projekte der siemens enterprise communications mit dem ... · (ips, nac, and siem) network...
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Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
Projekte der Siemens Enterprise Communicationsmit dem Zentrum für Intenetforschung und Medienintegration (ZIM) und Medieninformatik der LMU
BICC Open Labs July 12, 2011
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Company overviewA global powerhouse
Page 2
Optimize Transform
Over 1 million customers in 120 countries
A growing force in a growing market
#3 market share globally
Source: MZA Consultants
#1 in Europe (19%)
#1 in LAM(18%)
6.2 million devices in USA#4 in LME VoIP
#1 in Germany(40%)
#1 in India(17%)
(51%)
(49%)
70% global 500 customer base Vast annuitized revenue stream
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Completing a robust and balanced portfolio
Devices and clients
� SIP, IP, and TDM
� Soft clients
� Wireless phones
� Mobile UC soft clients
Enterasys
� Switches, routers, and wireless
LAN
� Advanced security applications
(IPS, NAC, and SIEM)
� Network management
software
OpenScape Cloud Service
� Cloud-based Enterprise UC
� One-number service� Unified messaging� Click-to-dial
� Audio / web conferencing� Mobile and desktop soft
clients� Elastic growth via usage-
based licensing
� Robust reliability & security
OpenScale Services
� Managed Services
� Professional Services
� Support Services
� Security Solutions
Page 4
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
OpenScape UC SuiteIntegrating voice into the universe of applications
OpenScape Collaboration
� OpenScape Enterprise –comprehensive UC
� OpenScape Web Collaboration –
web and video
� OpenScape Fusion
accelerators – CEBP and social media integration
OpenScape Contact Center
� Inbound contact center and voice portal
� Outbound campaign management
� Contact center automation and IVR
OpenScape Video
� Reliable, scalable enterprise-grade video unified video
� Democratized hi-def
videoconferencing as easy as dialing a phone
� Affordable
� Wide range of global service options
OpenScape Mobility
� HiPath Wireless – the
all-wireless enterprise
� HiPath MobileConnect –
extending coverage between LAN and public network (FMC)
� OpenScape Mobile UC Client – delivering mobile UC
everywhere
Page 5
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Wechselwirkungen zwischen Technologien und Kommunikationsverhalten
Technologien
Verändertes Kommunikationsverhalten
Innovative Kommunikations-lösungen
Informatik
Kommunikations-wissenschaft
Betriebswirtschaft
Multi-
disziplinärer
(ZIM)
Ansatz
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
ProjektübersichtLMU:ZIM und Siemens Enterprise Communications
SEN - LMU:ZIM 2007:
EnterCom – The future of Enterprise Communication in 2020
SEN - LMU:Medieninformatik 2009:
User-centric Design and UI-Design of a Service-related Business Process
SEN - ZIM 2010:
Vorstudie: Structured Human Collaboration (SHC)
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
EnterCom – The future of Enterprise CommunicationMethodology: Scenario Analysis
Literature research
Expert opinions
13 Influencing
Factors
Interdependency
Analysis
Determination of
Extreme Scenarios
Brainstorming
Sessions
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
EnterCom – The future of Enterprise Communication13 Factors for Open Office Communication (OOC)
Share ofCooperative Work
DispersedWorkforce
Value ofCorporate Identity
Value of Trust in Relationships
Virtual Organizational Forms
Need for Connectedness
Mobile Work
Service Integration
OOC
Speed-Up and Parallel Working Processes
Prioritized and Selective
Communication
Instantaneous Reachability of People
General Volume of Communication
Work-Life Balance
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
EnterCom – The future of Enterprise CommunicationConsequences for Communication Systems
Prioritization
Roles Handling
Vir
tua
l O
rga
niz
ati
on
strongly
increases
slightly
decreases
Roles Handling
Disruptions Handling
Organizing Tasks
Switching Spheres
Mobile Working
Organizing Tasks
Switching Spheres
Mobile Working
Collaborative Work
Regular cooperative work on documents
Documents remainwith the individual employee
Content Documentation
Messaging Organization
Meta-Information
Networker
Traditionalist IntegratedSpecialist
Integrated Networker
(Similar to current
working environment)
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Unified Communication & Collaborative (UCC) Openscape Application Portfolio
� Rich presence across voice, IM, teams, applications
� Mobile client
� One number service
� Unified messaging, voice portal with speech recognition
Productivity-enhancing UCC
� Voice, web, and desktop video collaboration
� IM chat
� Tight integration with leading high-definition video-
conferencing solutions
Seamless, secure collaboration
� OpenScape Fusion SDK for custom integrations with business applications
� OpenScape Fusion Solutions for packaged integrations
� OpenScape Fusion social media integration
� IBM Lotus SameTime OEM
� OpenSOA software foundation
Communications-Enabled Business Processes
Page 11
Collaboration
Devices
Messaging
Media
BusinessApplications
Voice
Video
Infrastructure
Unified Communications
and Collaboration
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
User-centric Design and UI-Design of a Service-related Business Process
� Interative Interviews mit Prozessbeteiligten
� Geschäftsrollen und Interaktionen identifizieren
� Anforderungen an das System identifizieren
� Anforderungen als Storyline formulieren
� Film auf Basis der Storyline erstellen
� Technologie-unabhängiger
Entwurf der graphischen
Benutzeroberfläche
� Review der Technologie-
abhängigen Realisierungen
zusammen mit den
Prozessbeteiligten
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Vorstudie: Structured Human Collaboration (SHC)
Multi-disziplinäre Untersuchungen:
� Erhebung Stand der Technik
� Erhebung des Wissenschaftsstandes
� Bewertung vorhandener Methoden, Modellierungen und
Modellierungssprachen hinsichtlich möglicher Erweiterbarkeit
� Untersuchung der Themenrelevanz anhand ausgewählter Fallstudien
� Empfehlung für weiteres Vorgehen / Anschlussprojekte
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Zusammenfassung
� Kommunikationslösungen basieren nicht nur auf technischen Konzepten
� Interdisziplinäre Ansätze wie es das ZIM bietet sind notwendig
� Geeignete Methodenkompetenzen des ZIM sind für die Erreichung und
Nachvollziehbarkeit der Projektergebnisse erheblich
� Themenbreite der Medieninformatik ist sehr breit aufgestellt
� Medienvielfalt wird in die Projekte eingebracht
� Visualisierungen werden beispielhaft für Industrieprojekte vorbereitet
� Ergebnis-Artifakte werden zu Beginn projektspezifisch festgelegt
� Gegenseitiges Verständnis, Offenheit, Verbindlichkeit und langjährige
Zusammenarbeit sind die Basis für eine vertrauensvolle, nachhaltige
Partnerschaft zwischen Universität und Industrie
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Kontakt
Siemens Enterprise Communications GmbH & Co. KG
Jürgen Totzke
Operational Innovation Management
Phone: +49 89 7007-20720
Email [email protected]
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