proliferation of hardware
TRANSCRIPT
BY DANIELLE DUFFY
Proliferation of hardware
Definition
Proliferation of hardware is the increase and advancement of technology, particularly physical equipment
For example, the increasing number of cameras with better quality and features, consequently reducing the price of slightly older products (which are still capable of producing high quality footage)
The increase in the production of devices is supported by their rising popularity, consequently prices of earlier models decrease and are affordable for more people who can they use them to produce or access media
Key issues
Technology is cheaper to buy = decrease in production costs
Equipment has more features = film-makers can experiment and use different film-making techniques
Usability- faster to complete tasks with developed technology = institutions have more time and so can produce more films
Impact on production
For institutionsCheaper cameras –
allowing smaller institutions to produce high quality footage and better effects, can compete with conglomerates as quality of film more similar
Less resources and people needed – saves time and money
Quicker turnaround on editing
For audiencesRise of the prosumers
– can purchase cameras which are now affordable and produce films of high quality
Indie films will be more appealing/enjoyable due to good quality
Impact on distribution
For institutionsTransfer of films is much
more quicker and convenient – as a result the film can be shown at numerous cinemas allowing for higher revenue to be generated from higher audience figures
No need for physical transport and so benefits the environment and also costs of transport of films
For audiencesEasier access as
more platforms have the content they desire available for viewing
Film are available quicker as transfer is fast
Impact on marketing
For institutions Can advertise on multiple
platforms, reaching more potential customers
Digital marketing - Social media makes promoting fairly simple and is inexpensive
User-led content such as fan sites act as easy promotion for films
More previews and promotional shorts
For audiences Can ‘like’ or subscribe to
pages of films to be informs of updates
Online marketing allows access to key information about the film – e.g. they can search on Google for showing times
Can create or contribute to fan sites to support their favourite producers and films
Can view trailers online to help them decide whether to watch the film
Impact on exchange
For institutionsMore ways to sell
tickets e.g. online – more potential sales
Can show the film in numerous places, reaching larger audience figures
For audiencesCan purchase tickets
onlineEase of access and
viewingCheaper viewer e.g.
subscription sites like Netflix offer great value
Warp Films
• This independent studio make social-realist films and so use cheaper cameras that give satisfactory effects but still result in high-quality images
• Social realism is a film genre which focuses on giving the audience a true indication of what real life is like – the use of a gritty film style helps achieve this
• Smaller cameras that are still of high quality means they are able produce shots that couldn’t be executed otherwise
Examples in ‘71 (2015)
Use of multiple cameras to capture scenes from different angles that can then be merged together to create a more interesting piece
Focus pull effect Appropriately design and professional looking titles –
achievable through advanced and affordable editing software such as After Effects
Use of transitions e.g. fade to black to blend different footage that was made possible by the simplicity offered by editing software
Additionally…
Shooting in narrow areas for verisimilitude – able to execute this with their smaller and compacted cameras
Shooting in different lighting – better quality cameras become affordable
Smooth camerawork e.g. crossing of 180 degree line by using equipment