EDUCATING WOMEN ABOUT MENOPAUSEAward Winning

Pioneers in Life Sciences Digital

Marketing

Vynamic partnered with the Marketing, Legal, and Regulatory organizations to create an action plan that included:

An unbranded digital ecosystem was developed to educate women about menopause and the options available to treat their symptoms. The ecosystem includes Facebook, Twitter,

YouTube, Pinterest, and a website. Some specific results achieved include:

Interconnected Social and Digital

Strategies

Refined Promotion Approval Processes

THIS PROJECT WAS NATIONALLY NOMINATED FOR THREE DIRECT TO CONSUMER AWARDS

Best disease state education website

Most innovative direct to consumer

campaign

Best disease state digital/social

campaign

Comprehensive Corporate Guidelines, Strategies & Trainings

A major Life Sciences company was uncertain of how to leverage social media in order to create an environment that was engaging, timely, included two-way conversation and drove advanced business objectives.

Vynamic, in partnership with the client’s digital innovation team, created a program with the goal of fulfilling brand needs to educate women about the role of estrogen in their bodies, address misconceptions about menopause, and expand the conversation about hormone therapy.

www.vynamic.com

THE CHALLENGE

THE RESULTS

RECOGNITION

THE PROJECT

PROJECT SPOTLIGHT

240K+

LAUNCHED ORGANIZATION’S 1ST PINTEREST PAGE

FACEBOOK FANS

OVER THE COURSE OF 6 MONTHS, THE TEAM LAUNCHED FIVE DIGITAL CHANNELS THAT ENGAGE IN A TWO-WAY DIALOGUE WITH CUSTOMERS

CONTENT REACHQ1

18.7MVIEWERS

INDUSTRY BENCHMARK: 2.3M

THE PREMIER SOURCE OF INFORMATION AND CONVERSATION ABOUT MENOPAUSE

The largest menopause community in U.S.

15%Increased likelihood for women to seek

treatment

450%increase in site traffic to

branded assets