Project Title: “External Environmental

scanning of African nations”

Presented to you by:

Vinni Abhishek

Summer Trainee

Luminous Power Technologies Pvt. Ltd

International Business

E.Mail:vinniabhishek@hotmail.com

Structure Followed

•Introduction to the Project

•Research Objective

•Demographic Study of the concerned nations

•Analysis

•Findings

•Recommendations

African Nations chosen for Business Development project entitled “External Environmental scanning of African nations along with Asian nations (Srilanka and Nepal) are as follows. ANGOLA BURKINA FASO CONGO EGYPT ETHIOPIA GHANA IVORY COAST KENYA MOZAMBIQUE MALAVI NEPAL SRILANKA SUDAN TANZANIA UGANDA ZAMBIA ZIMBABWE

Introduction to the project

A view at Africa

RESEARCH OBJECTIVE

Objective of the project entitled “External environmental scanning of African nations

for business development is

•To identify the existing and emerging marketing opportunities in desired markets

•Monitoring the environmental changes in markets targeted for business development

activities.

•The main objective of study is to find out a potential market for inverter, battery and

UPS in concerned nations for Luminous Power Technologies.

SCOPE OF THE RESEARCH

•Marketing Environment Research

•Distribution Research

Research Sources

Embassies of the assigned nations as well as different business to business websites.

RESEARCH DESIGN

Potential market Objective

Embassy Government sites & Business websites DataDATA

PRODUCT

  

Battery UPSInverter

 For searching potential market (for a company dealing in Power Backup Products) in African nations we needed some informational data and I have collected it from Embassy of respective countries and government websites.

•This research is based on secondary data and all informations are

collected by Embassies of the assigned countries and other

government websites.

•Apart from this I have also collected informations from commercial

attaché of the various Embassies and competitor’s websites.

DATA COLLECTION METHOD

TECHNIQUES

The motive to scan the external environment of these nations is to

explore business opportunities in concerned nations which required

some of the techniques like

•PEST analysis : know about the countries business environment

•GAP analysis : Gap between electricity production and consumption.

This research is Exploratory Research. we have done environmental

analysis and focused on understanding the markets

AFRICAA: AmazingF: Favourable & FantasticR: ResourcefulI: InvestmentC: CountryA: All together

•The word “AFRICA” used to be once known as a DARK CONTINENT but with the

passage of time the dark continent of past is now referred as today’s “ BLACK GOLD

SHINING CONTINENT” consisting of immense resources ,unbelievable opportunities.

•This fast developing continent is today’s every countries’ gateway to invest, to trade,

to live and to develop in commercial terms. Africa is an emerging hub for resources

with leading world powers eyeing the continent for its soil and natural resources

Power generation comparison

South Africa vs. Sub Saharan Countries

Countries Electricity Production Electricity consumption

Angola 3.722 billion kwh 5.173 billion kwh

Burkina Faso 611million Kwh 1000 million Kwh

Congo 8.217 billion Kwh 5.997 billion Kwh

Egypt 118.4 billion Kwh 104.1 billion Kwh

Ethiopia 3.46 billion Kwh 3.13 billion Kwh

Ghana 6.746billion kwh 5.702 billion Kwh

Ivory Coast 5.275 billion Kwh 3.231 billion Kwh

Kenya 5.223 billion kWh 4.863 billion kWh

Malawi 1.690 billion kwh 1.572 billion Kwh

Mozambique 15.91Billion kwh 10.16 Billion kwh

Sudan 4.341 billion Kwh 4.438 billion Kwh

Tanzania 3.786 billion Kwh 4.438 billion Kwh

Uganda 2.256 billion Kwh 2.068 billion Kwh

GAP ANALYSIS

Countries Electricity Production

Electricity consumption

Uganda 2.256 billion Kwh 2.068 billion Kwh

Zambia 9.752billionkwh 8.838 billion kwh

Zimbabwe 8.89 billion Kwh 10.89 billion Kwh

Nepal 2.6 billion Kwh 2.243 billion Kwh

Srilanka 9.901 billion kwh 10.901 billion Kwh

Cont’d

Countries’ overview ANGOLAGeographically: Located in Southern Africa, bordering the South Atlantic Ocean between Namibia and Democratic Republic of the CongoArea: Total:1,246,70sqkm

Burkina FasoCapital: OuagadougouGeographically: Located in Western Africa to north of Ghana Area: Total: 274,200 sq km

Democratic Republic of CongoCapital: Kinshasa Geographically: Located in Central Africa to the northeast of AngolaArea: Total: 2,344,858 sq km

EGYPTCapital: CairoGEOGRAPHICALLY: Located in Northern Africa, bordering the Mediterranean Sea, between Libya and the Gaza Strip, and the Red Sea north of Sudan, and includes the Asian Sinai PeninsulaAreaTotal: 1,001,450 sq km

ETHIOPIACapital: Addis AbabaGEOGRAPHICALLY: Located in Eastern Africa, west of SomaliaArea: Total: 1,104,300 sq km

GHANACapital: AccraGEOGRAPHICALLY: Located in Western Africa, bordering the Gulf of Guinea, between Cote d'Ivoire and TogoArea: Total: 238,533 sq km

KENYACapital: NairobiGEOGRAPHICALLY: Located in Eastern Africa, bordering the Indian Ocean, between Somalia and TanzaniaArea Total: 580,367 sq km

MOZAMBIQUECapital: MaputoGEOGRAPHICALLY: Located in South-eastern Africa, bordering the Mozambique Channel, between South Africa and Tanzania

MADAGASCAR

Capital: Antananarivo GEOGRAPHICALLY: Location Southern Africa, island in the Indian Ocean, east of MozambiqueArea: Total: 587,041 sq km

MALAWICapital: LilongweGEOGRAPHICALLY: Located in Southern Africa, east of ZambiaArea: Total: 118,484 sq km

SENEGALCapital: DakarGEOGRAPHICALLY: Located in Western Africa, bordering the North Atlantic Ocean, between Guinea-Bissau and MauritaniaArea: Total: 196,722 sq km

SUDANCapital: KhartoumGEOGRAPHICALLY: Located in Northern Africa, bordering the Red Sea, between Egypt and EritreaArea: Total: 2,505,813 sq km

TANZANIACapital: Dar es SalaamGEOGRAPHICALLY: Located in Eastern Africa, bordering the Indian Ocean, between Kenya and MozambiqueArea: Total: 947,300 sq km

UGANDACapital: KampalaGEOGRAPHICALLY: Located in Eastern Africa, west of KenyaArea: Total: 241,038 sq km

ZAMBIACapital: LusakaGEOGRAPHICALLY: Located in Southern Africa, east of AngolaArea: Total: 752,618 sq km

ZimbabweCapital: HarareGEOGRAPHICALLY: Located in Southern Africa, between South Africa and Zambia Area: Total: 390,757 sq km

NEPALCapital: Kathmandu GEOGRAPHICALLY: Located in Southern Asia, between China and IndiaArea: Total: 147,181 sq km

SRILANKACapital: ColomboGEOGRAPHICALLY: Located in Southern Asia, island in the Indian Ocean, south of IndiaArea: Total: 65,610 sq km

Country Population GDP(REAL) /Capita Income

Electricity production

Angola 13338541 5.9% $8700 3.722 billion Kwh

Burkina Faso 16751455 5.2% 1200$ 611millionKwh

Congo 71712867 3% 300$ 8.217 billion Kwh

Egypt 82079636 5.3% $6200 118.4 billion Kwh

Ethiopia 90873739 7% $1000 3.46 billion Kwh

Ghana 24,791,073 4.7% (2010 est.)

$1,600 (2010 est.)

6.746 billion kWh

Kenya 41,070,934 4% (2010 est.)

$1,600 (2010 est.)

5.223 billion kWh

Mozambique 22,948,858 8.3% (2010 est.)

$1,000 (2010 est.)

15.91 billion kWh

Madagascar 21,926,221 1.5% (2010 est.)

$1,000 (2010 est.)

1.045 billion kWh

Malawi 15,879,252 6.5% (2010 est.)

$900 (2010 est.)

1.69 billion kWh

Senegal 12,643,799 (July 3.9% (2010 est.)

$1,900 (2010 est.)

1.88 billion kWh

Demographic Analysis

Country Population GDP(REAL) /Capita Income Electricity production

Sudan 45,047,502 5.2% (2010 est.) $2,200 (2010 est.) 4.341 billion kWh

Tanzania 42,746,620 6.4% (2010 est.) $1,500 (2010 est.) 3.786 billion kWh

Uganda 34,612,250 5.8% (2010 est.) $1,200 (2010 est.) 2.256 billion kWh

Zambia 13,881,336 7% (2010 est.) $1,500 (2010 est.) 9.752 billion kWh

Zimbabwe 12,084,304 9.3% $1400 (2010 est.) 8.89 billion KWh

Nepal 29,391,883 (2011)

3.5% (2010 est.) $1,200 (2010 est.) 2.6 billion kWh (2009

Srilanka 21,283,913 6.9% (2010 est.) $4,900 (2010 est.) 9.901 billion kWh

Cont’d

Findings

•After the completion of the project what I have found is how to approach towards

business development for an emerging market as well as existing market.

There are certain steps to be followed for the development of business in an

untouched market like:

•Information gathering of the related business in a particular nation through

various sources likes the nation’s official websites and approaching the commercial

attaché of the embassy of the concerned nation.

•Searching Business 2 Business websites for the business directory of the

concerned nations.

•Trying to contact them through E-mails, Fax or Phone calls.

•Making them aware of the products.

•Waiting for them to respond and reverting accordingly

Recommendations •Targeting companies who are already established in the concerned nations for providing enterprise solution in their office and factories worldwide.

•Target countries with power crisis and promote our products.

•Targeting Export houses to increase the Sales.

•Associate with Automotive importers and exporter of the concerned nations.

•Associate with Software Companies for the sale of UPS.

•Making alliances with the various business websites of the desired nations for advertisement.

• Eco Friendly advertisement in Markets.

•Going for the penetration pricing at the outset.

•Acquire small manufacturers and exporter of same product profile of the concerned nations

•Sponsoring international events.

•Increase the participation in international trade magazine.

•Try to provide service support to international clients after sales.

•Keep assessing the product performance periodically.

•Try to Increase the product quality as per the international requirement if needed.

•Going for the strategic alliances with the pre-established companies.

•Going for license branding

Cont’d

Thank You