promise of analytics
DESCRIPTION
WCET 2008 Conference presentationTRANSCRIPT
The Accountability Promises of Academic Analytics
Nancy Parker, PhDAthabasca University
WCET, Atlanta Nov 2007
Outline
•Contexts
•Stakeholders expectations
•Data strategies and concerns
Definition
Academic Analytics
The practice of mining institutional data to produce “actionable intelligence” Campbell, DeBlois, Oblinger (2007)
“May include reporting, predictive modeling, and what-if analysis and the use of information to automatically trigger business processes.” Goldstein (2005)
Higher Education Communication Challenges•Information Asymmetry
Consumer EducationRatings•Fraud
State Control MechanismsSelf Regulation
•MobilityAggregators
Web Geography
Public Environment
Clients for Data
•GovernmentsInternational CompetitivenessLocal Responsiveness
•Taxpayers and DonorsReturns on Investment
•Learners and their families•Institutional Governance (Trustees)•Administrators, Instructors, Researchers
Priority Areas for PSE Data
•Workforce skills•Innovation and knowledge transfer•Active, healthy citizenry•Quality PSE•Access and opportunity for under-represented groups•Lifelong learning•Affordability
Canadian Council on Learning
Strategic Intentions
•Inform policy
•Enhance responsiveness
•Improve learner choice
•Strengthen governance
Purpose and Re-purpose Data
Production (Transactional Systems) -- Warehousing -- Validating -- Mining -- Reporting
The Roots of Effectiveness
System Contribution
Institutional Effectiveness
Program Learning Outcomes
General Educational Outcomes
Course Objectives
Concerns
Who determines what data are collected, stored, re-purposed?
•Enterprise wide definitions •Record retention and release•How are profiles used (ethical)? •Privacy (legal)•Resource Allocation
Getting Out Ahead of the Train
Higher education professionals at once accede to the idea of accountability and regard performance indicators as highly constructed and artificial means of measuring real output. As the term accountability implies, people want to know how to trust one another, to make their trust visible, while (knowing that) the very desire to do so points to the absence of trust.
Strathern (2000)“The Tyranny of Transparency”