promo media kit wlr 15...studded accents against a tangerine wall. the buffalo head adds an element...

WESTERN LIFESTYLE RETAILER ★ SPRING 2014

Gypsy Soule shirt, earrings and bangles; Annette’s Touch of Class shorts; KurtMen Designs belt; and Dusty Rocker boots.

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SPRING 2014WESTERN LIFESTYLE RETAILER ★

Gypsy Soule shirt, earrings and bangles; Annette’s Touch of Touch of TClass shorts; KurtMen Designs belt; and Dusty Rocker boots.

★

GGypsy ypsy SSoule shirt, oule shirt,

2015mEDIAPLANNER

promo media kit WLR 15.indd 1 7/18/14 9:00:52 AM

WHO WE AREWestern Lifestyle Retailer is a free business publication that bridges the gap between fashion retailers and manu-facturers of western-oriented apparel, headwear, footwear, accessories, jewelry, gifts, home décor and other Western lifestyle products.

Whether a retail operation focuses on the Western market or is simply interested in differentiating its store by adding elements of traditional Western flair, Western Lifestyle Retailer provides a comprehensive look at the latest and greatest in Western fashion, as well as long-standing, tradi-tional elements of Americana.

PUBLISHED ANNUALLYWestern Lifestyle Retailer is published each December giv-ing you the opportunity to reach your customers prior to an important buying season. The editorial content concentrates exclusively on Western fashion, accessories, jewelry, gifts and home décor products and is illustrated by top fash-ion photographers. In addition, there is a comprehensive product directory of Western fashion and lifestyle-related business in each issue.

Western Lifestyle Retailer keeps retail store owners and buyers in touch with coming trends by offering a sneak peek at the hottest new products and informing them of the latest innovative merchandising and cost saving strategies—strategies that bring a positive impact to the all-important bottom line.

CIRCULATIONMore ThAn 10,000 MAIleD per Issue, plus bonus DIsTrIbuTIon Western Lifestyle Retailer reaches dedicated retailers of Western lifestyle products, as well as crossover boutiques that carry hints of traditional Western products.

reAch neW AccounTs Western Lifestyle Retailer is mailed to more than 10,000 core and crossover retailers of Western lifestyle products in the united states. The majority of these stores are indepen-dently owned with more than $1 million in annual sales.

MArkeTs AnD shoWs In addition to copies mailed to qualified retailers, we will distribute bonus copies at the 2015 Dallas and Denver Markets, as well as other selected venues.

SPRING 2014 ★ WESTERN LIFESTYLE RETAILER

The West’s warm, rich colors, earthy ruggedness, wildlife

and independent spirit seduces people all over the world. Many of the colors, textures and elements found in the natural beauty of the Western landscape can be brought inside using rustic home furnishings. The Western Home & Design Center, located in The Denver Mart, in Denver, Colorado, is a mecca for unique Western, mountain and lodge furniture, and home decor.

Unveiled last January during the Western English Sales Association’s International Western/English Apparel & Equipment Market, the newly renovated, 27,000-square-foot showroom is a sophis-ticated addition to the Mart complex and a one-stop shop for wholesalers and interior designers. The idea to create a collective showroom exclusively for manufacturers

of high-end Western home furnishings started with longtime Western art dealer Chris Kellogg of Kellogg Home, home-fur-nishings designer and manufacturer Phillip Smith of Steel Strike Leather Company, and the new owners of �e Denver Mart, John Doyle and Ted Herrick.

“[ John] asked [Chris and I] what it would take to do something like this,”

LEFT: Steel Strike Leather Company shows how a traditional, Victorian-style sofa can be updated into a contemporary piece of Western furniture with sleek lines, saddle leather and Ralph Lauren fabrics.

RIGHT: Bold, contrasting colors are hot in home design, as seen in this vignette featuring a stunning, sleek turquoise leather chair with hair-on hide and studded accents against a tangerine wall. The buffalo head adds an element of Western surprise.

JEN

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★

A Showcase of Unique, Cutting-Edge Western and Crossover Products


ON THE FRINGE

The “Megan” dress from Cowgirl Justice is cool and colorful for spring and summer. Made from 100 percent polyester, the pansy-pink dress is lightweight and airy with exposed shoulders and �owing fringe down the front.

CONTACT: Cowgirl Justice, 214-675-2099; cowgirljustice.com

MAKING WAVES

Kippy’s introduces two new belts that add a splash of style and color to an out�t. The Shangri-La belt (back) with Erte Pave buckle is 2½ inches wide with turquoise leather, gold stitching and a rainbow of crystals. The Horseshoe Overlay belt with owl buckle is also 2½ inches wide and accented with crystal-adorned leather overlays.

CONTACT: Kippy’s, 619-435-6218; kippys.com

TOOLED TO PERFECTION

AndWest, known for its buckles and jewelry, now offers vintage-style sandals that capture the Western spirit. The hand-tooled and -painted leaf pattern on the straps and Swarovski crystal conchos unite tradition and trend on the wedge sandals.

CONTACT: AndWest, 877-294-0727; andwest.com

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SILVER STAMPEDE

Texas-based engraver and silversmith Justin Walker creates unique Western jewelry, conchos, buckles and other accessories for Rockin Out Jewelry Co. This sterling-silver bucking horse dog tag has a punchy bronc rider busting out from a vintage-style, �ligree- engraved backdrop. It goes well on oxidized beads or any silver chain.

CONTACT: Rockin Out Designs, 940-782-0288; rockinoutdesigns.com

RUSTIC WARMTH

The Barbwire duvet set from HiEnd Accents adds warmth, color and texture to a Western bedroom. Detailed barbed-wire embroidery adorns the border of the plush, chocolate-colored, faux-suede comforter. Matching pillows with silver buckles and studs provide a stunning contrast.

CONTACT: Homemax Imports, 866-960-9710; homemaximports.com

STYLISH SECURITY

American West introduces Annie’s Secret, a collection of 14 fashionable and functional concealed-weapon handbags. The leather-lined pocket on the back can be used to stow valuables or a defense weapon, and zips closed. Bags come in hobo, tote or shoulder styles, with hand-cut leather appliqués, hand-tooled Western patterns and hair-on hide designs.

CONTACT: American West, 888-367-2383; americanwest.cc



FREE RETAILER RESOURCE GUIDEeach issue of Western Lifestyle Retailer contains a comprehensive retailer resource Guide. retailers will always have easy access to your products. Plus, your listing in the retailer resource Guide is Free! simply go to westernlifestyletretailer.com and fill out the form.

DIGITAL VERSION OF WESTERN LIFESTYLE RETAILEReach issue of Western Lifestyle Retailer is available in a full digital version. To view the digital version, or to send your customer to this version, go to westernlifestyleretailer.com and click the “digital version” link.

POSITIONINGcertain far forward and island advertisements are considered special positions. call for guaranteed positions and rates. The publisher will make every effor to comply with position requests but will not be bound by any conditions appearing in contract, insertion order or copy instructions regarding posi-tion of advertising. special position requests may be approved for full-page ads only, at an extra charge of 15%. bleed ads are accepted at no additional charge.

ADVERTISING DEADLINES SPRING/SUMMER 2015

Advertising close October 15, 2014

Advertising materials due October 22, 2014

Mail date December 1, 2014

For Advertising Information contact:kami peterson

[email protected]

(719) 651-3394


Annette’s Touch of Class denim shirt; KurtMen Design beaded bracelets; Silver Creations from the Southwest earrings; Bilagaanas necklace; Durango boots; and Eternal Perspective handbag.

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SILVER STAMPEDE

Texas-based engraver and silversmith Justin Walker creates unique Western jewelry, conchos, buckles and other accessories for Rockin Out Jewelry Co. This sterling-silver bucking horse dog tag has a punchy bronc rider busting out from a vintage-style, �ligree- engraved backdrop. It goes well on oxidized beads or any silver chain.

CONTACT: Rockin Out Designs, 940-782-0288; rockinoutdesigns.com

RUSTIC WARMTH

The Barbwire duvet set from HiEnd Accents adds warmth, color and texture to a Western bedroom. Detailed barbed-wire embroidery adorns the border of the plush, chocolate-colored, faux-suede comforter. Matching pillows with silver buckles and studs provide a stunning contrast.

CONTACT: Homemax Imports, 866-960-9710; homemaximports.com

STYLISH SECURITY

American West introduces Annie’s Secret, a collection of 14 fashionable and functional concealed-weapon handbags. The leather-lined pocket on the back can be used to stow valuables or a defense weapon, and zips closed. Bags come in hobo, tote or shoulder styles, with hand-cut leather appliqués, hand-tooled Western patterns and hair-on hide designs.

CONTACT: American West, 888-367-2383; americanwest.cc


PRODUCTION INFORmATION:Production Offices: 2112 Montgomery St., Fort Worth, TX 76107817.737.6397 Fax: 817.737.99455

E-MAIL: [email protected]

FTP: ftp.westernhorseman.com

USER NAME: ads987f

ID: whads (place ads in the Wlrads folder)

Ad Material: send all ad material to the production offices in Fort Worth. Western Lifestyle Retailer is a totally digital publication. A color proof must accompany all ad material. specify on ad documentation: publication, issue, size, color.

Digital Requirements: Adobe photoshop, Adobe InDesign cs 3 or earlier, Adobe Illustrator, Adobe Acrobat pDFX1a 2004 cD-rom. Files under 20 Mb can be e-mailed to production office. File larger should be uploaded to the ftp address above. All graphics: TIFF or eps. Images: 300 DpI. colors: cMYk. If providing native files , please include both screen and printer fonts. Western Lifestyle Retailer will not be responsible for any loss of data or damage to media.

ADVERTISING INFORmATION:Payment Information: prepayment is required for all new customers for the first order. payment by check, VIsA or Mastercard accepted. net 30 days after credit has been established. A charge of 1% per month will apply on all accounts 30 days past due.

Frequency Discount: Frequency discounts are earned within a 12-month period. Advertisers who do not fulfill their contract will be short-rated.

Equine Group Volume Discounts: call your regional sales representative for cross-platform marketing opportunities.

Digitally Supplied Discounts: A 15% discount is available for digitally supplied ads on their first insertion.

Agency Discounts: A 15% agency commission is available for all established agencies.

Advertising Policy: publisher reserves the right to reject any advertisement for any reason that he/she deems inappropriate matter for Western lifestyle retailer. The publisher also reserves the right to label as “paid advertisement” any advertisement which may be mistaken for editorial matter. publisher reserves the right to hold advertiser and its advertising agency jointly liable for such monies as are due and payable to the publisher. rates, conditions and space units are subject to change without notice. Advertiser materials will be kept on file for one year after publication date unless the advertiser has made special arrangements. After one year materials will be destroyed.

ADVERTISING DEADLINES:Spring/Summer 2015 IssueAd close october 15, 2014Ad materials due october 22, 2014Mail date December 1, 2014

ADVERTISING SPECIFICATIONS:Publication Trim Size: 8.875" x 10.625"

Full-Page Bleed: 9.125" x 10.875"; no charge for Full-page bleeds.

Digital: preferred (see Digital requirements)

Colors Available: Four-color and pMs matched using cMYk.

Safety Margin: live matter safety margin is .25” to .38” from trim size.

Inserts: All inserts must be submitted in advance for approval.

1/6 H

1/2 I

1/4 V

1/3 SQ 1/6V

1/2 H

2/31/3V

Two-page spread bleed 18" x 10 7/8" 18" x 10.875"

Full-page Trim 8 7/8" x 10 5/8" 8.875" x 10.625"

Full-page bleed 9 1/8" x 10 7/8" 9.125" x 10.875"

Two-Thirds page 5 3/16" x 9 5/8" 5.188" x 9.625"

one-half page Island 5 3/16" x 7 1/8" 5.188" x 7.125"

one-half page horizontal 7 7/8" x 4 11/16" 7.875" x 4.688"

one-Third page Vertical 2 1/2" x 9 5/8" 2.5" x 9.625"

one-Third page square 5 3/16" x 4 11/16" 5.188" x 4.688"

one-Fourth page Vertical 3 7/8" x 4 11/16" 3.875" x 4.688"

one-sixth page Vertical 2 1/2" x 4 11/16" 2.5" x 4.688"

one-sixth page horizontal 5 3/16" x 2 1/4" 5.188" x 2.25"


promo media kit wlr 15...studded accents against a tangerine wall. the buffalo head adds an element...

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