project sam - wikileaks.org 34 4 * ... dailymotion has built its own cdn in order to control its...
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Global Reach Multi-Screen Strategy
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30 different languages
Key Metrics Dailymotion.com reinvents the way to watch videos
The Homepage
Editorial: Daily curation of videos selected by the content teams
Social: integration of a social experience
Behavioral: recommendation based on past watched videos and subscription
A unique website all over the world: the product is the same, only content curation differs
Dailymotion is available in 34 localized versions and 30 different languages
Dailymotion contents are available on all screens
Dailymotion: The Pioneer in Online Video Streaming
Webapp
12,6 million IPTV subscribers in
France can access to Dailymotion on TV
Dailymotion app to
be pre-installed in 15
terminals
20 million unique visitors monthly on Dailymotion webapp
IPTV TV Game console
UNIQUE USERS
/ MONTH
CREATED IN
EMPLOYEES ANNUAL
T/OVER VIDEO VIEWS / MONTH
VIDEOS
UNIQUE VIEWERS /
MONTH
146
WEBSITE GLOBALLY
25M
2005
1.7Bn >€30M
Top 35
49%
193 M
90 M
“Dailymotion is really trying to distinguish itself from other video sites” Techcrunch, August 29th 2012
Note 1: Source ComScore. Note 2: Source Alexa. Note 3: Source Idate
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Fast Growing Online Video Platform With Strong International Footprint
The World’s #2 Online Video Platform Growing Well Ahead of Market
Double digit audience growth
Audience growth in H1 2012 vs. H1 2011
Double digit revenue growth
YoY revenue growth in H1 2012
ComScore Top Video Online Video Platforms – June 2012(1)
Dailymotion and YouTube are the only platforms to have a real international footprint(2)
• Outside of Top 100 overall world online properties
Note: audience ranking excluding local players (eg. Youku and Tudou), in million
10%
40% 65%
80% 85% Non domestic audience
Domestic audience
Share of domestic audience
+41.0%
+27.5%
Dailymotion Market
Video site
Monthly Unique Visitors
Video platform ranking
Overall ranking
Google Sites (incl. YouTube) 1,133 1 1 DAILYMOTION.COM 100 2 34 Vimeo 41 3 * NETFLIX.COM 34 4 * Metacafe 24 5 * Hulu 19 6 * VEOH.COM 10 7 *
+28.0% +30.0%
+39.0%
+4.8% +2.7% +6.2%
Unique browsers Visits Videos views
Dailymotion Market
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2008 2012E
Strong revenue growth track record since 2008
x3 >30
(1)
(3)
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Broad Programming Strategy
A Selective Approach to Offer Premium Content and A Strong Relationship With Semi-Professional Content Creators
Selected premium content partners(1)
Dailymotion wants to control the supply chain in order to reduce the video content costs
Initiatives to encourage the creation of exclusive web originals (Dailymotion creative fund, launch of Dailymotion Studio)
Partner Video Views Are Booming (2)
From UGC to a Full Diversification of Video Formats
Official Content Motion Makers UGC
Catch up Live Web originals
Short Film Long Form
Aggregation Distribution Content Creator Monetization
1 2 3 4
Note 1: Partner encompasses “Official” editors and Motion Makers Note 2: Data for France only
19% 28% 32%
41% 49%
2008 2009 2010 2011 2012
Partner UGC
Share of partner(1) video views vs UGC
Amsterdam
London
Paris
Frankfort
New York
Current presence Metro ring International ring
Istanbul
Advanced Technology Platform
+500 servers
1.6 petabytes of storage
Traffic / bandwidth: 150 Gbps
– Internal CDN (80 Gbps)
– Edgecast CDN (70 Gbps)
Hosting Center in Paris
Local delivery video solution in NYC and Sunnyvale (California)
+190 Gbps content delivered at peak
2 hours of video uploaded every minutes in average
+70 000 video views per minutes
Redwood City
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Dailymotion has Developed a End-to-End Video Delivery Platform
Dailymotion has built its own CDN in order to control its quality of service
Robust and Adaptable Platform
Leverage Technology to Offer Best-in-Class B2B Solutions
Technology based on open source technologies
Pioneered the offering of High Definition
Early adopter of the IAB’s VAST standard
Embraced Facebook Open Graph right at launch
Deployed best-in-class copyright and fingerprinting solutions
Constantly innovates with the development of in-house technologies (eg. adaptive streaming)
Proven development and monitoring process
Storage and streaming solutions for professionals
Already 700 Dailymotion Cloud customers (distribution by Orange Business services)
Launch a fully customized end-to-end video solution
Dailymotion Cloud
Enabling TVOD and SVOD offerings on all devices)
Roll out from Q4 2012
Dailymotion and Orange have implemented a large range of initiatives generating additional revenues with a significant impact on the bottom line
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Multiple Areas of Cooperation Between Dailymotion and Orange
Mobile
Dailymotion app pre-installed by Orange in 15 mobile devices (Samsung, Sony, Alcatel, LG…)
Audience
Integration of Dailymotion players on Orange web portals (70m UV worldwide)
TV
Access to Orange IPTV customers
Advertising
Orange exclusive adsales representatives in France (mobile only), the UK, Spain, Poland and Latam
Content
Access to exclusive content (live concerts, sport)
Dailymotion Cloud
Distribution of Dailymotion Cloud by Orange Business Services
Dailymotion Services
Development of a fully customized end to end video solution for Orange in some geographies
Japan
Support of Orange Lab Tokyo to accelerate Dailymotion development in Japan
Leverage existing assets to conquer new markets
Strengthen positioning on Dailymotion through 6 differentiation levers
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Dailymotion Strategic Priorities Going Forward
• Further develop core business
• Move fast in premium VOD
• Go beyond the web
Provide the best video solution on mobile, tablet & connected devices (TV, OTT, STB)
Reinvent the VOD customer journey by leveraging our installed brand and audience, our technology platform and our experience in content acquisition
Reach 200 million unique viewers on Dailymotion.com, and an additional 100 million through distribution partners
Be a top 20 worldwide website
Become a leading global OTT player
Generate 100M€ revenues on our core advertising business complemented by ancillary activities (B2B and Open VoD) with a target EBITDA margin of more than 20%
Boost our audience, especially in North America and Asia
Take a share of the Premium market in selected markets
Diversification of sources of revenues
Revenue split in 2012 vs 2016
Product Content
IT
Distribution
Internationalization B2B
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2
3
2012 2016
Premium (OpenVoD only)
Beyond the web
Core business
Dailymotion ambitions for 2016
History and Management
Cédric Tournay, CEO
Fabrice Cantou, CFO
Damien du Chéné, VP Strategy & Marketing
Martin Rogard, MD France & Premium
CEO of Dailymotion since 2009
Prior: co-Founder and CEO of Doctissimo (sold to Lagardère)
CFO of Dailymotion since 2007
Prior: Senior Finance Consultant at Accenture; Head of Finance Controlling at Orange Dominicana
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Managing Director of Dailymotion France since 2008 and head of
Premium division
Prior: Head of the multimedia unit of the French Ministry of Culture and Communication; Creative Director at Vibes
Strategy & Marketing Director at Dailymotion since 2011
Prior: Marketing Director at Orange Group
Dailymotion Management Team Key Development Milestones
2005
2006
2007
2008
2009
2010
2011
2012
Launch of Dailymotion.com
Cedric Tournay is recruited as the new CEO
Launch of the Official content program
Internationalization of Dailymotion (sales team hired in the US)
Dailymotion begins monetizing offsite inventory
Focus on international development Dailymotion becomes profitable
Focus on copyright issues
Instream monetization boom Orange acquires 49% of Dailymotion
Key Investment Highlights
The disruptive transition of viewership and advertising dollars from traditional to digital video is creating significant opportunities for market leaders like Dailymotion
– Online video has become mainstream all over the world with a c. 80% market penetration
– Audience is shifting from PC to multiple screens (smartphones, tablets, connected TV, gaming console)
– Global online video advertising market is expected to grow at a c. 30% CAGR until 2015(1)
Dailymotion is a leading online video operator with one of the largest worldwide audiences and reach, and is still growing fast
– 90 million unique visitors on Dailymotion’s website, reaching an audience of 182 million with external players (eg. Yahoo!, Orange)
– Dailymotion has passed an audience tipping point and represents the only credible alternative to YouTube
Best-in-class, scalable and flexible technical platform allowing versions to be easily rolled out in new languages, combined with the ability to deliver industry leading video advertising solutions through proprietary technology
A large and diversified content catalogue: integrated and broad global programming strategy connecting consumers with premium content from thousands of partners as well as semi-professional and user-generated contents
Rapidly scaling revenues and a relatively small structure, mainly consisting of fixed costs, are paving the way for a profitable business model
– Profitability reached in H1 2012 with a 41% YoY revenue growth
Opportunity to leverage existing technology and audience to roll out new revenue streams
– Accelerate the development of B2B revenues
– Launch relevant premium services for the Dailymotion’s community (eg. TVOD and SVOD)
Highly skilled management team with deep industry and platform development expertise, supported by Orange as a strong strategic shareholder
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Note 1: Source Idate
Contacts and Disclaimer
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The Raine Group, LLC
Joe Ravitch Partner +1-212-603-5508 [email protected]
Ben Sternberg Executive Director +1-650-388-4208 [email protected]
Messier Maris & Associés
Jean-Marie Messier Partner +33 1 53 05 91 50 [email protected]
Laurent Azout Executive Director +33 1 53 05 97 32 [email protected]
Disclaimer
The information contained in these materials (the “Teaser”) is for information purposes only. The Teaser and the information contained herein shall be
treated as strictly confidential and not be distributed, communicated, disseminated or otherwise made available to any other person than the intended
recipient. Neither Messier Maris & Associés and Raine, nor Dailymotion and Orange or any of their respective affiliates, officers, directors, employees or
external counsels and advisors accept any responsibility for, or make any representations or warranties, express or implied, as to the accuracy or
completeness of the information contained in this Teaser. In particular, estimates, forecasts, objectives and forward-looking statements contained
herein involve risks and uncertainties, and are given solely for illustrative purposes. This Teaser shall under no circumstances create or be deemed to
create any obligations, commitments or undertakings in relation to the entering into, conclusion, performance or execution of any transaction. Any
investment decision on Dailymotion shall be taken only after the person concerned has conducted appropriate due diligence, and shall under no
circumstances be based solely on this Teaser.