Project workIn their groups, students are required to work on a project during the course period and presentStudy can be conducted in Manipal/Udupi/Mangalore.Remote/telephonic study is not acceptableProject optionsProject 1 Choose a company in FMCG product category and study Distribution policies and processes of the company Revenue, Cost structure (Opex), capex, working capital and channel ROI Redistribution resources and manpower Number of outlets covered/beats/frequency of servicing Project 2 Choose a company in consumer services product category and study Channel formats adopted by the company Channel value proposition and profitability/ROI Channel policies and processes of the company Lead generation and conversion process ( OR) Branded retail business modelProject 3 Choose a company in appliances/durables product category and study Channel formats adopted by the company Channel policies and processes of the company Revenue, Cost structure (Opex), capex, working capital and channel ROI Franchisee business models for exclusive storesProject 4 Competitive benchmarking for a category Distributor and Retailer survey for a specific product category for competitive benchmarking on policies, terms, margins, price proposition, market servicing etc

Methodology Discussion with distributor/retailer/Company SE or ASM thru structured questionnaire and Retail call to learn thru observation and freewheeling discussion

Time line:1) Finalizing the project subject and the company: completed on 3rd July 20152) Developing the research objective/defining the scope and finalizing the questionnaire/ research stimulus: 6th July 2015. (Please mail your research plan document to me by mail with a copy to Academic assistant.3) I will revert with inputs by 8th July.And ifI do not respond to you with any suggestion, you can simply go ahead with your questionnaire.4) Field work: 9th July 2015 to 19th July 2015. You may require between 1 to 3 sessions with the distributor to get the required information. From the distributor you can also get company SE contact number and where possible speak to him/her over phone.5) DraftProject report to be submitted: 24th July 20156) Final report: 27th July 2015 7) Group presentation to class in Session 12 and Session 13

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