project report_ribu_dm-10-037

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A Project Report on “Brand Awareness of IDBI Federal Life Insurance Co Ltd.” A Summer Internship Project Report Submitted to AURORA’S BUSINESS SCHOOL In Partial Fulfilment of the summer internship programme of Post Graduate Diploma in Management (PGDM) By Ribu Abraham Varghese DM-10-037 0

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Page 1: Project Report_Ribu_Dm-10-037

A Project Report on

“Brand Awareness of IDBI Federal Life Insurance Co Ltd.”

A Summer Internship Project Report

Submitted to

AURORA’S BUSINESS SCHOOL

In Partial Fulfilment of the summer internship programme of

Post Graduate Diploma in Management (PGDM)

By

Ribu Abraham Varghese

DM-10-037

Aurora’s Business School, Near NIMS, Punjagutta, Hyderabad. - 500 482

Tel: 040 2335 1891/92, 2335 0061/692 URL: www.absi.edu.in e-mail us: [email protected]

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Certificate

This is to certify that the project work entitled

“Brand Awareness of IDBI Federal Life Insurance Co Ltd.”

is the bona-fide work done by

Ribu Abraham Varghese

DM-10-037

As a part of their curriculum of Post Graduate Diploma in Management (PGDM),

Aurora’s Business School, Hyderabad.

Internal Guide SIP Co-ordinatorDirector

Aurora’s Business School, Near NIMS, Punjagutta, Hyderabad. - 500 482Tel: 040 2335 1891/92, 2335 0062/692 URL: www.absi.edu.in e-mail us:

[email protected]

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DECLARATION

This is to inform that I, have completed a project work on “Brand Awareness of IDBI Federal Life Insurance Co Ltd.” while pursuing PGDM in Aurora’s Business School.

I hereby declare that this project report is the original work carried out by me as part of my academic course and has not been submitted to any other University or Institution for the award of any degree or diploma.

Name : Ribu Abraham Varghese

Roll No. : DM-10-037Signature

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ACKNOWLEDGEMENT

I would like to thank everyone who is involved in assisting me in producing this project report by bringing out creativeness in this project.

I would like to take this opportunity to thank my company guide Mr Chandu Sudheer Kumar Manager Distribution at IDBI Federal Life Insurance Co Ltd, Project guide Mr N.V.Ramana Director and Mr Sunil Zephaniah faculty, Aurora’s Business school, for their undeterred guidance for the completion of the report.

I would also like to thank all the staff of IDBI FEDERAL, who in spite of his busy schedule has co-operated with me continuously and indeed, his valuable contribution and guidance have been certainly indispensable for my project work

My parents need special mention here for their constant support and love in my life. I also thank my friends and well-wishers who have provided their whole hearted support to me in this exercise. I believe that this effort has prepared me for taking up new challenging opportunities in future.

I hope that I can build upon the experience and knowledge that I have gained and make a valuable contribution towards this industry.

With Regards and Gratitude

Ribu Abraham Varghese

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Table of ContentsA Brief on Insurance Sector.........................................................................................................6

Introduction to Project...................................................................................................................7

Brand Awareness of IDBI Federal Life Insurance.............................................................7

Executive Summary.................................................................................................................71

Objective of Study:.......................................................................................................................72

Scope of Study:..............................................................................................................................72

Methodology of Study............................................................................................................73

List of Tables

Table No. 1......................................................................................28Table No. 2......................................................................................29Table No. 3......................................................................................30Table No. 4......................................................................................31Table No. 5......................................................................................32Table No. 6......................................................................................33Table No. 7......................................................................................34Table No. 8......................................................................................35Table No. 9......................................................................................36Table No. 10.....................................................................................37Table No. 11.....................................................................................38Table No. 12.....................................................................................39Table No. 13.....................................................................................40

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List of Figures

Figure No. 1.....................................................................................28Figure No. 2.....................................................................................29Figure No. 3.....................................................................................30Figure No. 4.....................................................................................31Figure No. 5.....................................................................................32Figure No. 6.....................................................................................33Figure No. 7.....................................................................................34Figure No. 8.....................................................................................35Figure No. 9.....................................................................................36Figure No. 10...................................................................................37Figure No. 11...................................................................................38Figure No. 12...................................................................................39Figure No. 13...................................................................................40

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A Brief on Insurance Sector

In one form or another, we all own insurance. Whether its auto, medical, liability, disability or life, insurance serves as an excellent risk-management and wealth-preservation tool. Having the right kind of insurance is a critical component of any good financial plan.

Insurance is a form of risk management in which the insured transfers the cost of potential loss to another entity in exchange for monetary compensation known as the premium.

Everyone that wants to protect themselves or someone else against financial hardship should consider insurance. This may include:

Protecting family after one's death from loss of income Ensuring debt repayment after death Covering contingent liabilities Protecting against the death of a key employee or person in

your business Buying out a partner or co-shareholder after his or her

death Protecting your business from business interruption and

loss of income Protecting yourself against unforeseeable health expenses Protecting your home against theft, fire, flood and other

hazards Protecting yourself against lawsuits Protecting yourself in the event of disability Protecting your car against theft or losses incurred because

of accidents and many more.

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Introduction to ProjectBrand Awareness of IDBI Federal Life Insurance

Brand awareness is the consumers’ ability to recognize or recall (identify) the brand within a given product category in sufficient detail to make a purchase decision. This also means that the consumers can propose, recommend, choose, or use the brand. The objectives of most advertising campaign are to create and maintain brand preference. The first step is to make potential consumers aware of a brands’ existence. One of the prominent goals of any business should be to build brand image and awareness of its product, albeit in as cost – effective manner as possible. Consumer tends to make purchasing decision based on peer recommendation and direct experience, as well traditional advertising methods.

IMPORTANCE OF BRAND AWARENESS:

A brand is the meaning behind your company's name, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets.

Therefore the product that maintains the highest brand awareness compared to its competitors will usually get the most sales. Having knowledge of the existence of a brand because brand awareness is considered the first step in the sale, the primary goal of some advertising campaigns is simply to make the target market aware that a particular brand exists. Often, this effort alone will sell the product (or service).

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INTRODUCTION An Insurance is a contract (policy) in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. The company pools clients' risks to make payments more affordable for the insured. An Insurance is an arrangement by which a company or the state undertakes to provide a guarantee of compensation for specified loss, damage, illness, or death in return for payment of a specified premium. Insurance is the equitable transfer of the risk of a loss, from one entity to another in exchange for payment. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. An insurer, or insurance carrier, is selling the insurance; the insured, or policyholder, is the person or entity buying the insurance policy. The amount of money to be charged for a certain amount of insurance coverage is called the premium. Risk management, the practice of appraising and controlling risk, has evolved as a discrete field of study and practice. The transaction involves the insured assuming a guaranteed and known relatively small loss in the form of payment to the insurer in exchange for the insurer's promise to compensate (indemnify) the insured in the case of a financial (personal) loss. The insured receives a contract, called the insurance policy, which details the conditions and circumstances under which the insured will be financially compensated.

IMPORTANCE OF INSURANCE:

Insurance has evolved as a process of safeguarding the interest of people from loss and uncertainty. It may be described as a social device to reduce or eliminate risk of loss to life and property.

Insurance contributes a lot to the general economic growth of the society by provides stability to the functioning of process. The insurance industries develop financial institutions and reduce uncertainties by improving financial resources.

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• Insurance provides safety and security.

• It generates financial resources.

• Life insurance encourages savings.

• It accelerates the growth of the economy.

• It provides medical support.

• It reduces business risks and losses.

• Insurance helps to reduce inflation.

BRIEF HISTORY OF INSURANCE :

The story of insurance is probably as old as the story of mankind. The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also. They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security. Though the concept of insurance is largely a development of the recent past, particularly after the industrial era – past few centuries – yet its beginnings date back almost 6000 years.

Life Insurance in its modern form came to India from England in the year 1818. Oriental Life Insurance Company started by Europeans in Calcutta was the first life insurance company on Indian Soil. All the insurance companies established during that period were brought up with the purpose of looking after the needs of European community and Indian natives were not being insured by these companies. However, later with the efforts of eminent people like Babu Muttylal Seal, the foreign life insurance companies started insuring Indian lives. But Indian lives were being treated as sub-standard lives and heavy extra premiums were being

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charged on them. Bombay Mutual Life Assurance Society heralded the birth of first Indian life insurance company in the year 1870, and covered Indian lives at normal rates. Starting as Indian enterprise with highly patriotic motives, insurance companies came into existence to carry the message of insurance and social security through insurance to various sectors of society. Bharat Insurance Company (1896) was also one of such companies inspired by nationalism. The Swadeshi movement of 1905-1907 gave rise to more insurance companies. The United India in Madras, National Indian and National Insurance in Calcutta and the Co-operative Assurance at Lahore were established in 1906. In 1907, Hindustan Co-operative Insurance Company took its birth in one of the rooms of the Jorasanko, house of the great poet Rabindranath Tagore, in Calcutta. The Indian Mercantile, General Assurance and Swadeshi Life (later Bombay Life) were some of the companies established during the same period. Prior to 1912 India had no legislation to regulate insurance business. In the year 1912, the Life Insurance Companies Act, and the Provident Fund Act were passed. The Life Insurance Companies Act, 1912 made it necessary that the premium rate tables and periodical valuations of companies should be certified by an actuary. But the Act discriminated between foreign and Indian companies on many accounts, putting the Indian companies at a disadvantage.

The first two decades of the twentieth century saw lot of growth in insurance business. From 44 companies with total business-in-force as Rs.22.44 crore, it rose to 176 companies with total business-in-force as Rs.298 crore in 1938. During the mushrooming of insurance companies many financially unsound concerns were also floated which failed miserably. The Insurance Act 1938 was the first legislation governing not only life insurance but also non-life insurance to provide strict state control over insurance business. The demand for nationalization of life insurance industry was made repeatedly in the past but it gathered momentum in 1944 when a bill to amend the Life Insurance Act 1938 was introduced in the Legislative Assembly. However, it was much later on the

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19th of January, 1956, that life insurance in India was nationalized. About 154 Indian insurance companies, 16 non-Indian companies and 75 provident were operating in India at the time of nationalization. Nationalization was accomplished in two stages; initially the management of the companies was taken over by means of an Ordinance, and later, the ownership too by means of a comprehensive bill. The Parliament of India passed the Life Insurance Corporation Act on the 19th of June 1956, and the Life Insurance Corporation of India was created on 1st September, 1956, with the objective of spreading life insurance much more widely and in particular to the rural areas with a view to reach all insurable persons in the country, providing them adequate financial cover at a reasonable cost.

LIC had 5 zonal offices, 33 divisional offices and 212 branch offices, apart from its corporate office in the year 1956. Since life insurance contracts are long term contracts and during the currency of the policy it requires a variety of services need was felt in the later years to expand the operations and place a branch office at each district headquarter. Re-organization of LIC took place and large numbers of new branch offices were opened. As a result of re-organization servicing functions were transferred to the branches, and branches were made accounting units. It worked wonders with the performance of the corporation.

It may be seen that from about 200.00 crores of New Business in 1957 the corporation crossed 1000.00 crores only in the year 1969-70, and it took another 10 years for LIC to cross 2000.00 crore mark of new business. But with re-organization happening in the early eighties, by 1985-86 LIC had already crossed 7000.00 crore Sum Assured on new policies.

Today LIC functions with 2048 fully computerized branch offices, 109 divisional offices, 8 zonal offices, 992 satellite offices and the Corporate office. LIC’s Wide Area Network covers 109 divisional offices and connects all the branches through a Metro Area Network. LIC has tied up with some Banks and Service providers to offer on-line premium collection facility in

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selected cities. LIC’s ECS and ATM premium payment facility is an addition to customer convenience. Apart from on-line Kiosks and IVRS, Info Centers have been commissioned at Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, New Delhi, Pune and many other cities. With a vision of providing easy access to its policyholders, LIC has launched its SATELLITE SAMPARK offices. The satellite offices are smaller, leaner and closer to the customer. The digitalized records of the satellite offices will facilitate anywhere servicing and many other conveniences in the future.LIC continues to be the dominant life insurer even in the liberalized scenario of Indian insurance and is moving fast on a new growth trajectory surpassing its own past records. LIC has issued over one crore policies during the current year. It has crossed the milestone of issuing 1,01,32,955 new policies by 15th Oct, 2005, posting a healthy growth rate of 16.67% over the corresponding period of the previous year.

From then to now, LIC has crossed many milestones and has set unprecedented performance records in various aspects of life insurance business. The same motives which inspired our forefathers to bring insurance into existence in this country inspire us at LIC to take this message of protection to light the lamps of security in as many homes as possible and to help the people in providing security to their families.

Some of the important milestones in the life insurance business in India are:

1818: Oriental Life Insurance Company, the first life insurance company on Indian soil started functioning.

1870: Bombay Mutual Life Assurance Society, the first Indian life insurance company started its business.

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1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life insurance business.

1928: The Indian Insurance Companies Act enacted to enable the government to collect statistical information about both life and non-life insurance businesses.

1938: Earlier legislation consolidated and amended to by the Insurance Act with the objective of protecting the interests of the insuring public.

1956: 245 Indian and foreign insurers and provident societies are taken over by the central government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a capital contribution of Rs.5 crore from the Government of India.

The General insurance business in India, on the other hand, can trace its roots to the Triton Insurance Company Ltd., the first general insurance company established in the year 1850 in Calcutta by the British.

Some of the important milestones in the general insurance business in India are:

1907: The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes of general insurance business.1957: General Insurance Council, a wing of the Insurance Association of India, frames a code of conduct for ensuring fair conduct and sound business practices.1968: The Insurance Act amended to regulate investments and set minimum solvency margins and the Tariff Advisory Committee set up.1972: The General Insurance Business (Nationalization) Act, 1972 nationalized the

general insurance business in India with effect from 1st January 1973.

PRINCIPLES:

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Insurance involves pooling funds from many insured entities (known as exposures) to pay for the losses that some may incur. The insured entities are therefore protected from risk for a fee, with the fee being dependent upon the frequency and severity of the event occurring. In order to be an insurable risk, the risk insured against must meet certain characteristics. Insurance as a financial intermediary is a commercial enterprise and a major part of the financial services industry, but individual entities can also self-insure through saving money for possible future losses.

INSURABILITY:

Risk which can be insured by private companies typically shares seven common characteristics

1. Large number of similar exposure units: Since insurance operates through pooling resources, the majority of insurance policies are provided for individual members of large classes, allowing insurers to benefit from the law of large numbers in which predicted losses are similar to the actual losses. However, all exposures will have particular differences, which may lead to different premium rates.

2. Definite loss: The loss takes place at a known time, in a known place, and from a known cause. The classic example is death of an insured person on a life insurance policy. Fire, automobile accidents, and worker injuries may all easily meet this criterion. Other types of losses may only be definite in theory. Occupational disease, for instance, may involve prolonged exposure to injurious conditions where no specific time, place, or cause is identifiable. Ideally, the time, place, and cause of a loss should be clear enough that a reasonable person, with sufficient information, could objectively verify all three elements.

3. Accidental loss: The event that constitutes the trigger of a claim should be fortuitous, or at least outside the control of the beneficiary of the insurance. The loss should be pure, in the sense that it results from an

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event for which there is only the opportunity for cost. Events that contain speculative elements such as ordinary business risks or even purchasing a lottery ticket are generally not considered insurable.

4. Large loss: The size of the loss must be meaningful from the perspective of the insured. Insurance premiums need to cover both the expected cost of losses, plus the cost of issuing and administering the policy, adjusting losses, and supplying the capital needed to reasonably assure that the insurer will be able to pay claims. For small losses, these latter costs may be several times the size of the expected cost of losses. There is hardly any point in paying such costs unless the protection offered has real value to a buyer.

5. Affordable premium: If the likelihood of an insured event is so high, or the cost of the event so large, that the resulting premium is large relative to the amount of protection offered, then it is not likely that the insurance will be purchased, even if on offer. Furthermore, as the accounting profession formally recognizes in financial accounting standards, the premium cannot be so large that there is not a reasonable chance of a significant loss to the insurer. If there is no such chance of loss, then the transaction may have the form of insurance, but not the substance. 6. Calculable loss: There are two elements that must be at least estimable, if not formally calculable: the probability of loss, and the attendant cost. Probability of loss is generally an empirical exercise, while cost has more to do with the ability of a reasonable person in possession of a copy of the insurance policy and a proof of loss associated with a claim presented under that policy to make a reasonably definite and objective evaluation of the amount of the loss recoverable as a result of the claim.

7. Limited risk of catastrophically large losses: Insurable losses are

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ideally independent and non-catastrophic, meaning that the losses do not happen all at once and individual losses are not severe enough to bankrupt the insurer; insurers may prefer to limit their exposure to a loss from a single event to some small portion of their capital base. Capital constrains insurers' ability to sell earthquake insurance as well as wind insurance in hurricane zones. In the United States, flood risk is insured by the federal government. In commercial fire insurance, it is possible to find single properties whose total exposed value is well in excess of any individual insurer's capital constraint. Such properties are generally shared among several insurers, or are insured by a single insurer who syndicates the risk into the reinsurance market.

LEGAL:

When a company insures an individual entity, there are basic legal requirements and regulations. Several commonly cited legal principles of insurance include

1. Indemnity – the insurance company indemnifies, or compensates, the insured in the case of certain losses only up to the insured's interest.

2. Benefit insurance – as it is stated in the study books of The Chartered Insurance Institute, the insurance company doesn't have the right of recovery from the party who caused the injury and is to compensate the Insured regardless of the fact that Insured had already sued the negligent party for the damages.

3. Insurable interest – The insured typically must directly suffer from the loss. Insurable interest must exist whether property insurance or insurance on a person is involved. The concept requires that the insured have a "stake" in the loss or damage to the life or property insured.

4. Utmost good faith –The insured and the insurer are bound by a good faith bond of honesty and fairness. Material facts must be disclosed.

5. Contribution – Insurers which have similar obligations to the insured contribute in the indemnification.

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6. Subrogation – the insurance company acquires legal rights to pursue recoveries on behalf of the insured. The Insurers can waive their subrogation rights by using the special clauses.

7. Cause proxima, or proximate cause – the cause of loss (the peril) must be covered under the insuring agreement of the policy, and the dominant cause must not be excluded.

8. Mitigation – In case of any loss or casualty, the asset owner must attempt to keep loss to a minimum, as if the asset was not insured.

INDEMNIFICATION:

To "indemnify" means to make whole again, or to be reinstated to the position that one was in, to the extent possible, prior to the happening of a specified event or peril. Accordingly, life insurance is generally not considered to be indemnity insurance, but rather "contingent" insurance. There are generally three types of insurance contracts that seek to indemnify an insured:

1. A "reimbursement" policy

2. A "pay on behalf" or "on behalf of" policy

3. An "indemnification" policy

Reimbursement policy - The insured can be required to pay for a loss and then be "reimbursed" by the insurance carrier for the loss and out of pocket costs including, with the permission of the insurer, claim expenses

Pay on behalf policy - The insurance carrier would defend and pay a claim on behalf of the insured, who would not be out of pocket for anything. Most modern liability insurance is written on the basis of "pay

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on behalf" language which enables the insurance carrier to manage and control the claim.

Indemnification policy - The insurance carrier can generally either "reimburse" or "pay on behalf of", whichever is more beneficial to it and the insured in the claim handling process.

An entity seeking to transfer risk becomes the 'insured' party once risk is assumed by an 'insurer', the insuring party, by means of a contract, called an insurance policy. Generally, an insurance contract includes, at a minimum, the following elements: identification of participating parties, the premium, the period of coverage, the particular loss event covered the amount of coverage, and exclusions. An insured is thus said to be "indemnified" against the loss covered in the policy.

When insured parties experience a loss for a specified peril, the coverage entitles the policyholder to make a claim against the insurer for the covered amount of loss as specified by the policy. The fee paid by the insured to the insurer for assuming the risk is called the premium. Insurance premiums from many insured are used to fund accounts reserved for later payment of claims – in theory for a relatively few claimants – and for overhead costs. So long as an insurer maintains adequate funds set aside for anticipated losses, the remaining margin is an insurer's profit.

SOCIETAL EFFECTS:

Insurance can have various effects on society through the way that it changes who bears the cost of losses and damage. On one hand it can increase fraud; on the other it can help societies and individuals prepare

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for catastrophes and mitigate the effects of catastrophes on both households and societies.

Insurance can influence the probability of losses through moral hazard, insurance fraud, and preventive steps by the insurance company. Insurance scholars have typically used moral hazard to refer to the increased loss due to unintentional carelessness and moral hazard to refer to increased risk due to intentional carelessness or indifference. Insurers attempt to address carelessness through inspections, policy provisions requiring certain types of maintenance, and possible discounts for loss mitigation efforts. While in theory insurers could encourage investment in loss reduction, some commentators have argued that in practice insurers had historically not aggressively pursued loss control measures particularly to prevent disaster losses such as hurricanes because of concerns over rate reductions and legal battles.

Methods of Insurance:

In accordance with study books of The Chartered Insurance Institute, there are the following types of insurance:

1. Co-Insurance – Risks shared between insurers

2. Dual Insurance – Risks having two or more policies with same coverage

3. Self-Insurance – Situations where risk is not transferred to insurance companies and solely retained by the entities or individuals themselves

4. Reinsurance – Situations when Insurer passes some part of or all risks to another Insurer called Reinsurer

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Role of IRDA:

The Insurance Regulatory and Development Authority or IRDAI is an agency of the Government of India, formed to supervise the country’s insurance sector. The core mission of IRDAI is to protect the interest of policyholders, to regulate, promote and ensure orderly growth of the insurance industry and for matters connected therewith. It was established in 1999 as an autonomous body to specifically regulate and develop the insurance industry in India. In April 2000, the IRDAI was incorporated as a statutory body with the key objective to promote competition and enhance customer satisfaction while ensuring financial security of the insurance market. IRDAI opened up the insurance market in August 2000 with the invitation for application for registrations. Foreign companies were allowed ownership of up to 26 per cent. True to its title, the IRDAI has the power to frame regulations under Section 114A of the Insurance Act, 1938 and has from 2000 onwards framed various regulations for insurance business to protect policyholders’ interests.

DIFFERENT TYPES OF INSURANCE PRODUCTS IN INDIA

AUTO INSURANCE:Auto insurance protects the policyholder against financial loss in the event of an incident involving a vehicle they own, such as in a traffic collision.

Coverage typically includes:

• Property coverage, for damage to or theft of the car

• Liability coverage, for the legal responsibility to others for bodily injury or property damage

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• Medical coverage, for the cost of treating injuries, rehabilitation and sometimes lost wages and funeral expenses

GAP INSURANCE:Gap insurance covers the excess amount on your auto loan in an instance where your insurance company does not cover the entire loan. Depending on the companies specific policies it might or might not cover the deductible as well. This coverage is marketed for those who put low down payments, have high interest rates on their loans, and those with 60 month or longer terms. Gap insurance is typically offered by your finance company when you first purchase your vehicle. Most auto insurance companies offer this coverage to consumers as well. If you are unsure if GAP coverage had been purchased, you should check your vehicle lease or purchase documentation.

Health Insurance :Health insurance policies cover the cost of medical treatments. Dental insurance, like medical insurance, protects policyholders for dental costs. In most developed countries, all citizens receive some health coverage from their governments, paid for by taxation. In most countries, health insurance is often part of an employer's benefits.

Income Protection Insurance:Disability insurance policies provide financial support in the event of the policyholder becoming unable to work because of disabling illness or injury. It provides monthly support to help pay such obligations as mortgage loans and credit cards. Short-term and long-term disability

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policies are available to individuals, but considering the expense, long-term policies are generally obtained only by those with at least six-figure incomes, such as doctors, lawyers, etc. Short-term disability insurance covers a person for a period typically up to six months, paying a stipend each month to cover medical bills and other necessities. Casualty Insurance

Life Insurance:Life insurance provides a monetary benefit to a decedent's family or other designated beneficiary, and may specifically provide for income to an insured person's family, burial, funeral and other final expenses. Life insurance policies often allow the option of having the proceeds paid to the beneficiary either in a lump sum cash payment or an annuity. In most states, a person cannot purchase a policy on another person without their knowledge.

Burial Insurance:Burial insurance is a very old type of life insurance which is paid out upon death to cover final expenses, such as the cost of a funeral. The Greeks and Romans introduced burial insurance c. 600 CE when they organized guilds called "benevolent societies" which cared for the surviving families and paid funeral expenses of members upon death. Guilds in the Middle Ages served a similar purpose, as did friendly societies during Victorian times.

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Property Insurance:Property insurance provides protection against risks to property, such as fire, theft or weather damage. This may include specialized forms of insurance such as fire insurance, flood insurance, earthquake insurance, home insurance, inland marine insurance or boiler insurance. The term property insurance may, like casualty insurance, be used as a broad category of various subtypes of insurance, some of which are listed below:.

Credit Insurance:Credit insurance repays some or all of a loan when the borrower is insolvent.

• Mortgage insurance insures the lender against default by the borrower. Mortgage insurance is a form of credit insurance, although the name "credit insurance" more often is used to refer to policies that cover other kinds of debt.

• Many credit cards offer payment protection plans which are a form of credit insurance.

• Trade credit insurance is business insurance over the accounts receivable of the insured. The policy pays the policy holder for covered accounts receivable if the debtor defaults on payment.

• Collateral protection insurance (CPI) insures property (primarily vehicles) held as collateral for loans made by lending institutions.

Other types of Insurance

• All-risk insurance is an insurance that covers a wide range of incidents and perils, except those noted in the policy. All-risk insurance is different from peril-specific insurance that cover losses from only those perils listed in the policy. In car insurance, all-risk policy includes also the damages caused by the own driver.

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• Bloodstock insurance covers individual horses or a number of horses under common ownership. Coverage is typically for mortality as a result of accident, illness or disease but may extend to include infertility, in-transit loss, veterinary fees, and prospective foal.

• Business interruption insurance covers the loss of income, and the expenses incurred, after a covered peril interrupts normal business operations.

Closed community and governmental self-Insurance:

Some communities prefer to create virtual insurance amongst themselves by other means than contractual risk transfer, which assigns explicit numerical values to risk. A number of religious groups, including the Amish and some Muslim groups, depend on support provided by their communities when disasters strike. The risk presented by any given person is assumed collectively by the community who all bear the cost of rebuilding lost property and supporting people whose needs are suddenly greater after a loss of some kind. In supportive communities where others can be trusted to follow community leaders, this tacit form of insurance can work. In this manner the community can even out the extreme differences in insurability that exist among its members. Some further justification is also provided by invoking the moral hazard of explicit insurance contracts.

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Role of IRDAI:

1. There are number of roles and duties that are assigned to IRDAI to ensure awareness among policyholders and the service providers.

2. IRDAI issues a certificate of registration, renewal, modification, withdrawal, suspension or cancellation to an applicant

3. It protects the interest of the policyholder on the terms and conditions of contracts of insurance

4. IRDAI specifies the code of conduct and practical training for insurance intermediaries and agents

5. Promotes efficiency and regulates professional organizations connected with the insurance business, investment of funds by insurance companies

6. IRDAI specifies the percentage of life insurance business and general insurance business to be undertaken by the insurer in the rural or social sector

INTRODUCTION TO LIFE INSURANCE :Life insurance in India made its debut well over 100 years ago.

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In our country, which is one of the most populated in the world, the prominence of insurance is not as widely understood, as it ought to be. What follows is an attempt to acquaint readers with some of the concepts of life insurance, with special reference to LIC. It should, however, be clearly understood that the following content is by no means an exhaustive description of the terms and conditions of an LIC policy or its benefits or privileges. For more details, please contact our branch or divisional office. Any LIC Agent will be glad to help you choose the life insurance plan to meet your needs and render policy servicing.

What Is LifeInsurance ?

Life insurance is a contract that pledges payment of an amount to the person assured (or his nominee) on the happening of the event insured against.

The contract is valid for payment of the insured amount during:

1. The date of maturity, or

2. Specified dates at periodic intervals, or

3. Unfortunate death, if it occurs earlier.

Among other things, the contract also provides for the payment of premium periodically to the Corporation by the policyholder. Life insurance is universally acknowledged to be an institution, which eliminates 'risk', substituting certainty for uncertainty and comes to the

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timely aid of the family in the unfortunate event of death of the breadwinner.

By and large, life insurance is civilization’s partial solution to the problems caused by death. Life insurance, in short, is concerned with two hazards that stand across the life-path of every person:

1. That of dying prematurely leaving a dependent family to fend for itself.

2. That of living till old age without visible means of support.

PRINCIPLES OF LIFE INSURANCE:

1. Spread Life Insurance widely and in particular to the rural areas and to the socially and economically backward classes with a view to reaching all insurable persons in the country and providing them adequate financial cover against death at a reasonable cost.

2. Maximize mobilization of people's savings by making insurance-linked savings adequately attractive.

3. Bear in mind, in the investment of funds, the primary obligation to its policyholders, whose money it holds in trust, without losing sight of the interest of the community as a whole; the funds to be deployed to the best advantage of the investors as well as the community as a whole, keeping in view national priorities and obligations of attractive return.

4. Conduct business with utmost economy and with the full realization that the moneys belong to the policyholders.

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5. Act as trustees of the insured public in their individual and collective capacities.

6. Meet the various life insurance needs of the community that would arise in the changing social and economic environment.

7. Involve all people working in the Corporation to the best of their capability in furthering the interests of the insured public by providing efficient service with courtesy.

8. Promote amongst all agents and employees of the Corporation a sense of participation, pride and job satisfaction through discharge of their duties with dedication towards achievement of Corporate Objective.

BENEFITS OF LIFE INSURANCE:

1. Risk Cover - Life today is full of uncertainties; in this scenario Life Insurance ensures that your loved ones continue to enjoy a good quality of life against any unforeseen event.

2. Planning for life stage needs - Life Insurance not only provides for financial support in the event of untimely death but also acts as a long term investment. You can meet your goals, be it your children's education, their marriage, building your dream home or planning a relaxed retired life, according to your life stage and risk appetite. Traditional life insurance policies i.e. traditional endowment plans, offer in-built guarantees and defined maturity benefits through variety of product

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options such as Money Back, Guaranteed Cash Values, Guaranteed Maturity Values.

3. Protection against rising health expenses - Life Insurers through riders or standalone health insurance plans offer the benefits of protection against critical diseases and hospitalization expenses. This benefit has assumed critical importance given the increasing incidence of lifestyle diseases and escalating medical costs.

4. Builds the habit of thrift - Life Insurance is a long-term contract whereas policyholder, you have to pay a fixed amount at a defined periodicity. This builds the habit of long-term savings. Regular savings over a long period ensures that a decent corpus is built to meet financial needs at various life stages.

5. Safe and profitable long-term investment - Life Insurance is a highly regulated sector. IRDA of India, the regulatory body, through various rules and regulations ensures that the safety of the policyholder's money is the primary responsibility of all stakeholders. Life Insurance being a long-term savings instrument, also ensures that the life insurers focus on returns over a long-term and do not take risky investment decisions for short term gains.

6. Assured income through annuities - Life Insurance is one of the best instruments for retirement planning. The money saved during the earning life span is utilized to provide a steady source of income during the retired phase of life.

7. Protection plus savings over a long term - Since traditional

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policies are viewed both by the distributors as well as the customers as a long term commitment; these policies help the policyholders meet the dual need of protection and long term wealth creation efficiently.

8. Growth through dividends - Traditional policies offer an opportunity to participate in the economic growth without taking the investment risk. The investment income is distributed among the policyholders through annual announcement of dividends/bonus.

9. Facility of loans without affecting the policy benefits - Policyholders have the option of taking loan against the policy. This helps you meet your unplanned life stage needs without adversely affecting the benefits of the policy they have bought.

10. Tax Benefits-Insurance plans provide attractive tax-benefits for both at the time of entry and exit under most of the plans.

11. Mortgage Redemption- Insurance acts as an effective tool to cover mortgages and loans taken by the policyholders so that, in case of any unforeseen event, the burden of repayment does not fall on the bereaved family.

TYPES OF PRODUCTS:

1. Whole life plan

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2. Endowment plan

3. Pure term plan

4. Pension plan

WHOLE LIFE PLAN:This plan is mainly devised to create an estate for the heirs of the policyholder as the plan basically provides for payment of sum assured plus bonuses on the death of the policyholder. However, considering the increased longevity of the Indian population, the Corporation has amended the above provision, thereby providing for payment of sum assured plus bonuses in the form of maturity claim on completion of age 80 years or on expiry of term of 40 years from date of commencement of the policy whichever is later.

The premiums under the policy are payable up to age 80 years of the policyholder or for a term of 35 years whichever is later.

If the payment of premium ceases after 3 years, a paid-up policy for such reduced sum assured will be automatically secured provided the reduced sum assured exclusive of any attached bonus is not less than Rs.250/-. Such reduced paid-up policy is not entitled to participate in the bonus declared thereafter but the bonuses already declared on the policy will remain attach, provided the policy is converted in to a paid-up policy after the premiums are paid for 5 years.

Suitable For:

This policy is suitable for people of all ages who wish to protect their families from financial crises that may occur owing to the policyholder’s premature death.

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ENDOWMENT PLAN: An endowment policy is a life insurance contract designed to pay a lump sum after a specific term (on its 'maturity') or on death. Typical maturities are ten, fifteen or twenty years up to a certain age limit. Some policies also pay out in the case of critical illness.

Policies are typically traditional with-profits or unit-linked.

Endowments can be cashed in early (or surrendered) and the holder then receives the surrender value which is determined by the insurance company depending on how long the policy has been running and how much has been paid into it

PURE TERM PLANS:Term life insurance or term assurance is life insurance which provides coverage at a fixed rate of payments for a limited period of time, the relevant term. After that period expires, coverage at the previous rate of premiums is no longer guaranteed and the client must either forgo coverage or potentially obtain further coverage with different payments or conditions. If the life insured dies during the term, the death benefit will be paid to the beneficiary. Term insurance is the least expensive way to purchase a substantial death benefit on a coverage amount per premium dollar basis over a specific period of time.

Term life insurance can be contrasted to permanent life insurance such as whole life, universal life, and variable universal life, which guarantee coverage at fixed premiums for the lifetime of the covered individual unless the policy owner allows the policy to lapse. Term insurance is not generally used for estate planning needs or charitable giving strategies but is used for pure income replacement needs for an individual. Term insurance functions in a manner similar to most other types of insurance in that it satisfies claims against what is insured if the premiums are up to

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date and the contract has not expired, and does not provide for a return of premium dollars if no claims are filed. As an example, auto insurance will satisfy claims against the insured in the event of an accident and a home owner policy will satisfy claims against the home if it is damaged or destroyed This is purely risk protection.

PENSION PLAN:Pension Plans are Individual Plans that gaze into your future and foresee financial stability during your old age. These policies are most suited for senior citizens and those planning a secure future, so that you never give up on the best things in life.

ULIPS vs. TRADITIONAL METHOD:

ULIP means a “Unit Linked Insurance Plan.” It combines the characteristics of a mutual fund and life insurance product. Part of the premium goes into buying life insurance cover while the remaining part of the premium is invested in an asset class (Equity/Debt), based on one’s choice. Asset class investment is made after deduction of known charges.

Traditional Plan–Money Back Plan/Endowment Plan/Term Plans. Before the advent of ULIP’s, these were the instruments of choice, for Insurance and Investment. However, they offered no option to choose between various asset classes and the investments were made solely at the discretion of the insurance company. Traditional plans provided returns in the form of sum insured plus bonus (if and when declared). The amount of bonus depends upon profits made by the insurance company and the declaration of the bonus at the sole discretion of the life insurance company.

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Since traditional plans offer assured returns, a major portion of the premium is required to be invested in risk-free securities, as per Insurance Regulatory and Development Authority (IRDA) mandate.

Investments:

In ULIP, at the time of buying a life insurance plan, the policyholder has the option of choosing the type of fund depending upon the asset class (equity/debt) and the investment strategy of the policyholder.

Further, the policyholder can also switch the units between the available funds in a unit-linked life insurance product based on prevailing market conditions. In a Traditional life insurance plan, the investment decisions are made by the life insurance companies, where the investment is done in primarily in Government Securities and Corporate Bonds.

Transparency:

In a unit-linked life insurance product, before investing an individual should know the various charges upfront, namely:

• Premium Allocation Charge

• Fund Management Charge

• Mortality Charge

• Policy Administration Charge

• Surrender/Discontinuance Charge

• Switching Charge36

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• Redirection Charge

• Partial Withdrawal Charge

The amount after deduction of applicable charges called “Residual Amount” is finally invested in the fund chosen by the policyholder. Also, the current investment value of the funds invested is readily available to the policyholders in form of Net Asset Value (NAV), as this is declared regularly by an insurance company.

Nature:Traditional life insurance plans are aimed primarily to encourage savings and have adequate protection or life cover for the policyholder. Traditional policies are considered risk-free, as they provide fixed returns in case of death or maturity of the term. ULIPs in addition to providing protection cover are seen as tool for wealth generation because of the options of investing the policyholder‘s funds in various fund types depending upon the investment strategy and risk appetite -, therefore provide opportunities of higher returns. However, one must note that unlike the traditional life insurance plans the ULIPs are subject to the investment risks associated with the capital markets. In addition, a ULIP investor has the flexibility to switch funds, determine the amount of investment and withdraw funds partially or systematically.

Decision Maker:

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The choice of investments in ULIP lies with the policyholder/investor. Therefore, depending upon the risk appetite, an individual can choose either a traditional life insurance plan or a unit-linked life insurance plan. ULIP is the instrument of choice for an “Active Investor.”

For “Passive Investors,” whose priority is savings and security along with protection cover, a traditional life insurance policy may be better suited.

The age of an individual and number of dependents is also directly proportional to his/her risk taking ability. The risk appetite is higher for younger people considering the larger amount of time they have to remain invested to average out market fluctuation.

THE PLAYERS IN THE MARKET IN INSURANCE SECTOR

General insurance companies

Public Sector:

1. United India Insurance Comp. Ltd.123

2. New India Assurance comp. Ltd.

3. National Insurance Company

4. The Oriental Insurance Company Ltd

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Private Sector:

1. Cholamandalam MS General Insurance Company

2. ICICI Lombard

3. IFFCO Tokyo

4. Liberty Videocon General Insurance Co Ltd

5. Reliance General Insurance

6. Tata AIG General

7. Bajaj Allianz General Insurance

8. HDFC ERGO General Insurance Co Ltd

Export credit guarantee insurance companiesPublic Sector

1. Export Credit Guarantee Corporation of India

Life insurance companies:

Public Sector

1. Life Insurance Corporation of India

Private Sector

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1. AEGON Religare Life Insurance 2. Aviva India 3. Bajaj Allianz Life Insurance 4. Birla SunLife Insurance 5. HDFC Standard Life Insurance Company Limited 6. ICICI Prudential Life Insurance 7. IDBI Federal Life Insurance 8. India First Life Insurance Company 9. Max Life Insurance10. Reliance Life Insurance11. Star Union Dai-ichi Life Insurance12. Kotak Life Insurance13. Tata AIA Life Insurance

Health insurance companies1. Cigna TTK

2. ICICI Lombard

3. Max Bupa Health Insurance Company

4. Star Health and Allied Insurance

DIFFERENT TYPES OF INSURANCE PRODUCTS IN INDIAAuto Insurance:

Auto insurance protects the policyholder against financial loss in the event of an incident involving a vehicle they own, such as in a traffic collision. Coverage typically includes:

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• Property coverage, for damage to or theft of the car

• Liability coverage, for the legal responsibility to others for bodily injury or property damage

• Medical coverage, for the cost of treating injuries, rehabilitation and sometimes lost wages and funeral expenses

Gap Insurance:

Gap insurance covers the excess amount on your auto loan in an instance where your insurance company does not cover the entire loan. Depending on the companies specific policies it might or might not cover the deductible as well. This coverage is marketed for those who put low down payments, have high interest rates on their loans, and those with 60 month or longer terms. Gap insurance is typically offered by your finance company when you first purchase your vehicle. Most auto insurance companies offer this coverage to consumers as well. If you are unsure if GAP coverage had been purchased, you should check your vehicle lease or purchase documentation.

Health Insurance:

Health insurance policies cover the cost of medical treatments. Dental insurance, like medical insurance, protects policyholders for dental costs. In most developed countries, all citizens receive some health coverage from their governments, paid for by taxation. In most countries, health insurance is often part of an employer's benefits.

Income Protection Insurance:

Disability insurance policies provide financial support in the event of the policyholder becoming unable to work because of disabling illness or injury. It provides monthly support to help pay such obligations as mortgage loans and credit cards. Short-term and long-term disability

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policies are available to individuals, but considering the expense, long-term policies are generally obtained only by those with at least six-figure incomes, such as doctors, lawyers, etc. Short-term disability insurance covers a person for a period typically up to six months, paying a stipend each month to cover medical bills and other necessities. Casualty Insurance

Casualty insurance insures against accidents, not necessarily tied to any specific property. It is a broad spectrum of insurance that a number of other types of insurance could be classified, such as auto, workers compensation, and some liability insurances.

Life Insurance:

Life insurance provides a monetary benefit to a decedent's family or other designated beneficiary, and may specifically provide for income to an insured person's family, burial, funeral and other final expenses. Life insurance policies often allow the option of having the proceeds paid to the beneficiary either in a lump sum cash payment or an annuity. In most states, a person cannot purchase a policy on another person without their knowledge.

Annuities provide a stream of payments and are generally classified as insurance because they are issued by insurance companies, are regulated as insurance, and require the same kinds of actuarial and investment management expertise that life insurance requires. Annuities and pensions that pay a benefit for life are sometimes regarded as insurance against the possibility that a retiree will outlive his or her financial resources. In that sense, they are the complement of life insurance and, from an underwriting perspective, are the mirror image of life insurance.

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Burial Insurance:

Burial insurance is a very old type of life insurance which is paid out upon death to cover final expenses, such as the cost of a funeral. The Greeks and Romans introduced burial insurance c. 600 CE when they organized guilds called "benevolent societies" which cared for the surviving families and paid funeral expenses of members upon death. Guilds in the middle Ages served a similar purpose, as did friendly societies during Victorian times.

Property Insurance:

Property insurance provides protection against risks to property, such as fire, theft or weather damage. This may include specialized forms of insurance such as fire insurance, flood insurance, earthquake insurance, home insurance, inland marine insurance or boiler insurance. The term property insurance may, like casualty insurance, be used as a broad category of various subtypes of insurance, some of which are listed below:

• Aviation insurance protects aircraft hulls and spares, and associated liability risks, such as passenger and third-party liability. Airports may also appear under this subcategory, including air traffic control and re fuelling operations for international airports through to smaller domestic exposures.

• Boiler insurance (also known as boiler and machinery insurance, or equipment breakdown insurance) insures against accidental physical damage to boilers, equipment or machinery.

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• Builder's risk insurance insures against the risk of physical loss or damage to property during construction. Builder's risk insurance is typically written on an "all risk" basis covering damage arising from any cause (including the negligence of the insured) not otherwise expressly excluded. Builder's risk insurance is coverage that protects a person's or organization's insurable interest in materials, fixtures and/or equipment being used in the construction or renovation of a building or structure should those items sustain physical loss or damage from an insured peril Liability Insurance

Credit Insurance:

Credit insurance repays some or all of a loan when the borrower is insolvent.

• Mortgage insurance insures the lender against default by the borrower. Mortgage insurance is a form of credit insurance, although the name "credit insurance" more often is used to refer to policies that cover other kinds of debt.

• Many credit cards offer payment protection plans which are a form of credit insurance.

• Trade credit insurance is business insurance over the accounts receivable of the insured. The policy pays the policy holder for covered accounts receivable if the debtor defaults on payment.

• Collateral protection insurance (CPI) insures property (primarily vehicles) held as collateral for loans made by lending institutions.

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Other types of Insurance

• All-risk insurance is an insurance that covers a wide range of incidents and perils, except those noted in the policy. All-risk insurance is different from peril-specific insurance that cover losses from only those perils listed in the policy. In car insurance, all-risk policy includes also the damages caused by the own driver.

• Bloodstock insurance covers individual horses or a number of horses under common ownership. Coverage is typically for mortality as a result of accident, illness or disease but may extend to include infertility, in-transit loss, veterinary fees, and prospective foal.

• Business interruption insurance covers the loss of income, and the expenses incurred, after a covered peril interrupts normal business operations.

• Defence Base Act (DBA) insurance provides coverage for civilian workers hired by the government to perform contracts outside the United States and Canada. DBA is required for all U.S. citizens, U.S. residents, U.S. Green Card holders, and all employees or subcontractors hired on overseas government contracts. Depending on the country, foreign nationals must also be covered under DBA. This coverage typically includes expenses related to medical treatment and loss of wages, as well as disability and death benefits. Insurance financing vehicles

• Fraternal insurance is provided on a cooperative basis by fraternal benefit societies or other social organizations.

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• No-fault insurance is a type of insurance policy (typically automobile insurance) where insured are indemnified by their own insurer regardless of fault in the incident.

• Protected self-insurance is an alternative risk financing mechanism in which an organization retains the mathematically calculated cost of risk within the organization and transfers the catastrophic risk with specific and aggregate limits to an insurer so the maximum total cost of the program is known. A properly designed and underwritten Protected Self-Insurance Program reduces and stabilizes the cost of insurance and provides valuable risk management information.

Closed community and governmental self-Insurance:

Some communities prefer to create virtual insurance amongst themselves by other means than contractual risk transfer, which assigns explicit numerical values to risk. A number of religious groups, including the Amish and some Muslim groups, depend on support provided by their communities when disasters strike. The risk presented by any given person is assumed collectively by the community who all bear the cost of rebuilding lost property and supporting people whose needs are suddenly greater after a loss of some kind. In supportive communities where others can be trusted to follow community leaders, this tacit form of insurance can work. In this manner the community can even out the extreme differences in insurability that exist among its members. Some further

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justification is also provided by invoking the moral hazard of explicit insurance contracts.

1) Overview of Insurance Sector in India:-

Insurance has a long history in India. The business of life insurance started in India in the year 1818 with the establishment of the Oriental Life Insurance Company in Calcutta.

(a) Pre Nationalisation

(b) Nationalisation and

(c) Post Nationalisation.

Insurance Sector

Life Insurance was the first to be nationalized in 1956. General Insurance followed suit and was nationalized in 1973. After the report submitted by Malhotra Committee in 1994, Insurance Regulatory Development Act was passed in 1999 which gave an entry to private insurance companies. The goals of the IRDA are to safeguard the interests of insurance policyholders, as well as to initiate different policy measures to help sustain growth in the Indian insurance sector.

The life insurance sector transformed since it was thrown open to private sector participation in 2000. Life Insurance Corporation of India (LIC) was formed in September, 1956 by an Act of Parliament, with capital

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contribution from the Government of India. Even today, Life Insurance Corporation of India dominates Indian insurance sector.

The introduction of private players in the industry has added value to the insurance industry. The initiatives taken by the private players were very competitive and have given immense competition to the on time monopoly of the market LIC. Since the advent of the private players in the insurance market it has seen new and innovative steps by the players in this sector. The new players have improved the service quality of the insurance.

2) Purpose and Need of Insurance:- Insurance is all about managing risk and providing financial compensation in the event of a loss. Generally, the risks people face fall into the following categories:a) Personal risk:- People are their own greatest asset. Financial loss will almost always accompany the loss of one’s health or life.b) Property risk:- People will incur a financial loss when owned property is destroyed or damaged.c) Liability risk:- When people’s action result in injury or damage to others, the law generally provides that they be held financially responsible.

Basic Concepts of Insurance:- a) PERILS AND HAZARD:-

PERIL :-

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A peril is an immediate, specific event, causing a loss and giving rise to risk.An accident or illness is a peril.

HAZARD :- A hazard is a condition that gives rise to a peril.

THREE TYPES OF HAZARDS :-1. Physical hazards are characteristics of the individual that increase or reduce the chance of peril. Examples are body structure (height related to weight), blood pressure, sugar levels, cholesterol levels, etc.2. Moral Hazards are habits or activities that increase risk, such as drug or alcohol use. These have social, as well as, personal effects.3. Morale Hazards are individual activities that arise from a state of mind, such as the casual indifference toward one's body as exhibited by individuals with hazardous hobbies, such as jumping horses or flying ultra-light aircraft.Certain occupations are also morale hazards, such as professional, industrial diving or bridge painting.

b) LAW OF LARGE NUMBERS:- The law of large numbers is a statistical concept that relates to probability. It is one of the factors insurance companies use to determine their rates. Larger the pool, more predictable the amount of losses in a given period. Since not all members of the pool are the same age or in the same health condition, we can assume not all of them will be making a claim at the same time.

c) ADVERSE SELECTION:-

Adverse selection is a phenomenon wherein the insurer is confronted with the probability of loss due to risk not factored in at the time of sale.

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1. The tendency of those in dangerous jobs or high risk lifestyles to get life insurance.2. A situation where sellers have information that buyers don't (or vice versa) about some aspect of product quality

d) INSURABLE RISK:-

A risk that conforms to the norms and specifications of the insurance policy in such a way that the criterion for insurance is fulfilled is called insurable risk.

There are various essential conditions that need to be fulfilled before acceptance of insurability of any risk. In case of a scenario where the loss is too huge that no insurer would want to pay for it, the risk is said to be uninsurable.

A risk may not be termed as insurable if it is immeasurable, very large, certain or not definable.

e) SELF INSURANCE:- A method of managing risk by setting aside a pool of money to be used if an unexpected loss occurs. Theoretically, one can self-insure against any type of loss. However, in practice, most people choose to buy insurance against potentially large, infrequent losses. For example, at minimum, most people carry auto insurance and health insurance.

INSURANCE AND RISK:-1. Meaning of Risk:- The probability or threat of quantifiable damage, injury, liability, loss, or any other negative occurrence that is caused by external or internal vulnerabilities, and that may be avoided through preemptive action. A situation involving exposure to danger, harm or loss.

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2. Types Of Pure Risk :- Pure risk creates great financial insecurity fir individual and society. The major types of pure risk are.

Personal Risks property Risks Liability Risks

a) Personal Risks :- The risks that directly affect an individual are known as personal risks. They involve the possibility of the complete loss are reduction of earned income, extra, expense and the depletion of financial assets. There are four major personal risks.

Risk of premature death

Risk of insufficient Income after Retirement

Risk of Poor Health:

Risks of Unemployment:

b) Property Risks :- All non-living things owned by persons are property. Real state land and building, vehicles machines and equipment’s goods raw materials furniture etc. are the common examples of property damaged or lost from numerous causes. Real estate and personal property can be damaged by fire lightening tornadoes, windstorms, earthquakes floods etc. There are two major types of loss associated with the destruction or theft or property. c) Liability Risks :- Most people in the society face liability risk. The law imposes on us a duty of care to our neighbour and to ensure that we do not inflict bodily injury on them. If anyone breaches this duty of care, the law would punish him accordingly. For example, if you injure your

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neighbour or damage his property, the law would impose fines on you and you may have to pay heavy damages.

3. The Principle Of Pooling Of Risk:- To offset the possible effect of a loss, all those at risk can contribute a relatively small sum of money (premium) to fund (pool) operated by an insurance company. The many small sums of money people pay in premiums form a large pool of money. when a contributor to the pool suffers a loss there is enough money to compensate (indemnify) them.The result of co-operating with others in this way is that risks are 'spread' or 'shared' between the many people and organizations that have contributed to the insurance pool. For this reason insurance is sometimes said to be the 'pooling of risks'.

4. Methods Of Handling Risk:- Risk is the possibility of a loss, people, organizations, and society usually try to avoid risk, or, if not avoidable, then to manage it somehow. There are 5 major methods of handling risk:

Avoidance, Loss Control, Retention, Noninsurance Transfers, Insurance.

RISK MANAGEMENT

a) Meaning and Objectives Of Risk Management:- The process of identification, analysis and either acceptance or mitigation of uncertainty in investment decision-making. Essentially, risk management occurs anytime an investor or fund manager

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analyses and attempts to quantify the potential for losses in an investment and then takes the appropriate action (or inaction) given their investment objectives and risk tolerance. Inadequate risk management can result in severe consequences for companies as well as individuals. For example, a fixed deposit is considered a less risky investment. On the other hand, investment in equity is considered a risky venture. While practicing risk management, equity investors and fund managers tend to diversify their portfolio so as to minimize the exposure to risk.

b) Steps in Personal Risk Management: -

The objective of risk management is to choose efficiently among methods to handle risk so as to avoid catastrophic losses. Risk management includes insurance management, but it should be used to measure both insurable and non-insurable risks.

The process of risk management has six distinct steps:

STEP 1 - Identify risk management goals and objectives STEP 2 - Gather pertinent data to determine the risk exposure STEP 3 - Analyse and evaluate the client's status STEP 4 - Develop and Present risk management recommendations STEP 5 - Implementation STEP 6 - On-going Monitoring

c) Risk Control and Risk financing:- The method by which firms evaluate potential losses and take action to reduce or eliminate such threats. Risk control is a technique that utilizes findings from risk assessments (identifying potential risk factors in a firm's operations, such as technical and non-technical aspects of the business, financial policies, and other policies that may impact the well-being of the firm), and implementing changes to reduce risk in these areas.

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The determination of how an organization will pay for loss events in the most effective and least costly way possible. Risk financing involves the identification of risks, determining how to finance the risk, and monitoring the effectiveness of the financing technique that is chosen.

INSURANCE PRICING AND PREMIUM CALCULATION :-

An insurance premium is the money charged by insurance companies for coverage. Insurance premiums for services differ from company to company, so it is advisable that individuals shop around for insurance premiums. However, it is important to note that, sometimes, insurance premiums quoted are slightly different from the premiums charged. The difference between the quote and the actual charge can be attributed to the way the insurance premium is calculated. The amount of insurance premiums charged by the insurance companies is determined by statistics and mathematical calculations done by the underwriting department of the insurance company. The level of insurance premium charged to a customer depends on statistical data that exists about life history, age and health. For example, an 18-year-old man who drives a red sports car is more likely to pay a higher insurance premium than a 50-year-old man who drives a four-door sedan. Every customer that applies for insurance goes through the underwriting process. The underwriting process involves investigation into familial diseases, analysis of reports like medical information bureau and motor vehicle reports. After the information is gathered and analysed, they are typically analysed by a statistician, called actuaries, hired by the insurance companies. After analysing the data, the actuary tries to predict how likely the insurance applicant will make a claim on their policy. The higher the probability of a claim, the higher the premiums usually are.

The actuaries are also responsible for studying mathematical data and compiling "mortality and sickness" tables, which are used to predict prospective losses due to death and sicknesses. The mortality and

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sickness tables are basically tables that assign probability to gender and ages about the likelihood to get sick or die. The actuaries use these tables to develop models that determine how likely it is for a particular individual to get sick or die at a particular time, based on the data gathered for that individual. Based on the results of the analysis of data and the information generated from the mortality and sickness tables, a premium is assigned or charges to the client.

1. Objectives of rate making/rating:- Rate making has several objectives under regulatory requirements regulated by the states and business objectives due to the goal of profitability. The goal of insurance regulation is to protect the public and three regulatory objectives are placed to meet certain standards:

a) The first regulatory requirement is that rates must be adequate; meaning the rates the insurers charge should be able to cover expenses.

b) The second regulatory requirement is that rates must not be excessive; meaning rates should not be so high that policyholders are paying more than the actual value of their protection.

c) The third regulatory objective is the rates must not be unfairly discriminatory; meaning exposures that are similar with respect to losses and expenses should not be charged significantly different rates. The business objectives are set as a guide for insurers while designing the rating system. The rating system should meet each of the four objectives.

For producers to be able to quote premiums with a minimum amount of their time and expense, the rating system should be easy to understand.

To maintain customer satisfaction, the rates should remain stable over short periods of time. The rapid change of rates could lead to customer dissatisfaction.

To meet the objective of rate adequacy, the rates should be responsive over time in comparison with changing economic

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conditions and loss exposures.

Finally, to reduce the frequency and severity of losses, the rating system should encourage loss control activities. Loss control in important in insured’s because it tends to keep insurance affordable.

2. Risk assessment and rating:-

Risk assessment is the process where you: Identify hazards. Analyse or evaluate the risk associated with that hazard. Determine appropriate ways to eliminate or control the hazard. Once you have identified the hazards in your business you need to rate the risk. The rating will determine whether or not it is safe enough to continue with the work or whether you need to adopt additional Control Measures to reduce or eliminate the risk still further.

ANALYSIS OF LIFE INSURANCE NEEDS :-

Economic value of human life:-

The economic value of human life involves the length of life, and the net economic contribution that a person could be expected to make during his or her lifetime. Both of these areas involve issues that can be established through expert testimony.Total net economic value involves the life expectancy, the value of the person's earnings and other economic contributions, and the valuation of the present value of a stream of future uncertain monetary amounts.

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COMPANY ANALYSIS

IDBI federal sought to herald a meaningful change in the Indian life insurance industry.

Company has achieved break even in just 5 years of operation and declared maiden profit of 9.24crore.

This achievement is possible only because of commitment of the management and the employees.

We offer a fresh way of looking at life insurance i.e.

“A VALUABLE WAY.AN INSPIRED WAY.THE IDBI FEDERAL WAY.”

MAKING CHANGE A CONSTANT: IDBI Federal Life Insurance is a joint-venture of IDBI Bank, Federal

Bank and Ageas. IDBI Bank is India’s premier development and commercial bank. Federal Bank is one of India’s leading private sector banks. Ageas is a multinational insurance giant based out of Europe. In this joint venture IDBI bank owns 48% equity while federal bank

and Ageas own 26% of equity. IDBI federal life insurance company having commenced operation in

March 2008. In just five months of inception company became one of the fastest

growing life insurance companies to garner of 100 Crores in premiums.

Through continuous process of innovation in product and service delivery IDBI federal aim is to offer

World-class protection, Wealth management and Retirement solutions That provides value and convenience to the Indian customer. Company is offering services through a nationwide network of 2,186

bank branches of IDBI Bank and Federal Bank in addition to a sizeable network of advisors.

As on 31 December, 2014, IDBI Federal Life Insurance issued over 6.8 lakh policies with a sum assured of more than 39,425 crore.

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Vision mission of IDBI federal life insurance:

Vision: To be the leading provider of protection wealth management and retirement solutions those meet the needs of our customers and add value to their lives.

Mission: To be transparent in the way we deal with our customers and to act with integrity.To invest in and build quality human capital in order to achieve our mission.

Values:

Transparency

Value to customers

Rock solid and delivery on promise

Customer-friendly

Profit to stakeholders

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BOARD OF DIRECTORS:-

Mr R .M. MALLA (Non-Executive Director)Mr Bart De Smet (Non-Executive Director)Mr Fillip A. L. Coremans Non-Executive DirectorMr S. Santhanakrishnan Independent (Non-Executive) DirectorMr R. K. Thapliyal Independent (Non-Executive) DirectorMr Suresh Kumar (Non-Executive Director)Mr R. K. Bansal Non-Executive DirectorMr Gary Lee Crist Alternate Director to Mr Bart De SmetMr Davinder Rajpal Independent (Non-Executive) DirectorMr P. C. Cyriac Non-Executive DirectorMr Vighnesh shahane Managing Director and Chief Executive Officer

Senior Management Committee:Mr Vighnesh shahane Managing Director and Chief Executive OfficerMr Ajay Oberoi Chief People Officer & Head – AdministrationMr Aneesh Srivastava Chief Investment OfficerMr George John Corporate ControllerMr Hans Van Wuijckhuijse Chief Operating OfficerMr Rajesh Ajgaonkar Head – Legal, Compliance & Company SecretaryMr Aneesh Khanna Head – Marketing & Product ManagementMr Ashley Kennedy National Head – Agency & AlliancesMr Hans Loozekoot Chief Financial OfficerMr Nick Taket Chief – Actuary

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Making innovation a standard: IDBI federal with their focus on innovation they have been able to overcome those challenges and have registered profits and growth during toughest times.

OUR STRENTHS:

Product leadership

Home purchase

Pure protection

Wealth creation for long-term

Children’s higher studies

Mortgage insurance

Retirement planning

Savings for wealth creation

Mortgage insurance

Children’s education

Savings for child’s marriage

Retirement provision

Post retirement expenses

Medical expenses

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INNOVATIVE PRODUCT SUITE :

Bondsurance: It offers life cover and guaranteed return against a one-time payment.

Childsurance: Childsurance offers solutions to ensure funding the life insured’s child’s future needs like higher education, marriage, vocational training.

Healthsurance: Healthsurance ensures that the life insured never lacks the funds to obtain quality treatment in case of medical emergencies.

Homesurance: Homesurance provides insurance cover equal to the outstanding balance of the life insured’s home loan, thus ensuring that the life insured’s family always enjoys living in their dream home.

Incomesurance: Incomesurance provides guaranteed regular income along with a life cover.

Lifesurance: Lifesurance offers an array of participating endowment plans, designed to provide long-term savings along with life cover.

Loansurance:

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Loansurance is a cost-effective insurance plan that covers the life insured’s outstanding debt.

Microsurance: Microsurance has been designed to provide effective insurance for low-income groups and promote financial inclusion for the community.

Retiresurance: Retiresurance offers plans that help the life insured build a corpus that lasts throughout his retired life to make them the best years of his life.

Termsurance: Termsurance offers financial protection to the family of the life insured in case of the unfortunate event of the death of the life insured.

Wealthsurance: Wealthsurance enables the life insured to build wealth while providing the protection of life cover.

INVESTMENT EXPERTISE:

• IDBI FEDERAL endeavour to build a quality investment portfolio which offers both liquidity and long-term wealth creation opportunity.

• IDBI FEDERAL strength is its ability to provide strong investment performance in both good and bad market conditions.

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• Assets under Management of IDBI FEDERAL grew from 161 crores in FY 2008 to 5118.06 corers in FY 2014.

KEY MILESTONES:

On November 2006:

• IDBI FEDERAL started a joint venture between IDBI Bank, Fortis and Ageas. • IDBI Bank is India’s premier development and commercial bank Federal Bank is one of India’s leading private sector banks; Ageas is a multinational insurance giant based out of Europe.• In this venture, IDBI Bank owns 48% equity while Federal Bank and Ageas own 26% equity each.

On December 2007:

• IDBI FEDERAL received license from IRDA.

On March 2008:

• IDBI FEDERAL sold its 1st policy.

On August 2008:

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• IDBI FEDERAL collected its fasted 100 crore premium.

On February 2009:

• IDBI FEDERAL breaks mould with Wealthsurance cum (Sri Lanka) annual report.

On March 2010:

• IDBI FEDERAL assets under management (AUM) which is basically the market value of assets that an investment company manages on behalf of investors crossed 1000 crore.

On August 2010:

• IDBI Fortis Life becomes IDBI Federal Life.

On November 2012:

• IDBI FEDERAL Achieves ‘Master Brand’ status.

On March 2013:

• IDBI FEDERAL declared its Break-even & maiden profit.

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On March 2014:

• IDBI FEDERAL declared profit 80.2 crores.

AWARDS:

• IDBI Federal Life Insurance was recognised as the ‘Best Insurance Company in the Private Sector’ at the IPE Banking Financial Services and Insurance Awards 2012-2013.• IDBI Federal Life Insurance was recognised as the ‘Master Brand 2012-2013’ by the CMO Council USA and CMO Asia at the World Brand Congress.• IDBI Federal Life Insurance was conferred with ‘Golden Award for Corporate Advertising Campaign’ by PR Council of India (PRCI) at the 7 Global Communication Conclaves 2013.• IDBI Federal Life was awarded ‘Golden Award for Corporate Website’ by PR Council of India (PRCI) at the 7 Global Communication Conclave 2013.• IDBI Federal Life Insurance was conferred with the ‘Organisation of the year’ award by the PR Council of India (PRCI) for the year 2012-2013.

PERFORMANCE HIGHLIGHTS:

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• IDBI FEDERAL premium income increased from 12 crores to 1000 crores for the FY 2008 to 2014 respectively.• IDBI FEDERAL operating expenses ratio that is a ratio between the properties’ operating expense to its gross operating income reduced from 84% to 24% for the FY 2008 to 2013 respectively.• IDBI FEDERAL net profit gradually grew to 80.2 crores for the FY 2014 which was initially 26 crores of rupees cash outflow for the FY 2008.• IDBI FEDERAL Assets under Management grew from 161 crores in FY 2008 to 5118.06 corers in FY 2014.

PRODUCTS & MARKETING :

IDBI Federal is recognized for its product innovation. Its innovative product suite combines financial protection and

wealth creation into distinctive product offerings that suit the varying financial and investment needs at different stages of life.

Tailor-made financial solutions meet the needs of customers and help them to realize their dreams and aspirations

Company has received various prestigious awards such as the “Promotion Marketing Awards of Asia”.

RISK MANAGEMENT FRAMEWORK:

Risk Management comprises of the development, implementation and monitoring of financial and operational strategies for assessing,

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mitigating insurance and operational risks to increase the value of IDBI Federal Life Insurance Company Limited.

It enhances capabilities to align risk appetite and strategy to link risk with growth and return.

It enables the Company to make timely risk response decisions to minimize operational surprises and losses.

Risk is not something that is to be avoided, because without it there can be no return. Hence risk needs to be understood and managed.

The risk management philosophy of IDBI Federal encompasses defining levels of risk that are acceptable and optimizing risk for the return expected.

The Company’s risk management governance structure involves the Board of Directors (Board), the Risk Management Committee (RMC), the Operational Risk Management Group (ORMG), the ALCO, the BCP Crisis Management Team and the Product Concept Committee.

RISK MANAGEMENT ORGANISATION :

At the top level, there is Risk Management Committee of the Board which reviews risk management strategies, policies, standards and risk tolerance limits.

This committee is supported by operating level committees such as Asset Liability Management Committee (ALCO) for Financial, Insurance and Credit Risk and Operational Risk Management Group (ORMG) for Operational Risk.

The responsibility includes setting up of a risk management framework, formulation & implementation of risk management guidelines, development of tools & methodologies for the identification, measurement, monitoring, control and pricing of risks.

RISK MANAGEMENT PROCESS:

Financial Risk is managed by putting in place fund wise strategic asset allocation mix and various internal limits such as instrument concentration limits, duration limits, etc.

These limits are monitored on a daily basis by Middle Office and discussed in ALCO in its monthly meetings.

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In case of linked portfolios with minimum guarantees, the Company hedges the risk through duration matching/cash flow matching within the applicable regulatory boundaries.

The risks in Capital Guaranteed funds are managed using Portfolio Insurance Techniques.

Furthermore, the Company has put in place a credit review process to review credit risk of Corporate Bonds.

During this year Company implemented the IRDA’s guidelines on ALM system and Stress Testing.

Asset Liability management process was enhanced for certain products with higher level of guarantees.

Key Risk Indicators are used to report important operational risks to Senior Management and Risk Management Committee of the Board.

In order to further enhance risk management framework, Risk Management Committee of the Board has approved a road map for the implementation of Enterprise Risk Management framework.

SHARE CAPITAL : The authorized share capital of the Company is 2,500 crore. There was no change in the share capital of the Company and the

paid-up share capital remained at 800 crore.

DIVIDEND: Though the Company has made a maiden profit during the year, the

Company still has accumulated losses. Hence, the directors are unable to recommend any dividend.

DIRECTORS: Mr. R. K. Bansal and Mr. Bart De Smet, Directors of the Company will

retire by rotation at the ensuing Annual General Meeting, and being eligible, offered themselves for re-appointment as directors.

Resolutions seeking their re-appointment have been proposed in the notice convening the ensuing Annual General Meeting of the Company.

AUDITORS:

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The Company proposes re-appointment of M/s. S. P. Chopra & Co., Chartered Accountants, New Delhi and M/s. Khandelwal Jain &Co., Chartered Accountants, Mumbai as Joint Statutory Auditors of the Company to hold office from the conclusion of the forthcoming Annual General Meeting until the conclusion of the next Annual General Meeting.

CUSTOMER GRIEVANCE REDRESSAL: The Company implemented its Integrated Grievance Management

System (IGMS), an online grievance management mechanism linked with IRDA portal, where a policyholder/customer can lodge his/her complaint and monitor it for a speedy resolution.

Customer Service Committee comprising of senior executives of the Company reviews the grievance redressal mechanism from time to time

WHISTLEBLOWER POLICY : Provides a mechanism to employees and other persons dealing with

the Company to report any instance of actual or suspected fraud; raise concerns internally about possible irregularities, governance weakness, financial reporting issues or other such matters; to safeguard the interest of such Employees/persons against victimization, who notice and report such practice.

RURAL AND SOCIAL BUSINESS: The Company has covered 1,50,660 lives under the ‘social sector’ business and issued 23,497 policies in rural areas during the current financial year.

LICENSE: The Insurance Regulatory and Development Authority (“IRDA”) has issued its License to IDBI Federal to start the Life Insurance Business on December 19, 2007 and renewed the Certificate of Registration of IDBI Federal to sell life Insurance products for the financial year 2013-14.

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DEPOSITS: During the year under review, the Company has not accepted any deposits under Section 58A of the Companies Act, 1956 from the public.

PARTICULARS OF CONSERVATION OF ENERGY, TECHNOLOGY ABSORPTION, FOREIGN EXCHANGE EARNINGS AND OUTGO:

Conservation of energy: Not applicable to the Company.

Technology Absorption: Amount spent towards implementation of various software systems to improve overall efficiency 3.50 crore

Foreign Exchange Earnings and Outgo: The Company recorded Foreign Exchange Earnings – 9.22 crore and Foreign Exchange outgo11.68 crore .

CORPORATE GOVERNANCE REPORT: The philosophy of doing business through ethical, fair and

transparent means has been the foundation of IDBI Federal. It has been the constant endeavour of the Company to enhance the

economic value, trust and confidence of all stakeholders through good corporate governance practices.

Board of directors : The Board of Directors comprises of a combination of executive and

non-executive directors.

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The total strength of the Board is nine directors which include Chief Executive Officer & Managing Director of the Company, three independent directors, five non-executive directors.

Roles and responsibilities of the board: Overall direction of the business of the Company, including

projected capital requirements, revenue streams, expenses and the profitability.

Obligation to fully comply with the various regulations and other statutory requirement.

Addressing conflict of interests. Ensuring fair treatment of policyholders and employees. Ensuring information sharing with and disclosure to shareholders,

including investors, policyholders, employees, regulators, Consumers, financial analysts and/or rating agencies.

Meetings of the board of directors: Occur in MumbaiDuring the year 2013-14, the Board of Directors held four meetings on

April 27, 2013, August 14, 2013, December 14, 2013, and March 8, 2014

COMMITTEES OF THE BOARD: The Board has six committees as follows:

Audit Committee Investment Committee Risk Management Committee Policyholders Protection Committee Nomination Committee Business Development Committee

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AUDIT COMMITTEE:

Functions: Overseeing the Company’s financial reporting statements and

ensuring their correctness and credibility; and reviewing the annual financials before placing it before the Board.

Also changes if any, accounting policies and practices and reasons for the same

Also responsible for recommending to the Board, the appointment and reappointment and if required, the replacement or removal of the Statutory Auditor(s) and the fixation of audit fees.

Members: Consists of five non-executive directors, out of which two Independent Directors are having adequate financial and accounting knowledge.

Chairperson: Mr S. Santhanakrishnan, an Independent director

Invitees: The Chief Financial Officer and the Appointed Actuary. No. of meetings held till date: 6Quorum: The quorum of the meeting is Two-third members of the committee or two members (physically present), whichever is higher.

INVESTMENT COMMITTEE:

Functions:

The primary function of the Investment Committee includes ensuring adequate returns on policyholders and shareholders

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consistent with the protection, safety and liquidity of such funds.

The committee reviews various aspects of investment activity so as to ensure complete compliance with the provisions of Insurance Act, 1938, regulations and IRDA Guidelines and circular issued from time to time.

Further it also scrutinizes internal and external audits of the investment management process and to implement internal controls.

Members:

Consists of five members, which include Managing Director & CEO and four Non-executive directors.

Chairperson:

Mr Vignesh shahane, a Non-executive director.

Invitees:

The CFO, the Chief Investment Officer and the Appointed Actuary No. Of meetings held till date: 4

Quorum:

Four members shall form the necessary quorum, of which at least two members are non-executive directors.

RISK MANAGEMENT COMMITTEE:

Functions:

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This committee is responsible for putting in place and oversight of Company’s Risk Management Strategy.

It assists the Board in effective operation of the risk management system by performing analysis and quality reviews and reports details on the risk exposures and the actions taken to manage the exposures.

The committee oversees the formal development of risk management policies within the Company encompassing all products and business; especially the RMC will ensure that we have a solid product development and management guidelines in place.

This is achieved through proper channels of communication so that the Board‘s policies and risk tolerances are clearly communicated and adhered to by all levels of the organization.

Members: Consists of four other members excluding the Chairman.

Chairperson: Mr Fillip A. L. Coremans, non-executive director.

Invitees: The Chief Financial Officer and the Appointed Actuary are invitees of the Committee. No. Of meetings held till date: 4

Quorum: One representative of IDBI Bank Limited, The Federal Bank Limited and the Ageas Insurance International N. V., is required. Atleast two of the members should be physically present.

POLICYHOLDER PROTECTION COMMITTEE:

Functions:

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As required by IRDA Guidelines, the Company has formed a Policyholders Protection Committee of the Board of Directors, with responsibility to put in place proper procedures and effective mechanism to address complaints and grievance of the policyholders and to ensure compliance with statutory requirements.

The policyholders Protection committee reviews the Grievances Redressal Mechanism and the status of complaints at the periodic intervals.

Chairperson:

Mr Suresh Kumar, non-executive director

Members:

The committee consists of a four other members excluding the Chairman.

Invitees:

Chief Operating Officer/Head-Operations and the Appointed Actuary. No. of meetings held till date: 4

Quorum:

Two-third of the members should be present in order to meet the necessary quorum for the meeting

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NOMINATION COMMITTEE:

Functions: The Nomination Committee was formed with an aim to review of

Board structure, size and composition; recommendations for appointment/re-appointment of directors.

Further, the Committee also reviews “fit and proper“ criteria for the appointment of directors as laid down in the Corporate Governance Guidelines.

Chairperson: Vignesh shahane a Non-executive director. Members: Consists of three Non-executive directors and an Independent director No. Of meetings held till date: 2Quorum: Two members or one-third of the total members of the committee, whichever is higher

BUSINESS DEVELOPMENT COMMITTEE:

Functions: To review the overall business and strategy of the Company.

Members: Comprises of four Non-Executive Directors and an independent director.Chairperson: Mr Vignesh shahane, Non-Executive Director. No. Of meetings held till date: 2Quorum: Three members shall form the necessary quorum.

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DISTRIBUTION OF SHARE HOLDING: The details of Shareholding Pattern of the Company as on March 31, 2014 are as under

S.NO Names of shareholders No. of shares held (in crores) % 1 IDBI Bank Ltd 38.4 48% 2 Federal Bank Ltd 20.8 26% 3 Ageas Insurance international N.V 20.8 26% Total 80 100%

Means of Communication:- Annual & Half yearly financial results of the Company were published in two leading newspapers one in the local language and the other in a leading English paper.- The Company’s website displays the vital information related to the Company, Products, distribution network, important aspects related to policy servicing, public disclosures etc (including disclosure of Financial Reports).

Company General Information Date of Incorporation January 22, 2007CIN No. U66010MH2007PLC167164IRDA Registration No. 135

Address for CorrespondenceIDBI Federal Life Insurance Co Ltd,1st Floor, Trade view, Oasis Complex,

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Kamala City, P.B. Marg, Lower Parel (W),Mumbai – 400013, India.

Company Secretary and Compliance OfficerName Mr Rajesh AjgaonkarAddressIDBI Federal Life Insurance Co Ltd,1st Floor, Trade view, Oasis Complex,Kamala City, P.B. Marg, Lower Parel (W),Mumbai – 400013, India.Contact Telephone 022-24908109E-mail [email protected]

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Executive Summary

As part of the curriculum in our Aurora’s Business School, Punjagutta, Hyderabad, a study has been carried out in IDBI Life Insurance Co. Ltd.

The Objective of the study is to analyse on the Brand Awareness of IDBI Federal and the Buying Behaviour of the Customers towards the Insurance products of IDBI federal Life Insurance Co Ltd.

The Scope of the study is two pronged, namely gathering information through Primary and Secondary sources. The Primary source of information has been captured through a structured questionnaire while the Secondary source of information has been compiled from the company’s website1.

The Methodology of the study involved administering a structured questionnaire comprising 15 questions to the target audience of a sample size of 100 respondents in a population from both the twin cities of Hyderabad and Secunderabad, Telangana. The responses received from the target audience have been captured and analysed in depth.

The Findings of the study revealed that out of the sample size cited, more than half from 100 respondents are interested in getting insured and are familiar with insurance products, which translates in to 74.8 % are in favour . Customers feel like Insurance is also a type of Investment and Protection. The high premium paying amount is also one of the major concern for many of them.

An appropriate analysis using IBM-SPSS tool has been carried out. The analysis thus revealed has been projected in the form of tables and figures. The findings also revealed that the policy term is too long and should be reduced.

It is concluded that the product is widely excepted by different segments be it demographic geographic and psychographic nature. Despite the fact that there is a price difference exists between and its competitors, the reason being brand and the quality, both hygiene and presentability.

Based on the findings it is suggested that should increase the availability of their product in many more retail outlets in the vicinity of the twin cities. It is strongly recommended that augment their distribution network which will enhance the visibility of the product and increase Sales and Revenue.

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Objective of Study: The objective of the study is to study and analysis the Brand Awareness of IDBI Federal Life Insurance Co Ltd. and find out the that, how people are aware of the insurance product of IDBI Federal Life Insurance.

Scope of Study: Scope is two pronged.

I. Primary sourceII. Secondary source

Primary source: Primary source has been gathered from the customers by administering a structured questionnaire.

Secondary source: Secondary source has been taken using the company website and various other websites.

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Methodology of Study

Methodology of the study involved administering a structured questionnaire comprising 15 questions to the target audience of a sample size of 100 respondents in a population from both the twin cities.

Sample of 5 questions are placed below:-1. How often have you heard other people talking about IDBI Federal ?

o Extremely ofteno Very ofteno Moderately ofteno Slightly ofteno Not at all

2. Where have you seen the Advertisements for our brand ?

o Billboardso Newspaper and Magazineso Onlineo Public Transportationo TVo Radioo I've never seen any advertisements for this brand

3. Are you interested to Invest in Insurance ?

o Yeso No

4. Do you know the benefits of getting Insured through an Insurance Company ?

o Yeso No

5. Which type of Investment do you prefer?

o Life Insuranceo Fixed Depositso Mutual Fundso Shares and Debentures

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o Others

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Bibliography

Marketing Management, Sheth Publication, Dr.ParagAjgaonkar

Magazines - Business World Management & Economic times.

Marketing Management, Philip Kotler.

Webliography

http://www.idbi.com/index.asp

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