The Nom Noms – Village Cinema

Project Report Village Cinema – The Nom Noms

Game project

Idar Lokkebo 1796976

April 2015 Swinburne

The Nom Noms – Village Cinema

Contents Project Summary ..................................................................................................................................... 2

Design Definition ..................................................................................................................................... 2

Aims and Objective ................................................................................................................................. 3

Client ....................................................................................................................................................... 3

Audience ................................................................................................................................................. 3

Stakeholder ............................................................................................................................................. 3

Key messages .......................................................................................................................................... 3

Research .................................................................................................................................................. 3

Researched games: ................................................................................................................................. 6

Mood board ............................................................................................................................................ 8

Storyboards, ideas and sketches ............................................................................................................. 9

Prototypes ............................................................................................................................................... 9

Further directions ................................................................................................................................. 14

References: ........................................................................................................................................... 15

Project Summary We are to design a game for Village Cinema, to promote their new mascots for the candy bar.

This will eventually be free for the mobile platform and available on other platforms as well.

Design Definition Village Cinema has asked Swinburne to help with designing a game concept to promote their new

candy bar mascots, the Nom Noms.

They would like the game to be awarding to players, giving them special offers or prices, like

discount popcorn at the candy bar.

The game should be relevant to the Village Cinema brand and the Nom Nom franchise.

Ideally the game will be available by July, to distribute during the winter seson.

The Nom Noms – Village Cinema

Aims and Objective The project is very interesting, as we are trying to reach a modern and fast growing audience.

By making a successful game, we are proving that we are able to reach this audience with the use of

research and innovative design techniques.

Client Village Cinema

Audience Families

Young kids

Discount hunters

Waiting in line or otherwise trying to pass the time.

Stakeholder Village Cinema

Candy bar, sales department

Key messages Entertaining

“Foody”

Feeling of the cinema hallway

Sense of escape by movie genre

Re-playability

Research Much research went into finding out what is popular at the moment in Australia and globally. After

some research, a site called AppAnnie was found, where both global and local app statistics were

easily available.

This is where the brunt of the statistics research were done, due to the reliability and how

comprehensive the site was.

The Nom Noms – Village Cinema

Consistencies found when looking for the most popular games:

2014 Top 10 games by downloads:

AppAnnie

1. Candy Crush Saga – Puzzle

2. Subway Surfers – Speed run

3. My Talking Tom – Multiple Minigames and puzzles

4. Farm Heroes Saga – Puzzle

5. Clash of Clans – Strategy builder.

6. Pou – Platform, Minigames, Pet customize

7. Despicable Me – Speed Run

8. Temple Run 2 – Speed run

9. Don’t tap the white tile – Speed tapping, music

10. Hill Climb racing – Side physics run

From this and cross-referencing current game trends, a selection of 3 popular game types where

made to build upon:

Speed runner 2d, Speed runner 3d, Side physics shooter.

Other games were researched to break them down and find those mechanics that made them

compelling and interesting.

The Nom Noms – Village Cinema

Mood board for popular colour themes:

The Nom Noms – Village Cinema

Researched games: Rayman Jungle Run – Speed Runner

Angry

Birds – Side physics shooter

The Nom Noms – Village Cinema

Gem Miner 2 – Side mining sim

Super Stickman Golf 2 – Side physics shooter

The Nom Noms – Village Cinema

Mood board This mood board was generated trying to capture the feel of going to the cinemas, the hallways and

the food there.

The Nom Noms – Village Cinema

Storyboards, ideas and sketches

Prototypes These are the three game prototypes and game concepts that are being presented to the client.

Game names being looked at: RuNomNom, Run NomNom, FillNomNom.

Character select inspiration: The games will feature a character select screen before every game.

Here the players can select their favourite Nom Nom, and customize them.

The Nom Noms – Village Cinema

Here are some examples for the style the screen may take.

These are the game concepts up for the pitch with Village Cinema

Game concept A

This will be a 3rd person speedrunner, where the player selects his character, and runs down the

hallway of a movie theatre, collecting powerups and resources.

When the character takes a power up, in the form of a wizard hat ticket here, the mechanics of the

games change. Depending on the power-up, the theme and mechanics will be different. The wizard

hat for instance, will change the visual to that of a fantasy landscape. Think along the lines of Lord of

the Rings, Game of Thrones, DnD and so on.

Other elements may be a Noir ticket, where there are shadows that have a direct influence on the

world and character. Or a space themed ticket, where the character is weightless and floats.

This is what will differentiate it from the competitors, the change of themes towards that of movies,

and mechanics related to them.

The character moves by tapping the side of the screen, moving him into the path of appearing

resources and power-ups.

The Nom Noms – Village Cinema

A1.

The Nom Noms – Village Cinema

Game concept B

This will be a game of similar theme, but different layout. The game will be a side scrolling speed

runner. This has proven a very popular genre to this day.

Here the character is moved up and down, by sliding the side of the screen and the character will

follow. He will be in the lane you choose and the goal is yet again to collect power-ups and resources.

B1.

The Nom Noms – Village Cinema

The levels can be designed to either have a goal at the end, or have an infinite, continuous path,

until it becomes too hard for the player to continue. Along the path, the choices the player makes

will give him bonuses or drawbacks.

Game concept C

This game draws upon the inspiration of Angry Birds and Super Stickman Golf. The player controls all

the NomNoms and can change them as he sees fit. They each have projectiles that they will use to

fill up the meters of their corresponding resources.

To make it harder, there will be obstacles in the way of the projectiles. So the player must use

physics to guide them to the receptacle. As the game progress, the obstacles will start shifting and

new will appear. This will make the game harder and harder, until the player can’t fill up the meters.

The Nom Noms – Village Cinema

C2

Further directions After one of the 3 games have been chosen as the focus, it will go through further research. Where

mechanics and other relevant information is mined, to see what can be done it improve upon it,

both aesthetically and mechanically.

Research will be done on the genre of the game, and colours, art style will be analysed, to see what

can be brought over to the design outcome.

The game will then be continously worked upon until a satisfactory design has been produced.

The Nom Noms – Village Cinema

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