project sunlight

8/18/2019 Project Sunlight

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UNILEVER SUNLIGHT PROJECT

THE 5 LEVERS OFCHANGE

Shanza & Yamna


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“ MAKING SUSTAINABLELIVING UNDERSTOOD,

EASY, DESIRABLE,REWARDING AND A

HABIT ”


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UNILEVER’S FIVE LEVERS FOR CHANGE

• Published in 2011

• Addesses beh!"i#!l $h!n%e

• Pe#&le $!n be en$#u!%ed '# (!)e sus'!in!ble

$h#i$es 'h!' !e undes'!nd!ble* e!s+*!s&i!'i#n!l* e,!din% !nd h!bi'u!l

• The Sus'!in Abili'+ Ch!llen%e su$$ess-ull+#"e'uned &e$e&'i#ns 'h!' sus'!in!ble li"in%

$#s's (#e* sh#,in% ins'e!d 'h!' i' $!n in -!$'%ene!'e si%ni.$!n' s!"in%s in h#useh#ld ene%+!nd -##d bills


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THE I/EA

One ,!+ '# edu$e en"i#n(en'!li(&!$'s # i(&#"e he!l'h !nd

,ellbein% #n ! (!ss s$!le is 'h#u%hl!%e nu(bes #- &e#&le '!)in% s(!ll!$'i#ns '#%e'he ,hi$h !dd u& '#

(!)e ! bi% dieen$e This ide! !nd'he &h!se small actios, !i"

#i$%&%c%'


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• Ne!l+ 300 (illi#n &e#&le d# n#'h!"e !$$ess '# s!-e din)in% ,!'e

• 4 (illi#n $hilden unde 5 diee!$h +e! -#( &e"en'!bledise!ses

• 2 (illi#n $hilden die -#(

di!he! !nd &neu(#ni!* !nd 360(illi#n s'ill %# '# bed hun%+

• The ,#ld is $#nsu(in% n!'u!les#u$es !' 'he !'e #- 15 &l!ne's

• 7+ 2080 e"en ',# &l!ne's ,#uldn#' be en#u%h


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Sus'!in!ble li"in% (e!ns li"in% ,ell !nd li"in%,i'hin 'he (e!ns #- 'he &l!ne' 7+ li"in% ,ell’ ,e !e

des$ibin% ! s'!nd!d #- li"in% ,hee &e#&le h!"e

!$$ess '# !nd 'he !bili'+ '# !#d edu$!'i#n*he!l'h$!e* (#bili'+* 'he b!si$s #- -##d* ,!'e* ene%+!nd shel'e* !nd $#nsu(e %##ds 7+ li"in% ,i'hin 'he

(e!ns #- 'he &l!ne'’ ,e (e!n li"in%in su$h ! ,!+ 'h!' 'his s'!nd!d #- li"in% $!n be

sus'!ined ,i'h 'he !"!il!ble n!'u!l es#u$es !nd,i'h#u' -u'he h!( '# bi#di"esi'+* $li(!'e !nd

#'he e$#9s+s'e(s

:HAT /O :E ;EAN 7< SUSTAINA7LELIVING=


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;A>ING SUSTAINA7LE LIVING CO;;ONPLACE 7< TURNING GOO/ INTENTIONS INTO POSITIVE ACTION

• T#d!+* (#s' $#nsu(es !e !,!e #- !nd $#n$ened !b#u'sus'!in!bili'+ This h#lds 'ue !ll #"e 'he ,#ld* e"en i- s&e$i.$l#$!l $#n$ens "!+

• F# e?!(&le* 5@ #- Eu#&e!n $#nsu(es s!+ &#'e$'in% 'he

en"i#n(en' is !n i('!n' &es#n!l $#n$en• H#,e"e* !s ! s#$ie'+* ,e’"e been (u$h less su$$ess-ul in

$#n"e'in% $#n$en in'# !$'i#n

• A#und ',#9'hids s!+ 'he+ ,!n' '# (!)e 'he ,#ld ! be''e&l!$e* ! &e$en'!%e 'h!' h!s $h!n%ed li''le #"e 'he &!s' ."e

+e!s O"e 'he s!(e &ei#d* 'he nu(be #- &e#&le ,h# $!n bedes$ibed !s !$'i"e %eens’ # $#ns$ien'i#us $#nsu(es’ h!s!ls# e(!ined !b#u' 'he s!(e

• The (!#i'+ #- &e#&le $!n be des$ibed !s (iddle %eens’ Bnei'he !$'i"e %eens’* n# %een ee$'es’


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• S# 'he $h!llen%e -!$in% Unile"e ,!s h#, '# shin) 'his(!ins'e!( (iddle’ !nd e?&!nd 'he !n)s #- 'he $#ns$i#us

$#nsu(e= H#, $!n 'he+ 'un %##d in'en'i#ns in'# si'i"e!$'i#n=

• T# (!)e s#(e'hin% (!ins'e!( (e!ns $e!'in% ! ne, s#$i!ln#(

• Gi"en 'he u%en$+ #- $li(!'e $h!n%e* Unile"e h!d '# $#nsiden#' us' h#, '# hel& &e#&le '!)e s(!ll in$e(en'!l s'e&s'#,!ds li"in% (#e sus'!in!bl+ bu' !ls# h#, '# !$hie"e !&!!di%( shi-' in &e#&le’s !&&#!$h '# li-e su$h 'h!' !sus'!in!ble li-es'+le is seen '# be !s&i!'i#n!l

• Usin% 'he Fi"e Le"es -# Ch!n%e (#del* 'he+ l##)ed !' 'he(!# b!ies 'h!' &e"en' &e#&le -#( '!)in% !$'i#n* 'he &i(e(#'i"!'i#ns 'h!' (!)e 'he( ,!n' '# $h!n%e 'hei beh!"i#* !nd'he 'i%%es 'h!' $#uld !$' !s ! $!'!l+s' -# $h!n%e


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THE 5 LEVERS OF CHANGE

• Make it Understd!R!ise !,!eness !nd en$#u!%e !$$e&'!n$e(Demonstration in advertisements)

• Make it Eas"!Es'!blish C#n"enien$e !nd $#n.den$e(Demonstration, Live Events and Product Samples)

• Make it #esira$%e!Sel- !nd S#$ie'+(Emulate lifestyle and habits of people we respect)


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• Make it Reardin'! The P##- !nd P!+# (Demonstration in advertisements – Put a number on it)

• Make it a Ha$it!Rein-#$e !nd Re(ind(Onoin !ampains, "ctivities)


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THE PROCESS

• (irst se%e)t *rimar" and se)ndar" tar'et a+dien)e(e#ample$ tooth brushin behavior – primary %& are children andsecondary %& are parents'teacher)

•

Understand their )+rrent $eha,ir(e#ample$ rushin teeth once a day)

• Cnd+)t in-de*th resear)h(about what taret audience thin, do and feel about the issue athand * oral health)

• Cnd+)t e.*%ratr" resear)h t /%% in the 'a*s(+nd out the barriers, triers and motivators)


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7ARRIERS

Insi'hts hi)h re,ea% the iss+es $%)kin' tar'eta+dien)e 0rm ad*tin' ha$it

• Pe#&le #-'en -eel !n e(#'i#n!l de'!$h(en' !nd &h+si$!ldis'!n$e -#( sus'!in!bili'+ issues* ei'he be$!use 'he+belie"e 'he s$!le #- 'he issue is be+#nd 'hei ,e '# (!)e! dieen$e # be$!use 'he &#ble( is &h+si$!ll+ #%e#%!&hi$!ll+ e(#'e

• An#'he (!# b!ie is 'he "isu!l !nd "eb!l l!n%u!%e!#und sus'!in!bili'+* ,hi$h 'ends '# -#$us #n &#ble(s*$!'!s'#&he !nd 'he need '# (!)e &es#n!l s!$i.$es

• P#,e-ul i(!%es #- d!(!%e '# 'he &l!ne'* s&e$ies unde'he!' !nd s#$i!l dis!s'e h!"e been !$$#(&!nied b+ die,!nin%s #- 'he $#nseDuen$es #- in!$'i#n Ins'e!d #-

ins&iin% &e#&le '# li"e sus'!in!bl+* 'he+ h!"e been 'uned


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TRIGGERS

Insi'hts hi)h hi'h%i'ht h t mti,ate tar'eta+dien)e t ad*t the ha$it

• Thee !e (#(en's in #u li"es ,hi$h $!use us '# ee$' #n

#u "!lues !nd &use in li-e* su$h !s %e''in% (!ied*h!"in% ! b!b+* (#"in% h#use* s'!'in% ! ne, #b # s'!'in%e'ie(en' Pe#&le !e -! (#e #&en '# $h!n%e in 'hese'!nsi'i#n #nes’* be$!use 'hei h!bi's !e in u?

• The s$#&e #- ins&iin% &e#&le '# !d#&' ne, # dieen'beh!"i#s '# li"e (#e sus'!in!bl+ is li)el+ '# be %e!'e !''hese '!nsi'i#n #nes


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;OTIVATORS

Insi'hts hi)h s+''est a"s t ens+re the ha$it iss+stained ,er time and $e)mes an esta$%ished

*art 0 the r+tine

•

Rese!$h $#ndu$'ed b+ The Fu'ues C#(&!n+ sin$e 2003sh#,s 'h!' ,hen &e#&le !e !s)ed ,h!' 'hei (!in(#'i"!'i#n is -# ,!n'in% '# li"e sus'!in!bl+* 'hee(#'i"!'i#ns $#nsis'en'l+ $#(e '#&* +e! !-'e +e! !nd ine"e+ e%i#n #- 'he ,#ld

• Persna% and 0ami%" hea%th

• Preser,in' the r%d 0r 'rand)hi%dren and 0+t+re'eneratins

• 1 sense 0 s)ia% res*nsi$i%it"


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7AC>GROUN/

• A sus'!in!ble li"in% s#$i!l $!(&!i%n ,hi$h be%!n in 5$#un'ies in N#"e(be 2018 7!il* U>* USA* Indi! !ndInd#nesi!

• Ins&iin% &e#&le '# see 'he ,#ld dieen'l+ 'h#u%h ',#sh#' .l(s C#u&les e?&e$'in% 'hei .s' $hild S)e'$hes b+'he b!nd /#"e

• Th#se ins&ied b+ 'he .l(s $!n d# 'he -#ll#,in%

2i%%in 2etter Li,es • S#$i!l (issi#ns !nd $!(&!i%ns #- b!nds li)e Li-ebu#+* /#"e !nd O(#

Smarter Greener Li,in'• F!(ilies $h!n%e 'hei h#useh#ld h!bi's '# edu$e ene%+ !nd ,!s'e* !nd $#nse"e ,!'e in 'he

h#(e

(d (r Li0e!•

7u+ -##d 'h!' is sus'!in!bl+ %#,n* edu$e -##d ,!s'e !nd hel& $hilden e$ei"e ! nu'i'i#us s$h##l(e!l ,h# ,#uld #'he,ise %# ,i'h#u'


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Gd Intentins t1)tin

Unile"e belie"es 'hee is ! 'hee9&!' &#$ess 'he+ h!"e '# %#'h#u%h The+ h!"e '#

• see 'he ssibili'ies !b#u' sus'!in!bili'+ issues* n#' 'he

&#ble(s* !nd $#nne$' ,i'h 'he( #n ! &es#n!l !nde(#'i#n!l le"elFil(s !nd Vide#sJ

• a)t b+ d#in% s(!ll !$'i#ns* s'!'in% ,i'h 'hin%s 'h!' !e e!s+*

-un !nd s#$i!l '# d#O&'i#ns '# A$'J

• 3in !nd -eel &!' #- ! bi%%e $#((uni'+ #- &e#&le !nd be!ble '# see 'he bi% dieen$e ,e $!n !ll (!)e '#%e'heK#in 'he ;#"e(en'J


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SUNLIGHT ACTIVITIES

• Unile"e ,ill un"eil !$'i"i'ies -# +#u !nd +#u-!(il+ '# '!)e &!' in 'h!' ,ill b#'h $e!'eb#ndin% 'i(e ,hile !ls# &#"idin% ! &#e$' ,i'h !

sus'!in!ble ',is'

F# e?!(&le G# Geen in


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7ASIS OF PROKECT SUNLIGHT

• An !''e(&' '# s'i(ul!'e ! %#,in% $#((uni'+ #- &e#&le ,h#,!n' '# (!)e 'he ,#ld ! be''e &l!$e -# $hilden !nd ,h#

belie"e sus'!in!ble li"in% is ssible

• F#unded #n 'he belie- 'h!' su$h is 'he u%en$+ #- $li(!'e$h!n%e* 'he un!$$e&'!bili'+ #- $hild hun%e* &e"en'!bledise!se !nd l!$) #- s!ni'!'i#n* !nd 'he ssibili'+ -# &e#&le'# $#nne$' ,i'h e!$h #'he* 'h!' 'hee h!s ne"e been !be''e 'i(e '# (!)e 'he ,#ld ! bi%h'e &l!$e -# $hilden

• P#e$' Sunli%h' bin%s '#%e'he 'he s#$i!l !nd en"i#n(en'!l(issi#ns #- le!din% Unile"e b!nds !nd 'he !$'i"i'ies #- 'heUnile"e F#und!'i#n in'# ! sin%le* %l#b!l (#"e(en'


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7RAN/S OF PROKECT SUNLIGHT

• Li0e$+" 9 '# hel& (#e $hilden e!$h 'hei .-'h bi'hd!+ b+'e!$hin% (illi#ns #- !dul's !nd $hilden '# ,!sh 'hei h!nds ,i'hs#!& !-'e %#in% '# 'he '#ile' !nd be-#e e!'in%

•

#,e B uns ! Sel- Es'ee( P#e$' '# hel& (illi#ns #- %ils '#i(&#"e 'hei sel-9es'ee( 'h#u%h edu$!'i#n &#%!(s

• Om4 Persi% and S+r0 B !e l#, 'e(&e!'ue ,!sh de'e%en's '#hel& -!(ilies $u' 'hei u'ili'+ bills !nd CO 2 e(issi#ns

• Li*tn4 Ma'n+m and 5nrr B !e $#((i''ed '# sus'!in!bl+%#,n in%edien's !nd !e hel&in% -!(es !#und 'he ,#ld '#%#, be''e $#&s !nd i(&#"e 'he li"es #- s(!ll -!(es 84@ #-Unile"e’s !%i$ul'u!l in%edien's $#(e -#( sus'!in!ble s#u$es


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Unile"e $h#se 'he n!(e P#e$' Sunli%h' -# 'hee e!s#ns

1 Sunli%h' e&i'#(ies 'he sense #- ssibili'+ !nd #&'i(is(,hi$h is 'he essen$e #- Unile"e’s !&&#!$h !nd 'he

,!+ $hilden ins&ie us '# see 'he -u'ue in 'e(s #- ssibili'ies n#' &#ble(s

2 As ! 'ibu'e '# #u -#unde* :illi!( Le"e* ,h#se!ud!$i#us "isi#n 180 +e!s !%# '# (!)e $le!nliness

$#((#n&l!$e’ ,i'h Sunli%h' s#!& ins&ied Unile"e’seDu!ll+ !(bi'i#us &use '#d!+ '# (!)e sus'!in!ble li"in%$#((#n&l!$e

8 Sunli%h' is $i'i$!l '# li-e #n E!'h !nd ,ill be )e+ '#&#du$in% 'he ,#ld’s -u'ue ene,!ble ene%+ needs

:HAT ’S IN A NA;E B:H< PROKECT SUNLIGHT=


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THE 5 LEVERS

;ETHO/ APPLIE/ TO THE SUNLIGHT PROKECT


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T1RGET 1U#IENCE!CHIL#REN & P1RENTS


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• !hildren provide the inspiration to cause parentsto see the world in a more positive, anythin is

possible- way

• !hildren have the potential to cause parents toreappraise their values and lifestyles

• Parents learn sustainable lessons from theirchildren and are encouraed by them to act

• Parents and children would both lie to do moreto improve and protect the environment toether.


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THE 7ARRIERS* ;OTIVATORS TRIGGERS

• 2arriers! Onl+ 8 in 10 &!en's s!+ 'h!' b!ies su$h !s l!$)#- 'i(e* l!$) #- in-#(!'i#n # e?&ense &e"en' 'he( -#(li"in% sus'!in!bl+ The (!# b!ies !e &e$ei"edele"!n$e '# (+ ,#ld’ !nd e(#'i#n!l !nd &h+si$!lde'!$h(en' -#( 'he ,#ld’ issues

• Mti,atrs! Ce!'in% ! be''e -u'ue -# $hilden is #ne #-'he '#& 8 (#'i"!'i#ns &e#&le %i"e -# ,!n'in% '# li"e (#esus'!in!ble li-es'+les !nd 8 in &!en's s!+ i' is 'hei (!in(#'i"!'i#n

• Tri''ers! ;!# li-e e"en's !e )e+ '# $h!n%in% li-es'+lesH!"in% ! .s' $hild is 'he e"en' (#s' li)el+ '# 'i%%e !$h!n%e in li-es'+le ,i'h #u' #- 10 &!en's #- $hilden !%ed3912 s!+in% 'h!' 'he+ ,ee (#'i"!'ed '# (!)e ! $h!n%e

,hen 'hei .s' $hild !i"ed


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Pr3e)t S+n%i'ht makess+staina$i%it" a))essi$%e 0r

*e*%e $" makin' it intrinsi)4emtina% and re%e,ant ttheir r%d nt 6the r%d7

Pr3e)t S+n%i'ht7s di'ita%h+$ 8

9*r3e)ts+n%i'ht9)m 8 :ers %ts 0 eas"4e,er"da"4 sma%% a)tins

*e*%e )an d4 0rmsim*%e h+seh%d

a)ti,ities t makin'

mre s+staina$%esh**in' )hi)es9 7

Ce%e$rities 'ettin' in,%,edi%% ena$%e *e*%e t 0ee%the" are em+%atin' the%i0est"%es 0 *e*%e the"

res*e)t r as*ire t $e %ike

/nan)ia% sa,in's ;Sa,in'mne" 0rm red+)ed ht ater

+se< and thers i%% *r,ide*rd+)t re%ated reards %ike

)+*ns at9re)")%e$ank9)m<

= +t 0 >? *arents sa"the" %earn a$+t theen,irnment 0rm

)hi%dren h are ta+'hta$+t it at s)h%4 s

inter-'eneratina%%earnin' i%% rein0r)ethe need t make it a

ha$it


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PROJECT SUNLIGHT


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EMA;PLES

Usin' Uni%e,er7s (i,e Le,ers 0r Chan'e $eha,ir )han'e mde%

• Li-ebu#+ h!s de"el#&ed ! 21 d!+ &#%!( usin% ,!ll $h!'s !nd s'i$)es'# )ee& ! d!il+ '!ll+ #- h!nd ,!shin% beh!"i# These !e $#(&le'ed,i'h 'he hel& #- &!en's '# ein-#$e !nd e$#%nie %##d beh!"i#

• The P!bl# !nd Oli"e’ &#%!( un b+ Si%n!l !nd Pe&s#den' '##'h&!s'esh#,s 'he -un 'i(es ! -!'he !nd s#n $!n h!"e ,hen bushin% 'hei'ee'h !' ni%h'* e$#%niin% 'he si'i"e #le -!'hes $!n &l!+ in &!ssin%#n %##d h!bi's '# $hilden

• /#"e h!s de"el#&ed ! ne, -#u h#u b!d%e &#%!( in &!'neshi& ,i'h'he :#ld Ass#$i!'i#n #- Gil Guides !nd Gil S$#u's ,i'h in&u' -#( 'he,#ld’s le!din% e?&e's in 'he de"el#&(en' #- n#n9-#(!l edu$!'i#n #nb#d+ $#n.den$e


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CONCLUSION

1 '%$a% s+r,e" 0 "+n' ad+%ts n their ,isins 0rs+staina$%e %i0est"%es as *+$%ished $" the United

Natins En,irnment Pr'ram ;UNEP< in @?>>91))rdin' t this s+r,e"4 ,er" 0e "+n' *e*%e

ar+nd the r%d )ited dreams 0 %+.+r" and+n%imited materia% )m0rt9 These "+n' ad+%ts*rtra"ed *timisti) ,isins 0r their %i,es in the

0+t+re hi)h in)%+ded! the )a*a)it" t meet ne7sneeds and rea)h a midd%e)%ass standard 0 %i,in'4 a

0+%/%%in' 3$ *r,idin' a sense 0 se%0-a)hie,ement4 as+))ess0+% 0ami%" and s)ia% %i0e4 and a )%ean

en,irnment9 Im*rtant%"4 "+n' ad+%ts seek se)+rit"!/nan)ia%4 s)ia%4 en,irnmenta% and *ersna%9


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HO: TO ENSURE SUSTAINA7LE LIFEST


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TRANSLATING SUSTAINA7ILIT< INTOEVER< /A< LIVES

• Vis+a%izin' and #emnstratin'P#'#'+&e The F!(il+


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project sunlight

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