proliferation of hardware

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BY DANIELLE DUFFY Proliferation of hardware

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Page 1: Proliferation of hardware

BY DANIELLE DUFFY

Proliferation of hardware

Page 2: Proliferation of hardware

Definition

Proliferation of hardware is the increase and advancement of technology, particularly physical equipment

For example, the increasing number of cameras with better quality and features, consequently reducing the price of slightly older products (which are still capable of producing high quality footage)

The increase in the production of devices is supported by their rising popularity, consequently prices of earlier models decrease and are affordable for more people who can they use them to produce or access media

Page 3: Proliferation of hardware

Key issues

Technology is cheaper to buy = decrease in production costs

Equipment has more features = film-makers can experiment and use different film-making techniques

Usability- faster to complete tasks with developed technology = institutions have more time and so can produce more films

Page 4: Proliferation of hardware

Impact on production

For institutionsCheaper cameras –

allowing smaller institutions to produce high quality footage and better effects, can compete with conglomerates as quality of film more similar

Less resources and people needed – saves time and money

Quicker turnaround on editing

For audiencesRise of the prosumers

– can purchase cameras which are now affordable and produce films of high quality

Indie films will be more appealing/enjoyable due to good quality

Page 5: Proliferation of hardware

Impact on distribution

For institutionsTransfer of films is much

more quicker and convenient – as a result the film can be shown at numerous cinemas allowing for higher revenue to be generated from higher audience figures

No need for physical transport and so benefits the environment and also costs of transport of films

For audiencesEasier access as

more platforms have the content they desire available for viewing

Film are available quicker as transfer is fast

Page 6: Proliferation of hardware

Impact on marketing

For institutions Can advertise on multiple

platforms, reaching more potential customers

Digital marketing - Social media makes promoting fairly simple and is inexpensive

User-led content such as fan sites act as easy promotion for films

More previews and promotional shorts

For audiences Can ‘like’ or subscribe to

pages of films to be informs of updates

Online marketing allows access to key information about the film – e.g. they can search on Google for showing times

Can create or contribute to fan sites to support their favourite producers and films

Can view trailers online to help them decide whether to watch the film

Page 7: Proliferation of hardware

Impact on exchange

For institutionsMore ways to sell

tickets e.g. online – more potential sales

Can show the film in numerous places, reaching larger audience figures

For audiencesCan purchase tickets

onlineEase of access and

viewingCheaper viewer e.g.

subscription sites like Netflix offer great value

Page 8: Proliferation of hardware

Warp Films

• This independent studio make social-realist films and so use cheaper cameras that give satisfactory effects but still result in high-quality images

• Social realism is a film genre which focuses on giving the audience a true indication of what real life is like – the use of a gritty film style helps achieve this

• Smaller cameras that are still of high quality means they are able produce shots that couldn’t be executed otherwise

Page 9: Proliferation of hardware

Examples in ‘71 (2015)

Use of multiple cameras to capture scenes from different angles that can then be merged together to create a more interesting piece

Focus pull effect Appropriately design and professional looking titles –

achievable through advanced and affordable editing software such as After Effects

Use of transitions e.g. fade to black to blend different footage that was made possible by the simplicity offered by editing software

Page 10: Proliferation of hardware

Additionally…

Shooting in narrow areas for verisimilitude – able to execute this with their smaller and compacted cameras

Shooting in different lighting – better quality cameras become affordable

Smooth camerawork e.g. crossing of 180 degree line by using equipment