project proposal for farmacy beauty

7/25/2019 PROJECT PROPOSAL FOR FARMACY BEAUTY

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U B E R V A L U E S O L U T I OS

PROJECT PROPOSAL FOR FARMACY BEAUTY


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OUR PHILOSOPHY

Since our foundation, we at UberValue Solutions are strbuild a reputation for providing accurate, meaningful,

information to help businesses come to grip with realithelp marketers, the media, governments and institutionbetter, more informed decisions


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THE CLIENT


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What barriers are keeping skin care companies from embracing digital te

If there are frontrunners, what are they doing differently?

How can skin care companies realise the full potential that Internet grow

offer?

CLIENT CONCERNS


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EXECUTIVE SUMMARY

Exclusive skin care products Launch own online store (web based platform and a mobile applic With a considerable increase in the e-commerce usage and a bewill give them more penetration into the market and also reach the masses.

A detailed understanding about the target segments online behamatter

Willingness to purchase via an exclusive online portal


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BACKGROUND The shoppin !"en#s in In#i$ h$%e #"$&$!i'$(() 'h$ne#*

in!"o#+'!ion o, e-'o&&e"'e .e/si!es


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Decision Problem

Should we have our own online portal (webpage & mobile appproducts?Research Problem

What is the digital impact of similar set of skin care consumer g

P R O B L E M D E F I N I T I O N


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We plan to divide the product segment based on various customerGeneral Daily Care, Men Grooming and Women Essentials

Understand the online behaviour and purchase patterns of each se

Find out likelihood of purchase of skin care product via online por

Evaluate the comfort of shopping on a web based vs mobile applicapproach

Evaluate the sale of skin care products on the current e-commerce

place websites

APPROACH TO THE PROBLEM


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Target Group: Generation Z, Metrosexual Men, Home Makers and

Women

Geographical: Bangalore, Mumbai and Pune

Age Group: 16-50 years

Sample Size: 80 from each location from each target group

Socio Economic Classification: A, B

Questionnaire Design: Structured Questionnaire which answers ab

mentioned research objectives

PRIMARY RESEARCH 0METHODOLOGY


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RESEARCH METHODOLOGY

We have followed exploratory research also known as qualitative research

Gain insights into the digital impact on skin care products

Infer the viability of launching the own web based or mobile portal

This research will involve a Focused group discussion followed by depth intervie

Focused Group Discussion will have selected people from various target groups m

These factors are put into a tructured and !ndisguised "uestionnaire with a flow


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FACTORS TO EVALUATE

#nline $ehaviour % frequency of visit& time spent per visit& 'lick through rate

!nique new visitors

(esponse to promotions

#pt In to offers

(ate of participation in surveys

)urchase )atterns* types of products

'omfort of shopping

)ricing % coupons& discounts& +oyalty points

Genuine products


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1UESTIONNAIRE


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2 8o&en on !he "ise

Le$# +"/$n ,e&$(e on(ine 'ons+&e"s $"e spen#in $n $%e"$e o, 39 &in+

In!e"ne!

Mo"e !h$n one-:,!h o, !hese .o&en $("e$#) no!e $ #ii!$( in;+en'e on !he

p+"'h$se #e'isions


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2 Yo+ne" ene"$!ions $inin i&po"!$n'e

Fo" !o#$)s > !o 9)e$"-o(#s* !he $%e"$e !i&e spen! on(ine e$'h #$) is

&in+!es* .i!h !he "e$!es! !i&e spen! on e&$i(* se$"'h $n# so'i$( &e#i$

A/o+! 45 o, s'"een$e"s


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COST


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Researchers 4

Respondents 240 Per Location

Location 3

Respondents Per Day 10 Per Researcher

Car on Rent 110.00 Per hour/15Km

Food Per Researcher 500.00 Per Day

Fuel Charge 55.00 Per 20 KM

Flight Charges to Bangalore 4,500.00 Round Trip

FGD Convenience & Gifts 650.00Per

Respondent

FGD Respondent 36.00

COST

Respondents Per Total Stay PerFood


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DescriptionRespondents Per

Day

Total

Days

Stay Per

DayPer

Day

Expenses in Bangalore 40 6 2,000.00

2,000.

00

Expenses in Pune 40 6 1,500.00

2,000.

00

Expenses in Mumbai 40 6 -

1,333.

33

Total 63,560.00

Flight Charges to Bangalore 18,000.00

Travel to Pune 2,200.00

FGD Convenience & Gifts 23,400.00

FGD Bangalore Additional

Expenses 22,640.00

Data Processing 26,880.00

Report Processing 33,600.00

Consulting Charges / Profit 49,720.00

GRAND TOTAL 2,40,000.00


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RECOMMENDATIONS

Women on the rise +ead urban female online consumers are spending an av

minutes a day on the Internet .120 minutes from the primary research based.Cross tabulation/

0ore than one*fifth of these women already note a digital influence on t

purchase decisions .a brand website& a 1ouTube video& a blog& an online ad

online source/ .Similar results from primary research/

1ounger generations gaining importance For today2s 34% to 5-%year*olds&

time spent online each day is about 366 minutes .2.47 hours from the primary

with the greatest time spent on email& search and social media .Cross tabulati


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The best way to boost sales would be through coupons and loyalty points onli

the survey population has traction towards coupons and loyalty points

sufficiently good market to capture7

!ber value solution feels that Farmacy should look closely at their current an

strategies& narrow their portfolio and channel focus& create an optima

experience& read8ust their media spending and investing to sustain the change7

$ig F0'G players will surely be a disrupting force by 5656 but for a -6 b

G09& and - billion dollar in net revenue& even a fraction of the market ca

company2s income by leaps and bounds7


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Nandkishore Pillai

Vinay Mohan

Subha

Yash Merchant

project proposal for farmacy beauty

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