable that investment outflows on the order estimated by Forrester and other

industry analysts would not lead to domestic job losses, further slowing the recovery of IT

industry labor markets in the United States. This has significantly undermined the employment


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prospects of technology workers. The recent improvements in IT industry labor markets that

have been observed can be accounted for by renewed spending by U.S. firms on technology

projects. As organizations implement projects that were put on hold during the economic

slowdown, technology spending within the public and private sectors has increased. Gartner

forecasts that in 2006, U.S. businesses will increase their spending on IT by 5.5%, while

Forrester estimates that IT spending by U.S. businesses will increase by 7% (Gartner, 2005;

Forrester, 2006). A portion of the increase in IT spending is devoted to hiring additional IT

professionals, leading to a demand-side pull effect on the IT labor market. Employers are

investing in in-house applications development and integration, fuelling demand for

technologists with appropriate business and domain skill sets. This has led to an employment

rebound, particularly in Seattle, San Francisco, and Washington, DC. The IT industry, which saw

sustained employment gains throughout the 1990s, saw its fortunes reverse with the onset of the

2001 recession and the jobless recovery that followed in its wake. Since late 2005, however,

there are signs of a weak recovery in the IT industry as small gains in employment have been

registered. But underlying weaknesses in IT labor markets remain. Cautious hiring by employers

and the rapid rise of offshore outsourcing likely mean that hiring by technology companies will

remain volatile for the foreseeable future.

Competitive conditions

The analysis can provide insight into both online and offline competitive environments.

In the Five Forces Model, Porter explains that in any industry there are five forces that influence

what happens within the industry:

1. Existing companies (Rivalry among firms)

2. Potential new companies (Threat of new entrants)

3. Substitutes for products offered (Threat of substitutes)

4. The suppliers (Bargaining power of suppliers) and

5. The customers (Bargaining power of buyers)

These five forces combine to make up the business environment. By studying the

structure of and dynamics between these forces, you can discover opportunities for improving


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upon marketing strategies. Porter designed his basic model to be applied to an entire industry.

The same analytical method, however, could also be used to study a narrower universe, such as

online presence within an industry. When developing Website marketing strategies, for example,

identification of the "forces can be as followes:

Competitors: Those sites that offer the same product, service, or information as the companies

site.

Avoid price competition, differentiation of product, buy out competition, reduce industry

over-capacity, focus on different segments, communication with competitorsare used to reduce

the competitive rivalry between existing firms.

Potential new entrants: In this fast growing technological world many companies are coming

up with website hosting services site. Off-line competitors as well as new companies entering the

industry via a Website.

Increase minimum efficient scales of Operations, create a marketing / brand image

(loyalty as a barrier), patents, protection of intellectual property, alliances with linked products /

services, tie up with suppliers, tie up with distributors can be used to reduce threat of new

entrants

Customers: Visitors and potential visitors to Website and competitors sites.

Partnering, supply chain management, increase loyalty, increase incentives and value

added, move purchase decision away from price, cut put powerful intermediaries (go directly to

customer) are used to avoid bargaining power of customers.

Suppliers: Those companies that supply with the products (or parts if you are a manufacturer)

and services offered on the site. Other suppliers are the Web hosting, software, and other vendors

that supply Web-enabling technology, 3D logo designers, web enabled service providers in low

cost as well as with in less time limit


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Partnering, supply chain management, supply chain training, increase dependency, build

knowledge of supplier costs and methods, take over a supplier are used to avoid bargaining

power of suppliers.

Substitutes: Other means and sources for the same products, services, or information as Website

provides many companies are giving 5GB space free for creating personal websites.

Legal actions

Increase switching costs, alliances, customer surveys to learn about their preferences, enter

substitute market and influence from within, accentuate differences (real or perceived) to reduce

threat of substitutes.

7S Model for Information Technology sector

In the Information Technology sector the competition between the companies is

increasing, the 7s model of the D Aveni helps to come out from the completion through earning

the stakeholders loyalty and at the same time by gaining competitive advantage over the

competitors.

a) Satisfying Stakeholders: In IT sector the Stakeholders role is very important role in the

survival of business, in the present era it all depends on how the business satisfies its

stake holders. Understanding the customers requirements and the returns which they are

expecting.

b) Strategic Soothsaying: Visualizing or forecasting the future trends of the environments

like global, political and economically framing the business to overcome the future

meltdowns and to protect the portfolios from these factors.

c) Positioning for speed: In IT sector the various schemes which the company makes shouldimplement it in market rapidly because it provides them competitive advantages. The rate

of accuracy should be framed first. But the quality of the portfolio should be taken into

consideration and should be matched with the phase of marketing process.


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d) Positioning for Surprise: In the field of IT the companies which are engaged in this area

should be able to position their packages or products in the competitive manner in the

staffing market. As the competition is high the players of these industries should provide

surprise output to the customers to keep them intact with the company.

e) Changing the rules of competition: Its all competition which defines the strategies which

the players of that particular business area adopt. In this area of business the ability of the

player could be judged by analysing their ability in shifting the rules of competition in the

market. The strategies which they prepare the methods they adopt and the time of

launching their schemes into the market to benefit the clients by providing the software or

websites of uniqueness.

f) Signaling strategic intent: The objective, the future intention of the company should be

well defined and should be kept in the concern. Their strategic objectives should be

conveyed to the clients and even to the IT market so that to create awareness among the

customers about the upcoming technological changes globally.

g) Developing simultaneous and sequential strategic thrusts: It all depends on creating

demand in the market and creating an action oriented desire among the clients and

influencing them simultaneously by supplying qualitative offers at the right time without

causing any delay in the process and providing services for the customers.

Success Factors

Acquiring and managing key resources people and technology

Building effective teamwork

Assuring strategic alignment by taking the systems view and creating shared models of

success

Building a learning environment and a process orientation

Empowering everyone to make a difference


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Making sure everyone has easy access to the information they need

Embracing change and diversity

Rewarding people fairly for their contributions to the whole

Sustaining focus on whats important serving clients and achieving key results

Six features of networked markets

Extending geographic reach

Since communications technologies have madedistance almost inconsequential, some

traditional physical limits on a market or acommunity disappear. In addition, since the marginal

costs for information goods areso low, it makes sense to expand the size of the market as widely

as possible, since itcosts relatively little to make these goods available over a wider area.

Similarly, geographically dispersed communities can link up to tap the potential of being alarger,

and therefore more desirable market. (Of course, once a physical object has to be delivered, the

costs of distance reassert themselves.)

Time doesnt matter but speed does

Global electronic networks change theirparticipants experience of time by creating

unbounded expectations of availability and immediacy. A market or merchant can operate

without reference to the local time for either the seller or buyer. Conversely, since distance no

longer slows communication, participants in networked markets expect fairly immediate

information about events regardless of distance. Failure to meet these expectations can disqualify

a participant from the market, regardless of the quality of the service offered.

Increasing rate and scale of feedback

In part because networks allow markets to grow physically (and thus include more

participants), to expand across time, and to decrease the time between signal and response, they

create the conditions for more and faster feedback.

Network effects


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One key characteristic of any network is that its value to any participant increases with

the number of people on it. As a result, people trying to choose between networks often opt for

what they perceive to be the larger one because the value to each user grows with the number of

others who share the same network.

Tipping

Related to the presence of network effects is the prospect of tipping:competition

begins vigorously, but enters a spiral where the product seen as more successful at attracting

more users attracts still more users, which in turn signals subsequent customers to side with the

emerging winner, which only strengthens the effect.

Concentration

The very efficiency of networked markets can result in marketplaces that tend to become

more concentrated rather than more competitive. Network effects encourage consumers to side

with the biggest provider, thereby reinforcing that position and spreading that perception. Once a

market tips, smaller players find it very difficult to compete at all, as the feedback loops reward

success by generating further success. Moreover, firms that use ICTs more intensively and

extensively gain much greater benefits from the trends described here. Their costs fall more

dramatically, and their efficiencies rise more significantly. As a response, some organizations

may choose to develop a finer niche, although each new niche is likely to become concentrated

as well.

Financial support for Information Technology

The availability of financial resources is one of the strongest predictors of innovation. For

organizational innovation, especially for adopting advanced IT, financial support is indispensable

for procuring and developing adequate levels of hardware and software, and training end-users as

needed. Therefore, we can expect that a large variation in IT innovation among city governments

can be explained by the amount of budget available to adopting new IT. However, as the size of

total budget differs from government to government, the relative proportion of the IT budget in

the budget structure could be considered as the criteria to judge the level of financial support.


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Industry Share prices relative to industry earnings

P/E ratios increased from 19.81(1995) to 26.49(2008) hence the P/E ratio has increased

it shows continuous increase in the profit and there is tremendous growth in the company.

Dividend Yield - 1.144909 past performances for the industry until the year 2008. There

is constant growth of dividend in the industry for the year.

Road Ahead

The Indian information technology sector continues to be one of the sunshine sectors of

the Indian economy showing rapid growth and promise.

According to a report prepared by McKinsey for NASSCOM, the exports component of

the Indian industry is expected to reach US$ 175 billion in revenue by 2020. The domestic

component will contribute US$ 50 billion in revenue by 2020. Together, the export and domestic

markets are likely to bring in US$ 225 billion in revenue, as new opportunities emerge in areas

such as public sector and healthcare, and as geographies including BRIC and Japan opt for

greater outsourcing.


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COMPANY PROFILE

The company provides end to end web based services to their customers to run their

business successfully. This is the company which provide brand identity and internet identity to

business organizations as well as individuals, the company also provide Internet engineering

which is based out of Mangalore. The company also has their technical office at Kasaragod in

Kerala. The company marketing office is in Bangalore as well as Mangalore. They are specialist

in providing Business identity to Online by designing, coding, maintaining, securing the

websites; they also build customized web applications, ERP & Project Management tools. They

develop website for the companies as per their requirements and customization at a competitive

price.

The Unique Selling Proposition of the company is their designs. The company has the

best designers with them whose designs have won many awards and applauds internationally.

They have expertise in creating the brand identity (logo designing, business cards and letter head

designing etc.) and internet identity (web designing, coding hosting and maintenance of

customers website). Here are some website addresses of some business organizations which isdone by the company and also some of the designs crafted by our designers.

Name Foradian Technologies PVT Ltd

Founded 2009

Headquarters Mangalore

Key people Unni Krishnan, (CEO)

Industry Internet Engineering Company

Products Brand IdentityInternet Identity

Software Development

Revenue 10 Lakhs (July 2009)

Employees 25

Website www.Foradian.com
http://en.wikipedia.org/wiki/Websitehttp://www.foradian.com/http://en.wikipedia.org/wiki/Websitehttp://www.foradian.com/


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MISSION

Internet identity

Delight by making them succeed

Web = Foradian

Web 3.0 leaders

Power of internet to normal people

One world

Net neutrality

Safe and secure internet

VISION

To be the most successful and profitable company in the world by 2030

OBJECTIVES

Achieve a total revenue of Rs.10 crore in the first year of operations

To be the best internet engineering company in India by 2011

To develop and launch our first killer application by 2012

To be one of the top5 internet engineering companies in the world by 2013

To generate a total revenue of Rs.10k crore in 2015

FORADIAN PHILOSOPHIES

One world: Company as well as company employees should be ready to work any where in

India.


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which sales managers work, HR department in-charge of recruitment, salary payment, training

and performance appraisal.

DEPARTMENTAL STUDY

Research And Development Department Details

Research and Development generally refers to the task of designing the website, logo and

also packaging design, department also works for providing much functionality to the website

like payment gateway, product gallery, online booking, video downloading from some

companies website. It also works in encoding, hosting and maintaining the website of the

customers. Now it is also developing new software and some research is being conducted in

developing some of the other software according to the customers preferences which is

customized. The head or chief persons for Research and development department are Aravind G

S and Vishwajith.

MARKETING DEPARTMENT DETAILS

Marketing generally refers as the task of creating, promoting and delivering goods and

services to consumers and business. Marketing managers seeks to influence the level of timing

and composition of demand to meet the organisations objectives. Marketing people are involved

in 10types of entities: goods, services, experiences, events, persons, places, properties,

organization, information and ideas. The marketing concept rests on four pillars: target market,

customer needs, integrated marketing and profitability.

Marketing is defined as a societal process by which individuals and groups obtain what

they need and want through creating, offering and freely exchanging products and services of

value with others.

The basic four Ps of marketing are PRODUCT, PRICE, PLACE and PROMOTION.

MARKETINGSCENARIO

The last few years have seen an increased attention for creation of private or official

website from many business organizations, educational institutions. Now a days most of the


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companies are interested in having two or three websites for one company considering for

customers inside India and outside India.

Website acts as one of the means of communicating customers, not only customers but

also other business organization. Website not only helps to get new customers but it helps for

Business to Business and Customer to Business transaction. Any customer or supplier for any

information searchs for company details in internet or collects information from official website.

Website is answer to all these situations. It appoints professionally qualified and experienced

staffs that manages each of these functions on a fulltime basis. Now, Website is new developing

market in present generation.

MARKET SEGMENTATION

Market segmentation is an effort to increase a companys precision marketing. A market

segment consists of large identifiable group within a market with similar wants, purchasing

power, buying attitudes or buying habits. As Foradian Technologies is a service sector industry

they introduce different schemes for different people. Each individual is different in nature and

each differ in their preferences hence even charges is also charged in customer to customer basis.

The segmentation of market is on the basis of industry to industry. Foradian Technologies as it

subdivides the market into distinct and homogeneous subgroups of customers it doesnt

concentrate one segment but stretches its hands to all segments like retail companies,

biotechnological labs, charitable institutions, educational institutions etc.

TARGET MARKET

Foradian Technologies as it is a new company it doesnt have particular target market but

it provides services to all types of customers inside India and also outside India. The only target

customers are people who can afford for the designing of the website. As the company is not

only in website designing but is also into coding, encoding, maintaining, hosting and also into

software development it can concentrate into all sectors.

POSITIONING STRATEGY

Positioning is the act of designing the companys offering and image to occupy a

distinctive place in the target markets mind.


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Positioning starts with a product. A piece of merchandise, a service, a company, an

institution, or even a person. But positioning is not what we do to a product. Positioning is what

we do the mind of the prospect. That is, our position the product in the mind of prospect. A

companys differentiating and positioning strategy must change as the product, market, and

competitors change over time. Once the company has developed a clear positioning strategy, it

must communicate at the positioning effectively. There should be no under positioning, over

positioning, confused positioning or doubtful positioning.

Foradian technologies, have positioning strategy of Continuing a Tradition of Trust. It

is accurate positioning strategy because it signifies a trust with its clients and also it has

positioned itself as providing services for low cost with much functionality.

Here there are two Chief Marketing Officers(CMO) dedicated towards customer service

and satisfaction and give them guidance which helps them to get right website with unique

design with many functionalities, which suit their needs. In this way it continues to maintain a

trust with its clients. This company has a very dedicative and talented marketing team which

many software companies do not have.

DIRECT MARKETING

Direct marketing means that selling their own products without any use of

intermediateries. Usually, this takes the form of the sales officer and employees who approach

the investor and accept their contribution directly. However in India, independent agents may

really be created as a direct marketing channel in a sense that they do not form a well knit

independent and organized a single entity and act more like fund employees. The head or chief

persons for Marketing department are Arun Raveendran, Praveen Prabhu

HUMAN RESOURCE DEPARTMENT DETAILS

HUMAN RESOURCE MANAGEMENT

Human Resource Management function that helps managers recruits select, train and

develop members for an organization. Obviously, HRM is concerned with the peoples

dimension in organizations

In all business concerns, there is one common element. i.e. HUMAN RESOURCE. Work

force of an Organization is one of the most important inputs of components. It is said that people


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Foradian Technologies understands the constant need of guidance and direction to

employees. Every superior acts as a mentor for all employees reporting into him. The mentor

acts like a coach provides constructive feedback which helps the subordinates to sheer their

career in the right direction.

EXCLUSIVE EMPLOYMENT

The employee position is that of full time employed with Foradian Technologies. The

company strictly prohibits the employees from seeking employment of any nature with any other

entity. The employees have to take prior approval from the superior and the Human Resource

department before engaging in activities like working as free lancers.

TRAINING

Continuous training and upgrading technical, behavioural and managerial skills is a way

of life in Foradian Technologies. Training needs analysis is done on a regular basis and

systematic methodologies are ensured that skills and capabilities of all agents are constantly

upgraded to enable them to perform in the challenging work. There is special training session at

regular time period in Head Office in Mangalore to all financial consultant and agents about new

scheme and to improve their effectiveness. Each and every senior officer in the office trains

regarding the new schemes or new work.

PERFORMANCE APPRAISAL

Objective of Performance appraisal if for Developmental uses for agents and financial

consultants, for wages, transfer, promotion, for documentation and for organizational purpose

like Human Resource Planning, Job analysis and for training and development.

For Performance Appraisal modern method is used like MBO (Management by Objectives) and

360 appraisal.

FINANCE DEPARTMENT DETAILS

IMPORTANCE OF FINANCE

Finance is regarded as the life blood of a business enterprise. This is because in the

modern money oriented economy. Finance is the one of the basic foundation of all kind of


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electronic activity. It is the master key which provides access to the entire source for being

employed in manufacturing and merchandizing activities. It has rightly been said the business

needs money to make more money. However it is also true that money begets more money, only

when it is properly managed. Hence, efficient management of every business enterprise is

closely linked with efficient management of its finance.

MEANING OF BUSINESS FINANCE

In general finance may be defined as the provision of money at the time it is needed.

However, it has a special meaning. Finance activity may be defined as the procurement of funds

and their effective utilization without any wastage. Some of the authoritative definitions are as

follows:

Business finance is that business activity which is concerned with the acquisition and

conservation of capital funds in meeting financial needs and overall objectives of far business

enterprise.

Business finance can broadly be defined as the activity concerned with planning rising,

controlling and administrating of the funds used in the business.


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CHAPTER-2

PRODUCT AND SERVICES MARKET

Foradian Technologies Pvt Ltd which is called as internet engineering company is basically a

service industry. The services provided from the company are as follows:

Web design: Web designing means designing the website for the company for their

requirements. The uniqueness of the company is their designs, the company gives uniquedesigns for each and every customer where the designing part starts from the scratch.

Web development (coding & scripting): Web development means the customer has

already got an official website but editing, coding of all the web pages is done by the

company

Web hosting: Web hosting means after web designing the company purchases a separate

domain and registers in the name of the customers preferences.

Web maintenance: Web maintenance is that the company takes care of editing the

information according to the customers requirement and the charges for this web

maintenance is charged on hourly basis.

Internet security (consultancy): Internet security means website will be developed and

maintained and that website will be secured as it will be 128bit encrypted, as website will

be secured for hacking, creating spams and hacking payment gateway and photo gallery.

Internet marketing (SEO): Search engine optimization (SEO) is the process of improving

the volume or quality of traffic to a web site from search engines via "natural" ("organic"

or "algorithmic") search results. Typically, the earlier a site appears in the search results

list, the more visitors it will receive from the search engine. SEO may target different

kinds of search, including image search, local search, and industry-specific vertical

search engines. This gives a web site web presence.


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Email ids: Email ids are that the company provides separate email ids for the customers

as per their preference. In this if the customer wants email ids less than 50 it will be under

the domain name of Google and if they want more than 50 a separate domain name will

be given. E.g. [email protected],[email protected]

Opportunities:

The main opportunity for the company is that the company provides the services in a

package of 2-3 services.

The company has got good designers.

The company provides unique designs for the clients.

The company provides all these services for a cheap cost compared to other companies.

The company has well experienced and talented marketing team.

The company is on the way of developing new killer softwares.

Threat:

There are many competitors in this industry.

IT development concentrated in a few cities only.

Lack of data security systems.

The company cannot enter rural market.

The company cannot provide brand identity for all business organizations as it will not be

cost effective for them.

Table No. 2.1: Competitors for the services provided by the company

Website Designing Digital Arts, WebPort, Magnon Solutions Pvt.

Ltd., JEHOVASOFT, Overtake software

technologies, FuGenX Technologies Pvt. Ltd.,

Datanumeric Internetworks, DesignLabz.com

India, Wonesty Web Services,Quick2Host,

OWD, KRISH INDIA DESIGN, Keltron

Kerala, Kaveri Communications Pvt Ltd

Logo Designing Logodesignguru, HFB Advertising, Interbrand


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Singapore, My Corporate Logo, LogoPie,

GyanArt, LogoYes, ArtisLogo, Logo Blog

Package Designing Zoli Design, Design Force, Tijuana Design,

Wilmer Fong & Associates, Wencel/Hess

Design, Sonic Images Design, Soulo Design,

Mark Oliver, Shoe Horn, Mark Oliver, Shoe

Horn

Brand Identity Branding, Pixel Productions Inc, 4am group,

AVID, Cranberry Communications, Stress

Design

Software Development Bilz Information & Technology Services Pvt.

Ltd., Double Spring, Acme Insurance Services

Pvt Ltd , Aditi Technologies Pvt Ltd , Akamai

Technologies India Pvt Ltd , Antares Systems

Ltd , Artech Infosystems Pvt Ltd , e-Infochips

Ltd. , Hinduja TMT Ltd , Seva Systems Pvt

Ltd


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Chapter-3

RESEARCH METHODOLOGY

Introduction

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or

eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower

costs and greater capabilities for the distribution of information and media to a global audience.

The interactive nature of Internet marketing, both in terms of providing instant response and

eliciting responses, is a unique quality of the medium. Internet marketing is sometimes

considered to have a broader scope because it not only refers to digital media such as the

Internet, e-mail, and wireless media; however, Internet marketing also includes management of

digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design,

development, advertising, and sale.

Website marketing is not a new kind of marketing it has been emerged from many years

but its importance and value is now being shown by some companies. Website marketing means

marketing the company or its products and services by creating an attractive website with the

help of website designing companies or free lancers. As business organizations market their

products and services in many ways one of the way is website marketing, now a days website

marketing is used as one of the tool by many business organizations to market their products and

services. Hence evaluation of usage of website marketing has become a marketing tool by the

business organizations


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Scope of the study

This study helps to know how effective website marketing for the business organizations

as a marketing tool is.

This study helps the company to know what the preferences are given by the customers in

website marketing.

This study helps the company to know what individuals are expecting from them.

This study helps for many individuals to know what the benefits are for them when they

do website marketing.

This study helps the company to know what is being expected by the business

organizations.

This study helps the company to work with the same pace in future.

Objectives of the study

Primary objective:

The primary objective is to determine the extent of preference of website marketing as a

marketing tool by business organizations and the reasons for preferring them or not preferring

them.

Secondary objectives:

To determine which categories of business prefer corporate website for their

organizations. To determine what are the reasons, for incorporating their official website.

To determine what are the preferences given by business organizations for incorporating

their official website.

To determine how effective website is marketing compared to other marketing tool.


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To determine who are the competitors for the company in website marketing.

To determine their reasons for making investments on incorporating official website.

To find out the amount they have invested in launching their website or are planning to

invest.

To determine as to who influenced them to launch their organizations website.

To find out what they actually expect from website designing companies and take in

recommendations from them which would help the company to look into them and

satisfy and create more customers..

To ultimately evaluate and find out if a city like Bangalore has the potential to increase

the business in website designing in future

METHODOLOGY

Data Collection:

Primary data: A survey would be conducted on Usage of website marketing as a marketing

tool by business organizations to determine how website marketing is playing its role as useful

marketing tool. Questionnaires would be distributed among the target respondents to conduct the

survey. For clarifications and suggestions, the respondents would be dealt with personally. In this

way, information would be collected from the customers to attain the objectives of the survey/

research.

Secondary data: Secondary data would be internet to get the information about the current

market for website marketing, performance of website marketing till date

SAMPLING DESIGN:

A sample design is a definite plan for obtaining a sample from a given population. Sample is an

respondent from whom the data are collected. The following are the steps involved in it;

Sampling unit:

A decision has to be taken concerning a sampling unit before selecting sample. Sampling unit

may be a geographical area such as a state, district, village etc.


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The sampling unit of the survey will be Bangalore city. The areas visited will depend upon the

location of business, business enterprises, professionals, trading concerns etc who will be

referred to for collecting the information.

Sample frame:

Sample frame is the total area under study from which we derive the sample unit. It represents

the total population under study.

The sample frame for the study is the entire Bangalore city.

Sampling size:

Sample size is the subset of the population under study. Sample size should be a proper

representative of the whole population. As the size of the sample increases, it becomes more and

more representative of parent population and shows its characteristics but in actual practice, large

samples are more expensive. Thus a balance has to be maintained between the sample size,

degree of accuracy desired and financial resources available.

All the important areas of Bangalore will be touched to cover the prominent business enterprises,

professionals, other concerns etc. The sampling size selected for the survey will range between40

to 50.Therefore approximately 50 respondents will be dealt with for the purpose of the survey.

Sampling technique:

Sample technique is a method of selecting target respondents for the study.

The different types of sampling methods used in the study are

Convenience sampling:-Where the samples are selected at the convenience of the

investigator rather than by any prespecified or known probabilities of being selected.

Purposive sampling:-Where information is obtained from the specific targets-respondents

who will be able to provide the desired information.

The sampling technique used in the study will be a mixture of Convenience and Purposive

sampling.


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Statistical tools for data analysis:

The various statistical tools for analysis are:

Mean: It is one of the measures of central tendency and is obtained by the sum of data

values divided by total no of observation.

Graphs: Graphs are the schematic representatives of the figures. It is most preferably

used method as the variations in the statistical data can also be understood by a common

man.

Limitations of the Study:

Every study has its own limitations. No study is perfect similarly there certain limitations of

our study like:

Time frame

Sampling errors

Cost factor

Narrow scope


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DATA ANALYSIS AND INTERPRETATIONS

Analysis of the sample characteristics of the respondents

Total number of respondents (N) = 50

Table No. 3.1: Table showing gender of respondents

Basic

Characteristics

Options Frequency Percentage

Gender Male 40 80

Female 10 20

Total 50 100.0

Chart No. 3.1: Chart showing gender of respondents


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From maximum number of 50 respondents who were interviewed for the study, about

80% (40) are male and rest 20% are female.

Table No. 3.2:Table showing age of the respondents

Age Options Frequency Percentage

20-30 25 50

30-40 15 30

40-50 10 20

Total 50 100

Chart No. 3.2: Chart showing age of the respondents


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From maximum number of 50 respondents who were interviewed for study, about 50%

(25) of them are between age group of 20-30 and the rest between 30-40 and 40-50.

Table No. 3.3: Table showing marketing techniques adopted by respondents for their


Marketing Techniques Options Frequency Percentage

Advertising 30 60

Tele marketing 5 10

Website marketing 5 10

Viral marketing 10 20

Total 50 100

Chart No. 3.3: Chart showing marketing techniques adopted by respondents for their



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60% (30) of the respondents adopted advertising as marketing technique for their business

organizations and rest adopted tele marketing, website marketing and viral marketing .

Table No. 3.4: Table showing usefulness of website marketing for respondents business.

Usefulness of

website marketing


Yes 25 50

No 20 40

Dont no 5 10

Total 50 100

Chart No. 3.4: Chart showing usefulness of website marketing for respondents business.


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50% (25) of them said website marketing is useful for their business.

Table No. 3.5: Table showing opinion of website marketing of respondents.

Opinion on website

marketing


Very good 20 40

Good 15 30

Satisfactory 5 10

No use 10 20Total 50 100

Chart No. 3.5: Chart showing opinion of website marketing of respondents


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(20) of their opinion for website marketing was very good

Table No. 3.6: Table showing advantages of website marketing known to respondents.

Advantages of

website marketing


Advertisements 10 20

Friends & Relatives 28 56

Business Partners 7 14Others(specify) 5 10

Total 50 100

Chart No. 3.6: Chart showing advantages of website marketing known to respondents


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From maximum number of 50 respondents who were interviewed for study 56% (28) of

them came to know advantages of website marketing from friends and relatives and rest from

advertisements, business partners and other medium.

Table No. 3.7: Table showing expectations of respondents on website designing company to

design their website.

Expectations by respondents Options Frequency

Low cost 50

Unique design 40Payment gateway 10

Attractive features 15

115

Chart No. 3.7: Chart showing expectations of respondents on website designing company to

design their website


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From maximum number of 50 respondents who were interviewed more than 40% of them

expect low cost and unique design from website designing companies to design their website.

Table No. 3.8: Table showing respondents preferences for adopting website marketing.

Respondents preference Options Frequency Percentage

Advertising 22 44

Creating customers 10 20

Marketing new

products15 30

Informative 3 6

Total 50 100

Chart No. 3.8: Chart showing respondents preferences for adopting website marketing.


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(22) of them prefer website marketing for advertisements and rest prefer for marketing their

products, creating new customers and information purpose.

Table No. 3.9: Table showing willingness of respondents for designing their website by

website designing company.

Affordability to spend Options Frequency Percentage

5000-10000 29 58

10000-15000 8 16

15000-25000 7 14

Above 25000 6 12

Total 50 100

Chart No. 3.9: Chart showing willingness of respondents for designing their website by

website designing company


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From maximum number of 50 respondents who were interviewed for study, 58% (29) of

them are willing to pay 5000-10000 for designing their website by website designing companies

and rest are willing to pay more 10000-15000, 15000-25000 and above 25000 .

CHAPTER-4FINDINGS

Advertising is high among marketing techniques adopted by respondents for their

business organizations.

Maximum number of respondents incorporating the website was for advertising and

creating new customers

Maximum number of respondents agreed that website marketing is an effective

marketing tool.

The amount respondents have invested in launching their website or are planning to

invest was 5000-10000.


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Maximum number of respondents expect good & unique design with many

functionalities for low or reasonable cost.

Maximum number of respondents said that they are influenced by friends, relatives &

advertisements to plan or incorporate organizations website.

Maximum number of respondents said yes for usefulness of website marketing for their

business.

Maximum number of respondents said very good when their opinion was asked on

website marketing.

Maximum number of respondents said website marketing is an effective marketing tool.

Maximum numbers of respondents are ready to invest 5000-10000 for designing their

website.

A city like Bangalore has the potential to increase the business in website designing in

future if the service is provided in low and reasonable cost.

Chapter-5

SUGGESTIONS & CONCLUSION

Suggestions

Company should concentrate more giving maximum security which is very much

required for the website owners

As company is involved into 3D logo designing so it can also diversify itself into printing

the letter heads, visiting cards, CDs.

The company can setup separate department for maintenance of website as the company

may get many orders even for it.


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As the company has got effective software engineers it can try to create effective

softwares which will be killer product for the industry.

The company can print brochures for advertising its services and works done by them as

it will impress new customers.

The company can send one sample while sending quote to the customers.

Conclusion

From the above study, analysis and observations we can come to the conclusion that

there are many players in the website marketing sector, it has got good market to grow and

compete in this technological world. There are many business organizations who do not have

their official website, some of them are not aware of this new marketing tool and some of

them are in half mind to invest for designing their website and it would be easy to attract

them as most of the business organizations expect low priced and unique designed website

which Foradian Technologies Pvt Ltd is already doing. It is also good time to grow for the

company in this sector.

ANNEXURE-1

Questionnaire

Hello, my name is Guru Darshan. Im management trainee in Foradian Technologies Pvt ltd. I

am taking opinion on Evaluation of usage of Website marketing as a marketing tool by the

business organizations. I would like to ask you some questions with reference to this subject

1,a) Name:

b) Age: 20-30. 30-40.40-50. 50-60

c) Sex: Male. Female.

d) Qualification:.

e) Occupation:


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f) Company name & address:

..

g) Income:

2) What are the marketing techniques you adopt for your business organization?

Advertising

Tele marketing

Website marketing

Viral marketing

3) Is website marketing useful to your business according to your knowledge?

Yes.. No.. Dont know

4) Does your company or your organization has an official website?

Yes. No..

5) If yes when was your official website launched?

6) Have you ever come across the Foradian Technologies Pvt Ltd?

Yes. No

7) What is your opinion on website marketing?

Very Good

Good

Satisfactory

No Use

8) Do you think website marketing is an effective marketing tool for all business organizations?

Yes


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No

Dont know

9) If yes, how you came to know about advantages of website marketing?

Advertisements

Friends & Relatives

Business Partners

Others(please specify)

10) What do you expect from website designing company if you want to design your website by

them?

Low cost

Unique Design

Payment gateway

Attractive features

11) What rating you want to give for website marketing in this competitive world considering its

effectiveness.

1 2 3 4 5

Low Medium High

12) Do you think website marketing can attract the customers for your business?

Yes.. No.. Cant say..

13) In these below choose any one purpose for adopting website marketing for your Business

Advertisement

Creating customers

For marketing your products

Informative

14) If you want website designing company to design your website how much are you ready to

spent?

5000-10000 10000-15000

15000-25000 Above 25000.


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Thank you for your cooperation, valuable time and information.

BIBLIOGRAPHY

http://www.naukrihub.com/india/information-technology/top-players/

http://www.frost.com/prod/servlet/cpo/40931889

http://www.tcf.ua.edu/AZ/ITHistoryOutline.htm

http://www.websitemarketingplan.com/marketing_management/marketing

_strategy.htm

http://www.themanager.org/pdf/p5f.pdf
http://www.naukrihub.com/india/information-technology/top-players/http://www.frost.com/prod/servlet/cpo/40931889http://www.tcf.ua.edu/AZ/ITHistoryOutline.htmhttp://www.websitemarketingplan.com/marketing_management/marketing%20%20%20_strategy.htmhttp://www.websitemarketingplan.com/marketing_management/marketing%20%20%20_strategy.htmhttp://www.themanager.org/pdf/p5f.pdfhttp://www.naukrihub.com/india/information-technology/top-players/http://www.frost.com/prod/servlet/cpo/40931889http://www.tcf.ua.edu/AZ/ITHistoryOutline.htmhttp://www.websitemarketingplan.com/marketing_management/marketing%20%20%20_strategy.htmhttp://www.websitemarketingplan.com/marketing_management/marketing%20%20%20_strategy.htmhttp://www.themanager.org/pdf/p5f.pdf


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http://www.economywatch.com/india-it-industry/size.html

http://www.informaworld.com/smpp/content~content=a792254420~db=all~jumpt

ype=rss

Last visit to the above mentioned sites on 19/06/2009
http://www.economywatch.com/india-it-industry/size.htmlhttp://www.informaworld.com/smpp/content~content=a792254420~db=all~jumptype=rsshttp://www.informaworld.com/smpp/content~content=a792254420~db=all~jumptype=rsshttp://www.economywatch.com/india-it-industry/size.htmlhttp://www.informaworld.com/smpp/content~content=a792254420~db=all~jumptype=rsshttp://www.informaworld.com/smpp/content~content=a792254420~db=all~jumptype=rss

project on website designing company

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