project report on lcv icv product of tata motor

SUMMER PROJECT REPORT

ON

“A STUDY ON LCV/ICV PRODUCT OF TATA MOTORS AND

CAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT’’

For the Partial fulfillment of Master of Business Administration

(2010-2012)

Faculty Guided Corporate Guide

Mr. Trilok Pratap Singh Mr. Prateek Dhawan, T.S.M (TATA MOTORS)

Submitted By Bhupendra Singh Bhadauria

Roll. No 1025170038(M.B.A)

GLA INSTITUTE OF BUSINESS MANAGEMENT MATHURA (U.P)

AFFILIATED TO MAHAMAYA TECHNICAL UNIVERSITY ,NOIDA

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PREFACE

All students learn theoretical subjects in their classroom, but as we are the management

students, apart from theoretical studies we need to get a deeper insight into the practical

aspects of those theories by working as a part of organization during our summer training.

Training is a period in which a student can apply his theoretical knowledge in practical

field. Basically, practical knowledge and theoretical knowledge have a very broad

difference. So this training has high importance as to know how both the aspects are

applied together. The study of management acquires most crucial position in the business

administration. In order to be successful, it is necessary to give priority to the

management in an organization. But it can’t be denied that the study of management

would be more educational, materialistic and even more interesting, if it is to be paired

with the work in organization as an employee. The training session helps to get details

about the working process in the organization. It has helped me to know about the

organizational management and discipline, which has its own importance. The training is

going to be a lifelong experience. Management in India is heading towards a better

profession as compared to other professions. The demand for professional managers is

increasing day by day. To achieve profession competence, manager ought to be fully

occupied with theory and practical exposure of management.

This Project Report has been completed in Partial fulfillment of my management Program,

M.B.A in the company TATA MOTORS LTD. which is a leading company of the top

most automobile sector Organizations. The objective of my project was to meet with the

customer and handle the customers.

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ACKNOWLEDGEMENT

I wish to thank all those who helped me and without whose support, I could not have

completed this project successfully. First and foremost I express my heartfelt thanks to Mr.

Prateek Dhawan, T.S.M,TATA MOTORS, for granting me the permission to do the project

and for his constant guidance during my project. I would like to thank with immense

gratitude Mr. K.P.Singh, sales head of Ashok Auto sales. I have immense pleasure in

expressing my deep sense of gratitude to Mr. Trilok Pratap Singh Chauhan, lecturer –

MBA, Department of Management Studies for his valuable guidance, time, co-operation and

support without which this project report would not have been completed. Last but not least, I

would like to thank my family and friends for their wholehearted support for the completion

of this project.

Bhupendra Singh Bhadauria

(M.B.A)

ROLL- 1025170038

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DECLARATION

The summer training project on work “A STUDY ON LCV/ICV PRODUCT OF TATA

MOTORS AND CAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT” Under the

guidance of MR. Prateek Dhawan (Territory sales manager) is the original work done by me.

This is the property of the Institute & use of this report without prior permission of the

Institute will be considered illegal & actionable.

BHUPENDRA SINGH BHADAURIA

(M.B.A)

ROLL No- 1025170038

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E X E CUT I V E S U MM A R Y

As India celebrates its 50 years of independence, the passenger car industry

celebrated a centenary of its existence in India in 1998. Despite this head start, the

industry has never quite matched up to the performance of its counterparts in other parts

of the world. The all-pervasive atmosphere created by the company’s license raj was

primarily responsible for this situation. The various layers of Acts sheltered the industry

from external competition and smothered the development of the Indian automobile

industry...

In this project I conducted a study on the consumer perception about small trucks.

Firstly, I took three brands of small trucks; Eicher, Swaraj Mazda, Ashok Leyland for a

comparative of study LCV & ICV segment.

Later I went through the process of filling the questionnaires, to know exactly

what the customer’s of small trucks perceived about their trucks. A sample size of

sixty respondents was taken. Sample unit was a customer who owned small trucks.

Secondary data from various sources like magazines, journals etc was also collected.

The findings showed that the consumer’s who owned small trucks basically

wanted good performance, after sales service and a better payload at their budget, a less

expensive one.

All the trucks taken for the sample showed that the consumers perceived them as almost

same in all the attributes like safety, comfort and luxury. Respondents liked Ashok

Leyland more for its looks, whereas Eicher after sales service was perceived to be good.

But, at the end the research was limited due to small sample size, small sample area and

time constraints.

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Table of content/Index

Preface

Acknowledgement

Declaration

Training certificate

Executive summary

CHAPTER 1

1. Introduction of TATA Motor’s 01

Products 01

International Business 02

Subsidiaries 03

Acquisition 03

Research and development 03

Corporate social responsibility 04

CHAPTER 2

Overview of Automobile 06

Major sub system of an Automobile 07

CHAPTER 3

Major player 21

LCV/SFC products of TATA Motor’s 42

Comparative study 62

CHAPTER 4

Swot Analysis 73

Research Methodology 75

Analysis & Interpretation 79

Findings 94

Suggestions 95

Conclusion 96

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CHAPTER 5

Bibliography 97

Questionnaire 98

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CHAPTER 1

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INTRODUCTION TO TATA MOTORS

COMPANY

Tata Motors is India’s largest automobile company. It is the leader by far in commercial

vehicles in each segment, and the second largest in the passenger car market with winning

products in the compact, midsize car and utility vehicle segments. The company is the

world’s fifth largest medium and heavy commercial vehicle manufacturer and the world's

second largest medium and heavy bus manufacturer. Established in 1945, Tata Motors’

presence indeed cuts across the length and breadth of India. Over 3 million Tata vehicles

ply on Indian roads, since the first rolled out in 1954. The company’s manufacturing base

is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership,

sales, services and spare parts network comprising about 1,200 touch points. The company

also has a strong auto finance operation, Tata Motor Finance. At the core of the company’s

approach to doing business is the Tata Business Excellence Model. Incorporating sound

business principles, like customer satisfaction, Quality, attention to detail, conservation of

resources and protection of the environment, this model shapes the way Tata Motors

designs, manufactures and markets its products.

PRODUCTS

The company’s main product lines are:

• Passenger Cars : the compact car, Indica, launched in 1998, the mid size Indigo,

launched in 2002, and the Indigo Marina, launched in 2004 in both petrol and diesel

versions.

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• Utility Vehicles : the Tata Sumo launched in 1994, the Tata Safari launched in 1998

and their variants

• Small Commercial Vehicles : the company created a new segment in 2005 by

launching the Tata Ace, India’s first indigenously developed mini-truck.

• Light Commercial Vehicles: which include pickups, trucks and buses ranging

from 2T GVW to 7.5T GVW

• Medium and Heavy Commercial Vehicles : which include trucks, buses,

dumpers and multi- axled vehicles from 9T GVW to 40T GVW. Through Tata Daewoo

Commercial Vehicle Company Limited. It now offers a range of high horsepower trucks

ranging from 220 HP to 400 HP in dump truck, tractor-trailers, mixers and cargo

applications.

Adopting the principle of Kaizen or continuous learning, the company is constantly

improving its standards. The versatile yet simple 5S approach to process improvement -

sort, straighten, simplify and standardize in a self-disciplined manneris a way of life at

Tata Motors. These principles help optimize various operations of the company and

conserve precious resources. By working closely with vendors and partners, at the design

and manufacturing stages, the company ensures that they too follow the same principles.

INTERNATIONAL BUSINESS

Tata Motors, the first company from India’s engineering sector to be listed in the New

York Stock Exchange (September 2004), has also emerged as an international automotive

company. While currently about 18% of its revenues are from international business, the

company’s objective is to expand its international business, both through organic and

inorganic growth routes. Over the years, the company has received more than 50 awards

from the Company of India for its exports initiatives. In 2004, it acquired the Daewoo

Commercial Vehicle Company, Korea’s second largest truck maker. The rechristened Tata

Daewoo Commercial Vehicle Company has already begun to launch new products. In

2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and

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coach manufacturer, with an option to acquire the remaining stake as well. Hispano’s

presence is being expanded in other markets.

These acquisitions will further extend Tata Motors’ international footprint, established

through exports since 1961. The company’s commercial and passenger vehicles are

already being marketed in several countries in Europe, Africa, the Middle East, South East

Asia, South Asia and Australia. It has assembly operations in Malaysia, Kenya,

Bangladesh, Ukraine, Russia, Spain and Senegal.

SUBSIDIARIES

Through its subsidiaries, the company is engaged in engineering and automotive solutions,

construction equipment manufacturing, automotive vehicle components manufacturing

and supply chain activities, machine tools and factory automation solutions, high-precision

tooling and plastic and electronic components for automotive and computer applications,

and automotive retailing and service operations.

ACQUISITION

In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as Tata

Daewoo Commercial Vehicle, in South Korea

In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it

controlling rights of the company.

In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-floor

buses in the Indian Market.

In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the

Daimler and Lanchester brand names.

In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering

company Trilix for a consideration of €1.85 million. The acquisition is in line with the

company’s objective to enhance its styling/design capabilities to global standards.

RESEARCH & DEVELOPMENT

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The foundation of the company’s growth over the last 50 years is a deep understanding of

economic stimuli and customer needs, and the ability to translate them into customer

desired offerings through leading edge R&D. The company’s Engineering Research

Centre (ERC), in Pune which has 1400 scientists and engineers, was established in 1966.

Tata Daewoo Commercial Vehicle Company and Hispano Carrocera also have R&D

establishments at Gunsan in Korea and Zaragoza in Spain. These three facilities together

enable the company to share and access knowledge and technology for designing and

developing world-class products. Besides product development, R&D also focuses on

environment-friendly technologies in emissions and alternative fuels. The ERC has

enabled pioneering technologies and products. It was Tata Motors, which developed the

first indigenously developed Light Commercial Vehicle, India’s first Sports Utility

Vehicle and, in 1998, the Tata Indica, India’s first fully indigenous passenger car. Within

two years of launch, Tata Indica became India’s largest selling car in its segment. The

pace of new product development has quickened through an organization-wide structured

New Product Introduction (NPI) process. The process with its formal structure for

introducing new vehicles in the market, brings in greater discipline in project execution.

For example, the NPI process helped Tata Motors create a new segment by launching the

Tata Ace, India’s first mini-truck. The years to come will see the introduction of several

other innovative vehicles, all rooted in emerging customer needs. The ERC in Pune,

among whose facilities are India’s only certified crash-test facility and hemi-anechoic

chamber for testing of noise and vibration has received several Awards from the Company

of India. Some of the more prominent amongst them are the National Award for Research

and Development Efforts in Industry in the Mechanical Engineering Industries sector in

1999, the National Award for Successful Commercialization of Indigenous Technology by

an Industrial Concern in 2000, and the CSIR Diamond Jubilee Technology Award in

2004.

CORPORATE SOCIAL RESPONSIBILITY

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to

Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,

and is engaged in community and social initiatives on human rights, labor and

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environment standards in compliance with the principles of the Global Compact. Tata

Motors has led the automobile industry’s anti-pollution efforts through a series of

initiatives in effluents and emission control. The company introduced emission-friendly

engines in its products in India even before such norms were made statutory. It ensures

that its products are environmentally sound by reducing hazardous materials in vehicle

components, developing extended life lubricants, fluids and using ozone-friendly

refrigerants. The company uses some of the world's most advanced equipment for

emission check and control. Tata Motors undertakes soil and water conservation

programmers’ and extensive tree plantation drives. The company is committed to restoring

and preserving environmental balance, by reducing waste and pollutants, conserving

resources and recycling materials. Simultaneously, it also plays an active role in

community development, serving rural communities adjacent to its manufacturing

locations in Jamshedpur, Pune and Lucknow. Among them are cooperative societies, such

as the Tata Motors Grihini Udyog. This society provides inputs on skill development to

women. The women work for four hours per day, in activities ranging from preparing

spices and condiments to cable harness and

Electronic items. The society has provided employment to nearly 1200 women. Tata

Motors also focuses on improving the health of rural communities through women trained

as village health workers. They are trained in basic diagnostic skills and first aid, and are

at the forefront of all development initiatives. Through this initiative, the women gain

financial independence which in turn improves their social stature and makes them change

agents in their community. These continuing initiatives received national recognition from

the Institute of Directors and the World Environment Foundation in 2004, when the

company was awarded the ‘Golden Peacock Award’ for Corporate Social Responsibility.

With principles and practices, which others want to emulate, Tata Motors today is

recognized as among the most respected countries in India. With the foundation of its rich

heritage, it is today is etching a refulgent future across the world.

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CHAPTER 2

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OVERVIEW OF AUTOMOBILE

AUTOMOBILES

An automobile is a wheeled vehicle that carries its own motor. Different types of

automobiles include cars, buses, trucks, vans, and motorcycles, with cars being the most

popular. The term is derived from Greek 'autos' (self) and Latin 'mover' (move), Referring

to the fact that it 'moves by itself'. Earlier terms for automobile include 'horseless carriage'

and 'motor car'. As of 2005 there are 600 million cars worldwide (0.074 per capita).

SNIPPETS

The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.

Foreign players are adding to their investments in Indian auto industry.

Within two-wheelers, motorcycles contribute 80% of the segment size.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

Tata Motors dominates over 60% of the Indian commercial vehicle market.

2/3rd of auto component production is consumed directly by OEMs.

India is the largest three-wheeler market in the world.

India is the largest two-wheeler manufacturer in the world.

India is the second largest tractor manufacturer in the world.

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MAJOR SUB SYSTEMS OF AN AUTOMOBILE

The major subsystems of an automobile are

1) Engine

2) Transmission

3) Fuel supply system

4) Fuel ignition system

5) Exhaust system

6) Cooling system

7) Braking system

8) Build

ENGINES

Produces some effect from a given input. Automotive production down the ages has

required a wide range of energy conversion systems. These include electric, steam, solar,

turbine, rotary, and different types of piston-type internal combustion engines. The

gasoline internal combustion engine, operating on a four-stroke Otto cycle, has

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traditionally been the most successful for automobiles, while diesel engines are widely

used for trucks and buses. Karl Benz led in the development of new engines. The internal

combustion engine was originally selected for the automobile due to its flexibility over a

wide range of speeds. Also, the power developed for a given weight engine was

reasonable; it could be produced by economical mass-production methods; and it used a

readily available, moderately priced fuel- petrol.

INTERNAL COMBUSTION ENGINE

The internal combustion engine is a heat engine in which the burning of a fuel occurs in a

confined space called a combustion chamber. This creates gases of high temperature and

pressure, which are permitted to expand. The defining feature of an internal combustion

engine is that useful work is performed by the expanding hot gases acting directly to cause

movement, for example by acting on pistons, rotors, or even by pressing on and moving

the entire engine itself.

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DIESEL ENGINES

The diesel engine is a type of internal combustion engine; more specifically, it is a

compression ignition engine, in which the fuel is ignited by being suddenly exposed to the

high temperature and pressure of a compressed gas, rather than by a separate source of

ignition, such as a spark plug, as is the case in the petrol engine. This is known as the

diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel

mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder

in the Power stroke.

The diesel engine is a type of internal combustion engine; more specifically, it is a

compression ignition engine, in which the fuel is ignited by being suddenly exposed to the

high temperature and pressure of a compressed gas, rather than by a separate source of

ignition, such as a spark plug, as is the case in the petrol engine. This is known as the

diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel

mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder

in the

Power stroke.

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ENGINE BLOCK

The cylinder block is a machined casting (or sometimes an assembly of modules)

containing cylindrically bored holes for the pistons of a multi-cylinder reciprocating

internal combustion engine, or for a similarly constructed device such as a pump? It is a

complicated part at the heart of an engine, with adaptations to attach the cylinder head,

crankcase, engine mounts, drive housing and engine ancillaries, with passages for coolants

and lubricant

PISTON

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In general, a piston is a sliding plug that fits closely inside the bore of a cylinder. Its

purpose is either to change the volume enclosed by the cylinder, or to exert a force on a

fluid inside the cylinder. Most pistons fitted in a cylinder have piston rings. Usually there

are two spring-compression rings that act as a seal between the piston and the cylinder

wall, and one or more

Oil control rings below the compression rings. As the piston moves inside the cylinder, it

transforms the energy from the expansion of a burning gas (usually a mixture of petrol or

diesel and air) into mechanical power (in the form of a reciprocating linear motion). From

there the power is conveyed through a connecting rod to a crankshaft, which transforms it

into a rotary motion, which usually drives a gearbox through a clutch.

TRANSMISSION

MANUAL TRANSMISSION

Manual transmissions come in two basic types: a simple unsynchronized system where

gears are spinning freely and must be synchronized by the

Operator to avoid noisy and damaging "gear clash", and synchronized systems that will

automatically "mesh" while changing gears... They are cheaper, lighter; usually give better

performance and fuel efficiency

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AUTOMATIC TRANSMISSION

Automatic transmission employs hydraulics to select gears, depending on pressure exerted

by fluid within the transmission assembly. Rather than using a clutch to engage the

transmission, a torque converter is put in between the engine and transmission. It is

possible for the driver to control the number of gears in use or select reverse, though

precise control of which gear is in use is usually not possible. Automatic transmissions are

easy to use.

GEARS

A gear is a toothed wheel designed to transmit torque to another gear or toothed

component. The teeth (or cogs) of a gear are shaped to minimize wear, vibration and

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noise, and to maximize the efficiency of power transmission. The larger gear is known as a

wheel and the smaller as a pinion. This is the principle of the automobile transmission,

allowing selection between various mechanical advantages

CLUTCH

A clutch is a mechanism for transmitting rotation, which can be engaged and disengaged.

In everyday use, the term clutch refers to a subcomponent of motor vehicle engine's

transmission designed to allow engagement or disengagement of the engine to the gearbox

or whatever apparatus is being driven. There are many different vehicle clutch designs, but

most are based on one or more friction discs, pressed tightly together or against a flywheel

using springs. The spring pressure is released when the clutch pedal is depressed thus

either pushing or pulling the diaphragm of the pressure plate, depending on type, and the

friction plate is released and allowed to rotate freely. A wet clutch is immersed in a

cooling lubricating fluid, which also keeps the surfaces clean and gives improved

performance and longer life. Clutch Disc A dry clutch, as the name implies, uses no fluid.

No pressure on the pedal means that the clutch plates are engaged (driving), while

depressing the pedal will disengage the clutch plates, allowing the driver to shift gears. A

manual transmission contains cogs for selecting gears. These cogs have matching teeth,

called dog teeth, which means that the rotation speeds of the two parts have to match for

engagement. This speed matching is achieved by a secondary clutch called a synchromesh,

a device that uses frictional contact to bring the two parts to the same speed, and a locking

mechanism called a blocker ring to prevent engagement of the teeth (full movement of the

shift lever into gear) until the speeds are synchronized.

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FUEL SUPPLY SYSTEM

Fuel Injection is a method or system for metering fuel into an internal combustion engine.

The fuel is then burned in air to produce heat, which in turn is converted to mechanical

work by the engine. In modern automotive applications, fuel injection is typically only one

of several important tasks performed by an engine management system. An engine's

air/fuel ratio must be accurately controlled under all operating conditions to achieve the

desired engine performance, emissions, driveability and fuel economy

FUEL PUMP

A fuel pump is an essential component on a car or other internal combustion

Engine device. Fuel has to be pumped from the fuel tank to the engine and

Delivered under low pressure to the carburetor or under high pressure to the

Fuel injection system. Some fuel injected engines have two fuel pumps for this purpose:

one low pressure/high volume supply pump in the tank and one high pressure/low volume

pump on or near the engine.

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IGNITION SYSTEM

The ignition system of an internal-combustion engine is an important part of the overall

engine system that provides for the timely burning of the fuel mixture within the engine.

All conventional petrol (petrol) engines require an ignition system. The ignition system is

usually switched on/off through a lock switch, operated with a key or code patch.

ELECTRONIC IGNITION

The disadvantage of the mechanical system is the use of breaker points to interrupt the low

voltage high current through the primary winding of the coil; the points are subject to

mechanical wear where they ride the cam to open and shut, as well as oxidation and

burning at the contact surfaces from the constant sparking. They require regular

adjustment to compensate for wear, and the opening of the contact breakers, which is

responsible for spark timing, is subject to mechanical variations. In addition, the spark

voltage is also dependent on contact effectiveness, and poor sparking can lead to lower

engine efficiency. Electronic ignition (EI) solves these problems. The lack of moving parts

compared with the mechanical system leads to greater reliability and longer service

intervals.

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SPARK IGNITION

The term spark-ignition is normally used to refer to internal combustion engines where the

fuel-air mixture is ignited with a spark. The term contrasts with compression-ignition

engines, where the heat from compression alone ignites the mixture. Spark-ignition

engines can be either two-stroke or four stroke, and are commonly referred to as "petrol

engines" in US English

and "petrol engines" in British English.

ALTERNATOR

An alternator is an electromechanical device that converts mechanical energy to

alternating current electrical energy. Alternators are used in automobiles to charge the

battery and to power all the car's electric systems when its engine is running. Modern

automotive alternators have a voltage regulator built into them

BATTERY

An automobile battery is a type of electric battery that supplies electric energy to the

starter motor and the ignition system of a vehicle’s engine. The term is also used for the

main power source of an electric vehicle. They are usually

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Lead-acid batteries that provide a nominal 12-volt potential difference by serially

connecting six cells that each produce

About 2 to 2.1 volts.

COOLING SYSTEM

In the process of combustion and friction between the various moving parts of the engine

substantial amounts of heat is generated which needs to be dissipated in order to maintain

safe temperatures for engine and various systems to work properly. Broadly speaking, the

an automobile may be either air cooled or water cooled. In case of an air cooled engine,

the engine is mounted such that air passes through it when the automobile is in motion.

The passing over of air over the engine block ensures it cooling.. However this type of

cooling is effective only for smaller engines like those used in scooters or motorbikes.

Bigger engines generally are water cooled. In this

System water is circulated through a water jacket in the engine block with an aid of a

pump. The water while it passes through the engine block carries with it the heat of

combustion. This heat is then dissipated through a radiator placed in front of the vehicle.

RADIATOR

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In automobiles with an internal combustion engine, a radiator is connected to channels

running through the engine and cylinder head, through which is pumped a liquid. This

liquid is typically a mixture of water with ethylene glycol (a.k.a. antifreeze). The fluid

moves in a closed system from the radiator to the engine, where it conducts heat away

from the engine parts and carries the heat primarily to the radiator. The radiator is

typically mounted behind the vehicle's grille, with cold air driven through the radiator to

cool the radiator, the fluid inside, and therefore the engine. Between the engine and the

radiator lies the thermostat, a temperature operated valve. It remains closed, restricting

coolant flow, until the engine reaches the thermostat's activation temperature. This

arrangement allows the engine temperature to be maintained in the ideal operating range.

BRAKING SYSTEM

The barking system in an automobile is used to retard the vehicle in order to either come

to a stop or control the speed. The main components of the braking system are the brake

pedal and brakes which may be of three types discussed below.

BRAKE PEDAL

The brake pedal is a simple lever. It is attached at one point to the framework of the

automobile, a rod extends from a point along its length to the master cylinder, and the

pedal is at the end of the lever.

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BRAKES

The three types of brakes being used commonly

1) Drum brakes

2) Disc brakes

3) Hydraulic brakes

DRUM BRAKES

A drum brake is a brake in which the friction is caused by a set of shoes or pads that press

against the inner surface of a rotating drum. The drum is connected to a rotating wheel.

(Below-left)

DISC BRAKE :

The disc brake is a device for slowing or stopping the rotation of a wheel. A brake disc,

usually made of cast iron or ceramic, is connected to the wheel or the axle. To stop the

wheel, friction material in the form of brake pads (mounted in a device called a brake

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caliper) is forced mechanically, hydraulically or pneumatically against both sides of the

disc. (Bottom-right)

HYDRAULIC BRAKES

The hydraulic brake is an arrangement of braking mechanism which uses hydraulic fluid,

typically some type of light-viscosity petroleum oil, to transfer pressure from the

controlling unit, which is usually near the operator of the vehicle, to the actual brake

mechanism, which is usually at or near the wheel of the vehicle.

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CHAPTER 3

30

MAJOR PLAYERS

The major player in Indian automobile sector who dominates Indian automobile sector is as

follows:

ASHOK LEYLAND

DAIMLER INDIA COMMERCIAL VECHILE PVT LTD

FORCE MOTORS LTD

VE COMMERCIAL VECHILE (EICHER)

HINDUSTAN MOTORS

MAHINDRA & MAHINDRA

SWARAJ MAZDA LTD

TATA MOTORS LTD

JCBL

ASIA MOTORS WORKS LTD

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The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by

independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded Mr.

Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok

Motors was set up in what was then Madras, for the assembly of Austin Cars. The

Company's destiny and name changed soon with equity participation by British Leyland

and Ashok Leyland commenced manufacture of commercial vehicles in 1955.

Since then Ashok Leyland has been a major presence in India's commercial vehicle

industry with a tradition of technological leadership, achieved through tie-ups with

international technology leaders and through vigorous in-house R&D. Access to

international technology enabled the Company to set a tradition to be first with

technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland

pioneered all these concepts. Responding to the operating conditions and practices in the

country, the Company made its vehicles strong, over-engineering them with extra metallic

muscles. "Designing durable products that make economic sense to the consumer, using

appropriate technology", became the design philosophy of the Company, which in turn has

moulded consumer attitudes and the brand personality.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The

5,00,000 vehicles we have put on the roads have considerably eased the additional

pressure placed on road transportation in independent India. In the populous Indian

metros, four out of the five State Transport Undertaking (STU) buses come from Ashok

Leyland. Some of them like the double-decker and vestibule buses are unique models from

Ashok Leyland, tailor-made for high-density routes.

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PRODUCT PORTFOLIO

4x2 Haulage model

1616il 1616XL 1616XP

4x2 Multi- axle Vehicle

2516 il 2516 xl 2518 xp

3116il 3116 xl

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4x2 Multi- axles Tripper

U1616T

1616xl

U1618T

U-1616T

U- 2516 il

2518T 2518 xp U 2523T

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U- 3123T

Multi axle trucks & Tractors Trailers

U-3518T U-4023TT U-4923

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Daimler India Commercial Vehicles Pvt. Ltd. manufactures and sells light, medium, and

heavy-duty commercial vehicles. The company was founded in 2007 as Daimler India

Commercial Vehicles Pvt. Ltd. and changed its name to Daimler India Commercial

Vehicles Pvt. Ltd. in April 2009. The company is based in Chennai, India. Daimler India

Commercial Vehicles Pvt. Ltd. operates as a subsidiary of Daimler AG.

Daimler India Commercial Vehicles (DICV) has launched a new brand, BharatBenz, in

the Indian market, under which the company will sell its medium and heavy commercial

vehicles (MHCVs) from 2012 onwards. The company plans to introduce models with

capacity ranging from 6 tonnes to 49 tonnes. The company is currently building its

commercial vehicle facility in Oragadam (Tamil Nadu) in India, which is expected to

begin production from 2012 onwards. Daimler India Commercial Vehicles Pvt. Ltd. to

Introduce a Range of Trucks in 6-49 Tonnes Category in India; Invests INR 44.00 Billion

for New Facility at Oragadam in Tamil Nadu ON 09/19/2010 Daimler AG announced that

it will introduce a range of trucks in 6-49 tonnes category under a completely new brand

for its proposed entry into India's commercial vehicle market in 2012. The company is

planning to increase its headcount by over five-fold to 3,000 and open 20 dealerships in

the next two years. Initially, the company will introduce vehicles in the 25 tonne category

during the second quarter of 2012, and within 18 months of the launch, it will introduce

vehicles in all the 6-49 tonnes categories. The company will roll out the vehicles from 15

platforms, coming from its group firm Mercedes and Mitsubishi Fuso's stable. The

company is investing INR 44.00 billion through Daimler India Commercial Vehicles Pvt.

Ltd. for a new facility at Oragadam in Tamil Nadu. The target is to cover all the 73

locations and to have 25 service points by 2014.

36

Five decades ago, Force Motors started production of the HANSEAT 3-Wheelers in

collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a

strong presence in the “Light Commercial Vehicles” (LCV) field with the MATADOR,

the proverbial LCV in India. Through the 80s and 90s, especially in the last 10 years with

a major product development effort, Force Motors has introduced new Light Commercial

Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range

of heavy commercial vehicles in collaboration with MAN Nutzfahrzeuge AG of Germany.

Trump m40 Force treveller

37

VE Commercial Vehicles Limited owes its inception to the compelling intent of driving

modernization in commercial transportation, in India and other developing markets.

As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited

(EML), VE Commercial Vehicles (VECV) incorporates unique abilities to be able to do

so. The organization brings together global leadership in technology along with deep

knowledge and experience of the Indian commercial vehicle (CV) market.

As a company, VECV includes the complete range of Eicher’s commercial vehicles,

components and engineering design businesses as well as the sales and distribution of

Volvo trucks. Thus, each of its business units is already well-established and backed by a

sizable customer base.

VECV’s portfolio of commercial vehicles includes two product brands with absolutely

different market positions yet complementing segment synergies. Eicher Trucks& Buses

have a wide offering in the mass market, 5T40T range while Volvo Trucks command a

strong presence in the premium, high performance, and heavy duty segments from

25T49T. With a formidable presence in the existing light and medium duty segments,

VECV’s main focus is on increasing the penetration and market share of its heavy duty

products. Thus, its investments in design, development, manufacturing, systems,

distribution and services are largely oriented towards creating a stronger position in the

heavy duty market.

VECV is going all out to gear itself in becoming a proactive solutions and service provider

meeting all customer needs. This it will do by strengthening each of its product brands as

leaders in their respective segments. In the near course, VECV will offer an even more

innovative lineup of technologically advanced and ergonomically aesthetic products.

Volvo’s widespread distribution network will facilitate the export of these products to

countries world over and will help VECV bolster its presence in more than 26 countries to

where it currently exports. With an improved thrust on retail network development and

after sales service, VECV will soon come to be recognized as a lean organization capable

of setting new benchmarks in response times.

38

It is important for VECV, that its growth must also have a positive influence on the

industry it serves; ensuring that the industry becomes more efficient, environment friendly,

offers safer products and manufactures products that are driver friendly. And this dictum

of being the ‘differentiator’ not only reflects in VECV’s approach in the market place but

also in its internal workplace – moving it to becoming a preferred employer in the

industry.

VE Commercial Vehicles has over 4000 customers with a sales & support network that

spreads across more than 300 points across the country. The company’s industrial base

includes an integrated commercial vehicle factory in Pithampur producing Eicher trucks &

buses along with factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear

boxes and gear box assemblies.

VECV is jointly managed by Volvo and EML with shared management and equal

representation rights on the board of Directors. All management positions are appointed by

the board. Mr. Par Ostberg (Chairman, Trucks Asia, Volvo Group) is VECV’s chairperson

while Mr. Siddhartha Lal is the Managing Director and CEO.

Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi.

Eicher Motors is a commercial vehicle manufacturer in India. The company's origins date

back to 1948, when Good earth Company was established for the distribution and service

of imported tractors.

In 1959 the Eicher Tractor Corporation of India Private Ltd. was established, jointly with

the Eicher tractor company, a German tractor manufacturer. In 1960 the first tractor

produced in India was put on the market.

Since 1965 Eicher in India has been completely owned by Indian shareholders. The

German Eicher tractor was partly owned by Massey-Ferguson from 1970, when they

bought 30 per cent. Massey-Ferguson bought out the German company in 1973.

In 2005 Eicher Motors Ltd. sold their tractors and engines business to TAFE

Tractors (Tractors And Farm Equipment Ltd) of Chennai, the Indian licensee of Massey

Ferguson tractors.

The Eicher Group experienced a gross sales turnover of over INR 19,000 million ($US

424 million) in 2005–06.

39

Eicher 10.50

Eicher 10.75

Eicher 11.10

Eicher 35.31

Eicher 30.25 FE

Eicher 10.59

Eicher 10.90

EIcher 20.16

Eicher 30.25 XP

Eicher 15.16

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http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=25&leftid=9










Hindustan Motors is an automobile manufacturer from India. It is part of the Birla

Technical Services industrial group. The company was the largest car manufacturer in

India before the rise of Maruti Udyog It is the producer of the Ambassador car, widely

used as a taxicab and as a company limousine. This car is based on the Morris Oxford,

a British car that dates back to 1954. One of the original three car manufacturers in India,

founded in 1942 by Mr. B.M. Birla, it was a leader in car sales until the 1980s, when the

industry was opened up from protection. Manoj Jha is the Managing Director. It began in

Port Okha near Gujarat, and in 1948, moved to West Bengal. The Place is now

Called Hind motor.

History

Hindustan Motors Limited (HML), India's pioneering automobile manufacturing company

and Flagship Company of the C.K. Birla Group was established just before Indian

independence, in 1942 by Mr. B.M. Birla of the industrious Birla family. Commencing

operations in a small assembly plant in Port Okha near Gujarat, the manufacturing

facilities later moved to Uttarpara, West Bengal in 1948, where it began the production of

- the Ambassador.

General Motors Joint Venture

Hindustan and General Motors have had several tie-ups in the post independence era to

produce Bedford Trucks, Vauxhall Motors (1980 to 1990), Allison Transmissions and off-

road equipment. In 1994, GM and Hindustan (C K Birla) formed a 50-50 joint

venture, General Motors India to make Opel Astra cars. GM bought out the Halol, Gujarat

plant from Hindustan in 1999.

41

Earthmoving Equipment Division (HMEED)

Hindustan motors used to make earthmovers initially in collaboration with Terex, USA

and Fermac UK and later with Caterpillar Inc. since 1984 at the HMEED plants in

Thiruvallur near Chennai and Pondicherry. It was sold to Caterpillar in 2000 and HM quit

the earthmover business. HML continue to be a joint venture partner with Caterpillar in

Hindustan Power Plus which manufactures diesel engines and generator sets.

Hindustan Tractors

The company began in 1959 as Tractors and Bulldozers Private Ltd and imported

tractors. Manufacturing of tractors began in 1963, in collaboration Motokov-Praha (Zetor)

of Czechoslovakia, and was known as Hindustan Tractors & Bulldozers Ltd. In 1967, it

became Hindustan Tractors Ltd. The tractors were based on the Zetor tractor design and

sold under the Hindustan brand. In 1967, it became Hindustan Tractors Ltd.In 1978, the

Gujarat; Indian company formed Gujarat Tractors from the ailing company. In

1999, Mahindra Tractors purchased 60% of the company, and in 2001, completed

purchasing the rest of the company, renaming it Mahindra Gujarat Tractors Ltd

Isuzu Joint Venture

Hindustan formed collaboration with Isuzu to manufacture engines and transmission for

the Contessa in late 1980s at Pithambur near Indore, Madhya Pradesh. Initially the joint

venture made a 4 cylinder G180Z 1.8L petrol engines and 5-speed transmissions. Later,

a 2.0L Isuzu diesel engine was added to the production line to power the Contessa and the

Ambassador. The technical collaboration lasted from 1983 to 1993. The Indore plant has

since expanded to manufacture engines for a number of other manufacturers like Opel and

Mahindra.

HML also assembled and sold a small number of Isuzu F series - JCS trucks in India in the

early 1990s. These trucks came from the factory with a fully built metal cabin which was

not common with Tata and Ashok Leyland trucks at the time. They were well known for

their reliability and fuel consumption, but were discontinued since HML could not sell

them for an affordable price.

42

Mahindra & Mahindra Limited (BSE: 500520) is the flagship company of the Mahindra

Group, a multinational conglomerate based in Mumbai,India. The company was set up in

1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C.

Mahindra and Malik Ghulam Mohammed. After India gained independence

and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's

first finance minister. The company changed its name to Mahindra & Mahindra in 1948.

Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded

into manufacturing general-purpose utility vehicles, starting with assembly under license

of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India,

M&M later branched out into the manufacture of light commercial vehicles (LCVs) and

agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with

its flagship UV Scorpio and enjoys a growing global market presence in both the

automotive and tractor businesses.

Over the past few years, M&M has expanded into new industries and geographies. They

entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also

has controlling stake in REVA Electric Car Company and acquired South

Korea's SsangYong Motor Company in 2011.

The US based Reputation Institute recently ranked Mahindra among the top 10 Indian

companies in its 'Global 200: The World's Best Corporate Reputations' list.

Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger

cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six

continents It has acquired plants in China and the United Kingdom, and has three

assembly plants in the USA. M&M has partnerships with international companies

like Renault SA, France and International Truck and Engine Corporation USA.

M&M has a global presence and its products are exported to several countries. Its global

subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra

South Africa and Mahindra (China) Tractor Co. Ltd.

43

M&M made its entry into the passenger car segment with the Logan in April 2007 under

the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy

trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.

M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and

three wheelers. It offers over 20 models including new generation multi-utility vehicles

like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India

Private Limited to build passenger cars.

At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an

aggressive product expansion program that would see the launch of several new platforms

and vehicles over the next three years, including an entry-level SUV designed to seat five

passengers and powered by a small turbo diesel engine. True to their word, Mahindra &

Mahindra launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has

sold over 15000 units.

Also in early 2008, Mahindra commenced its first overseas CKD operations with the

launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group.

This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in

Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles

as well as SUVs Mahindra & Mahindra has controlling stakes in Reva electric and has

submitted letter of Intent for South Korea's SsangYong. Mahindra plans to sell the diesel

SUVs and pickup trucks starting in late 2010 in North America through an independent

distributor, Global Vehicles USA, based in Alpharetta, Georgia Mahindra announced it

will import pickup trucks from India in knockdown kit (CKD) form to circumvent

the Chicken tax CKDs are complete vehicles that will be assembled in the U.S. from kits

of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra

had indefinitely delayed the launch of vehicles into the North American market, citing

legal issues between it and Global Vehicles after Mahindra retracted its contract with

Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers

instead of through Global Vehicles. However, a November 2010 report quoted John Perez,

the CEO of Global Vehicles USA, as estimating that he expects Mahindra’s small diesel

pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and

Perez, while hopeful, admits that arbitration could take more than a year. Later reports

44

suggest that the delays may be due to a Mahindra scrapping the original model of the truck

and replacing it with an upgraded one before selling them to Americans

In 2010, India's Mahindra & Mahindra Limited was named as the preferred bidder to

acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to

gain a controlling stake in the company by March 2011 and the planned acquisition has

been approved by South Korea's Free Trade Commission.

PRODUCT PORTFOLIO

MN 25 TRIPPER

MN 25

MN 31

45

MN 40

MN 49

46

Established in 1983, Swaraj Mazda Limited, an India based automobile company, is owned by

the Sumitomo Corporation of Japan and Punjab Tractors Limited of India, with a technical

collaboration with Isuzu and Mazda of Japan. Sumitomo upped its stake in the company in 2009

by purchasing all of Punjab Tractors remaining shares, raising their stake to 53.5% Production

began in 1985.

The company manufactures light commercial vehicles like trucks, buses, ambulances,

police personnel carriers, water tankers and special vehicles.

The company's annual turnover for the year 1997 - 1998 exceeded Rs. 151 crores. It has a

dealer network of about 128 dealers spread throughout India. Swaraj

Engines and Punjab Scooters are its associate companies. In June 2006, Swaraj Mazda

entered a new Technical agreement with Isuzu Motors, Japan.

In 2009, Swaraj Mazda started to roll out Luxury buses and medium-duty trucks powered

by Isuzu Engines from a new plant in Punjab. Plans are to build multi-axle trucks, tractor

units and refrigerated trucks within the next three years. They are currently marketed

under the Swaraj Mazda Isuzu brand.

In addition, Swaraj Mazda is moving to offer the Isuzu D-Max pickup. Former associate

company Punjab Tractors manufactured agricultural tractors and combine harvesters under

the Swaraj brand name before selling 64.6% to Mahindra Tractors. In 2009, Mahindra

and Swaraj Mazda settled a dispute over the use of the Swaraj name, allowing Swaraj

Mazda to continue using the name for only two more years.

Swaraj Mazda Limited has informed the Exchange that at the Board Meeting of the

Company held on October 01, 2010, the Board of Directors have decided to change the

name of the Company from Swaraj Mazda Limited to SML ISUZU Limited

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http://en.wikipedia.org/wiki/Crores

http://en.wikipedia.org/wiki/Indian_rupee

http://en.wikipedia.org/wiki/Ambulance

PRODUCT PORFOLIO

SWARAJ SARTAJ

SARTAJ TC

SMARAT

48

TRUCK SUPER LONG

4 WD

49

Asia Motor Works Ltd (AMW) manufactures commercial vehicle, auto components,

fully built vehicles and forged components. Founded in 2005, AMW has increased its

presence in an increasingly competitive market place through its products and service

network spread across the country. It has won the coveted CV of the year 2008 from

NDTV Profit Car & Bike Awards & "CV Innovation of the Year" for 2010 from CV

Magazine & Zee Business News.

AMW 2523

AMW 2518

The fully integrated manufacturing facility of AMW is located in Bhuj, Gujarat, in the

western region of India. The capacity for commercial vehicles is at 50,000 annually. In

addition the Company has installed capacity for tipper bodies, fabricated components,

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http://en.wikipedia.org/wiki/File:AMW_Global_Truck_1.jpg

http://en.wikipedia.org/wiki/File:AMW_Motors_Trucks.jpg

pressed metal and frames for chassis production. The Company recently acquired a

forging unit in Mysore in Southern India, which produces axles and other forged

components. AMW also manufactures components for the

Automotive and general engineering industries. AMW’s capacity of 15 million wheel rims

makes it the largest single location plant in Asia and the company supplies pressed metal

components to some of the world’s most renowned auto and white goods manufacturers.

AMW has a network of over 60 touch points across India.

Products

AMW’s product portfolio includes its best seller, the 49 Tonner - India’s First vehicle in

this segment, 4018 Tractor, 2523 Rock & Box body Tipper, 2518 Rock & Box body

Tipper, Transit Mixers,Concrete Pumps and Haulage vehicles.

AMW 2518 (Medium truck) (6X4)

AMW 3118 (Heavy truck) (8X2)

AMW 4018 (Heavy truck) (4X2)

AMW 4923 (Ultra-Heavy truck) (6X4)

51

LCV/SFC PRODUCTS OF TATA MOTORS

COMMON FEATURES ALL PRODUCTS

52

Semi Forward Design Advantage

Semi forward design gives extra safety distance.

Considered very safe in our roads.

World-wide school buses have only SFC design similar to SFC407.

Safety distance-distance between life and death in the unfortunate event of

accident

53

Tilt Cabin In LPT

All our LPT version have tilt cab

Easy access to engine/maintenance

Clean and quick maintenance

Better cab space utilization

More loading area for a particular wheel base

54

EX cabin (deluxe cabin)

Higher comfort

Mel Sheets on the floor for reducing noise and vibration

Driver Seat, Co-Driver Seat with Melba Fabric for added comfort.

Grey Interiors & upholstery

Tinted Door & Window Glasses

Driver Seat & Co-Driver Seat with Head rest

Tinted band on windshield for reducing glare

55

Extra Comfort

Larger Rear View Mirrors for better rear visibility

Door Pad with Melba Fabric for better interiors

Magazine pocket with bottle holder

Red sticker as reflector

56

Air brakes

All vehicles above 709 are with airbrakes.

S Cam-full - Air Brakes

Load Compensating

Regulation Valve (LCRV)

Air dryer

57

TATA EX series

TATA EX 2 SERIES

58

Combines the “high

performance and proven reliability” of TATA CV

with “the advanced technical

features” of the EX series

Power Steering, Clutch boosterEnhanced Service IntervalClear Lens Head LampA/C option

PRODUCT SPECIFICATIONS

SFC 407 PU

Engine : TATA 4SP TCIC (BHARAT STAGE-III)

Power : 102 PS (75KW) @ 2800 rpm

Torque : 300 Nm (30.5 M Kg) @ 1400 - 1500 rpm

FIP : VP 37 Electronic Rotary-MICO

Clutch : Single plate dry friction type, 240 mm dia

G. Box : G380. Synchromesh, 5 F,1 R

Steering : Manual, Variable ratio 25 to 28.1

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Close pitch load body

Power SocketDigital ClockUtility Box and Coat HookPortable LampFog LampReverse BeeperRear View mirror in cabHand Grip and Ring

Brakes : Vacuum assisted dual circuit hydraulic

Tyres : 7 x 16 – 12 Ply Rating

GVW : 4450 Kgs

Payload : 2250 Kgs

WB : 2750 mm

Turning Circle Dia : 11 mtrs

Load body : 8.5 Ft X 6.5 Ft

Warranty : 3 Lack Kms / 3 Yrs

Service Interval : 20,000 Kms

SFC 407 EX


Power : 100 PS(75 KW) @ 2800 rpm

Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm






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Tyres : 8.25 x 16 – 16 Ply Rating

GVW : 5950 Kgs

Payload : 3424 Kgs

WB : 3100 mm

Load body : 10 Ft X 6.5 Ft


Service Interval : 20,000 Kms.

SFC 407 Twin Tyr


Power : 100 PS(75 KW) @ 2800 rpm

Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm






Tyres : 8.25 x 16 – 16 Ply Rating

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GVW : 5300 Kgs

Payload : 2900 Kgs

WB : 3100 mm

Load body : 10 Ft X 6.5 Ft



LPT 407 EX MS


Power : 100 PS(75 KW) @ 2800 rpm

Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm



G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)

Steering : Manual, Variable ratio 34.2 to 28


Tyres : 8.25 x 16 -16 Ply Rating

GVW : 6250 Kgs

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Payload : 3400 Kgs

WB : 3400 mm

Load body : 4093 L x 2074 W x 603 H /1773 (HD)



LPT 407 EX2


Power : 100 PS(75 KW) @ 2800 rpm

Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm



G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)

Steering : Manual, Variable ratio 34.2 to 28



GVW : 7250 Kgs

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Payload : 4134 Kgs

WB : 3400 mm




LPK 407 Tipper


Power : 100 PS(75 KW) @ 2800 rpm

Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm



G. Box: G380. Synchromesh, 5 F,1 R(PTO Option)

Steering : Power Steering, Variable ratio 25 to 28.1



GVW : 7250 Kgs

WB : 3400 mm

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Cubic Capacity : 3 Cu. M (110 cft)




SK 407 Tipper


Power : 100 PS(75 KW) @ 2800 rpm

Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm




Steering : Power Steering, Variable ratio 25 to 28.1



GVW : 6250 Kgs

WB : 3100 mm

Cubic Capacity : 2.67 Cu. M (90 cft)

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TCR : 5.5m



SFC 709 EX

Engine : TATA 497 TCIC (BHARAT STAGE-III)

Power : 125 PS @ 2400 rpm

Torque : 400 Nm @ 1300 – 1500 rpm




Steering : Manual Steering, Ratio 34.2 to 28:1

Brakes : Dual Circuit S Cam Air brake with LCRV


GVW : 7490Kgs

Payload : 4300 Kgs

WB (mm) : 3800

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LB (mm) : 3833 L x 2057 W x 603/1713(Hideck) H



LPT 709 EX2



Torque : 400 Nm @ 1300 – 1500 rpm





Brakes : Dual Circuit S Cam Air brake with LCRV


GVW : 7450 Kgs

Payload : 4200 Kgs

WB (mm) : 3800

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SFC 909 EX MS



Torque : 400 Nm @ 1300 – 1500 rpm





Brakes : Dual Circuit S Cam Air brake With LCRV


GVW : 9600Kgs

Payload : 5700 Kgs

WB (mm) : 3800



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S0ervice Interval : 20,000 Kms.

LPT 909 EX MS / EX2



Torque : 400 Nm @ 1300 – 1500 rpm







GVW : 9600Kgs

Payload : 6200 Kgs

WB (mm) : 3800

69

http://www.google.co.in/imgres?imgurl=http://www.mgbautomobiles.com/images/ex%20909lpt.jpg&imgrefurl=http://www.mgbautomobiles.com/tata_hcv/909ex.html&usg=__riKCGkclWUe_gXfw7tdtojR4TUA=&h=393&w=768&sz=83&hl=en&start=7&zoom=0&tbnid=awajPojQ3l-ftM:&tbnh=73&tbnw=142&ei=aq9kToLDFoKqrAf8nLiRCg&prev=/search?q=lpt+909+ex&um=1&hl=en&sa=N&tbm=isch&um=1&itbs=1

LB (mm) : 5050 L x 2042 W x 603/1773 H



LPT 1109 EX



Torque : 400 Nm @ 1300 – 1500 rpm






Tyres : 8.25 x20 -16 Ply Rating

GVW : 11900Kgs

Payload : 7600 Kgs

70

http://www.google.co.in/imgres?imgurl=http://www.mgbautomobiles.com/images/lpt1109ex.jpg&imgrefurl=http://www.mgbautomobiles.com/tata_hcv/lpt1109.html&usg=__vTOuJKdOlSHhPk6CN-5FKul1TB8=&h=567&w=703&sz=108&hl=en&start=3&zoom=1&tbnid=DIOcc9fyZ9sh2M:&tbnh=113&tbnw=140&ei=I69kTumPBsmtrAeO1OSUCg&prev=/search?q=lpt+1109+ex&um=1&hl=en&sa=N&tbm=isch&um=1&itbs=1

WB (mm) : 4200 and 3600

LB (mm) : 4821 L x 2157 W x 603/1800 H -3600 W and 5791 L

x 2157 W x 603x1800 H – 4200 WB

Warranty : 1.5 Lack Kms / 1.5 Yrs


LPT 1109 EX2



Torque : 400 Nm @ 1300 – 1500 rpm






Tyres : 8.25 x20 -16 Ply Rating

GVW : 12990Kgs

71

http://www.google.co.in/imgres?imgurl=http://www.hyderabadautomobiles.com/public/shared/images/clg/gallery/org/1298524743/Tata%20Lpt1109%20EX%202.jpg&imgrefurl=http://www.hyderabadautomobiles.com/index.php/home/clg/255/273/Tata%20Lpt1109%20EX%202.jpg/&usg=___jbWcTbTnteO0Sy_C7ct-nFyBvk=&h=323&w=400&sz=20&hl=en&start=10&zoom=1&tbnid=BZZ08kprlKWuqM:&tbnh=100&tbnw=124&ei=Pq9kTrm1MMzIrQfC0qSrCg&prev=/search?q=lpt+1109+ex2&um=1&hl=en&sa=N&tbm=isch&um=1&itbs=1

Payload : 8015 Kgs

WB (mm) : 4200

LB (mm) : 5791 L x 2157 W x 603x1800 H – 4200 WB

Warranty : 1.5 Lack Kms / 1.5 Yrs


TOPIC -ANALYSIS OF POTENTIAL PICKUP MARKET

AND COMPRATIVE STUDY WITH MIHANDRA MAXX

PICKUP

TATA 407 PICK UP

72

MAHINDRA’S PICK UP

We wanted to make a fresh beginning…

We went to…

73

2088 Customers

209 brokers

31 dealers

15 DMAs

12 Competition DSEs

WHAT DO THEY HAVE TO SAY ABOUT PICKUPS?

Pickup means MAHINDRA MAXX

Fuel mileage of upto 13 KMPL

Loads upto 2.5T

EMI of around Rs 11,000/-

Price of 4.9 Lacs

Limitation of a pickup…

Unstable at higher loads

Forego opportunity for longer leads

Maintenance is higher after 4 years

Not good at high loads in ghats

Penalty of Rs 2000/- per month due to overload

Front end lifting at 2.5T + loads

MILEAGE OF 10.5 -11 KMPL

What is a 407 TATA PICKUP?

74

Rear to match utility of pickups

Front Cab same as that of 407

Why is it a perfect pickup?

407 pickup’s overall length is lesser

75

4700

The length of TATA motor’s is 4700 which is lesser then Mahindra’s

Pickup that is good for Tata’s pick up

Lower Turning circle radius gives

76

5219

The turning circle of Tata’s is lesser then Mahindra’s pickup

TATA’s pick turning circle is 5.5 m

Mahindra’s turning circles is 6.35 m

Lower loading platform height

For ease of loading and unloading

77

5.5 m

6.35 m

Still it gives the more loading area than pickup

India’s SHORTEST pickup with LARGEST Load body

Guaranteed savings…

78

970 mm

990 mm

Area :4.75 Sq.m Area: 4.25 Sq.m

What do we mean by long leads?

COMPARISON IN EARNINGS

Prevailing market loads Prevailing market loads

79

20000 Kms5000 KmsService interval

Pick up 407 Max 407 pickup Max pick up

Load 2.5T 2.5 T 2.5 T

NOT

POSSOBILITY

Distance per

day

175Km 175Km 225

Distance per

month

4300Km 4300km 5600Km

Total revenue 38000 38000 46000

Expenses

Diesel 15480 14772 19734

EMI 11400 11400 11400

Maintenance 500 2000 500

Tyres 1400 1750 1400

Total Expenses 28780 29892 33034

Net 9220 8108 12966

After 4 years…

M&M TATA407PU

Earnings in 4 years 3.9Lacs 6.2lacs

Resale Value 2.4 Lacs 2.9 Lacs

Total Earnings 6.3 Lacs 9.1 Lacs

SERVICE INTERVAL MAX@5000 kms 407 TATA PICK UP @20000

Kms

Km Max 407 Pick up

80

Reading

Details of service expense Total

Amount

Details of service

expense

Total

Amount

5000 Engine oil 1250,oil &diesel filter

350,Differential oil 275,steering

top up 180,misc 100

2155 x

10000 Engine oil 1250, diesel filter 350,

misc 100,GB oil 550

2250 X

15000 Greasing 150.misc 100 250 x

20000 Engine oil 1250, diesel filter,

Differential oil 275,steering top

up& misc 180

2055 Engine oil

1680,Diesel & oil

Filter 270,misc

2150

25000 Greasing 150.misc 100,labour 450 x

30000 Engine oil 1250, diesel filter

350,misc 100, labor 700

2400 x


40000 Engine oil 1250, diesel filter 350,

collant,Air filter 880, clutch &

brake fluid 110,GB oil 550,

Differential oil 275,steering top

up 180 labor 700,misc 100

4395

Engine oil

1680,Diesel&oil

filter 270,Differential

oil,400,Air filter

270,Hub greasing

500,misc 200

4100


50000 Engine oil 1250,Diesel &filter

350,Gear box oil 550,Steering oil

180,greasing 100,Misc 100, labor

3230 x

81

700

Total expenses for 50000 km 18085 Total expenses for

50000 km

6250

INDIA’S SHORTEST pickup with HIGHEST PAYLOAD is…

SPCIFICATION 407 PICKUP MAX PICK

UP

DIFFERENCE

Vehicle cost 485000 489000 4000

Down payment (15%) 72750 73350 600

Insurance 14000 14000 0

Registration 3000 3000 0

Road Tax: Life tax for Maxx

Annual tax for 407 pick up

10000 47000 37000

Total initial investment 99750 137350 37600

How does it compare with MAX on price…?

4.89 Lac 4.85Lac

Summary of comparisons

82

SPCIFICATION TATA 407 PICK UP MAHINDRA MAXX PICK UP

Gvw (KG) 4450 2820

Payload(KG) 2250 1160

Overall length(MM) 4700 5219

Turning Circle (M) 11 12.7

Height of loading platform from floor(MM)

970 990

Loading platform (MM) 2533*1905 2540*1700

Tyre size 7.00*16 15’’RADIAL

Service interval 20000KM 5000KM

Total expences for 50000 6250 18085

Vehicle cost 489000 485000

83

CHAPTER 4

SWOT ANALYSIS

A SWOT analysis is a strategic planning tool used to evaluate the strengths,

Weaknesses, Opportunities & Threats involved in a project or in a business

venture or in any other situation requiring a decision.

STRENGTHS

TATA motors is market leader In automobile industry with high market share.

TATA motors company have hugr employee base.

84

TATA motors employee productivity percentage is higher.

TATA motors produce low price Trucks with low fuel consumption.

TATA motors is the reputable brand in Indian industry

TATA motors limited is india’s largest automobile company with revenues of Rs.

35651.48 crores(8.8 billion)

The company’s dealership. Sales. Service and spare parts network comprises over

3500 touch points.

Tata motors has been aggressively acquiring foreign brands to increase its global

presence.

The research and development department of tata motors is very strong.

Tata motors posses high corporate responsibility.

Weaknesses

Shareholders of TATA motors are not getting much from their investments due to

low ROI on shares.

The thing which customer not like about TATA motors vehicles is weak safety

standards.

Domestic sales are not impressive.

TATA always followed the low cost advantage strategy although the other segment

such as Trucks are still untapped.

Opportunities

As it is low cost vehicle product so it can take the advantage of this strength to

exploit the opportunity by entering into the third world countries.

Incorporate safety features in the vehicles to gain more customer satisfaction and

allow the safety cautious people to become the customer of TATA motors.

Manufacturing luxury vehicles to attract corporate segment

Joint venture and acquisition in other countries.

85

Threats

The prices of material such as steel, plastic, rubber is rising which also raise the

total production cost of vehicle.

TATA motors has cost advantage over its competitors.If the competitors will

follow the same strategy then it may reduce the sales of TATA motors.

Low safety standards

Fluctuation in the economic condition

Rising prices of petrol, diesel and CNG

GENERAL INTRODUCTION

1) PROBLEM DEFINITION

DEFINITION:-

In order to carry out the research programmed, the researcher should know the basic

problem. A competent researcher will not accept a research, until he understands the

problem definition is the core of research process. As such it denotes the particular most

86

important step to be performed. According to researcher’s viewpoint problem

identification represents conversion of the management problem in to research problem.

In the case, the topic is to know the “customer satisfaction towards TATA MOTORS” the

basic problem is to know the satisfaction of the consumer is at present towards the TATA

MOTORS. What people think about it? The main problem is to know how many people

are interested in purchasing the TATA MOTORS vehicle.

2) OBJECTIVES OF THE STUDY:-

The main objective of the study can be explained as below:-

To know how many persons are willing to buy the TATA MOTORS

TRUCK?

To know the different criteria that the customer undertakes while

purchasing the Truks.

Through customer satisfaction, we can know the current position of TATA

MOTORS in the market.

Also the study will provide detail about the automobile sectors and the

position of the company will be known.

3) SCOPE OF THE STUDY:-

Scope of the study is to know the customer satisfaction about TATA

MOTORS through of different areas. I.e. different areas. In Agra city.

4) RESEARCH METHODOLOGY

“Research is an organized inquiry designed and carried out to provide

information for solving problems.”

- Fred Kerlinger.

87

“Research is careful inquiry or examination to discover new information or

relationships and to existing knowledge.”

- Francis Rammel.

RESEARCH COMPONENTS:-

Research design:-

Research design is the plan for collecting the information related to the

study. Research design explains the methods that are used for collecting the

information. The research design will focus attention on the different methods that

are used for collection of the data. Also it will help to solve the problem.

Different forms of collecting the data will be tasted in the research design.

In this case, survey method is used to collect the necessary data in the

survey method, the personal interview is used to collect the information from the

respondents, and questionnaires are used. The respondents are visited personally,

and the detail information is collected related to the study. The question mainly

focuses attention on the consumer behavior to fulfill the objective of the study

DATA COLLECTION METHOD:-

There are two types of methods used data collection i.e secondary data &

primary data.

I collect primary data.

(1) Primary Data:-

Primary data are those, which are collected for the first time and they are

original in character. The researcher he to study a particular problem collects

there.

88

Questionnaire carrying various questions regarding research method.

Researchers personally visited to the consumer and ask the questions and sub

questions to him and recorded the answer in the questionnaire.

During the visit to consumer the researcher observe that the consumers are

frightened to disclose of information due to the income tax and sales tax

authority.

For this study the researcher did not simply relied on the questionnaire but

also adopted the observation method for collecting real facts.

SAMPLING PLAN:-

Sampling plan includes.

(A) Sampling unit

(B) Sample size

(C) Sampling method

(A) Sampling Unit:-

In my study the market survey was conducted in Agra city. Conducted I have

covered different areas under my study. Different areas like Transport nagar &

other areas of the city are covered by researchers during the study.

(B) Sample Size:-

One of the most important parts for the research is to decide sample size. I have

taken 100 samples. The sample size explains how many consumers are covered in

the study?

89

5) LIMITATION OF THE STUDY:-

The time period of the survey being only two months it was not possible to

conduct a highly in depth and details study.

Different people have a different thought, process and different attitudes. As a

result their manner of answering the questions of the study differs the answers

received sometimes good while sometimes they where negative.

A census survey is not possible due to time period so I have selected sample surve

E) ANALYSIS & INTERPRETATION:-

TABLE NO:-1

Table showing the genders of the respondents

Category Percentage

Male 85

Female 15

Total 100

90

malefemale

0102030405060708090

percentage

percentage

ANALYSIS:

85% of the respondents are male

15% of the respondents are female.

TABLE NO:-2

Table showing distribution on the basis of the occupation

Occupation Percent

Professional 35

Govt. employer 15

Private employer 10

Businessman 35

Other 05

Total 100

91

malefemale

0102030405060708090

percentage

percentage

Pro-fessi-nonal35%

Govt. Employee15%Private Employee

10%

Busi-nessman

35%

Other5%

Percent

ANALYSIS:

35% are Professionals , 15% are Govt. Employee,10% are private Employee

35% are Businessman and 05% are other.

TABLE NO:-3

This table showing SOURCE OF FINANCE

Model Of Purchase

Percentage

Loan 85

Cash 15

Total 100

92

Loan Cash0

102030405060708090

Percent

Percent

ANALYSIS:-

In source of finance 85% respondent are buy trucks by loan which is very high & then by cash which is15%, deference between this is very high.

TABLE NO:-4

Table showing the reasons of purchase from Ashok auto sales (authorized dealer).

Reason Of Purchase Percentage

Quick Delivery 20

Customer Care 35

After Sales service 40

All 05

Total 100

93

Quick Delivery20%

Customer Care35%

After Sales service40%

All5%

Percent

ANALYSIS:-

20% respondent are satisfactory with Quick delivery

30% respondent are satisfactory with Customer care

40% respondent are satisfactory with After sales service

05% respondent are satisfactory with All

TABLE NO:-5

This table showing about price of TATA Trucks when compared with its facility

Facility Percentage

High 10

Normal 80

Low 10

Total 100

94

High Normal Low0

10

20

30

40

50

60

70

80

90

10

80

10

Percent

Percent

ANALYSIS:-

Here we can see that 80% respondent give normal, and then second high which is

10% , so performance of tata Trucks is best.

.

TABLE NO:-6

This table showing satisfaction with Tata Trucks

Satisfaction Percentage

Yes 60

No 40

Total 100

95

Yes No0

10

20

30

40

50

60

70

Percent

Percent

ANALYSIS:-

60% respondent are satisfied with Tata trucks

40% respondent are unsatisfied with Tata Trucks

.

TABLE NO:-7

MOST TWO FEATURES OF TATA TRUCKS

Attribute Percentages

New model & design 30

Mileage 40

Pick-up 20

Other 10

96

Total 100

New model & design

Mileage

Pick-up

Other

0 5 10 15 20 25 30 35 40

30

40

20

10

Percent

ANALYSIS:-

In most features that in first is mileage which is 40%, then on second is new model and design which is 30% & on third pick up which is 20%, out of 100 respondents. So mileage is most features selected by respondents.

TABLE NO:-8

This table showing the maintenance cost of Tata Trucks

Maintenance Cost Percentages

Medium Cost 60

Low Cost 35

High Cost 05

Total 100

97

Medium CostLow Cost

High Cost

0

10

20

30

40

50

6060

35

5

Percent

ANALYSIS:-

60% responders are satisfied because of medium maintains cost

05% responders are unsatisfied because of high cost of maintains.

TABLE NO:-9

This table showing performance of Tata Trucks

Performance Percentages

Excellent 30

Good 55

Poor 15

Total 100

98

Excellent Good Poor0

10

20

30

40

50

60

Percent

Percent

ANALYSIS:-

Out of 100 responders 30% are feel its excellent performance and 55% responders

are feel it’s good performance and remaining 15% feel its poor performance.

TABLE NO:-10

Table showing the satisfied with service provide by Ashok auto sales Agra (authorized

dealer)

Service Percentages

Yes 71

No 29

Total 100

99

Yes No0

1020304050607080

Percent

Percent

ANALYSIS:-

71% Are satisfied with service provide by Ashok auto sales Agra (authorized

dealer) and 29% not satisfied

TABLE NO:-11

This table showing satisfaction with Tata motors responding to customers’ needs

Satisfaction with company Percentages

Yes 67

No 33

Total 100

100

Yes No0

10

20

30

40

50

60

70

Percent

Percent

ANALYSIS:-

This chart shows that 33% customers are unsatisfied with Trucks, 67% customers

are satisfied.

TABLE NO:-12

Table showing, satisfy the quality of workmanship of Ashok auto sales Agra (authorized

dealer)

Quality of workmanship Percentages

Highly Satisfied 10

Satisfied 65

101

Not Satisfied 25

Total 100

Highly Satisfied Satisfied Not Satisfied0

10

20

30

40

50

60

70

Percent

Percent

ANALYSIS:-

10% responders are highly satisfied with service quality provide by Ashok auto

sales 65% responders are satisfied and 25% responders unsatisfied with service

quality provide by Ashok workshop.

TABLE NO:-13

Table showing the reasons to go for Tata Trucks

Category Percentages

Price 00

fual efficiency 25

traveling comfort 54

brand name 17

Other 04

102

Total 100

price

fual effi

ciency

trave

ling c

omfort

brand nam

e

other

0102030405060

percentage

percentage

ANALYSIS:

25% of responders prefer Tata for fuel efficiency

54% of responders prefer Tata for Traveling comfort

17% of responders prefer Tata for brand name

From the above statement it is clear that maximum no of responders chose tata for

traveling comfort.

TABLE NO:-14

Table showing opinion on the information given by sales representative


Satisfactory 45

Convincing 29

Unsatisfactory 16

Bad 10

103

Total 100

satisfaction convincing

unsatisfactorybad

05

1015202530354045

Percentage

Percentage

ANALYSIS:-

45% of responders are satisfactory on the information and demonstration givan by

sales representative.

29% of respondent are convincing on the information and demonstration givan by

sales representative.

Maximum no of responders are satisfactory on the information and demonstration

givan by sales representative.

TABLE NO:-15

Table showing whether TATA has to increase its services centers both in Rural and

URBAN AREAS?


Yes 89

No 11

Total 100

104

yesno

0102030405060708090

percentage

percentage

ANALYSIS:-

89% respondent say YES regarding whether TATA has to increase its services

centers both in rural and urban areas.

Maximum no of responders say YES regarding wther TATA has to increase its services

centers both in rural and urban areas.

B) FINDING:-

Based on the data gathered by administrating schedules to customer the following

observations are made.

Maximum number of respondent have chose Tata Trucks, as it is well suited for

traveling both in rural and urban areas.

The maximum no…… of people are very much satisfied with the overall

performance of Tata Trucks.

105

Most of the customer has the opinion that looks of Tata Trucks leads to their

satisfaction.

Customers are dissatisfied with the fuel consumption.

Some customers are extremely satisfied with safety and comfort & some are

neutral in their opinion.

Most of the customers are using the vehicle for their own purpose.

Customers are not much with the maintenance cost.

Customers are of the neutral opinion regarding the design.

Maximum no... Of customers are of the wish that not to recommend Tata Truks to

others.

Customers are much satisfied with the information and demo given by sales

representative.

Most of customers are of opinion that Tata should increases its service centers in

rural and urban areas.

C) SUGGESTIONS

The study is aimed at analyzing customer satisfaction with sample 100 members, which

has helped in getting an overall view of customer satisfaction toward Tata Motors

considering different criteria.

Recommendation Tata company has to implement good customer

relationship management strategy that enhances customer satisfaction level.

106

The company can undertake R&D to improve the existing feature which field helps

increase in the customer satisfaction.

The company should promote about the entire feature offered by it.

As majority of the customer give opinion that they are satisfied is the factors,

services and design of the product of the company should taken not only maintain

the existing standard but also enhance them.

To increase the mileage efficiency.

To provide mobile services where one should be able to reach the spot in case of

any break down.

To bring down the cost of spares and improve.

Customer care is the best way to build long term relation, because they also have

emotional and psychological needs when they purchase a Trucks

D) CONCULUSION

Tata is one of the best companies because of its good environment. The experience

in the organization was great because I have learnt many practical concept and

came to know how actually an organization works.

107

This study is done to know the customers satisfaction towards Tata Trucks, with

the help of data collected from customers through questionnaires. By this study we

also knew that customers have mixed opinion about Tata Trucks.

The result of the survey conducted showed that most of the customers purchase

Trucks based on mileage followed by price. This study also shows that customers

prefer looks of the Trucks

108

CHAPTER 5

BIBLOGRAPHY

109

Referred books

Consumer behavior

Marketing research

Internet

http://www.siamindia.com/ - homepage of the Society of Indian Automobile

Manufacturers.

http://www.tata.com/0_products_services/companies_industries/automotive/

commercial_vehicles.htm - page hosted by the TATA Motors limited homepage

showcasing the TATA portfolio.

http://www.keveney.com – This site hosts animated engine cycles namely Otto cycle and

diesel cycles in addition to other engines as well.

Some other important links

www.tatamotors.com

www.eichermotors/trucks.com

www.forcemotors.com

www.tataartcles.com

www.amw.com

www.swarajmazda.com

www.diamler.com

www.autoreview.com

www.crisil.com

www.autoworld.com

QUESTIONNAIRE

110

http://www.autoworld.com/

http://www.crisil.com/

http://www.autoreview.com/

http://www.diamler.com/

http://www.swarajmazda.com/

http://www.amw.com/

http://www.tataartcles.com/

http://www.forcemotors.com/

http://www.eichermotors/trucks.com

http://www.tatamotors.com/

STUDY ON CUSTOMER SATISFACTION TOWARD TATA MOTORS (LCV/ICV Trucks) WITH SPECIAL SIGNIFICANCE TO ASHOK AUTO SALES AGRA

Customer name:

Address:

Vehicle number:

Model:

1. Occupation:

a) Professional

b) Govt. employee

c) Private employee

d) student

e) Business

f) Others

2. Family income:

a) Below Rs-75000

b) Rs 75000 to Rs 125000

c) Rs 125000 to 150000

d) above Rs 150000

3. Model of purchase:

a) Loan

b) cash

4. Mention reason to purchase the vehicle from ASHOK AUTO SALES AGRA (TATA MOTORS AUTHORISED DEALER)

a) Quick delivery

b) Customer care

c) After sales service

d) All

5. What do you feel about the price of TATA TRUCK when compared with its facilities?

111

a) High

b) Normal

c) Low

6. Do you satisfied with your TATA MOTORS?

a) Yes

b) No

7. What attribute made you to purchase?

a) New model & design

b) Mileage

c) Pick-up

d) Others

8. What is the maintains cost of your TATA TRUCKS?

a) Medium cost

b) Low cost

c) High cost

9. Please specify the overall performance of your TATA TRUCKS?

a)Excellent

b) Good

c)poor

10. Do you satisfied with the services provide ASHOK AUTO SALES (TATA MOTORS AUTHORISED DEALER)?

a) Yes

b) No

11. Do you satisfied with ASHOK AUTO SALES (TATA MOTORS AUTHORISED DEALER) responding to your needs?

a) Yes

b) No

12. Do you prior appointment for your service and maintenance?

a)All the time

112

b)Sometime

c)Never

13. Are you satisfied with the workshop service?

a) All the time

b) Sometime

c) Never

14. Are the opening and closing time of our workshop convenient?

a) Yes

b) No

15. Do you satisfy the quality of workmanship of our workshop?

a) Highly satisfied

b) Satisfied

c) Not satisfied

16. Do you think TATA MOTORS has to increase its services center

both in Rural and Urban areas ?

a) YESb) NO

113

project report on lcv icv product of tata motor

Documents