project rainbow

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If there’s Project Noah, There’s…. * Project Noah is a Philippine Government initiatied program for Disaster Risk Reduction for Natural Disasters.

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Page 1: Project rainbow

If there’s Project Noah, There’s….!

* Project Noah is a Philippine Government initiatied program for Disaster Risk Reduction for Natural Disasters.

Page 2: Project rainbow

Shifting from Garbage Consciousness to Eco-Consciousness!

Page 3: Project rainbow

A Rainbow shines over Cagayan de Oro after Hurricane Washi or Typhoon Sendong swept away thousands of homes and lives overnight from a major flashflooding last December 2011.

(Photo by Naderev Sano, Philippine Climate Change

Commissioner)

Page 4: Project rainbow

What is Project Rainbow?   Project Rainbow is

a campaign to transform garbage consciousness to eco-system consciousness in response to flooding and displacement caused by growing pollution and climate change effects.

Page 5: Project rainbow

BRANDING: The Rainbow Brings Hope Anew After Disasters

After a rainstorm comes a rainbow gleaming in the sun. Recognized by everyone as awe-inspiring, the rainbow is a powerful symbol which many people’s consider as a bridge between earth and sky, Found across every culture and ancient tradition around the world, legends from our ancestors about the rainbow as a path to a better world give deep meaning to its significance. As a universal symbol of hope across cultures and nations, the rainbow brings shared meaning that gives us a chance to renew action in ways that evolve from what has been done before.

We also see the 7 colors of the rainbow as a symbol of how our ancestors and indigenous elders see how each and every action affects 7 generations after theirs.

With the spectrum of 7 individual colours that combine as one single indivisible entity to make up white light, the Rainbow is a symbol of unity and harmony in diversity, as well as the power of light, enlightenment and progress. Just as each colour contributes to the whole symbolizing harmony and universal unity of all people, we are inspired to come together from all sectors to form a co-operative allied together to co-create new futures.

Page 6: Project rainbow

Co-Creative Team

Campaign and Fundraising

EarthDance Manila (Rosanna Escudero,

Zonito Tamase, Sarah Queblatin,

Beng Ong)

Project Lead and Module Design

EartHeart Projects (Sarah Queblatin

and Claire Madarang)

Ecological Solid Waste Management

and Zero Waste Modules / Guidance

EcoWaste Coalition (Edwin Alejo)

EarthDay Network Philippines (Voltaire

Alferez, Bert Guevarra)

Page 7: Project rainbow

Partner Artists   Sarah Queblatin (Mandalas, Earth Based Art, Community Art)   AG Sano (Public Murals)   Tomas Leonor (Public Art)   My Masterpiece Movement (Children’s Creative Circle

Workshops)   Integral Art Metta (Mandala Writing, Affirmative and Positive Words /

Emoto Principle)

  CRAFT MNL (creative crafts and upcycling)   For Invitation: INK (Illustrador ng Kabataan), GINHAWA (Indigenous

Wisdom and Creation Spirituality), SANGHABI (Indigenous music) EarthDay Village (Upcycled Livelihood), Ross Zerudo (Enigmata Collective (upcycled art/ Wetlympics))

Page 8: Project rainbow

Project Rainbow was launched last August 14 with a Prss Conference with Media Partners and Project Partners, Climate Change Commission, Meralco Foundation, Management Association of the Philippines, Ecowaste Coalition, Dolphy Aid Foundation, Quezon City Government, TV5 Alagang Kapatid Foundation, League of City and Municipal Environment and Natural Resources Officers

Page 9: Project rainbow

Partners   Earthdance Network Manila   Earth Day Network Philippines, Inc. (EDNPI),   Climate Change Commission   Meralco Foundation   Management Association of the Philippines   Ecowaste Coalition   Dolphy Aid Foundation   Quezon City Government   TV5 Alagang Kapatid Foundation   League of City and Municipal Environment and Natural Resources

Officers   Green Releaf Initiative   Project EartHeart

  FOR INVITATION: MOTHER EARTH FOUNDATION’s ZERO WASTE YOUTH FESTIVAL

Page 10: Project rainbow

Aligned Movements   Save the Philippine Seas Reusable Bags Campaign   Ecowaste Coalition’s Plastics – Free Philippines   Ocean Hour Philippines

  IMPORTANT TO ALIGN WITH NETWORKS PROMOTING (If none exists, we help create it)

  1. Extended Producers’ Responsibility (EPR) for the eventual phasing out of the production of polluting residual waste

  2. The increase of recycling capacities for residual and unmanageable waste

Page 11: Project rainbow

Our Dream (Vision)   Our dream is to help

contribute to the realization of a Zero-Waste Philippines where every home, school, and community establishes a well-managed and sustainably run ecological solid waste management system while conscious consumption becomes a way of life.

Page 12: Project rainbow

Our Shared Intentions (Mission)

  To shift the way people see waste and address garbage consciousness through creativity. (Knowing/Head)

  To establish the relationship of waste within personal, community, and global levels through a whole systems approach. (Being/Heart)

  Through various co-creative campaigns, we aim to address developmental levels of understanding about waste and how these can be turned into sustainable action. (Doing/Hands)

Page 13: Project rainbow
Page 14: Project rainbow

The Problem: An Exponential Growth of Garbage

  According to the Asian Development Bank, in “The Garbage Book” published in 2004: “...in the next 30 years, Metro Manila will generate over 50 million tons of solid waste. Collection of this waste will require a line of waste trucks going three times around the earth and over halfway to themoon with a cumulative waste truck travel distance over 4000 times around the earth and to the sun andat a cost of over PHP 100 billion ($1.9 billion)”.

Page 15: Project rainbow

The Problem: An Exponential Growth of Garbage

  In 2011, the total waste generated by the Philippines was estimated at 35,000 tons per day and 16% of it is plastic. This means 5,600 tons of plastic. Greenpeace and the EcoWaste Coalition have done a number of waste audits in Laguna Lake and Manila Bay, wherein plastic bags and other residual wastes like candy wrappers, plastic packaging material and the like always top our surveys. In the Manila Bay surveys, plastic wastes were recorded at 76.9% in 2011 and 75% in 2010.

Page 16: Project rainbow

The Problem: An Exponential Growth of Garbage

  There are close to 30 local government units (LGUs) who have already passed an ordinance regulating single-use disposables including plastic bags and/or Styrofoam. Quezon City’s ordinance has just made it past second reading.

  In the 2004 book, garbage collection cost was pegged at 3.54 billion pesos per year for Metro Manila alone. If we only segregate at source and refuse plastic bags and other disposables, we can use the 3.54 billion pesos to generate decent jobs and other livelihoods for the waste pickers and others who cannot seem to find jobs because there aren’t any available. (EcoWaste Coalition)

Page 17: Project rainbow

Theory of Change: WHAT IF?   The way we see waste is influencing the way we create or

manage pollution?   By using empowering language, communicating proactive

and enabling messages instead of messages that communicate fear, violation, or even doomsday scenarios, we help inspire sustainable action?

  By creating, designing and personalizing our own segregation bins and Materials Recovery Facilities (MRFs) we learn how to own our waste and the entire system it comes together with?

Page 18: Project rainbow

Renowned artist AG Sano who made attention to the plight of dolphins around the world joins Project Rainbow’s pool of artists. Imagine a Materials Recovery Facility and Community Center with creative images and signages painted by a whole community. global

Artists for Project Rainbow

Page 19: Project rainbow

My Masterpiece Movement conducts Creative Children’s Circle Workshops for events and communities. This story of the Rainbow Bird (Bahagharing Ibon) is one of their showcases.

Artists for Project Rainbow

Page 20: Project rainbow

Artists for Project Rainbow

Craft MNL is a community of artisans, crafters designers and creative entrepreneurs who learn, create, share and celebrate handmade things. The collective creates and facilitates hip crafts and workshops out of good old crafting process.

Page 21: Project rainbow

Integral Art Metta has been integrating energy psychology principles and conscious artmaking in their community actions. They are inspired by the work of Masaru Emoto and the ancient Hawaiian healing system Ho’oponopono. They also work with the Mandala Peace Art Initiative wherein they infuse the power of words in mandala making and with SangHabi, a collective teaching about indigenous Filipino music and art.

Artists for Project Rainbow

Page 22: Project rainbow

Tomas Leonor is a public artist who walked various regions in the Philippines to raise awareness and funds for children with cancer through his project Step Juan. He helps paint public playgrounds for PlayPilipinas and creates public art actions for Greenpeace Philippines.

Artists for Project Rainbow

Page 23: Project rainbow

Transformative Artist Sarah Queblatin bridges ecological values through community based art. Project Rainbow was born from a community project she led with EarthDay Network under a study grant by the UNEP Eco Peace Leadership Program in 2008. She uses mandala making and an integral approach through Knowing, Being, Doing under a module called Earth, Heart, and Art. She infuses these principles with Project Rainbow’s design using consciousness and creativity as important components to sustainable understanding and action.

Artists for Project Rainbow

Page 24: Project rainbow

What Was Missing/Lacking?

Consciousness Creativity Sustainability

"Problems cannot be solved at the same level of consciousness that created them.”

– Albert Einstein

Page 25: Project rainbow

Being the Change: Earth, Heart, and Art

HEAD

Knowing one’s relationship with waste

(Ecological/ Whole Systems Thinking)

HEART

Being the earth body (Inner Ecology)

HANDS

Doing in co-creation with the Earth and Community

(Co-Creating New Futures)

EARTH

HEART ART

Page 26: Project rainbow

An Integral Approach in Co-Creation

Personal (Self)

Interpersonal (Community)

Planetary

Page 27: Project rainbow

Shifting Garbage Consciousness to Eco Consciousness

Garbage Consciousness

(Garbage Bin, Trash Can, Garbage Dump, Disposables, Single-

Use,.)

Eco Consciousness (Waste to Resource, Reuse, Recycle, Pre-

Cycle, Upcycle, Freecycle, Downcycle, E-cycle, Composting)

LINEAR

CIRCULAR

Page 28: Project rainbow

Thinking Like a CIRCLE

• Pre-Cycling • Pre-Loved • Freecycling • Repair

Pre-Purchase/Aquisition

• Cradle to Cradle (Urban Gardening/ Vermicomposting)

Compostables • Recycling • E-Cycling

Recyclables

• Upcycling • Downcycling

Residuals

Page 29: Project rainbow

Campaigns - Project Rainbow will run in a developmental process progressing from one campaign to another

Stage 1: Basura sa Basurahan – The first and simple Step to managing waste is to develop the habit of

disposing waste in waste bins. (Painted and Upcycled Segregator Bins for public spaces and schools)

Stage 2: Nobody Can Trash a Rainbow – Changing the way we see waste addresses the root cause of

waste in the first place- garbage consciousness. (Painted and Upcycled Public Spaces, Signages and MRFs)

Stage 3: Hope Anew After Disasters – piloting a creative activity in upcycling and painting an MRF, an

Urban Garden, a Playground, and community center in a disaster stricken community

Page 30: Project rainbow

Creative Modules in Application

Earth, Heart, and Art (Inner

Ecology)

Earth Based Art and Somatic/

Body Based Arts

Indigenous Wisdom and

Art

Ecological Solid Waste Management

Upcycled and Functional Art

MRF, Urban Garden and Playground

Community Art (Intermodal)

Natural Home Building

(Mudhouse, etc.)

Sustainable Social

Enterprise

Upcycled, Prepurposed

and Functional Crafts

Urban Garden Produce

Page 31: Project rainbow

Project Abundance Flow (Project Cost)

Module Design and Development

• Module Designer • Module Co-

Writer and Researcher

• Consultants (PR/Communications/ESWM/Zero Waste/Resource Mobilization)

Administrative Costs

• Communication •  Transportation •  Promotions

Partner Artists

• Artist Fees • Art Supplies and

Materials

Page 32: Project rainbow

Intended Implementation Flow (Timeline9/2012)

First Gathering and Project

Team Formation (Sept 20)

Launch (QC Circle +

EarthDance (Sep 22 and 23))

Module Design and

Development (September to

October)

Model School, Model

Community/ Disaster

Rehabilitation Pilot

Module Documentation

and Review

Publish Modules/Exhibit project outputs/

Document Stories

Conduct Facilitator’s

Training

* Launch and Module Development period will still hold short art activities

Page 33: Project rainbow

Manifestations (Outputs)

Public Art Action Events • Segregation Bins in

Public Spaces • Painting Reusable

Canvas Bags in Supermarkets

School and Community Based Actions • MRF • Community/ Urban

Garden • Playground • Community Center • Post-Disaster

Rehabilitating or Relocating Communities

Workshop Materials

(Modules, Videos, etc) for NGOs,

Schools, Communities

Community Led Transition Networks

Page 34: Project rainbow

“Nothing is more destructive of respect for the government

and the law of the land than passing laws which cannot be enforced.”

~Albert Einstein

We live at a time of great change. It is time to change our approach and be the change we want to see. The structural support systems are already in place through RA 9003, the Philippine Ecological and Solid Waste Management Act of 2000.

It’s our turn to ACT individually and as a Collective for Future Generations. ACT (Act Collectively Today), For a Litter-Free and Flood Free Country