Performance Appraisal

A study ON PERFORMANCE APPRAISAL

With reference to

HINDUSTAN COCA- COLA BEVERAGES PRIVATE LIMITED VISHAKAPATNAMA project report submitted to JNT University, Kakinada in partial fulfillment of the requirement for the award of the degree ofMaster of business administration

Submitted by

YAVVARI LALITHA KUMARI

Regd.no.09PM1E0058Under the guidance of

Mr.saumendra dasLLM, MBA (PhD)

DEPARTMENT OF MANAGEMENT STUDIES

AITAM SCHOOL OF COMPUTER SCIENCES AND MANAGEMENT

(Approved by AICTE, New Delhi & Affiliated to JNTU, KAKINADA)

K.Kotturu, Tekkali.

2009-2011

AITAM SCHOOL OF COMPUTERSCIENCES AND MANAGEMENT(Approved by AICTE, New Delhi & Affiliated to JNTU, KAKINADA) K.KOTTURU, TEKKALI- 532201

DEPARTMENT OF MANAGEMENT STUDIES

CERTIFICATE

This is to certify that the project entitled on PERFORMANCE APPRAISAL with reference to HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED is Submitted by YAVVARI LALITHA KUMARI, bearing Regd. No. 09PM1E0058 in partial fulfillment of the requirement for the award of degree of Master of Business Administration from Aitam School Of Computer Sciences And Management is a record of bonafide work carried out by her under my guidance and supervision.

The result embodied in this project work has not been submitted to any other university or Institution for the award of any degree or diploma.

(DR. D. VISHNU MURTHY) (MR. SAUMENDRA DAS) PRINCIPAL

PROJECT GUIDE

ACKNOWLEDGEMENT

I am very thankful to the entire team of HINDUSTAN COCA COLA BEVERAGES PVT.LTD for their cooperation, without which completion of this project would not have been possible.

I am extremely grateful to Mr. N.V.S RAMANA MURTHY (HR MANAGER) for providing me with valuable insights about the base metals. I would like to thank him for the patience shown by him and being of such a great help to all my queries.

I express my sincere gratitude to DR. D.VISHNUMURTY, Principal of ASCAM for giving to me this opportunity to carry out this project.

I would like to thank Mr. sAUMENDRA DAS for his valuable guidance and encouragement and constructive suggestions throughout the project work.

Finally I thank to my parents for their continue support and help in the completion of my project.

YAVVARI LALITHA KUMARIDECLARATION

I hereby declare that this project entitled PERFORMANCE APPRAISAL WITH Reference to HINDUSTAN COCA-COLA BEVERAGES PVT.LTD has been prepared by me during Period (DECEMBER-JANUARY, 2010-2011) and submitted to AITAM SCHOOL OF COMPUTER SCIENCES AND MANAGEMENT, TEKKALI. In partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION from JAWAHARLAL NEHRU TECHNOLOGY UNIVERSITY, KAKINADA

I also declare that this project works in the result of my sincere effort and that it is has not been submitted to any other university for the award of any degree or diploma.

YAVVARI LALITHA KUMARICONTENTSCHAPTER NO

TITLE PAGE NO

CHAPTER 1: 1.1 INTRODUCTION OF THE STUDY

10 1.2 NEED FOR THE STUDY

12

1.3 OBJECTIVES OF THE STUDY

13 1.4 METHODOLOGY OF THE STUDY

14

1.5 LIMITATIONS OF THE STUDY 16CHAPTER 2: AN OVERVIEW OF CRONIMITE

2.1 PROFILE OF INDUSTRY 18 2.2 INDIAN FERRO ALLOYS IN THE WORLD 22 MARKET

2.3 FUTURE PROSPECTS OF INDUSTRY 23 2.4 INDUSTRY GENESS AND GROWTH 25 2.5 ORGANISATION STRUCTURE 28 2.6 FINANCIAL MANAGEMENT 30 2.7 MATERIALS MANAGEMENT 34 2.8 PRODUCTION MANAGEMENT 35 2.9 PERSONNEL MANAGEMENT 41 2.10 COOPERATIVE STORES 43 2.11 MANAGEMENT INFORMATION SYSTEM 44 2.12 MARKETING MANAGEMENT 44CHAPTER - 3: THEORETICAL FRAMEWORK

3.1 INTRODUCTION TO RECRUITMENT 48 3.2 RECRUITMENT POLICY 48 3.3 SOURCES OF RECRUITMENT 49 3.4 METHOD OF RECRUITMENT 49 3.5 RECRUITMENT PROCEDURE 49 3.6 SELECTION PROCEDURE 50 3.7 APPOINTENT 52 3.8 RECRUITMENT AND SELECTION IN CRONIMET 53 3.9 OBJECTIVES OF RECRUITMENT AND SELECTION 54 3.10 INTERNAL AND EXTERNAL SOURCES 55 3.11 SELECTION PROCEDURE 59CHAPTER - 4: 4.1 DATA ANALYSIS AND INTERPRETATION 63CHAPTER - 5: SUMMARY, FINDINGS AND SUGGESTION 5.1 SUMMARY 83 5.2 FINDINGS 87 5.3 SUGGESTIONS 90BIBLIOGRAPHY 92

APPENDIX 94

LIST OF TABLESSL NOPARTICULARSPAGE NO

1TABLE NO-4.1.1

2TABLE NO-4.1.2

3TABLE NO- 4.1.3

4TABLE NO-4.1.4

5TABLE NO-4.1.5

6TABLE NO-4.1.6

7TABLE NO-4.1.7

8TABLE NO-4.1.8

9TABLE NO-4.1.9

10TABLE NO-4.1.10

11TABLE NO-4.1.11

12TABLE NO-4.1.12

13TABLE NO-4.1.13

14TABLE NO-4.1.14

15TABLE NO-4.1.15

16TABLE NO-4.1.16

17TABLE NO-4.1.17

18TABLE NO-4.1.18

LIST OF FIGURESSL NOPARTICULARSPAGE NO

1oRGANSATION CHART

2AVAILABILITY OF JOB

3BASIS OF SELECTION

4INVOLVEMENT OF HEAD

5SOURCE OF RECRUITMENT

6TYPE OF SELECTION

7CONCENT ON SELECTION

8PROMOTION

9PREFERENCE TO INTERNAL SOURCES

10INGREDIENTS FOR INTERVIEW

11ORIENTATION CLASS

12EMPLOYEE TRANSFER

13EMPLOYEE REFERRALS

14SELECTION PROCEDURES

15PSYCHOMATRIC TEST

16EMPLOYEE AGREEMENTS

17PROBATION PERIODS

18HIRING PROCESS

CHAPTER IINTRODUCTION1.1 INTRODUCTION OF THE STUDY

Performance appraisal is the process of evaluating the performance and qualification of the employees in terms of the administration including for promotion, providing financial rewards and other placement, selection actions which require differential treatment among the members of a group as distinguished from actions affecting all members equally.

Definition: Performance appraisal is the systematic evaluation of individual with respect to his/her performance on the job and his/her potential for development. Performance appraisal is the systematic description of employees job relevant strength and weakness. The purpose is to find out how well the employee is performing his job and establish a plan of improvement. Performance appraisal is arranged periodically according to a definite plan. Performance appraisal is not job evaluation. Performance appraisal refers to how well someone is doing the assigned job. Job evaluation determines how much a job is worth to the organization and, therefore, what range of pay should be assigned to the job.

Once the employee has been selected, trained and motivated, he is then appraised for his performance. Performance appraisal is essential in escapable managerial activity for enhancing organizational performance. It adminstrative and training and development decisions and motivating employees.

A performance of a job in terms of its requirements observes, it is the process of evaluating the performance of qualification of the employees in terms of the requirements of the job to which he is employed for the purpose of administration including placement, selection for promotions, providing finance rewards and other actions which require differential treatment among the members of a group as distinguished from action affecting all members equally.

Initially the appraisal system was started for the purpose of making administrative decisions relating to promotions transfers and salary increments, however over the years the performance appraisal system are being upon to serve a variety of purpose. They are,

Administrative purpose

Motivational purpose

Development purpose

Performance improvement

Importance of performance appraisal:

Performance appraisal is an essential and inescapable managerial activity. Appraisal is necessary for all important decisions relating to people, such as placement and promotion, remuneration and reward, training and development, as well as long-term man power planning and organization development. In recent years, efforts have been made to use appraisal systems for motivation, for more effective communication, for strengthening superior-subordinate relationships, for goal setting and work planning and for improving the total performance of the organization. But in spite of its importance, uneasiness about appraisal has been a long-standing feature of management. There is no doubt during the past three decades, many developments have taken place and many innovations, have been made in managerial appraisal system. Still, many issues remain unresolved. Available literature on the subject reveals than even in the western countries, where systematic appraisals have been widely practice over a much longer period than in India and where a fair amount of empirical as well as theoretical research on the relevant issues has been conducted, serious doubts continue to persist about various aspects of appraisal.

In this present situation performance appraisal become important aspect for the growth and development of the organisation. As beverages industries are recruiting their employees day to day and providing the best remunerations and facilities, the student researcher thought to do her survey in Hindustan Coca-cola Beverages Ltd, Vishakhapatnam to know about the fact in that organisation. The student researcher again tried to compare the theories available in the books, journals etc with the practical implementation in that company. She revealed the situation and found that the appraisa system adopted by the company was good and satisfactory among all the employees. Further she quoted points and suggested few points for the development of the employees.1.2 NEED FOR THE STUDY

A very good system of performance appraisal system is neede by an organization that wants to be dynamic and growth oriented. It is to be remember that the employee needs to be satisfied and there should be no difference between the review and appraised employee.

It plays a major role in the process of communication between the superior and the subordinate. A good appraisal system is the best requirement to bring up the organization and its productivity.

HCCBP Limited is having a very good system of performance appraisal system because it has laid its own philosophy and well planned procedure in rating the employees which is very important for the development of both individual and organization.

Management is also providing all the requirements of the employees for the completion of the work and even the system constitute goal setting, periodic reviews, feedback and consequence management, and finnaly rating is given as per this reviews.

The employee assessment has been done by the system of appraisal by the superior and have the final authority for the rating. Here the employees are given chance for their individual development. The action is taken according to the ratings of appraised employee.

Creating and maintaining the satisfactory level of performance of employees in their present job.

Provide feedback information about the level of achievement and behavior of subordinate.

Provide information which helps to counsel subordinate.

To prevent grievances and in disciplinary activities.

Highlighting the employee needs and opportunities for personal growth and development.

Aiding in decision making for promotions, transfers, layoffs and discharges.

Promoting understanding between the supervisor and the subordinates.

Providing useful criteria for determining the validity of selection and training.

1.3 OBJECTIVES OF THE STUDY1. To study and analyze different performance appraisal schemes provided by the HCCB PVT.LTD.

2. To study the existing annual performance appraisal system in HCCB PVT.LTD.

3. To study the efficiency of the system and overall rating during last year.

4. To study the interpersonal and team relationship with peers, superiors and subordinates.

5. To study the performance feedback and counseling system for employees in HCCB PVT.LTD. 6.To analyze the employee attitude towards the present appraisal system.

7.To enhance job satisfaction and self actualization of employees by encouraging, and assisting every employee to realize his or her full potential.1.4 METHODOLOGY OF THE STUDY:

Research is a careful investigation or enquiry especially through search for new facts in any branch of knowledge.

According to Redman and Mory, Research is a systematized effort to gain new knowledge.

RESEARCH DESIGN: A Research Design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

Generally the Research Design can be conveniently described in 3 ways. They are, Research Design in case of exploratory research studies. Research Design in case of descriptive and diagnostic research.

Research Design in case of hypothesis-testing research studies. The present study is of descriptive study.

SOURCES OF DATA The sources for collecting the data are from both

Primary Method

Secondary Method

Primary Data

The Primary data are those which are collected afresh and for the first time, and thus happen to be original in character. The tools for collecting this primary data are by two types namely Interview Method and Questionnaire Method.Secondary Data

The Secondary data are those which have already been collected by someone else and which have already been passed through the statistical process in the company.

SAMPLE SIZE

All items in any field of in query constitute a universe or population. A finite subset of the population gives a sample.

The statistical units in the sample are called sample units. The number of units in the sample is called the size of the sample.

If the size of the sample is less than or equal to 30 then it is called as a small samples. Otherwise that it if the size of the sample is greater than 30, it is called as large samples.

The sample size of the survey is taken as 70 respondents.

SAMPLING PROCEDURE

Sampling is the selection of group with a view to obtain information about the whole is group of persons that represents particular community. The sampling method used was random sampling. This sampling method was used because of lack of time and lack of through knowledge about the universe. The sample size was fixed to 70 respondents.SAMPLING TECHNIQUE

Simple random sampling

RESEARCH INSTRUMENTS

1. Personal interviews: Schedulers where administered personally for Collecting the data.

2. Questionnaire : The questionnaire comprises of open ended questions and closed ended questions.STATISTICAL TOOLS USED

Bar charts Pie-charts

Tables

1.6 LIMITATIONS OF THE STUDY1. The performance appraisal study is limited only to the HCCB PVT. LTD, which is located in Vishakhapatnam.

2. The survey could not be extended to all the employees working in the plant as they could not spare much time because of their busy schedule of work.

3. The performance appraisal study is conducted on a limited number of employees and on the entire work force.

4. The answers given by the respondents highly depend on the mood and interest and thus the accuracy fluctuates sometimes.

5. Sample size is 70 respondents.

CHAPTER IIINDUSTRY PROFILE AND COMPANY PROFILE2.1 GENESIS AND GROWTHThe History of Soft Drinks Soft drinks can trace their history back to the mineral water Found in natural springs. Bathing in natural springs has long been considered a healthy thing to do; mineral water was said to have curative powers. Scientists soon discovered the gas harmonium or carbon dioxide was behind the Bubbles in natural mineral water. The first marketed soft drinks (non-carbonated) appeared in the 17 Century. They were made from water and lemon juice sweetened with Honey. In 1676, the companies de Lemonades of Paris were granted a Monopoly for the sale of lemonade soft drinks. Vendor would carry Tanks of lemonade on their backs and dispensed cups of the soft drink to Thirsty Parisians.

Joseph Priestley In 1767, the first drinkable man-made glass of carbonated water was created by Englishmen Doctor Joseph Priestley. Three years later, Swedish chemist Torero Bergman invented a Generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergmans apparatus allowed imitation mineral Water to be produced in large amounts.

John Mathews In 1810, the first United States patent was issued for the means of mass Manufacture of imitation mineral waters to Simons and Rendell of Charleston, South Carolina. However carbonated beverages did not achieve great popularity in America until 1832, when John Mathews Invented his apparatus for the making carbonated water. John Mathews Then mass-manufactured his apparatus for sale to soda fountain owners.

Health Properties of Mineral Water The drinking of either natural or artificial mineral water was considered a healthy practice. The American pharmacists selling mineral waters Began to add medicinal and flavorful herbs to unflavored mineral water. They used birch bark, dandelion, sarsaparilla, and fruit extracts. Some Historians consider that the first flavored carbonated soft drink was that made in 1807 by Doctor Philip syng Physic of Philadelphia. Early American pharmacies with soda fountains became a popular part of Culture. The customers soon wanted to take their health drinks home with them and a soft drink bottling industry grew from consumer demand.

The Soft Drink Bottling Industry Over 1,500 U.S. patents were filed for a cork, cap, or lid for the carbonated drink bottle tops during the early days of the bottling industry. Carbonated drink bottles are under a lot of pressure from the Gas. Inventors were trying to find the best way to prevent the carbon Dioxide or bubbles from escaping. In 1892, the Crown Cork Bottle Seal Was patented by William Painter, a Baltimore machine shop operator. It was the first very successful method of keeping the bubbles in the bottle?

Automatic Production of Glass Bottles

Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

1894.A modest start for a bold idea

1899.The first bottling agreement

1900-1909Rapid growth

1916.Birth of the contour bottle

1920sBottling overtakes fountain sales

1920s and 30s...International expansion

1940sPost-war growth

1950sPackaging innovations

1960sNew brands introduced

1970s and 80s...Consolidation to serve customers

1990sNew and growing markets

21st Century..

The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as people seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows.

Historical events of Coca-Cola1885

John Pemberton invented the original recipe for a new coca wine. He named it Pembertons French

Wine Coca, which was believed to be inspired by Vin Mariani, a popular coca wine invented by Angelo Mariani.

1892

Made the first big break in Coca Cola history. Candler incorporated The Coca-Cola Company in 1982, and began marketing the product.

1894

Bottles of Coca-Cola were sold starting in 1894.

1899

The first bottle was sold in Vicksburg, Mississippi. In 1899, Chattanooga, Tennessee became the first site of a Coca-Cola bottling company.

1955Coke cans were sold starting in 1955.1985

Coca-Cola attempted to change the original formula. Most consumers preferred the taste of the original Coca-Cola, and many ceased purchasing the product until the company switched back to the original formula. It was renamed Coca-Cola Classic to show consumers that the drink had reverted back to its original formula.

2000

Coca Cola is now being sold around the world, in more than 200 different countries. The Coca-Cola Company now sponsors an assortment of events, including the Olympic Games, and NASCAR. In England, it is the primary sponsor of The Football League. It is also featured in several television shows including The Gods Must Be Crazy.

2005

Coca Cola history took another leap in the market. In 2005, the company launched Diet Coke, sweetened with artificial flavors. Later in 2005, it announced Coca Cola Zero, sweetened with aspartame and ace sulfate potassium.

Coca Cola enjoyed in step by step worldwideAtlanta Beginnings (1986- 1892)

Coca Cola is enjoyed in the United States.

Coca Cola made its debut in Atlanta, At Jacobs pharmacy Soda fountain where it is sold for 5 cents a glass.

It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled.

John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed -- this new drink was something special. So Jacobs Pharmacy put it on sale for five cents a glass.

Pembertons bookkeeper, Frank Robinson, named the mixture Coca-Cola, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.

A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created.

Beyond Atlanta (1893-1904)

Coca - Cola hires first celebrity spokesperson,

Music hail performer Hilda Clark appears in advertisements.

Safe guarding the Brand (1905-1918)

Coca-Cola is enjoyed in 8 countries worldwide.

The Contour Bottle to combat copycats, Coca-Cola develops a unique bottle. 1916, they began manufacturing the famous contour bottle. The contour bottle, which remains the signature shape of Coca-Cola today, was chosen for its attractive appearance, original design and the fact that, even in the dark, you could identify the genuine article.

The woodruff Legacy (19 19-1940)

Coca-Cola is enjoyed in 53 countries worldwide.

Coca-Cola introduces the six packs.

This convenient packing revolutionizes soft drink consumption by enabling people to enjoy Coca-Cola anywhere.

Woodruff was a marketing genius who saw opportunities for expansion everywhere. He led the expansion of Coca-Cola overseas and in 1928 introduced Coca-Cola to the Olympic Games for the first time when Coca-Cola traveled with the U.S. team to the 1928 Amsterdam Olympics. Woodruff pushed development and distribution of the six-pack, the open top cooler, and many other innovations that made it easier for people to drink Coca-Cola at home or away. This new thinking made Coca-Cola not just a huge success.

The war and its Legacy (194 l-1959)

Coca-Cola is enjoyed in 120 countries worldwide.

Introducing Coke

The elf-like sprite is introduce to promote the use of the worldwide Coke

A world of customers (196l-l980)

Coca-Cola is enjoyed 163 countries worldwide.

Teaching the world to singDuring the 70s Coca-Cola thrilled the world with its exciting and dynamic advertising

After 70 years of success with one brand, Coca-Cola.

The Company decided to expand with new flavors:

Fanta, originally developed in the 1940s and introduced in the 1950s;

Sprite followed in 1961, with TAB in 1963 and Fresca in 1966. In 1960,

The Coca-Cola Company acquired The Minute Maid Company, adding an entirely new line of business - juices -- to the Company.

Advertising for Coca-Cola, always an important and exciting part of its business, really came into its own in the 1970s, and reflected a brand connected with fun, friends and good times. The international appeal of Coca-Cola was embodied by a 1971 commercial, where a group of young people from all over the world gathered on a hilltop in Italy to sing Id Like to Buy the World a Coke.

1978, The Coca-Cola Company was selected as the only Company allowed to sell packaged cold drinks in the Peoples Republic of China.

Diet Coke and New Coke (1982-1989)

Coca-Cola is enjoyed 165 countries worldwideCoke in space

In 1985, Coca-Cola becomes the first soft drink ever in space.

New Markets and Brands (1990-1999)

Coca-Cola is enjoyed in nearly 200 countries worldwide.

Refreshing the world through sports The Company continues its long standing association with athletic events including the Olympic Games and the FIFA world cup.

The l990s were a time of continued growth for The Coca-Cola Company. The Companys long association with sports was strengthened during this decade, with ongoing support of the Olympic Games, FIFA World CupTM foot ball (soccer), Rugby World Cup and the National Basketball Association. Coca-Cola classic became the Official Soft Drink of NASCAR racing, connecting the brand with one of the worlds fastest growing and most popular spectator sports.

1993 saw the introduction of the popular Always Coca-Cola advertising campaign, and the world met the lovable Coca-Cola Polar Bear for the first time. New markets opened up as Coca-Cola products were sold in East Germany in 1990 and returned to India in 1993.

New beverages joined the Companys line-up, including PowerAde sports drink, Qoo childrens fruit drink and Dasani bottled water. The Companys family of brands further expanded through acquisitions, including Limca, Maaza and Thurns Up in India, Barqs root beer in the U.S., Inca Kola in Peru, and Cadbury Schweppes beverage brands in more than 120 countries around the world. By 1997, the Company already sold 1 billion servings of its products every day, yet knew that opportunity for growth was still around every corner.

Coca-Cola now (2000-now)

Coca-Cola is enjoyed in more than 200 countries worldwide.

Welcome to The Coke side of lifeCoca-Cola global marketing flat form makes its debut.

1886, Coca-Cola brought refreshment to patrons of a small Atlanta pharmacy. Now well into its second century, the Companys goal is to provide magic every time someone drinks one of its more than 500 brands.

From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to the worlds most ubiquitous brand, with more than 1.4 billion beverage servings sold each day. When people choose to reach for one of The Coca-Cola Company brands, the Company wants that choice to be exciting and satisfying, every single time.

Milestones

1969

Hellenic Bottling Company S.A. is headquartered in Athens.

The Coca-Cola Company grants bottling rights in Greece.

1981

Kar-Tess Holding S.A. acquires 99.9 per cent interest in Hellenic Bottling Company S.A.

1991

Hellenic Bottling Company S.A. shares are listed on the Athens Stock Exchange.

1998 Coca-Cola Amatil Limited de-merges its European operations, resulting in the formation of Coca-Cola Beverages plc.

2000

Coca-Cola Beverages plc is acquired by Hellenic Bottling Company S.A. to form Coca-Cola Hellenic Bottling Company S.A.

Included in the social responsibility index FTSE4Good.

2001

Expanded territory to include The Coca Cola Companys Russian territories, yielding full control of Russian Coca-Cola bottling operations.

First operation certified ISO 14001.

2002

Acquired all bottling operations in the Baltics.

Acquired Valser Mineraiquellen AG in Switzerland and Dorna Apemin in Romania.

Coca-Cola Hellenic Bottling Company S.A. lists its American Depositary Receipts (ADRs) on the New York Stock Exchange.

FTSE4Good listing confirmed under the new stricter environmental, social and human rights criteria.

2003

Twentieth anniversary of our Amita juice brand, the market leader in Greece with 29 flavors.

Recapitalization plan results in a return of 2 per share to shareholders.

Acquired Multi vita sp. z.o.o, in Poland and Romerquelle GmbH in Austria.

Acquired the Greek potato chip company Tsakiris S.A.

First country operations certified OHSAS 18001.

2004

Acquired Gotalka d.o.o., a water company in Croatia.

Eight Coca-Cola Hellenic Bottling Company territories join the European Union (EU).

Published the first Global Reporting Initiative (GRI) report in the non-alcoholic beverage industry.

2005

Acquired Vlasinka d.o.o. mineral water company in Serbia and Bankya Mineral Waters Bottling Company E.O.O.D. in Bulgaria.

Acquired the Multon Z.A.O. Group, a leading Russian fruit juice company.

Acquired Vendit Ltd, one of the largest independent vending operators in Ireland.

Signed the UN Global Compact.

Ratified the UNESDA commitments to the EU Platform on Diet and Health.

Launched the Green Danube Partnership with the International Commission for the Protection of the Danube River (ICPDR).

2006

Sales volume exceeds 500 million unit cases of non-sparkling drinks for the first time in one year.

Acquired the Fresh & Co d.o.o. Group, a leading Serbian fruit juice company.

Acquired Lanitis Brothers Public Limited, the Coca-Cola bottler in Cyprus.

Acquired Fonti del vulture S.r.l., a producer of high quality mineral water in Italy.

Acquired Yoppi Kft., a hot and cold beverage vending operator in Hungary.

Named Notable Reporter on Progress by the UN Global Compact.

2007

Acquired Eurmatik, a full-line vending operator in Italy.

Acquired a newly constructed beverage production facility, Aqua vision in Russia.

Signed the UN Global Compact CEO Water Mandate, Caring for Climate statement and the Bali Communiqu.

Announced intent to build 15 combined heat and power (CHP) units to reduce total carbon dioxide emissions from operations by 20 per cent.

Opened the first industry-owned PET-to-PET recycling plant.

Achieved the milestone of two billion unit case sales volume in one year.

Earnings before interest, tax, depreciation and amortization (EBITDA) per annum in excess of l billion for the first time.

Launched guideline daily amount (GDA) labeling in the EU states.

2008

Formed three-party joint venture with The Coca-Cola Company and illycafe SpA, Italy producer of premium coffees, to manufacture, market, sell and distribute premium ready-to- drink (RTD) iced coffee products.

Acquisition of Socib, the second largest Coca-Cola franchise bottler in Italy.

Included in the Dow Jones Sustainability Indexes (DJSI).2009 Agreement with Campbell Soup Company regarding the distribution by Coca-Cola Hellenic of Campbell soup and broth products throughout Russia.

2.2 ORGANIZATIONAL STRUCTUREOrganization Structure and Management Of Coca-Cola India (Limited) The word Organization has two meanings. In the first instance, it signifies institution or functional group and the second meaning refers to the process of organizing the way of work which is arranged and allocated among the members of the organization, so that the goal of the organization can be achieved efficiently. The organization process involved the balancing of the companies on one hand changes on the other hand. Organization structure gives stability and reliability to the action of its members.

Organization structure can be defined as the relationship existing among the various jobs and positions within an organization an organization structure specifies its division of work activities and shows how different functions or activities are linked.

The following table shows the description of the employees along with the designation and also the number of employees.

SL. No. Description N.of employees

1 General Manager (Finance)1

2Commercial Manager1

3Marketing Dept Manager1

4Territory Dept Manager4

5Administration1

6Production Manager1

7Asst. Personal manager1

8Store Executive

3

9Central Executive

25

10

Route Agents

50

11

Sales Training

1

12

Chemist

3

13

Accountant

5

14

Supervisors

8

15

Clerks

8

16

Operations

10

17

Electricians

3

18

Fitters

2

19

Computer cum Telephone Operator

12

20

Security Guards

6

21

Office Boys

13

22

Sweepers & Helpers

3

ORGANIZATION CHART OF COCA-COLA INDIA VIZAG LTD

FIGURE NO-2.2.12.3 FINANCIAL FUNCTIONSFinance department A finance manager heads the finance department. This is a very powerful post in the company and the finance department. This is a very powerful post in the company and the finance manager is the second in command of the unit. The entire plant and operations keep him abreast of their daily functioning, while the AGM mainly attends to the sales functions.

Sources of finance Coca-cola being a MNC has a wide network and market for its products worldwide. The finance to the company comes from corporate office and financial institution abroad. The units which have been set up in India are subsidiary concerns of group. These units mobilize their own funds and pay lumps amount to the corporate group for getting technology and the product specification to be manufactured in the company, for which the formulation comes from the office situated abroad. The finance department can be broadly segmented into two, the accounting sections and the payables or receivables i.e., working capital. In addition to these sections like stores, shipping, purchase, administration in unit level regional office. The finance manager makes allocations for the different department in consultant heads

Stores There is a store in-charge and four other people to assist him. All material used for production are under the stores in charge once they enter the company premises. This includes raw material, other material etc. The stores department reports to the finance manager and daily reports are sent to him. Materials are stocked in accordance with the production schedule and sales target.

Shipping

The functions of the two people including, the purchase in -charge who reports to the finance manager.

Purchases

This section functions with two people including the purchase in charge who reports to the finance manager. The plant inform as the stores of the requirements who in turn make a purchase request to the purchase department. Every purchase matter whether concerning the plant or office is handled by the purchase department.

Personnel department Matters like recruitment, selection. Wage structure, etc is decided at Hyderabad. The respective department heads sanction leaves for the staff. The department is conducting training programs in computers and spoken English to better equip its people to handle the change the organization is under going.

Financial Structure Any company to start and operate its business has to invest its capital in fixed assets and floating assets and also in meeting the daily requirements of the company. However, depending on the nature of the business and the product being offered by the company the ratio of the investment of capital in fixed and floating assets differ.

2.4 H R FUNCTIONSHuman Resource Management is an essential part for any organization. Moreover, development of this department is the first step, the ground on which the future of the company depends. It is essential for every single business unit and especially for such international company as Coca Cola. It is people, not technology who create the company. Human Resource Management at Coca Cola Company has many advantages. It is the global company and it is impossible to create certain policies or procedures applicable in all divisions of the company, cultural and political differences need to be taken into account. Therefore, the focus of this paper will be on four tasks and duties of Human Resource Management (performance management, compensation, career development, succession planning) based on the United States procedures.

Basically the HRM practices are necessary for every organization. But unfortunately in Pakistan not so much used HRM practices. In multinational companies like coca cola have their own separate department of HRM. According senior executive of HR Waqar Mahmood our HR department consist of 29 people in Gujranwala plant. Every organization has its own policies and strategies by which they control the functions of their departments. Similarly, we also have own policies and strategies by which we control all the functions of our departments. coca cola HR department is also conducting all the practices of HRM like Job analysis and design of work ,recruitment and selection, training and development, performance appraisals, compensation, employee relationships, staff welfare and medical policies and some other things like that. These all practices are conducted by own policies and strategies. HR department not make decisions related of its own department, they also conduct in companys decision.

Job analysis and designing

Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of person who should be hire for it. Job analysis consists of two products one is job description and second job specification.

Job description: A list of job duties, responsibilities, reporting relationship, working conditions, and supervisory responsibilities- one product of a job.

Job specification: A list of a jobs human requirements that is requisites education, skills, personality, and so on-other product of a job analysis.

Coca cola company HR department check its own job description and job analysis in which they get the information about employees work activities, human behavior, performance standard, job context and human requirements and also other information related to this conduct.

HR department of coca cola used this information for Recruiting, selection, compensation, performance appraisal, training, and employees relationship.

Planning and Forecasting

The process of deciding what positions the firm will have to fill, and how to fill them. Coca cola HR department involves in company strategic planning and they also make sufficient planning for hiring new employees in the future. We forecast for the expected employees needs in the organization. We forecast of employees on the change technology and increasing in productivity.

After planning we send this report to the head office for approval. If we get approval from the head office then we start recruitment process. Our recruitment process

Our recruitment process is well established first of all we give ads in news papers, company website, institutions etc. Once we receive an application form, from candidates with required documents and CV. Internal recruitment

External recruitment

Selection process

The selection process will vary depending on the position youre applying for, as one process cant fit all the different roles we have here at CCE. However, in most cases a combination of any of the following tools will be used: Interview

Group exercises

Presentations

Psychometric tests

Role plays/Situational Exercises

Interview

The interview is designed to reveal more about you and your experiences. Well ask for examples of how you behaved in different situations, maybe at school, university, a club, at home or in previous jobs. This is not designed to 'catch you out' and our interviewers will never try and trick you into an answer. Be honest, be yourself and it should be an enjoyable experience.

Also, dont forget that this is your chance to find out more about us and ask questions. Remember, interviews are a two-way process so use it to understand the nature of the role and to make sure it really is what youre looking for.

Group exercises

Were very much a team at CCE so these will show us how effectively you work with people. Theyre a good opportunity for us to see how you communicate, influence and involve other people in the workplace.

Presentations give you the chance to show your ability to communicate to a group of people on a specific topic. You may be given a topic in advance or on the day, but dont worry youll have plenty of time to prepare.

Psychometric tests

Psychometric tests are timed exercises that examine your abilities and potential. On occasions, we may also use a personality assessment tool that is designed to find out more specific things about you. If youre asked to complete a psychometric test, well send you information and advice in advance on how to prepare.

Role Plays/Situational ExercisesDesigned to assess how you react in certain situations, these help to highlight particular skills and how well youre suited for a position. You may be given facts and figures to review, or a report to complete; we may also have an assessor acting as a customer or employee to simulate a situation that could occur in the workplace. Dont worry, youll be given a brief and ample time to prepare.

Training process of employees Training process is essential part of every employee without training, employee cannot come to now the procedure of work, rules and regulations of firm, sometimes when new technology is introduced it is also responsibility of a firm to train its employees.

After recruiting the fresh employee we train them for three months and also pay them salaries after three months they become part of a firm.

We also give training to already exist employee it depend upon condition for example if new technology is introduced first of all we give full training to them about new technology then we allow them to start their job.

Performance appraisal Coca cola performance appraisal is annually Hr manger waqar mahmood said that we appraise the employee due to their performance about goals of the organization. We set the goals started the year and tell the employees about the goal if the employees achieve this goal we appraise the employees.

Compensation and benefits Objective of compensation is our compensation objective is to improve performance of employees and convey a message to employees that company is loyal with employees.

HR department manage says that employees are our assets, there for we are careful about their health and benefits. We give following compensation and benefits:

Basic salary

Bonus

Medical facility

Pick and drop

Gratuity fund

Social security

We get many advantages from our employees because they are happy from company. Our employees are satisfy from our compensation and in the coca cola never downsizing occurred which shows that well relationship between employees and company.

EMPLOYEES RELATIONSHIPEmployees are the most important assets of every company so it is very important to give them importance. The satisfaction of the employees makes the company successful. The reason is that if the employees of the company are satisfied then they will work hard for the development of the company but if they are not satisfied with the companys policies and they are not given their rights then they will leave the company which can turn into a big loss. So employees relationship is very important for every company.

Every company has its own policy. We have also got our own policy by which we give importance to our employees if any employee faces some kind of problem related to his life or work then he can directly go to the manager and he can share all of his problems. This thing should be adopted by every company because this makes the employee satisfied with the company.

We believe that an open door policy is the best policy for employees relations because due to this, our employees feel very independent and they know that if they get any problem, they can contact directly to the manager of their department. So we strongly believe that such policy makes our employees satisfy with us.

Safety Policy

We at CCBPL Gujranwala are committed to ensure the maximum level of safety and prevention of loss for our employees, assets and visitors. We believe in the involvement of each and every one of us in this effort and realize the importance of every individuals contribution to safety. We strive for continuous improvement in our safety standards and to the consistently meet or exceed them. We therefore, will make certain that the necessary financial and personnel resources are made available in order to continuously improve our safety standards. With this belief we vow to.

Set our safety standard at a level that ensures compliance with governmental and company requirements. Protect our employees and ensure public safety extending throughout our organization.

Integrate sound safety practices in to our daily business operation even in the absence of specific regulatory requirements use the results of research and new technology to minimizing the safety risks of our operations equipment, products and packages taking in to account the associate costs or profit for each safety benefits.

Ensure each and every one to use in responsible and accountable for our actions. Establish mechanisms to communicate effectively with employees Consumers and government on our safety performance. We believe in safety. We adhere to our safety principles. We deliver.

H R Department ChartFIGURE NO-2.4.12.5 Production Functions

Production department

The production department is headed by a factory manager who reports directly to the Area General Manger (AGM) .one engineer is so far inn side battery limit i.e. plant equipments and maintenance and the second engineer is for outside battery limits; for the utilities like generate room, boiler, water treatment plant and the Maaza unit which is located at same distance, these four people report to the plant manager.

There are 165 workers in the plant, which includes women, who are otherwise engaged in housekeeping into the production line. Depending on the demand, the company operates three types of shifts.

1. General shift : 8a.m to 5pm

2. Second shifts : 6am to 2pm to10pm

3. 24hours : 6am to6pm and6pm to 6am

Women are employed only in the general shift (8am to 5pm) o the a shift (6am to 2pm).in the other shifts, casual labours are used.

Stages in production process:

1. Water treatment

2. Raw syrup making

3. Ready syrup making

4. Bottling process

5. Quality control

Production schedule

The production schedule fixed daily by taking into consideration the market demand, the availability of empty bottles and inventory position of filled bottles. The storage capacity of the godown is at present 90,000 crates, which also limits the production schedule. The production schedule for each brand is fixed daily. Production is generally carried out in two shifts. In summer, the demand its peak and production will be extended 12 hours shifts.

Raw materials

Raw materials are the flavors essence concentrate supplied by parley, sugar and water sugar purchased in bulk from the wholesale sugar market. The requirement of sugar for 20-25 production days kept in stock in stoke and requirement for a month intended in advance. Water required met by municipal supply, water from bore well and tube wells also used when required. Water further treated with chemicals. Caps are supplied by specialized firms like L&T and metal box India ltd.

Ingredients1. Water

2. Sugar

3. Co2

4. Flavors (for soda only water, co2 in used).

Quality assurance department

The quality assurance department is headed by plant manager. In addition to him there are 7 chemists. The deputy manager reports to the plant manager. The department tests and controls the quality of water, caustic solution and the final beverage. The final beverage is tested for gas and bricks i.e. the sugar content.

2.6 MARKETING FUNCTIONSales department

The sales department has a general sales manager and three associates sales managers. Of the three sales managers, one person is in charges of city sales while the other looks after district and Orissa sales. All of report to AGM directly, Is interacts with sales department on daily basis and virtually leads the teams.

District sales

In addition to the sales manager, there is a deputy sales manager, four assistance sales manager and below the two salesmen each distributor. From the distributor it reaches the retailer outlet. The company sales force helps the retailer and distributor achieve their targets promotions and other incentives. The sales forced in far locations report to the sales manager once in a weak. Based on their reports, new incentive schemes and offers are made. The previous weeks performance is evaluated and targets for the next week.

City sales

Under the sales manager (city), there are supervisor, staffs and 113 field forces. The company has no distributors in the city of Visakhapatnam. They directly supply to the retailers. There are 30 routes with trunks covering each route. Each trunk is accompanied by sales man and two sales helpers. There is a sales officer for every two routes. He moves around on a hike and sees to it that are outlets are covered. Any urgent messages are communicated to the sales force through mobiles there are approximately 5600 outlets in Visakhapatnam city. In lop areas i.e. Areas where company trunk cannot go, a fat dealer is appointed.

Customer service support system

There is customer service support system (CSSS), which functions under the CSSS for entire Andhra Pradesh, locally it reports to the AGM. In the soft industry, the customer and consumer are defined separately.Consumer response co-ordination unit (CRC)

The consumer response co-ordination unit has the sales manager the units temporarily handle by the CSSS. The CRC unit receives complaints and grievance from the market either through phone calls or through sales force. It sends regular reports to the corporate office.

Distribution pattern:

Direct operation

Indirect operation

Marketing mix

In the early 1960s, Professor Neil Borden at Harvard business school identified a no of company performance action that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a marketing mix. Professor e. Jerome mc carthy, also at the Harvard business school in the early 1960s, suggested that the marketing mix contained four elements: product, price, place, and promotion.

Diagram In popular usage marketing is the promotion of products especially advertising and branding. However in professional usage the term as a wider meaning, which recognize the marketing is customer cantered. Products often developed to meet the desires of groups of customers or event, in some cases for specific customers.

The four ps are

The product aspects of marketing deal with the specification of the actual goods or services and how it relates to the end user needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

Price: this refers to the process of setting, a price for a product, including discounts. The price need not be monetary- it can simply be what exchanged for the product or services

Promotion: this includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of product, brand, or company,

Place (or distribution): refers to how the product gets to the customer; for example, point of sale placement or retailing this fourth p generally to the channel by which a product segment (young adults, families, business people), etc.

These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan.

2.7 RESEARCH FUNCTIONS

Coca-Cola's most senior executives commissioned a secret effort named "Project Kansas" headed by marketing vice president Sergio Zyman and Brian Dyson, president of Coca-Cola USA to test and perfect the new flavor for Coke itself. It took its name from a famous photo of that state's renowned journalist William Allen White drinking a Coke that had been used extensively in its advertising and hung on several executives' walls. The company's marketing department again went out into the field, this time armed with samples of the possible new drink for taste tests, surveys, and focus groups.

The results of the taste tests were strong the sweeter mixture overwhelmingly beat both regular Coke and Pepsi. Then tasters were asked if they would buy and drink it if it were Coca-Cola. Most said yes, they would, although it would take some getting used to. A small minority, about 10-12%, felt angry and alienated at the very thought, saying that they might stop drinking Coke altogether. Their presence in focus groups tended to skew results in a more negative direction as they exerted indirect peer pressure on other participants.

The surveys, which were given more significance by standard marketing procedures of the era, were less negative and were key in convincing management to move forward with a change in the formula for 1985, to coincide with the drink's centenary. But the focus groups had provided a clue as to how the change would play out in a public context, a data point that the company downplayed but which was to prove important later.

Management also considered, but quickly rejected, an idea to simply make and sell the new flavor as yet another Coke variety. The company's bottlers were already complaining about absorbing other recent additions into the product line in the wake of Diet Coke. Many of them had sued over the company's syrup pricing policies. A new variety of Coke in competition with the main variety could, if successful, also dilute Cokes existing sales and increase the proportion of Pepsi drinkers relative to Coke drinkers.

Early in his career with Coca-Cola, Goizueta had been in charge of the company's Bahamian subsidiary. In that capacity, he had improved sales by tweaking the drink's flavor slightly, so he was receptive to the idea that changes to the taste of Coke could lead to increased profits. He believed it would be "New Coke or no Coke", and the change must take place openly. He insisted that the containers carry the "NEW!" label, which gave the drink its popular name.

Goizueta also made a visit to his mentor and predecessor as the company's chief executive, the ailing Robert W. Woodruff, who had built Coke into an international brand following World War II. He claimed he had secured Woodruff's blessing for the reformulation, but even many of Goizueta's closest friends within the company doubt that Woodruff truly understood what Goizueta intended. Goizueta always said he had.

2.8 FUTURE PLANS

This report is to investigate Coca Cola Company. On this coursework I will look at the company on all aspects from their business functions, organizational structures to the company's objectives. I would have to look at the departments within the business and the functional areas within these departments, also look at the different management styles within the business, looking at the organizational structure, the communication used within the business, and the impact of ICT on the organizations communications.

The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Along with Coca Cola, the world's best known brand, The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is an immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, The Coca Cola Company is part of the fabric of life in each of the communities they serve throughout the world. It operates as a local business partner, providing quality in the marketplace, enhancing the workplace.

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola' was suggested by Dr. Pemberton's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob's Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Since the year's expenses were just over $70, Dr. Pemberton took a loss. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day.

In 1893, Coca Cola was registered in the United States and then further investment was put into it to expand the business. To handle the enormous capacity of its business, the Coca Cola Company has divided up into six operating units: Middle and Far East Groups, Europe, The Latin America Group, The North America, The Africa Group and The Minute Maid Company. The Head Quarters is situated in the United States. The country that I'm going to be concentrating on is the United Kingdom and how the company works in the U.K.

I drew up this action plan as a guide to priorities what information I need to complete this report. The method of research I will use the most on this report will be secondary research such as the annual reports, etc.

Coca Cola also have limited liability as they are a public limited company. A limited company is owned by its shareholders. There is no legal maximum to the number of shareholders. There are two forms of Limited Liability Company in the UK, the Private Limited Company (Ltd) and the Public Limited Company (Plc). The essential difference, between the two, is that the Private Limited Company cannot legally offers its shares to the general 'public', therefore this form of company is usually associated with family run businesses. Whilst the Public Limited Company can sell its shares to the general public on the Stock Exchange, providing the potential for far greater finances to be raised.

The owners of a limited company are referred to as its members, or shareholders. An individual can become an owner of the business by purchasing shares in that business. When the profits of the business are distributed to shareholders, they are distributed in the form of a dividend. The value of the dividend is decided upon not by the owners, but by the Directors of the business.

Some shareholders had invested their life savings and not only lost their money, but their homes, limited liability was designed to protect shareholders from this mistake, but the key motive was to ensure that large projects could continue to raise capital. Coca Cola's Objectives of the Company.

Mainly all companies' objectives are to survive, maximize their profits and to expand their business, however, from when Coca Cola had started, over the years they had achieved these objectives. So the company has come up with six strategic objectives to provide the company with a framework for the company's success. In 2003, every function of The Coca-Cola Company integrated these priorities into their business plans. And this year, they will continue to establish these priorities, and their benefits into every aspect of the business.

2.9 OTHER INFORMATION Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The Coca Cola is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day.

Coke is it -- it being the world #1 soft-drink company. The Coca-Cola Company (TCCC) owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite), Its other brands include Minute Maid, PowerAde, and Dasani water. In North America it sells Group Danon&s Evian; it also sells brands from Dr Pepper Snapple Group (Crush, Dr Pepper, and Schweppes) outside Australia, Europe, and North America. The firm makes or licenses more than 3,000 drinks under 500 brand names in some 200 nations. Although it does no bottling itself, Coke owns 34% of the worlds #1 Coke bottler Coca-Cola Enterprises (CCE); 32% of Mexicos bottler Coca-Cola FEMSA; and 23% of European bottler Coca-Cola Hellenic Bottling.

OVER VIEW Coca-Cola were invented by Atlanta pharmacist, John Stith Pemberton in 1886, since that time The Coca-Cola Company has grown to represent over 400 different brands in 200 countries.

Coca-Cola Ltd. (CCL) is responsible for developing and marketing the brands of The Coca-Cola Company, and various other brands, to consumers in Canada, and for the protection of our trademarks here in Canada. CCL is a subsidiary of the Coca-Cola Company, the worlds leading Beverage Company, with worldwide headquarters in Atlanta, Georgia. In addition, Coca-Cola Ltd. owns and operates The Minute Maid Company Canada Inc.

Coca-Cola Bottling Company (CCBC) is our local primary Canadian bottler responsible for manufacturing, sales and distribution of most Coca-Cola brands in Canada. CCBC is a division of Coca-Cola Enterprises, the worlds largest Coca-Cola bottler.

The two partner organizations, CCL and CCBC, represent one beverage provider system which collectively employs over 5,000 people across Canada.

Coca-Cola beverages have been sold and distributed in Canada for more than one hundred years. In 1906, the first Canadian-made Coca-Cola bottles came off the production line at 65 Bell woods Avenue in Toronto. Today, the Coca-Cola system in Canada has seven production plants and employs approximately 5,500 employees in more than 60 sales centers and satellite locations in all 10 provinces.

The Coca-Cola Company is a vibrant network of people, in more than 200 countries. putting citizenship into action. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, protect the environment and strengthen our communities.

Corporate citizenship Our efforts to identify solutions to environmental challenges, we seek the cooperation of public, private and governmental organizations. We direct our companys skills, energies and resources toward activities and issues where we are confident of making a powerful and effective contribution.

The Coca-Cola Identity

We are stewards of brands universally recognized for quality and consistency. Maintaining an established standard of excellence in our business conduct is essential if we are to continue to be trusted neighbors in the communities where we do business. Our efforts towards environmental management exhibit this level excellence at the local, division, and corporate levels. We will take progressive actions that focus on minimizing our impact on the environment while striving towards continuous improvement.

We act responsibly, doing the right thing with regard to the local and global environment as we build and nurture strong brands.

As responsible stewards of the environment and our brands, we will take progressive actions that focus on minimizing our impact on the environment and strive for continuous improvement.

Our goal is to be environment management leaders in the communities where we conduct business. We provide leadership in three critical areas:

Water efficiency and water quality

Energy efficiency

Eliminating or minimizing solid waste

Our activities focus on community involvement based on understanding local and global environmental issues, leadership on research to provide innovative solutions, and open and ongoing dialogue on our environmental efforts.

Coca-Cola headquarters The Coca-Cola Headquarters is a campus in Midtown Atlanta, Georgia that is home to The Coca-Cola Company. The most visible building on the site is a 29-story, 403foot (122.8 m) high One Coca-Cola Plaza. located on the corner of North Aven and Luckie Street. Completed in 1979, the architects were FABRAP and the designer Torn Pardue.Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference

Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Values

Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, its up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

Focus on the Market Focus on needs of our consumers, customers and franchise partners

Get out into the market and listen, observe and learn

Possess a world view

Focus on execution in the marketplace every day

Be insatiably curious

Work Smart Act with urgency

Remain responsive to change

Have the courage to change course when needed

Remain constructively discontent

Work efficiently

Act like Owners Be accountable for our actions and inactions

Steward system assets and focus on building value

Reward our people for taking risks and finding better ways to solve problems

Learn from our outcomes -- what worked and what didnt

Be the Brand Inspire creativity, passion, optimism and fun

CEO

Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company.

Coca-Cola in India

Coca-Cola the corporation nourishing the global community with the worlds largest selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year hiatus, giving new thumbs up to the Indian soft drink market. In the same year, the Company took over ownership of the nations top soft-drink brand and bottling network. Its no wonder our brands have assumed an iconic status in the minds of the worlds consumers.

Company Portfolio Our Company continues to expand our beverage portfolio in order to meet consumers evolving needs and preferences. We currently offer more than 3,300 Coca-Cola beverages around the world. Visit our Products section to learn about beverage variety, product safety and quality, nutrition, hydration, sweeteners and how our beverages can fit into your healthy, active lifestyle.

Brand logos:-

The various flavors and sub- brands are fallows:-

CSD (Carbonated soft drinks)

Coca Cola

ThumsUp

Limca

Sprite

Fanta

Mazaa

Pulpy Orange

Minute maid nimbu fresh

CEO COCA COLA INDIA

Atul Singh

(President, India and South West Asia Business Unit).

Atul Singh is the President of Coca-Cola India and South West Asia Business Unit, a responsibility that he took over on September 1, 2005. He was earlier the President of East, Central & South (ECS) China Division of Coca-Cola. Atul is responsible for Coca Colas operations in India, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives.

Coca cola beverages president & CEO

President: Atul Singh

CEO

: Tirumalai Krishna Kumar

Coca-Cola India Head Quarters

Company

Coca Cola India,

Contact Person Alexander Von Behr, Dr. G.m.Tiwari,

Address

Enkaya Towers, Udyog Vihar-v, Gurgaon,

State

Haryana,

Zip/Pin

122106,

Country

India,

Tel

0124-2648041/ 571,

Fax

0124-26348144/ 146,

Info

Sweetened Carbonated No-alcoholic Beverages, Ready-to-serve Beverages.

Coca-Cola India Vizag:

Company

Coca Cola India,

Address

Coca-Cola, Murali nagar,NH-5,

State

Andhra Pradesh,

District

Visakhapatnam 530016.

Coca-Cola international levelCCSF Coca-Cola Food Service

Innovation is always on tap with Coca-Cola Food Service (CCFS). Restaurateurs can find ways to increase sales, better manage personnel, increase profits and grow the business through CCFS. Bringing creativity and consumer and industry insights to food and beverage operators, CCFS offers operators ways to build and sustain profit and growth and develop their brands.

Coca-Cola beverages Coca-Cola is worldwide leader in beverage innovation and creativity, throughout its 122-years ownership of the world most valuable brand and producing currently 2800 beverages , Coke takes pride in being a product and service innovator in 50 countries Where in operates. On Guam, the northern Mariana Islands and all over Micronesia, Coca-Cola exemplifies this leadership in innovation as its regularly introduce new quality products to the region.

Market shareThe market share of Coca-Cola is shown in the following table.

Coca-Cola Indias consolidated share of carbonated soft drinks is 57.8%,

Four Coca-Cola brands have market shares of over 10%.

Coca-cola & Thums up25.6%

Sprite12.2%

Limca10.9%

Fanta10.0%

AchievementsCoca-Cola is one of the Warren Buffets Top 5 holding Company.

Re entering in India 1993.

Introducing of Kinley water bottle in the year 1994.

Starting of Coca-Cola online in the year 1996.

Celebrating a 100 anniversary with first world wide bottle conference in the year 1985.

I time of introducing 2 liters, plastic bottles with bottle grip handle.

Coca-Cola India Private LimitedCompany Overview

Coca-Cola India Private Limited produces carbonated drinks. It offers soft drinks, juice drinks, fruit drinks, and bottled water, as well as ice tea and cold coffees. The company was founded in 1993 and is based in Gurgaon, India. Coca-Cola India Private Limited operates as a subsidiary of Coca-Cola South Asia Holdings, Inc.Key Executives

Mr. Atul Singh

Chief Executive Officer and President-

Mr. Deepak Jolly

Vice President of Public Affairs and Communications

Mr. Richard L. Miller

Regional Vice President of North

Ms. Sangeeta Pendurkar

Vice President of Strategy

Mr. Viraj Chouhan

Senior Manager of Corporate Communications

Description of ProductsSpriteClear Lemon

FantaOrange

MaazaMango

Pulpy OrangePure Orange

Minute Maid NimbuLemon

KinleyPure Water

Coca-Colas Brand orderCOLOJK

Co- Cola

- Coke, Thums up.

L- Lemon- Sprite, Limca

0- Orange- Fant

J- Juice

- Mazaa, Pulpy, Nimbu fresh

K- Kinley

- Soda, water

Generally Shops are called Outlets, These out lets are 4 type

There is

Convenience out lets

Grocery out lets

E&D-l

E&D-2

Contents of out letsConvenience Outlets: It had all type of items available.

Ex: pan shops,

STD points etc.

Grocery Out lets : It was located on bus stops and public spots.

Ex: Busy malls, provision stores, large shops etc.

E&D -l

: wine shops , Lodges etc.

E&D -2 : Bar and Restaurants, Hotels etc.

In sales purpose outlets (channels) are divided 4 types, that is

Diamond- 800 cases (+) per. Annum

Gold - 500 to 799 cases p.a

Silver -200 to 499 cases p.a

Bronze - 1 to 199 cases p.a

In Income purpose Outlets (Channels) are divided 3 types, that is

High level Income

Medium level income

Low level income

Mostly Coca-Cola using 2 types of Coolers, that is

Visi Cooler

Chest Cooler

Coca-Cola provides different outlets for different Coolers.

Cooler Size (Cases)Out Let (Channel)

4Bronze

7Silver

9Gold

10Gold

15Diamond

20Diamond

30Diamond

Types of Products available sizes200 mlCoke, Thums Up, Limca, Sprite, Fanta, Mazaa, And Mazaa Tetra

250mlMazaa-RCB

300 mlCoke, Thums Up, Limca, sprite, Fanta, kinley -RGB

330 mlCoke. Thums, sprite, Fanta cans or tins.

350 mlCoke, Thurns Up, Lirnca, sprite, Fanta Pet- Xpress pack

600 mlCoke, Thums Up, Lirnca,sprite, Fanta, Mazaa pet,mobile pack

400 mlMinuete maid, Pulpy orange, Nimbu fresh Mobile pack

1.25 mlCoke, Thums Up, Limca, sprite, Fanta fridge pack

2 letCoke, Thums Up, Limca, sprite, Fanta party pack

1 .2 letMazaa

1 .2 letPulpy orange

500 mlSoda

1.5 letSoda

500 mlWater

1 letWater

2 letWater

Types of Drinks

SSD - Sparkling soft drink

CSD - Carbonated soft drink

RGB - Returnable glass bottle

PET - Poly ethylene turf ethylated

Coca-Cola took order booking 2 types, i.e.,

Line order

Alternate order

Line order booking: it had order taken every day. Regularly Coca cola follows this order.Alternative Order booking: it had order taken every 3days at once. Sometimes company fallows these order.

PLANT LAY-OUT The lay-out of the bottling plant of Coca-cola vizag confirms to the products on lines lay-out. The machines and equipment have been imported from Germany, which products the best capital investment in the World. The machinery and all the equipments is arranged according to the sequence of operations, the machines and workers are specialized in drink industry. They are specialized in operations such as the syrup, clearing the bottles, filling the bottles. Crating and sealing the bottles with crown. All these operations are carried on a continuous movement.

THE REASONS FOR CHOOSING THE PRODUCT LAY-OUT There is continuous supply of material.

The brands are all standardized products.

The demand for products brands are reasonable stable.

The volume of production is adequate for the reasonable utilization of equipment.

Due to above reasons the product lay-out offers certain advantages. The production cycle is speedier up. Since the company follows a continuous movement, the cost of material handling goes low. The total floor space required by the machine is less than for other types of plant lay-outs.

PLANT CAPACITY The company installed latest up to automatic plant confirming to plant lay-out. The capacity of the plant is 24000 bottles per hour i.e., at the speed on the 400 B.P.M. implying 400 bottles per minute. In the months from March to June, the plant is used to its full capacity by running their shifts every day. Each shift consists of 8 hours. So, during the summer season the plant is run round the clock, i.e., 24 hour. This is because the demand reaches its peak in its summer months. The company has to produce enough bottles of soft drinks at a speed to keep in pace with the disappearance of soft drinks from the shelves of the retailers.

PRODUCTION SCHEDULE The production schedule is fixed by taking into consideration the present or current market demand, the availability of empty bottles and also the inventory position of differ flavors.

The production schedule for each brand is fixed daily, filling the bottles of each brand and flavor. This has an advantage in that the branded products can be manufactured once at a time. The glass bottles used for filling soft drinks are of the volumes of containing 300m1 of soft drinks. There are also bottles of 500rnl capacities to be filled soft drinks.QUALITY CONTROL Coca-Cola vizag takes great care to maintain the quality control of the products in their factory. The bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygiene condition. The chemical analysis is also made for flavors, gas contents and sugar percentages. The appearance, smell and taste of the products are also checked.

If any defects are noticed the production is suspended and the connection measures are taken so as to set right the bottling process irregularities, further samples from each batch are dispatched to the affiliated parent agency company in each week for quality check up. Moreover, agency of the company also lifts sample from the market at random for quality checkup at any to make sure that the quality is maintained to the exact standard of the parent company.

At the end of the production schedule, daily all the equipment, plant floor and wet patches are cleaned with bleaching powder of some other solution, the standards of hygiene maintained inside the production shops are commendable.

SYRUP MAKING In this process the syrup of a particular is prepared by heating sugar with activated carbon power and filter aid (Hyfloces super cell) in treatment tank for a specified time and up to a particular temperature. During the treatment most of the colors, odor and some Organic impurities are removed from sugar syrup. This treated syrup then passed through filter press, fitted with filter papers and heat exchangers and clear syrup is collected in the syrup making tank, the essence of particular product will be added for which a required.

Amount sugar is taken for treatment. Sugar syrup and essence are mixed in the tank with the help of mechanical stirrer and eventually the flavor syrup is ready to be used in the end use product.

WATER TREATMENT This is the second in the process of soft drink manufacture. Water is the basic ingredient in the soft drink, which comprises up to 90% of the quality. Hence, the quality of water is brought to treatment tank and then water treatment chemicals such as hydrated lime, bleaching powdered Ferro sulphate are added to the tank and mix thoroughly with the help of mechanical stirrer.

THE REASONSFOR WATER TREATMENTS ARE It removes hardness and converts the water into soft water.

It frees the water from micro organism Reduces the alkalinity to a required level.

Removes suspended matter in water.

This treated water passes though the specially designed filtration plant containing chemical such activated carbon ( granular) and finally the manufacturer will get the water suitable for soft drink bottling. For maintaining equipments in hygiene conditions soda bicarbonate is used.

BOTTLING In this process both the concentrate and the purified water are mixed together along with carbon dioxide gas and then bottled. In soft drinks field, only reusable glass bottles sparkling clean and they are sterilized before the beverage is filled. For this purpose the company makes use of machine known as Bottle Washer. For cleaning of bottles washing chemicals such as caustic soda and tn-sodium phosphate are used. In the bottle washing system, in one end of washer the dirty bottles are fed and the bottles are washed automatically while passing through various designed chambers containing chemical solutions at different temperatures and concentration. Hot water is used for cleaning the bottles. The bottles, after sterilization are collected at the other end of the washer. They are then sending towards Filler on conveyor belts. Before the beverage reaches the filling machine fit is saturated with carbon dioxide gas in carbonated after being chilled.

This carbon dioxide gas gives Fizz to the soft drinks and along side pro larges the shelf life of the products.

The bottles then are moved on the conveyor belts to the filling machines where the beverage is filled under pressure and bottles are sent to the crowner where sealing is done with the help of crowns. The crowns are used to retain the carbonation, flavors as well as to protect the products form spoilage and contamination.

CRATING The bottles collected from conveyor belts area placed manually into plastic crakes. Each plastic case has capacity of 24 bottles. These crakes protect the bottles from breakage and for easy handling of bottles. These crakes are put on specially designed vans for carrying bottles and are sent to various consumption points.

DISTRIBUTION SETUP Coca-Cola India pvt Ltd. Covers the five district of the territory through 172 distributors appointed at various locations for secondary di

Coca-Cola India., REACHES THE 2200 OUTLETS OF Vizag city trough its four dealers. Each dealer is assigned a specific area which is further divided.. Dealer is given to salesmen depending upon the potential of his route.

The total covered by the plant is put to around 15,000 nos., in the five districts in the Visakhapatnam city contributes to 2200 put lets.

CHAPTER IIITHEORETICAL REVIEW3.1 INTRODUCTION TO PERFORMANCE APPRAISAL

Appraising the performance of individuals, groups and organizations are a common practice of all societies. In some instances these appraisal processes are structured and formally sanctioned, in other instances they are an informal and integral part of daily activities. Teachers evaluate the performance of students, bankers evaluate the performance of creditors, parents evaluate the behavior of their children and all of us, consciously or unconsciously evaluate our own actions from time to time. In social interactions, performance is conducted in a systematic and planned manner to achieve widespread popularity in recent years.

Performance appraisal is the process of obtaining, analyzing and recording information about the relative worth of an employee. The focus of the performance appraisal is measuring and improving the actual performance of the employee and also the future potential of the employee. Its aim is to measure what an employee does.

Definition

According to Flippo, a prominent personality in the field of Human resources, "performance appraisal is the systematic, periodic and an impartial rating of an employees excellence in the matters pertaining to his present job and his potential for a better job." Performance appraisal is a systematic way of reviewing and assessing the performance of an employee during a given period of time and planning for his future Performance appraisal is the systematic description of employees job relevant strength and weakness. The purpose is to find out how well the employee is performing his job and establish a pla