project report on verka plant sangrur
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its all about the summer training project report on MBA class, it covers whole the study of the project report under the guidence of professionals.TRANSCRIPT
“WORKING CAPITAL MANAGEMENT OF VERKA MILK PLANT
SANGRUR”
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
AFFILIATED TO
PUNJABI UNIVERSITY, PATIALA
By
RAMANDEEP SINGH
University Roll No : 5480
Under The Supervision Of
Mr. GUNJAN MUNJAL
Chandigarh Group of Colleges, Gharuan, Mohali
Year: 2012
ACKNOWLEDGEMENT
I would like to thank General Manager Verka Milk Plant, Sangrur, for providing
me this wonderful opportunity to work with ‘Sangrur Distt. Milk Producers Union
Cooperative Ltd.’
I am extremely thankful to Mr. Balwinder Singh (General Manager) and entire
staff division for their invaluable support and inputs in this project.
I extend my sincere gratitude to various respondents and citizens of Sangrur,
Sunam who spared their valuable time and contributed to dealer survey.
DECLARATION
I undersigned here by declare that the summer training project report
submitted to my college chandigarh group of college. In partial fulfillment
for the degree of master of business administration on “study of working
capital management of Verka sangrur ” is a result of my own work
under continous guidance and kind co-operation of our college faculty
member Mr. GUNJAN MUNJAL. I have not submitted this training report
to any other university for the award of degree.
………………
….
CERTIFICATE OF COMPLETION
This is Certify that Mr Gagandeep (2nd semester) has successfully completed
her project titled “Study of dealers behaviour about verka products” under
the guidance of Mr. Gunjan Munjal This is in the partial fulfillment of her MBA
curriculum (Accounts)
Dated:
……………………..
(Project guide)
PREFACE
For management careers, it is very important to develop managerial skills .In
order to achieve positive and concrete results, along with theoretical concepts,
the exposure of real life situation existing in a corporate world is very much
needed. To fulfill this need, this type of practical training is required.
I underwent summer training in VERKA MILK PLANT, located in Sangrur. It was
my fortune to get training in a very healthy company. I got great opportunity to
view the overall working of the organization. In the forthcoming pages, I have
attempted to present a report covering different aspects of my training.
Chapters
Chapter 1: Introduction
Chapter 2: Literature review
Chapter 3: Introduction of Topic
Chapter 4: Methodology
Chapter 5: Surveys, Feedback and Data Analysis, Interpretation of
questionnaire with table as well as graphs.
Chapter 6: Suggestion, Recommendation, Conclusion
TABLE OF CONTENTS
Chapter No.
Contents Page No.
1.Introduction
1 to 27
2 Literature review 28 to 32
3 Introduction of Topic 33 to 57
4 Methodology 58 to 59
5Surveys, Feedback and Data
Analysis, Interpretation of
questionnaire with table as well as
graphs.
60 to 64
6 Suggestion, Recommendation, Conclusion
65 to 69
Chapter 1:
Introduction
Relevance at India & World Level
-India retains position as World's top Milk Producer
India has retained its number one position as world’s largest milk producing
country by pushing the United States to second position. This is the ninth year in
a row that India enjoys the numero uno status in milk production. India’s milk
production grew almost 4.2% as against the world’s average growth of less than
1%. In India, milk has a special role to play for its many nutritional advantages as
well as providing supplementary income to some 70 million farmers in over
500,000 remote villages.
And milk remains as the number one commodity product by India pushing wheat
and rice behind. Country’s output now covers 100 million tones and is valued at
nearly two lakh crore rupees. In spite of being the world’s largest milk producer;
India’s milk processing industry is not very large. Only 12% of milk is delivered
to dairies as against the world average of 70%.
In certain countries like New Zealand almost 98% of milk production is
processed. Bulk of Indian milk is utilized for drinking or in the unorganized sector
for making sweets or other traditional products. The Indian dairy industry is
contributing significantly to the country's economy, besides improving the health
standards by increasing the nutrition value of the food. The value of output from
dairy sector increased to Rs. 5,00,510 million in 1994-95 from Rs. 2,75,080
million in 1990. India occupies first position in the world having a total bovine
population of 288 million compared to the world's total bovine population of 1420
million.
Milk procurement and processing
The organized dairy sector (both co-operative and private) is presently
handling only 10-12 percent of total milk production in the country.
The targets and achievements of milk production, procurement and
processing in co-operative sector by the end of VIII Five Year Plan are
given in Annexure II.
Thus it indicates, there is a wide scope for processing of milk and
manufacture of milk products for domestic consumption as well as export.
Export performance
Dairy products form one of the fastest growing segments in the livestock
produce export.
The major products exported are malted milk foods, ghee and cheese (to
some extent) to the countries like Bangladesh, UAE, Nepal, Sri Lanka,
Bahrain and Oman.
Export potential and marketing
Bangladesh, United Arab Emirates, Nepal, Sri Lanka and Oman are the
potential countries for export of malted milk products, butter and ghee. The
export of milk and milk products to currently existing markets would increase
to Rs. 285 million and to new markets to Rs. 155 million. Thus exports are
likely to touch Rs.440 million by the turn of the century. The GATT agreement
further gave a boost to the dairy industry, as India has a comparative cost
advantage in regard to milk production. NABARD has been actively involved
in credit disbursement in a number of schemes in dairy sector. It also
encourages development of new products through its Research and
Development Fund besides guiding various entrepreneurs in new areas of
business and technology.
HISTORY
Milkfed is not an unknown name for the people of Punjab. It is very
popular among the people. There is a very long history behind this popularity.
In 1959, a village named 'Verka' near Amritsar, Chief Minister of Punjab
Sardar Partap Singh Kairon established a Dairy Development Corporation for
safeguards of farmers and increase dairy business. After some times four more
Milk Plants were established i.e. in Chandigarh, Mohali, Ludhiana and Bathinda.
There after it progressed and the number of Milk Plants roses to 8 Plants upto
1980. Before 1981 it is fully under the control of Punjab Govt. But after it in 1981
the Govt. has developed its name from Punjab State Co-operative Milk
Producers Union Ltd. into MILKFED Punjab. All the plants were controlled by
Head Office which is established at Chandigarh. Only one balance sheet was
prepared for all plants in Punjab and Profit & Loss for all the plants was prepared
collectively. But in 1981 all plants started to make their own Balance Sheet and
calculate Profit & Loss for their own plant. The fully Co-operative Society System
was adopted and presently is in continue.
1 MILKFED-PUNJAB
(Introduction)
The Punjab State Cooperative Milk Producers’ Federation Limited popularly
known as MILKFED Punjab, came into existence in 1973 with a twin objective of
providing remunerative milk market to the Milk Producers in the State by value
addition and marketing of produce on one hand and to provide technical inputs to
the milk producers for enhancement of milk production on the other hand.
Although the federation was registered much earlier, but it came to real self in the
year 1983 when all the milk plants of the Punjab Dairy Development Corporation
Limited were handed over to Cooperative sector and the entire State was
covered under Operation Flood to give the farmers a better deal and our valued
customers better products. Today, when we look back, we think we have fulfilled
the promise to some extent. The setup of the organization is a three tier system,
Milk Producers Cooperative Societies at the village level, Milk Unions at District
level and Federation as an Apex Body at State level. MILKFED Punjab has
continuously advanced towards its coveted objectives well defined in its byelaws.
1.2 Objectives of MILKFED
1. To provide remunerative prices to milk producers by value addition and
marketing of produce.
2. To provide technical inputs for enhancement of milk production on the other
hand.
3. To carry out activities for promoting production, procurement processing and
marketing of milk and milk products for economic development of the farming
community;
4. To purchase and/or erect buildings, plants, machinery and other ancillary
equipment to carry out business;
5. To study problems of mutual interest related to production, procurement and
marketing of dairy and allied products;
6. To establish research and quality control laboratories;
7. To make necessary arrangements for transfer of milk allied milk products and
commodities;
8. To market its products under its own trade name/brand name with its Member
Union’s trade mark/brand;
9. To promote the organization of primary societies and assist members in
organization of the Primary Societies.
Critical analysis of Milkfed
Corporate Focus
MILKFED is serving the cause of Milk producers of the state in collaboration with
National Dairy Development Board by increasing the number of functional
MPCSs from 4642 in 1990-91 to 6248 in 2000-01 and their membership rose by
90000 from 2.63lac in 1991 to 3.53lac during the same period. This has resulted
in increase of milk procurement from 1438lac in 1991 to 3371lac liter in 2000-01.
However, rehabilitation plan of sick Milk unions has yet to reach the
implementation stage.
Strength/Care Competency/Opportunities:
MILKFED earned a net profit of Rs.3.19crore in 2000-01. Its core competency in
marketing of Milk &Milk products by creating a marketing infrastructure is serving
a social purpose by providing income to land-less laborers small and marginal
farmers scheduled caste families and households headed by women having just
one or two cattle only as nearly 90% of the member of Milk producer’s
Cooperative Societies belong to these categories
(Annexure 20) “Operation Flood” programmed of dairy development is
implemented by it in the state.
MILK VISION 2004 to stabilize the gap between Milk procured during peak
seasons and lean season has been drawn by MILKFED to optimally utilize Milk
plants for reducing their losses. Moreover, Model diary farms in collaboration with
Technology information and Assessment Council (TIFAC) are being developed
by it at a capital outlay of Rs.2.00crore.
Restructuring/revival
Export Ropar and Ludhiana Milk unions the remaining 9 unions are incurring
losses. Their combined accumulated looses are Rs.76.33crore as on 31-03-
2001. This way, cooperative Milk union’s structure of MILKFED is losing its
commercial viability over the last two years by restricting itself to the sale of Milk
and Milk products only and not exploiting its well developed procurement sale
and supply distribution channels to market fresh vegetables and fruits along with
processing and procurement of oil seeds. To make these plants viable and
socially sustainable the introduction of latest technology in Milk; plants and full
exploitation of its marketing strength in procurement and marketing network is
the need of the hour. MILKFED is a vital mechanism for more them one reason in
the Punjab context. First and foremost it is engaged in raising the viability of
Agriculture of the small/marginal farmers. Landless labors, families with no male
earners and the scheduled castes. It is therefore of utmost importance that the
Government of Punjab make its due contribution for the purpose of leveraging
finances or the National Dairy Development Board and other cooperative
institutions. Infect, If necessary Government should get District Milk Union
Cooperative so that hitherto slow extension is intensified and the
Maximum potential for cost reduction is achieved. The other important reason for
Government to support this activity even by subsides to induce a shift out of the
paddy- wheat rotation by encouraging the cultivation of better seeds vegetable,
Fruits and eventually oil seeds and meat products.
1.3 INTRODUCTION &
GENERAL FEATURES OF MILK PLANT SANGRUR
NAME: Verka Milk Plant.
ADDRESS: Verka Milk Plant
Patiala Road, Sangrur
RAW MATERIAL: Milk.
PRODUCTS: Ghee, Pasteurized milk,
Milk powder, Curd, Cheese,
Milk Cake, Sweet flavored milk.
WORKING HOURS: 24 hours (3 shifts).
TOTAL WORKERS: 200 Workers in the Three Shifts
Capacity One Lakh Ltrs per day.
PROFILE OF THE UNIT
1:- IntroductionInitially the Union was registered vide registration No. 931
dated 24.03.1973. The change of name of Union was further registered on
20.7.1988 as “The Sangrur Distt. Co-op. Milk Producers’ Union Ltd., Sangrur”.
The area of operation of the union is whole Sangrur Distt. The main object of the
union is to promote the economic interest of the Milk Producers. The union
organized co-op Milk Producers through these societies to achieve the object,
but union has failed to achieve object of collecting milk as per capacity of the
plant, which is one lac litres daily & some proposed organized societies not got
registration after completions of 90 days. Although union renders technical and
veterinary facilities & arranges to distribute the cattle feed and fodder seeds to
the producers, but it is not appropriate. Milk products sold through consignee
branches at the rates fixed by Milkfed without keeping in view the cost of
production and upward trend of marketing. The attention of Management is
drawn towards the sale price of products as these rates are less than cost price,
so the sale policy should be reviewed.
2:- Financial Position
The financial position of the plant is very deteorating. The
plant is in loss many years. Accumulated losses of the plant are increased year
by year. During the period under audit the plant increased loss to the tune of Rs.
22524084.90. Total Losses of the plant 399656833.29. The main reason of the
loss is due to low procurement of milk, which resulting plant run under capacity.
The other reason is interest burden on working capital and loans from NDDB.
3:- Capacity UtilizationAs per information made available to audit, the total
production / processing capacity of the plant is 2.25 lac ltr. Milk daily. ( 1.05 lacs
processing plant and 1.20 lacs ltr powder plant) but handling capacity is about
one lac liters daily.
The Three years comparative figures is as below:-
Items Capacity Capacity Utilized
Per day 2008-09 2009-10
2010-11
________________________________________________________________
_________________
Milk 100000 Ltr 52449 59776 57975
(52%) (60%) (58%)
SMP 10000 Kg. 1101 1624 968
(11%) (16%) (10%)
Ghee 6000 Kg 996 1701 1362
(17%) (28%) (23%)
Panner 200 Kg 178 162 1218
(89%) (81%) (109%)
Curd 600 Kg. 240 235 306
(40%) (39%) (51%)
Though the capacity utilization decreased in the current year as compare
to the previous year but under utilization of installed capacity of the plant is the
main cause of loss of the plant. The management is advised to take efforts for
collection of milk, though the capacity of the plant is fully utilized.
4. Management
ORGANISATIONAL STRUCTURE OF THE UNIT
GENERAL MANAGER
Manager Manager Manager Manager ManagerProduction Marketing Accounts Procurement Q. Control
Dy. Manager Dy. Manager Dy. Manager Dy. Manager Dy. ManagerProduction Marketing Accounts Procurement Q. Control
Pack. Sup/Plant Op FSR Accountant MPS Chemist
Jr. Plant Op. Salesman Jr. Accountant MPA Lab
Asstt.
Workers Workers Clerk Lab Attendent
DHCC
MANAGEMENT OF MILK PLANT BOARD OF DIRECTORS
DESIGNATION
1. Sh. Balwinder Singh GENERAL MANAGER
2. Sr. Kushpal Singh CHAIRMAN
3. Sr. Nirmal Singh DIRECTOR
4. Sr. Gurminder Singh DIRECTOR
5. Sr. Naib Singh DIRECTOR
6. Sr. Navtej Singh DIRECTOR
7. Sr. Harjinder Singh DIRECTOR
8. Sr. Sukhjinder Singh DIRECTOR
9. Sr. Shamsher Singh DIRECTOR
10. Sr. Jarnail Singh DIRECTOR
11. Sr.Gurnam Singh DIRECTOR
12. Sr.Naginder Singh DIRECTOR
5:- MEMBERSHIP
Membership as on 31.3.11 is as under:-
Particulars Membership Members admitted Membership Membership
as on during cancelled as on
1.4.10 the year during year 31.03.11
………………………………………………………………………………
M.P Societies 482 13 6 489
Pb. Govt. 1 --- ------- 1
………………………………………………………………………………
483 13 6 490
There is increase of thirteen members during the period under audit.
137cancelled societies have been stand as members of the union.
List of the cancelled societies is annexed at page no………. of the report.
Although pointed out in previous year reports for correction, but the management
paid no attention in this respect. Although the resolution of the board has been
passed for correction, so management is advised to correct the membership
register.
I the undersigned auditor have audited the Balance Sheet, Profit & Loss
Account for the year ending 31st March 2011 and also examined account books
for the said period subject to the given remarks / comments in the succeeding
paragraphs:-
LOCATION AND LAYOUT
In the milk plant there are hard receiving departments: Production and
Engineering. The location of the stores department is carefully planned out and it
is housed in a position which is very near to production department so that
transportation charges are minimum. It is also easily accessible to all other
departments like engineering, boiling, refrigeration, powder plant and workshop.
The layouts of plants store are properly planned. There are shelves, racks,
admirals and handling devices for keeping the material and equipments properly.
The store is divided into racks which are further sub-Divided into small spaces
allocated. Special attention is paid to storage of material which is liable to
leakage or evaporation and deterioration.
MILK PROCUREMENT IN DIFFERENT SEASONS
Milk Plant Sangrur procures milk in three seasons. First comes the lean season
i.e. the months of May. June, July and August. In this season milk is available in
very low quantity i.e. 25000 liters per day. The second season is mid-season i.e.
the months of March, April, September and October. In this season the
procurement of milk is about 50000 liters per day. The most awaiting season is
flush season i.e. the months of November, December, January and February. In
this season the procurement of milk is maximum i.e. 65000 liters.
MILK PROCUREMENT IN LAST 7 YEARS:
Year saver age milk procurement per day (in liters) total milk handling.
2004- 85000 liters per/day
2005- 80000 liters per/day
2006- 70000 liters per/day
2007- 75000 liters per/day
2008- 70000 liters per/day
2009-65000 liters per/day
2010- 60000 liters per/day
2011- 62000 liters per day
MAIN CENTRES AND THEIR BRANCHES:
About 300 milk producing societies come under Milk Plant Sangrur which is
operating in the whole Sangrur district. All these are divided into six main
centers which are as under:
LOCAL SANGRUR 140
MALERKOTLA 50
SEHNA 30
MEHAL KALAN 30
CHANGALIWALA 30
SANDHORE 20
(A) MILK PROCUREMENT PER DAY
NAME OF THE SOCIETYMILK PER DAY (in liters)
Local Sangrur 40000
Sehna 8000
Mehal Kalan 5000
Chanhaliwala 7000
(B) PRODUCTION
Production is the foundation on which every organization is built. Production is an
internal act of producing something in an organized manner. It is the fabrication
of a physical object through the use of men, Material and equipment. Thus the
basis of production is the transformation of inputs into goods and services. In
milk plant Sangrur two different plants are established for the production of Ghee
and SMP. These are called:
1. Powder Plant.
2. Production plant.
In powder plant Skimmed Milk Powder is prepared from spreta milk which comes
from production department. In production plant Ghee is prepared from cream
after its separation from milk. Here pasteurized milk is also prepared. Sometimes
milk cake is also prepared according to its requirement. In addition to it there are
arrangements for filling sweet milk bottles. Powder and Ghee are made only in
flush season when milk is available in large quantity. In lean season production
fails because of non-availability of milk. In months of May, June, August is done;
sometimes glucose is made here on contract basis.
(C) QUALITY CONTROL
Quality control includes techniques and systems for the achievement of the
required quality of the raw material as well as final products. Most often milk
vendors adulterate the milk in such a way that normally consumers are to be
fooled. Consumers remain obvious to the various ways and means adopted by
milk vendors to adulterate milk. Here are some eye openers:
1. Urea, caustic soda and salt are added to thicken the milk.
2. Milk powder is also used for thickening and usually the powder used is
sub- standard.
3. Synthetic milk is added to pure milk to increase the quantity.
4. Sometimes pure milk is separated, the cream is removed and the
skimmed milk powder is added to it.
(D) ACCOUNTING :
Accounting is the art of recording, classifying and summarizing in a significant
manner, and in terms of money transactions and events which are in part at least
of financial character and interpreting the results thereof. In milk plant Sangrur
this section performs the functions of maintaining the accounts of stores material
and milk products by union and to make payments at right time. Like this to
maintain the accounts of milk and milk products sold by the union and to receive
the payment for goods sold to consumers, concerned sections and branches.
The bills are prepared by accounts branch according to 10 days milk purchase
from producers and societies. It is the duty of this section to maintain the
accounts according to rules and regulations mentioned by Registrar Co-operative
Department and to follow the restrictions and suggestions imposed by auditor.
(E) MARKETING
Milkfed Punjab is serving nationwide consumers through its network of regional
offices and strong distribution channels. Milkfed markers a wide variety of
products liquid milk, skimmed milk powder and many more.
MARKETING STRATEGY OF MILKFED, PUNJABMilkfed is
serving nationwide consumers through its network of Regional offices and very
strong Distribution channels. Milkfed markets a wide range variety of Verka
products which include liquid milk, skimmed milk powder, whole milk powder,
infant food, ghee, butter, cheese, lassi, SFM, Ice Cream, Malted food etc. The
annual turnover of milkfed has crossed Rs.931 crores. Verka is a brand leader in
milk powders particularly in northern eastern sectors and SMP marketed
by MILKFED commands a premium price over powders manufactured by
competitors which include multi-national as well as private trade and other
Cooperative Federations. Now Verka is known for its quality, freshness, purity
and of course its homemade taste.EXTENSION OF THE BRAND: After
winning faith of innumerable consumers, Verka did not stop. Changing times
brought new trends, needs, tastes and hopes. Verka, dynamic
as ever too acquired newer forms of adding values to milk and milk products.
Apart from introducing new variants of UHT long shelf life milk and SFM in carry
away bottles, Milkfed has a plan to add more variety of flavours in SFM. VERKA
Ice Cream in different flavours and packagings is available in the market. Many
new products are in pipe line. In true sense, milk had never meant so much
before.MAJOR COMPETITORS OF MILKFED
PUNJAB AMULAmul was formally registered on Dec 14,1946. It was
suggested by a quality control expert in Anand. Some cite the origin as an
arcronym to (Anand Milk Producers Union Limited). The Amul revolution was
started as awareness among the farmers. It grew and matured into a protest
movement that was channeled towards economic prosperity.GUJRAT
COOPERATIVE MILK MARKETING FEDERATIONIn 1954, kaira
District Co-op Milk Producers' Union built a plant to convert surplus milk
produced in the cold seasons into milk powder and butter. In 1958, a plant to
manufacture cheese and one to produce baby food were added. Subsequent
years saw the addition of more plants to produce different products. In 1973, the
milk societies/district level unions decided to set up a marketing agency to
market their products. This agency was the GCMMF. It was registered as a co-op
society on 9 July 1973.NESTLENestle realtionship with India dates back to
1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk
Company (Export) Limited, importing and selling finished products in the Indian
Market. Nestle has been a partner in India's growth for over nine decades now
and has built a very special relationship of trust and commitment with the people
of India. The company's activities in India have facilitated direct and indirect
employement and provides livelihood to about one million people including
farmers, suppliers of pacakaging materials, services and other goods.MOTHER
DAIRYSince 1974 millions of consumers in Delhi have been walking up to the
goodness and freshness of mother dairy milk. Mother Dairy has established itself
as an integral part of their lives be it in terms of providing pure wholesome milk or
rich, delicious milk products. The drop logo, used by coopratives across the
country is a symbol of purity and freshness, qualities which Mother Dairy over the
years has come to be closely associated with.THE PROMOTERSThe
company is promoted by two young entrepreneurs Gagan Matta and Garry Matta
under the visionary guidance of their respected father Mr. Kulwant Singh Matta.
Gagan Matta migrated to Canada in the year 1996 and with the support of his
brother Garry Matta back in India established a successful company “GLOBAL
TRADERS” engaged in the distribution of all types of Grocery, Food Products,
Fruits & Vegetable and Articles of Daily use all across Canada . With a very
strong dealer and distribution network Gagan Matta presently is the sole
distributor of the products of various internationally acclaimed Companies and
Brands like Brooke Bond Red Label, Lipton, Taj Mahal from Unilever/Hindustan
Lever, Bikano Namkeens and Sweets from Bikanervala, Sohna Saag from
Markfed Punjab, World Famous Tilda Rice and Golden Temple Atta, Biscuits
from Britannia, Verka Ghee & Paneer, Mazza Mango Juice from Parle, Chetak
Cookware and many more. These two enterprising young men have also
successfully promoted a famous brand
“Mr. Orange”. It has become a national brand in just two years of its launch in
Dec. 2004. Now they are poised to launch a famous Indian Food Chain in North
America.ACHIEVEMENTS Milk Procurement: - Milk Plant SANGRUR
procured about 55,000 Lt. of milk per day through 19 Milk routes in the Flush
Season. Animal Health Care & Other Technical Inputs: - In addition to
Organizing the remunerative Milk market system Through milk producers
cooperative societies, Milk Plant is also providing regular health coverage by
running 2 vet nary routes and 55 Artificial Insemination Service Stations at
Society level.Genetic Improvement of Milch Animals Under this, lay inseminators
are trained who are in-turn, doing Artificial Insemination at the door steps of Dairy
Farmers.Supply of Balanced Cattle Feed: - Special attention has been
paid to the supply of balanced cattle feed to the milk producers so as to enhance
the milk production. Four types of cattle feeds are being supplied i.e. ISI Type,
High Energy, Bye Pass Protein Feed & Buffalo super feed to meet the
requirements of Milk Producers.Supply of Improved Varieties of Fodder
Seeds: - A cow does not produce ample milk without ample fodder. Through
research and seed-farms, Milkfed has worked t provide the farmers high yielding
forages at low cost. Fodder Development activities initiated by Milkfed have
created a good demand for improved fodder seeds in Punjab. Milkfed established
its own seed processing unit in 1985, the unit is automated and has the capacity
to grade 16 million tons of fodder seed per day.Quality Assurance
Program: Quality Assurance Program (QAP) which is a part and parcel of
Dairy Plant Improvement Program (DPIP) was taken up in Ludhiana Milk Union
with the Technical guidance from NDDB. The main objective of the program is to
improve efficiency of Plants coupled with loss management to bring down the
cost of production, improve the quality of milk and milk products manufactured to
ameliorate the general hygienic and house keeping standards and above all to
enhance the profitability and financial viability of the Milk Plants to enable milk
producers to get better price for their produce.MAIN PRODUCTS
MANUFACTURED BY MILK PLANT SANGRUR The main products
which are manufactured by the milk plant Sangrur are as under:1. Ghee.2.
Pasteurized Milk.3. Milk Powder.4. Sweetened Flavoured Milk
(PIO).5. Milk Cake.6. Cheese.7. Curd.8. Panjiri9. Lassi
Plan10. PaneerDISTRIBUTION CHANNEL
MILKFED COMPANY
WHOLESALER RETAILER
CUSTOMER PRODUCTS OF VERKAMilkfed has formulated
company specifications for its milk & milk products to provide standard and
quality of products to consumers.
Milk Cheese SFM(Pio)
Ghee Ice cream & Sweets Milk Powder
Curd, Kheer... Table Butter Rasella
Plan Lassi Paneer Panjiri
Milk Cake
Now Verka has arrived on the sheer strength of its quality, freshness and purity
and of course its home made taste and its products being of most affordable
prices. To people today, Verka is part of their daily life. 1. Liquid Milk
Pasteurized Pouch Packed Milk:- It is pouch packed milk. It may be used
as such or for milk based preparations. It shall be kept under refrigerated
conditions. It is packed in half ltr. Pouch. Its length of shelf life is 48 hours under
refrigerated conditions. It is sold in arid around sangrur, sunam, dhuri, barnala
areas. Special distribution control is needed, under refrigerated condition if
transported to very long distance. Verka Milk Plant is preparing three types of
milk pouch:- Standardized Milk Full Cream Milk Double
Toned Milk2. Milk Powder:- Dried Milk or Milk Powder is product
obtained by the removal of water from milk by heat or other suitable means to
produce a solid containing 5% or less moisture. Whole milk, defatted or skim"
milk may be used for drying. It comes in packing of 200 gms, 500 gms. etc. It can
be stored for 1 year before use. 3. Ghee:- Ghee may be defined as
clarified butter fat prepared chiefly from cow or buffalo milk. The product can be
used on roti/pranthas or can be used as cooking other material for food. It is
preserved at ambient temperature for one year. It is packed on 500 gms, 2 Kgs.,
5 Kgs. & 15 Kgs. bulk pack in tin. It is sold anywhere in Punjab and abroad also.
No special distribution control is needed. 4. Butter: - Butter may be defined as
a fat concentrate which is obtaining by churning cream, gathering the fat into a
compact mass and then working it. The product obtained from cow and buffalo
milk or a combination thereof or from cream or curd obtained from cow or buffalo
milk or a combination thereof, with or without the addition of common salt and
colouring matter. It can be kept under refrigeration for three months. This comes
in packs of 10 gms. 100 gms. And 500 gms. 5. Lassi:- Lassi, also called
chhas refers to desi butter milk which is by product obtained when churning curd
led whole milk with curd indigenous devices for the production of desi butter.
Verka Lassi is very popular, especially in Punjab and it is also liked by the people
of other states. It comes in the 200 ml. tetra pack. 6.
SFM:-It is known as Sweetened flavoured milk or bottle milk. The product
used in the form of drinking sweet milk. It is preserved at ambient temperature. It
is packed in 200 ml. bottle, 200 ml. tetra packs. The length of shelf life of product
can be held far three months under ambient temperature. It is sold in and around
Punjab and upcountry market mainly Delhi. 7. Ice
Cream:- Ice Cream may be defined as a frozen dairy product made suitable
blending and processing of cream and other milk products, together with sugar
and flavour, with or without colour and with the incorporation of air during the
freezing process. There are mainly three types of Verka Kulfies i.e. Malai Kulfi,
Choco bar and Mango bar. Malai Kulfi made with milk, malai andCrushed nuts.
Choco bar contained chocolate and Mango bar kulfi contain mango flavour.8.
Paneer:- Paneer refers to the small sized soft cheese. The product can
be consumed as such or can be fried and consumed. It can also be used as an
ingredient for making Indian Sweets and paneer based dishes. It is preserved
under refrigerated condition for 20 days from the date of packing. The product is
packed in poly film bags. The pack size is 200 gms. For consumer pack and 5
Kg. Capacity in bulk pack as agreed by contracted buyer.
9. Curd/Dahi:- Dahi or curd is the product obtained
from boiled milk by souring, natural or otherwise, by a harmless lactic acid or
other bacterial culture. It should have the same percentage of fat and solids - not
- fat as the milk for which it is prepared. 10.
Raseela:- Raseela is a very popular product of Verka which was
launched in 1995. It comes in two flavours - i) Mango Raseela and ii) Pine apple
Raseela. Mango Raseela is prepared from mango pulp and Pineapple Raseela
from pineapple pulp. These are coming in 200 ml. tetra pack. SWOT
ANALYSIS Strengths:- Good brand image of Verka products in the mind of
people.
1. Brand Loyalty among the people for Verka products.
3. Faith on Verka products by the rural and urban population.
4. Rural people satisfaction with quality, price, quantity and availability is also
strengthen the dairy business.
Weaknesses:-
1. Lack of proper advertisements by the plant, such as posters, glow signs,
etc.
2. Lack of proper distribution system.
3. Lack of proper marketing network in rural areas as like in urban areas.
4. Very high rates of products such as sweet lassi Rs.10/100g only.
Opportunities:-
1. Greatly improved expert potential for milk products of western as well as
traditional types.
2. Proper utilization of available resources to decrease the per unit cost.
3. By product utilization for import substitution.
4. Growing demand for milk and milk products.
5. Cost of procurement of raw milk could be decrease significantly.
Threats:-
1. Introduction of foreign products in Indian market.
2. Poor quality of raw milk.
3. The liberalization of Dairy Industry is likely to be exploited by multi -
nationals. They will be interested in manufacturing milk products which
yield high profits. It will create milk shortage in the country adversely
affecting the consumers.
5. A large number of brands entering into dairy industry and there
increasing market share.
Chapter 2:
Literature review
Literature review
Review of literature is the most useful and simple method of formulating the
research problem. The researches done by previous researchers are reviewed
and their usefulness is evaluated to serve as basis for further research. Thus
researcher reviews builds upon the work of others. The reviews that are collected
by the researcher should give an insight into the field under study. The reviews
must explain the need and scope of the study under consideration. It is not
necessary that the reviews are to be in accordance with the objectives. Being a
layman in the research field, I as a researcher have covered reviews that are
related to Credit Rating Agencies.
Ria Goel (2007):-
Ratio Analysis Milkfeed, Ratio Analysis is A tool used to conduct a quantitative
analysis of information in a company's financial statements. Ratios are calculated
from current year numbers and are then compared to previous years, other
companies, the industry to judge the performance of the company. Milkfeed, the
leading independent Punjab’s milk house operator of more than 282stores, which
has been voted the top rated brand by consumers for the last six consecutive
years. It had another year of solid progress, again achieving revenue and profit
growth. Its revenue gone up by 29% to 35 cr. where as in year 2005 it was 29
Cr. Earnings before interest, tax , depreciation and amortization has increased by
38% to 36 Cr. whereas it as 26 Cr. in year 2005. Operating profit (before prior
year goodwill write off) improved by 38% to 19 Cr.
Vadu Krishna(2008):-
Annual report analysis of Verka Milk Plant, Mohali, Financial statements provide
an overview of a business' financial condition in both short and long term. They
help in understanding the past performance of the company and making future
predictions about the company. It thus helps us to look beyond the profit figures.
There are 3 basic financial statements are used. They are income statement,
balance sheet and cash flow statement, the purpose of financial statements "The
objective of financial statements is to provide information about the financial
position, performance and changes in financial position of an enterprise that is
useful to a wide range of users in making economic decisions."
Arunam Jain(2008):-
Ratio Analysis Of Verka Plant, Mohali, CURRENT RATIO. It is a liquidity ratio
that measures a company's ability to pay short-term obligations. Also known as
"liquidity ratio", "cash asset ratio" and "cash ratio". By putting to test a company's
financial strength, deduces company's ability to pay back its short-term liabilities
(debt and payables) with its short-term assets (cash, inventory, receivables).The
higher the current ratio, the more capable the company is of paying its
obligations. An acceptable current ratio varies by industry. Generally, the more
liquid the current assets, the smaller the current ratio can be without cause for
the concern.
Jitesh Chudasama(2009):-
Analysis Of Annual Report Of Milkfeed, Every limited company has to declare
it’s annual report at the end of every year. It is compulsory for each and every
limited company to do so as per company’s law.. The annual report of the
company gives financial position to the insiders and outsiders of the company.
This project report gives practical knowledge of financial analysis, which is
prepared by me on financial analysis of Milkfeed Ltd. for two years with
interpretation. It covers financial Ratio Analysis, Common Size statement and
Comparative Analysis. This ratio is made in order to analyze financial condition of
MIlkfeed Ltd. including tables as and when required. The project to prepare the
financial analysis of an organization has bridged the gap between the academics
and the practical work.
Antonio C. David (2007):- In this paper we attempt to analyze whether price-
based controls on capital inflows are successful in insulating economies against
external shocks. We present results from vector autoregressive (VAR) models,
which indicate that Chile and Colombia, countries that adopted controls on capital
inflows, seem to have been relatively well insulated against certain types of
external disturbances. Subsequently, we use the autoregressive distributive lag
(ARDL) approach to co-integration in order to isolate the effects of the capital
controls on the pass-through of external disturbances to domestic interest rates in
those economies. We conclude that there is evidence that the capital controls
have allowed for greater policy autonomy.
Lilia Costabile(2004):-
A ‘disequilibrium’ between saving and investment decisions determines a
maladjustment in production, the disruption of capital, and a downturn in
economic activity, according to the ‘Austrian’ approach. By contrast, the
‘Dynamists’ argue that it may lead to economic growth, as disequilibrium may well
be instrumental to capital accumulation. What explains these different predictions
in otherwise similar models? The key is in the interplay between the analytical
features and the ideological options underlying each of these approaches:
alternative lines of thought, entirely compatible with their analytical models, were
abandoned by some of these authors when they conflicted with their pre-
analytical views. This paper illustrates the argument by exploring the models of
two ‘fathers’, von Mises and Robertson.
Sasandifer(2009):-
Ratio Analysis Of Starbucks Vs Mcdonald's, McDonald’s Corporation operates in
the food service industry. The company has its restaurants in more than 100
countries of the world. McDonald’s, the world’s largest food chain is
headquartered in U.S. having an employee population of 390000 (About
McDonald's..., 2008), Starbucks Corporation, Seattle based, Starbucks
Corporation is the leading coffeehouse chain in the world. The company has its
operations in more than 44 countries. The main products offered by Starbucks
various kinds of drinks, snacks, coffee beans. The company also operates in the
field of marketing of music, books (The Company, 2008). Ratio Analysis.
Ratios Starbucks McDonalds
Current Ratio 0.79 0.80
Quick Ratio 0.30 0.67
Debt Equity Ratio 1.34 0.92
Proprietary Ratio 0.43 0.52
Solvency Ratio 0.57 0.48
Inventory Turnover Ratio 12.13 118.77
Gross Profit Ratio (%) 23.34 34.69
Net Profit Ratio (%) 7.15 15.67
Return on Proprietors' Funds (%) 29.45 15.67
Earning Per Share 0.91 2.06
Icarr (2006):-
Nike, Inc. Financial Ratio Analysis, In assessing the significance of various
financial data, experts engage in financial analysis, the process of determining
and evaluating financial ratios. A ratio is a relationship that indicates something
about a company's activities, such as the ratio between the company's current
assets and current liabilities or between its accounts receivable and its annual
sales. The basic source for these ratios is the company's financial statements
that contain figures on assets, liabilities, profits, and losses. Ratios are only
meaningful when compared with other financial information. Since compared with
industry data, ratios help an individual understand a company's performance
relative to that of competitors, and used to trace performance over time (Venture
Line, 2005).
Chapter 3:
Introduction of Topic
WORKING CAPITAL
Capital required for a business can be classified under two main categories via,
1) Fixed Capital
2) Working Capital
Every business needs funds for two purposes for its establishment and to
carry out its day- to-day operations. Long terms funds are required to create
production facilities through purchase of fixed assets such as p&m, land,
building, furniture, etc. Investments in these assets represent that part of firm’s
capital which is blocked on permanent or fixed basis and is called fixed capital.
Funds are also needed for short-term purposes for the purchase of raw material,
payment of wages and other day – to- day expenses etc.
These funds are known as working capital. In simple words, working capital
refers to that part of the firm’s capital which is required for financing short- term
or current assets such as cash, marketable securities, debtors & inventories.
Funds, thus, invested in current assts keep revolving fast and are being
constantly converted in to cash and this cash flows out again in exchange for
other current assets. Hence, it is also known as revolving or circulating capital or
short term capital.
CONCEPT OF WORKING CAPITAL
There are two concepts of working capital:
1. Gross working capital
2. Net working capital
The gross working capital is the capital invested in the total current assets of
the enterprises current assets are those Assets which can convert in to cash
within a short period normally one accounting year. In a narrow sense, the
term working capital refers to the net working. Net working capital is the
excess of current assets over current liability, or, say:
NET WORKING CAPITAL = CURRENT ASSETS – CURRENT
LIABILITIES.
Net working capital can be positive or negative. When the current assets
exceeds the current liabilities are more than the current assets. Current
liabilities are those liabilities, which are intended to be paid in the
ordinary course of business within a short period of normally one
accounting year out of the current assts or the income business.
The gross working capital concept is financial or going concern concept whereas
net working capital is an accounting concept of working capital. Both the
concepts have their own merits.
The gross concept is sometimes preferred to the concept of working capital for
the following reasons:
1. It enables the enterprise to provide correct amount of working capital at
correct time.
2. Every management is more interested in total current assets with which
it has to operate then the source from where it is made available.
3. It take into consideration of the fact every increase in the funds of the
enterprise would increase its working capital.
4. This concept is also useful in determining the rate of return on
investments in working capital. The net working capital concept, however,
is also important for following reasons:
CLASSIFICATION OF WORKING CAPITAL
Working capital may be classified in to ways:
On the basis of concept.
On the basis of time.
On the basis of concept working capital can be classified as gross
working capital and net working capital. On the basis of time, working
capital may be classified as:
1. Permanent or fixed working capital.
2. Temporary or variable working capital
PERMANENT OR FIXED WORKING CAPITAL
Permanent or fixed working capital is minimum amount which is required to
ensure effective utilization of fixed facilities and for maintaining the circulation of
current assets. Every firm has to maintain a minimum level of raw material, work-
in-process, finished goods and cash balance. This minimum level of current assts
is called permanent or fixed working capital as this part of working is permanently
blocked in current assets. As the business grow the requirements of working
capital also increases due to increase in current assets.
TEMPORARY OR VARIABLE WORKING CAPITAL
Temporary or variable working capital is the amount of working capital which is
required to meet the seasonal demands and some special exigencies. Variable
working capital can further be classified as seasonal working capital and special
working capital. The capital required to meet the seasonal need of the enterprise
is called seasonal working capital. Special working capital is that part of working
capital which is required to meet special exigencies such as launching of
extensive marketing for conducting research, etc.
IMPORTANCE OR ADVANTAGE OF ADEQUATE WORKING
CAPITAL
SOLVENCY OF THE BUSINESS: Adequate working capital helps in
maintaining the solvency of the business by providing uninterrupted of
production.
Goodwill: Sufficient amount of working capital enables a firm to make
prompt payments and makes and maintain the goodwill.
Easy loans: Adequate working capital leads to high solvency and credit
standing can arrange loans from banks and other on easy and favorable
terms.
Cash Discounts: Adequate working capital also enables a concern to
avail cash discounts on the purchases and hence reduces cost.
Regular Supply of Raw Material: Sufficient working capital ensures
regular supply of raw material and continuous production.
Regular Payment Of Salaries, Wages And Other Day TO Day
Commitments: It leads to the satisfaction of the employees and raises the
morale of its employees, increases their efficiency, reduces wastage and
costs and enhances production and profits.
Exploitation Of Favorable Market Conditions: If a firm is having
adequate working capital then it can exploit the favorable market
conditions such as purchasing its requirements in bulk when the prices are
lower and holdings its inventories for higher prices.
Ability To Face Crises: A concern can face the situation during the
depression.
Quick And Regular Return On Investments: Sufficient working capital
enables a concern to pay quick and regular of dividends to its investors
and gains confidence of the investors and can raise more funds in future.
High Morale: Adequate working capital brings an environment of
securities, confidence, high morale which results in overall efficiency in a
business.
EXCESS OR INADEQUATE WORKING CAPITAL
Every business concern should have adequate amount of working capital to
run its business operations. It should have neither redundant or excess
working capital nor inadequate nor shortages of working capital. Both excess
as well as short working capital positions are bad for any business. However,
it is the inadequate working capital which is more dangerous from the point of
view of the firm.
DISADVANTAGES OF REDUNDANT OR EXCESSIVE WORKING CAPITAL
1. Excessive working capital means ideal funds which earn no profit for
the firm and business cannot earn the required rate of return on its
investments.
2. Redundant working capital leads to unnecessary purchasing and
accumulation of inventories.
3. Excessive working capital implies excessive debtors and defective
credit policy which causes higher incidence of bad debts.
4. It may reduce the overall efficiency of the business.
5. If a firm is having excessive working capital then the relations with
banks and other financial institution may not be maintained.
6. Due to lower rate of return n investments, the values of shares may
also fall.
7. The redundant working capital gives rise to speculative transactions
DISADVANTAGES OF INADEQUATE WORKING CAPITAL
Every business needs some amounts of working capital. The need for working
capital arises due to the time gap between production and realization of cash
from sales. There is an operating cycle involved in sales and realization of cash.
There are time gaps in purchase of raw material and production; production and
sales; and realization of cash.
Thus working capital is needed for the following purposes:
For the purpose of raw material, components and spares.
To pay wages and salaries
To incur day-to-day expenses and overload costs such as office
expenses.
To meet the selling costs as packing, advertising, etc.
To provide credit facilities to the customer.
To maintain the inventories of the raw material, work-in-progress,
stores and spares and finished stock.
For studying the need of working capital in a business, one has to study the
business under varying circumstances such as a new concern requires a lot
of funds to meet its initial requirements such as promotion and formation etc.
These expenses are called preliminary expenses and are capitalized. The
amount needed for working capital depends upon the size of the company
and ambitions of its promoters. Greater the size of the business unit,
generally larger will be the requirements of the working capital.
The requirement of the working capital goes on increasing with the growth
and expensing of the business till it gains maturity. At maturity the amount of
working capital required is called normal working capital.
There are others factors also influence the need of working capital in a
business.
FACTORS DETERMINING THE WORKING CAPITAL REQUIREMENTS
1. NATURE OF BUSINESS: The requirements of working is very
limited in public utility undertakings such as electricity, water supply
and railways because they offer cash sale only and supply services not
products, and no funds are tied up in inventories and receivables. On
the other hand the trading and financial firms requires less investment
in fixed assets but have to invest large amt. of working capital along
with fixed investments.
2. SIZE OF THE BUSINESS: Greater the size of the business,
greater is the requirement of working capital.
3. PRODUCTION POLICY: If the policy is to keep production steady
by accumulating inventories it will require higher working capital.
4. LENTH OF PRODUCTION CYCLE: The longer the
manufacturing time the raw material and other supplies have to be
carried for a longer in the process with progressive increment of labor
and service costs before the final product is obtained. So working
capital is directly proportional to the length of the manufacturing
process.
5. SEASONALS VARIATIONS: Generally, during the busy season,
a firm requires larger working capital than in slack season.
6. WORKING CAPITAL CYCLE: The speed with which the working
cycle completes one cycle determines the requirements of working
capital. Longer the cycle larger is the requirement of working capital.
Operating cycle
7. RATE OF STOCK TURNOVER: There is an inverse co-
relationship between the question of working capital and the velocity or
speed with which the sales are affected. A firm having a high rate of
stock turnover wuill needs lower amt. of working capital as compared
to a firm having a low rate of turnover.
8. CREDIT POLICY: A concern that purchases its requirements on
credit and sales its product / services on cash requires lesser amt. of
working capital and vice-versa.
9. BUSINESS CYCLE: In period of boom, when the business is
prosperous, there is need for larger amt. of working capital due to rise
in sales, rise in prices, optimistic expansion of business, etc. On the
contrary in time of depression, the business contracts, sales decline,
difficulties are faced in collection from debtor and the firm may have a
large amt. of working capital.
10. RATE OF GROWTH OF BUSINESS: In faster growing
concern, we shall require large amt. of working capital.
11. EARNING CAPACITY AND DIVIDEND POLICY: Some firms
have more earning capacity than other due to quality of their products,
monopoly conditions, etc. Such firms may generate cash profits from
operations and contribute to their working capital. The dividend policy
also affects the requirement of working capital. A firm maintaining a
steady high rate of cash dividend irrespective of its profits needs
working capital than the firm that retains larger part of its profits and
does not pay so high rate of cash dividend.
12. PRICE LEVEL CHANGES: Changes in the price level also affect
the working capital requirements. Generally rise in prices leads to
increase in working capital.
PROFIT AND LOSS ACCOUNT
Profit and loss account is depicted from the Balance Sheet. According to this
account, the company comes to know about the real position of the company by
knowing that whether the company has gained or loss. As the checking of this
account reveals that profit and loss account for the year 31.03.2011, 31.03.2012
was misrepresentation of accounts and depicts the position which is not correct
because the plant authorities had shown appropriation loss account of Rs
49,69,96,162.62/- on 31.03.2011, Rs 53,41,04,641.63/- on 31.03.2012 in
Balance Sheet by preparing separate P & L appropriation account by the union
when provision of this expenses which were increased from 2011-2012 was not
made. Plant concealed net loss for the concerned years to the tune of Rs 1,
79,01,905.58/- and Rs 1,45,36,884.77/- for 31.03.2011 and 31.03.2012
respectively by not showing as net loss for that year.
Besides many reasons the main reason for loss as explained by the plant
authorities is running the plant in under capacity resulting high production cost
and fixed cost, low margin between purchase/production price and sale price
does not cover the various expenditures which are incurred in procurement.
MANUFACTURING, TRADING &PROFIT & LOSS ACCOUNT OF 2011 - 2012
Previous year(amount)
Particulars Current year(amount)
Previous year(amount)
Particulars Current year(amount)
7,13,42,395.80 Opening stock
8,12,58,066.00
36,81,24,938.64
Sale of milk&milk products
37,55,13,351.17
28,66,99,619.42 Purchase of milk& milk products
31,64,46,682.57
32,64,995.00 Misc. income 10332870.49
2,36,48,275.32 ProcurementExpenses
2,72,95,223.18
8,12,58,066.00
Closing stock 10,35,47,007.00
57,90,158.68 Processing expenses
71,01,192.68
2,28,33,697.78 Production expenses
2,44,74,667.01
2,28,33,697.78 Packing expenses
1,79,69,644.70
1,18,69,119.60 Store/Purcha--se/ Engg expenses
1,37,25,203.34
4,14,73,523.80 Admn/accounts expenses
2,59,04,726.79
2,64,46,257.40
Sale on Consignment Basis
3,01,74,528.20
2,557.00 Service Tax 4,202.00
97,77,021.75 Distribution expenses
99,37,265.84 1,79,01,905.58
Loss for theYear
1,45,36,884.77
27,33,803.65 Depreciation 27,11,437.89
49,69,96,162.62 53,41,04,641.63
49,69,96,162.62
53,41,04,641.63
THE BALANCE SHEET OF 2010-11
Liabilities Year 2010-11 (amount)
Assets Year 2010-11 (amount)
Share capital 1,32,76,100.00 Fixed assets 9,93,20,509.34
Reserves and surplus
8,04,28,468.37 Investments 1,55,00,100.00
Secured loans 3,07,84,483.00 Current assets 11,04,14,541.25
Current liabilities and provision
31,59,48,287.93 Stock in transit
Hare stabilization fund
1,54,775.00 Accumulated losses
19,37,34,246.13
Appropriate losses 37,20,812.00
Loss of the year 1,79,01,905.58
Total 44,05,92,114.30 44,05,92,114.30
THE BALANCE SHEET OF 2011-12
Liabilities Year 2011 – 12 (amount)
Assets Year 2011 – 12 (amount)
Share capital 1,37,67,100.00 Fixed assets 10,225,97,23.94
Reserves and surplus
9,80,11,843.34 Investments 1,55,00,100.00
Secured loans 3,33,31,243.00 Current assets 12,38,81,995.71
Current liabilities and provision
32,63,82,079.85 Stock in transit -
Hare stabilization fund
43,402.00 Accumulated losses
21,53,56,963.71
Appropriate losses
Loss of the year
Total 47,15,35,668.19 47,15,35,668.19
MANAGEMENT OF WORKING CAPITAL
Management of working capital is concerned with the problem that arises
in attempting to manage the current assets, current liabilities. The basic
goal of working capital management is to manage the current assets and
current liabilities of a firm in such a way that a satisfactory level of working
capital is maintained, i.e. it is neither adequate nor excessive as both the
situations are bad for any firm. There should be no shortage of funds and
also no working capital should be ideal. WORKING CAPITAL
MANAGEMENT POLICES of a firm has a great on its probability, liquidity
and structural health of the organization. So working capital management
is three dimensional in nature as
1. It concerned with the formulation of policies with regard to
profitability, liquidity and risk.
2. It is concerned with the decision about the composition and level of
current assets.
3. It is concerned with the decision about the composition and level of
current liabilities.
WORKING CAPITAL ANALYSIS
As we know working capital is the life blood and the centre of a business.
Adequate amount of working capital is very much essential for the smooth
running of the business. And the most important part is the efficient
management of working capital in right time. The liquidity position of the
firm is totally effected by the management of working capital. So, a study
of changes in the uses and sources of working capital is necessary to
evaluate the efficiency with which the working capital is employed in a
business. This involves the need of working capital analysis.
The analysis of working capital can be conducted through a number of
devices, such as:
1. Ratio analysis.
2. Fund flow analysis.
3. Budgeting.
1. RATIO ANALYSIS
A ratio is a simple arithmetical expression one number to another. The
technique of ratio analysis can be employed for measuring short-term
liquidity or working capital position of a firm. The following ratios can be
calculated for these purposes:
1. Current ratio.
2. Quick ratio
3. Absolute liquid ratio
4. Inventory turnover.
5. Receivables turnover.
6. Payable turnover ratio.
7. Working capital turnover ratio.
8. Working capital leverage
9. Ratio of current liabilities to tangible net worth.
2. FUND FLOW ANALYSIS
Fund flow analysis is a technical device designated to the study the
source from which additional funds were derived and the use to which
these sources were put. The fund flow analysis consists of:
a. Preparing schedule of changes of working capital
b. Statement of sources and application of funds.
It is an effective management tool to study the changes in financial
position (working capital) business enterprise between beginning and
ending of the financial dates.
3. WORKING CAPITAL BUDGET
A budget is a financial and / or quantitative expression of business plans
and polices to be pursued in the future period time. Working capital budget
as a part of the total budge ting process of a business is prepared
estimating future long term and short term working capital needs and
sources to finance them, and then comparing the budgeted figures with
actual performance for calculating the variances, if any, so that corrective
actions may be taken in future. He objective working capital budget is to
ensure availability of funds as and needed, and to ensure effective
utilization of these resources. The successful implementation of working
capital budget involves the preparing of separate budget for each element
of working capital, such as, cash, inventories and receivables etc.
ANALYSIS OF SHORT – TERM FINANCIAL POSITION OR TEST OF LIQUIDITY
The short –term creditors of a company such as suppliers of goods of
credit and commercial banks short-term loans are primarily interested to
know the ability of a firm to meet its obligations in time. The short term
obligations of a firm can be met in time only when it is having sufficient
liquid assets. So to with the confidence of investors, creditors, the
smooth functioning of the firm and the efficient use of fixed assets the
liquid position of the firm must be strong. But a very high degree of
liquidity of the firm being tied – up in current assets. Therefore, it is
important proper balance in regard to the liquidity of the firm. Two types
of ratios can be calculated for measuring short-term financial position or
short-term solvency position of the firm.
1. Liquidity ratios.
2. Current assets movements ‘ratios.
A) LIQUIDITY RATIOS
Liquidity refers to the ability of a firm to meet its current obligations as
and when these become due. The short-term obligations are met by
realizing amounts from current, floating or circulating assts. The current
assets should either be liquid or near about liquidity. These should be
convertible in cash for paying obligations of short-term nature. The
sufficiency or insufficiency of current assets should be assessed by
comparing them with short-term liabilities. If current assets can pay off
the current liabilities then the liquidity position is satisfactory. On the
other hand, if the current liabilities cannot be met out of the current
assets then the liquidity position is bad. To measure the liquidity of a
firm, the following ratios can be calculated:
1. CURRENT RATIO
2. QUICK RATIO
3. ABSOLUTE LIQUID RATIO
1. CURRENT RATIO
Current Ratio, also known as working capital ratio is a measure of
general liquidity and its most widely used to make the analysis of short-
term financial position or liquidity of a firm. It is defined as the relation
between current assets and current liabilities. Thus,
CURRENT RATIO = CURRENT ASSETS
CURRENT LIABILITES
The two components of this ratio are:
1) CURRENT ASSETS
2) CURRENT LIABILITES
Current assets include cash, marketable securities, bill receivables,
sundry debtors, inventories and work-in-progresses. Current liabilities
include outstanding expenses, bill payable, dividend payable etc. A
relatively high current ratio is an indication that the firm is liquid and has
the ability to pay its current obligations in time. On the hand a low current
ratio represents that the liquidity position of the firm is not good and the
firm shall not be able to pay its current liabilities in time. A ratio equal or
near to the rule of thumb of 2:1 i.e. current assets double the current
liabilities is considered to be satisfactory.
2. QUICK RATIO
ether with current ratio and acid test ratio so as to exclude even
receivables from the current assets and find out the absolute liquid
assets. Absolute Liquid Assets includes :
ABSOLUTE LIQUID RATIO = ABSOLUTE LIQUID ASSETS
CURRENT LIABILITES
ABSOLUTE LIQUID ASSETS = CASH & BANK BALANCES.
B) CURRENT ASSETS MOVEMENT RATIOS
Funds are invested in various assets in business to make sales and
earn profits. The efficiency with which assets are managed directly
affects the volume of sales. The better the management of assets, large
is the amount of sales and profits. Current assets movement ratios
measure the efficiency with which a firm manages its resources. These
ratios are called turnover ratios because they indicate the speed with
which assets are converted or turned over into sales. Depending upon
the purpose, a number of turnover ratios can be calculated. These are :
1. Inventory Turnover Ratio
2. Debtors Turnover Ratio
3. Creditors Turnover Ratio
4. Working Capital Turnover Ratio
The current ratio and quick ratio give misleading results if current assets
include high amount of debtors due to slow credit collections and
moreover if the assets include high amount of slow moving inventories. As
both the ratios ignore the movement of current assets, it is important to
calculate the turnover ratio.
1. INVENTORY TURNOVER OR STOCK TURNOVER RATIO :
Every firm has to maintain a certain amount of inventory of finished
goods so as to meet the requirements of the business. But the level
of inventory should neither be too high nor too low. Because it is
harmful to hold more inventory as some amount of capital is
blocked in it and some cost is involved in it. It will therefore be
advisable to dispose the inventory as soon as possible.
INVENTORY TURNOVER RATIO = COST OF GOOD SOLD
AVERAGE INVENTORY
Inventory turnover ratio measures the speed with which the stock is
converted into sales. Usually a high inventory ratio indicates an
efficient management of inventory because more frequently the
stocks are sold ; the lesser amount of money is required to finance
the inventory. Where as low inventory turnover ratio indicates the
inefficient management of inventory. A low inventory turnover
implies over investment in inventories, dull business, poor quality of
goods, stock accumulations and slow moving goods and low profits
as compared to total investment.
AVERAGE STOCK = OPENING STOCK + CLOSING STOCK
2
2. INVENTORY CONVERSION PERIOD:
INVENTORY CONVERSION PERIOD = 365 (net working days)
INVENTORY TURNOVER RATIO
3. DEBTORS TURNOVER RATIO :
A concern may sell its goods on cash as well as on credit to
increase its sales and a liberal credit policy may result in tying up
substantial funds of a firm in the form of trade debtors. Trade debtors are
expected to be converted into cash within a short period and are
included in current assets. So liquidity position of a concern also
depends upon the quality of trade debtors. Two types of ratio can be
calculated to evaluate the quality of debtors.
a) Debtors Turnover Ratio
b) Average Collection Period
DEBTORS TURNOVER RATIO = TOTAL SALES (CREDIT)
AVERAGE DEBTORS
Debtor’s velocity indicates the number of times the debtors are
turned over during a year. Generally higher the value of debtor’s
turnover ratio the more efficient is the management of debtors/sales or
more liquid are the debtors. Whereas a low debtors turnover ratio
indicates poor management of debtors/sales and less liquid debtors.
This ratio should be compared with ratios of other firms doing the same
business and a trend may be found to make a better interpretation of the
ratio.
AVERAGE DEBTORS= OPENING DEBTOR+CLOSING DEBTOR
2
2. AVERAGE COLLECTION PERIOD :
Average Collection Period = No. of Working Days
Debtors Turnover Ratio
The average collection period ratio represents the average number
of days for which a firm has to wait before its receivables are converted
into cash. It measures the quality of debtors. Generally, shorter the
average collection period the better is the quality of debtors as a short
collection period implies quick payment by debtors and vice-versa.
Average Collection Period = 365 (Net Working Days)
Debtors Turnover Ratio
3. WORKING CAPITAL TURNOVER RATIO :
Working capital turnover ratio indicates the velocity of utilization of
net working capital. This ratio indicates the number of times the
working capital is turned over in the course of the year. This ratio
measures the efficiency with which the working capital is used by
the firm. A higher ratio indicates efficient utilization of working
capital and a low ratio indicates otherwise. But a very high
working capital turnover is not a good situation for any firm.
Working Capital Turnover Ratio = Cost of Sales
Net Working Capital
Working Capital Turnover = Sales
Networking Capital
e.g.
Year 2009 2010 2011
Sales 166.0 151.5 169.5
Networking Capital 53.87 62.52 103.09
Working Capital Turnover 3.08 2.4 1.64
Interpretation :
This ratio indicates low much net working capital requires for
sales. In 2011, the reciprocal of this ratio (1/1.64 = .609) shows that for
sales of Rs. 1 the company requires 60 paisa as working capital. Thus
this ratio is helpful to forecast the working capital requirement on the
basis of sale.
INVENTORIES
(Rs. in Crores)
Year 2008-2009 2009-2010 2010-2011
Inventories 37.15 35.69 75.01
Interpretation :
Inventories is a major part of current assets. If any company wants
to manage its working capital efficiency, it has to manage its inventories
efficiently. The graph shows that inventory in 2008-2009 is 45%, in 2009-
2010 is 43% and in 2010-2011 is 54% of their current assets. The
company should try to reduce the inventory upto 10% or 20% of current
assets.
CASH BNAK BALANCE :
(Rs. in Crores)
Year 2008-2009 2009-2010 2010-2011
Cash Bank Balance 4.69 1.79 5.05
Interpretation :
Cash is basic input or component of working capital. Cash is
needed to keep the business running on a continuous basis. So the
organization should have sufficient cash to meet various requirements.
The above graph is indicate that in 2008 the cash is 4.69 crores but in
2009 it has decrease to 1.79. The result of that it disturb the firms
manufacturing operations. In 2010, it is increased upto approx. 5.1%
cash balance. So in 2011, the company has no problem for meeting its
requirement as compare to 2008.
DEBTORS :
(Rs. in Crores)
Year 2008-2009 2009-2010 2010-2011
Debtors 17.33 19.05 25.94
Interpretation :
Debtors constitute a substantial portion of total current assets. In
India it constitute one third of current assets. The above graph is depict
that there is increase in debtors. It represents an extension of credit to
customers. The reason for increasing credit is competition and company
liberal credit policy.
CURRENT ASSETS :
(Rs. in Crores)
Year 2008-2009 2009-2010 2010-2011
Current Assets 81.29 83.15 136.57
Interpretation :
This graph shows that there is 64% increase in current assets in
2011. This increase is arise because there is approx. 50% increase in
inventories. Increase in current assets shows the liquidity soundness of
company.
CURRENT LIABILITY :
(Rs. in Crores)
Year 2008-2009 2009-2010 2010-2011
Current Liability 27.42 20.58 33.48
Interpretation :
Current liabilities shows company short term debts pay to outsiders.
In 2011 the current liabilities of the company increased. But still increase
in current assets are more than its current liabilities.
NET WOKRING CAPITAL :
(Rs. in Crores)
Year 2008-2009 2009-2010 2010-2011
Net Working Capital 53.87 62.53 103.09
Interpretation :
Working capital is required to finance day to day operations of a
firm. There should be an optimum level of working capital. It should not
be too less or not too excess. In the company there is increase in
working capital. The increase in working capital arises because the
company has expanded its business.
Chapter 4:
Methodology
RESEARCH METHODOLOGY
Definition of Research
The word research is derived from the Latin word meaning to know. It is a
systematic and a replicable process which identifies and defines problems,
within specified boundaries. It employs well designed method to collect the
data and analyses the results. It disseminates the findings to contribute to
generalize able knowledge.
The data used in this research was acuired from internet & web site of
the firm. the sample is based o the fiancial statement of the firm. In this
research we have provided two types of data analsis , descriptive and
quantitative .
Research Design
This research was descriptive and conclusion oriented research.
a) Descriptive Research:
The research was a descriptive research as it was concerned with specific
predictions, with narration of facts and characteristics concerning individuals,
groups or situations.
Sampling Techniques: The sampling techniques used are convenient technique
and simple random sampling technique.
Convenient Technique: A non-probability sampling technique that attempts to
obtain a sample of convenient elements. The selection of sampling units is left
primarily to the interviewer.
Data resources
Both primery and secandery data has been used for study . primery data has
been collected through direct interaction with finance department and
secondry data is collected with the help of internet
Chapter 5:
Surveys, Feedback and
Data Analysis,
Interpretation of
questionnaire with table
as well as graphs.
ANALYSIS & INTERPRETATION
1. Average Collection Period
Year Days
2010 40
2011 46
3. Current Asset to Total Assets
Year Percentage
2010 35%
2011 26%
It can be visualized from the table that in the first year of our study i.e. 2010 it
was 35% which was reduced to 26% in the next year.
VERKA MILK PLANTRATIO USEFUL TO ANALYIS WORKING CAPITAL MANAGEMENT
(A)Efficiency Ratios 2010 2011 Ideal Ratio
1. Working Capital
Turnover(times)
4.84 10.23 -
2. Current Asset
Turnover(times)
1.78 2.98 -
3. Inventory Turnover (ratio) 9.49 9.20 -
(B) Liquidity Ratio
1. Current Ratio 2.12 1.80 2.0
2. Acid Test Ratio 1.15 .98 1.0
3. Cash ratio .57 .08 .5
1. Table showing Gross Profit Ratio
Year Percentage
2010 10%
2011 12%
2.Table Showing Net Profit Ratio
Year Percentage
2009-10 -9% (loss)
2010-11 -8% (loss)
3. Showing Operating Ratio
Year Percentage
2010 7%
2011 5%
Chapter 6:
Suggestion,
Recommendation,
Conclusion
SUGGESTIONS & RECOMMENDATION
Though the survey revealed that rural people like Verka's products to a great
extent and there is more demand of Verka brand but then also some people want
a change in its price, quality, quantity and some in availability. Therefore, to
make its customers fully satisfied, some measures should be taken which will
also add to its sales and improve its position in the rural market. So, there were
some suggestions given by the people which are summed up as follows:-
a) Increase in profit margin:- Generally, shopkeepers are not satisfied
with the prices of 'Verka products'. They feel the products are bit expensive &
provide a very little profit margin. Some other dairy brand like Baba milk, Today
milk give big share of M.R.P. as profit margin compare to verka thus we should
try to increase the profit margin. So that market share of verka may increase and
we could dominate the market.
b) Distribution System should be improved:- Shopkeepers of
large area are not satisfied with the distribution system. So, distribution system
should be improved and verka should maintain its access even to small
shopkeepers.
c) Lack of Advertisement:- Significant no of shopkeepers have also
complained about the advertisement of the brand Verka. It should be made
popular through more and more advertisements and schemes so as to attract
people of all age groups. More hoardings should be put in villages and with the
help of word of mouth more awareness about products should be given
d) Availability :- The products of Verka should be easily available in
societies. There are some area where Verka products are not available easily in
societies. Therefore, Verka should expand its market in rural area, so that
products are available easily. More variety of products should be send to the
societies.
e) Communication and soft skill training:- Some dealer’s complaint
about the behavior of delivery boys. They are the face of the company need to
provide proper training that who to deal with the shopkeepers and get work done.
And..
(i) Verka milk plant should concentrate more on marketing strategies.
(ii) Expand themselves to other states also.
(iii) Feasibility of home delivery system for city supply milk to be exposed.
(iv) Innovative energy saving measures is required to bring down the cost of
production and improve profitability.
(v) try to create retained earning reserve and utilize it for its own development.
(vi) Bring more varieties in its product range.
CONCLUSION
While testing the short-term liquidity position, Current Ratio (Current Ratio,
Absolute Liquid ratio, Liquid ratio) and Efficiency Ratios (Inventory turnover ratio,
Creditor turnover ratio, Debtors turnover ratio and Working Capital turnover ratio)
are not near to the rule of thumb, it can be said that verka has not good short-
term financial position.
While testing it profitability ratio is not good. However, gross profit ratio is fair.
Overall conclusion of the study is that the’ Financial Position’ of Verka is not
good. The short-term financial position is bad because current ratio, quick ratio
and absolute ratio is not satisfied.
Bibliography:
Pandey I.M., financial management, Ninth addition, UBS Publication New
Delhi.
Horne Wwachonicz, J.R.Bhaduri (2009), Fundamentals and Financial
management, 12th edition, Pearson publisher.
Jain. P.K. Financial Management,5th edition, Publisher Mc grew hill
companies.
Income statement and financial statement of 2009-10 as obtained from
Gurdaspur Dairy.
SEARCH ENGINES
* www.milkfedpunjab.com
* www.businessstandard.com
* www.24/7.com
* www.verka.com
- www.milkfed.nic.in
- www.milffed.org
- www.indiaagronet.com/indiaagronet/Dairy.htm
- www.punjabgovt.govt.in/government/milkfed.htm