promo share analyse - cola - sparkling - kvas (hipercom ukraine)
TRANSCRIPT
CATEGORY REVIEWCOLA , SPARKLING DRINKS &
KBAC
March – May 2012
Retailers Nb. WU Nb. SKUNb.
LeafletsPEPSI BOTTLING GROUP
95 96 49
КОКА-КОЛА БЕВЕРІДЖИЗ
60 63 20
ДИСНА 16 16 2ГИДРОСОФТ 13 13 5СЛАВУТИЧ CARLSBERG G.
10 10 8
RAINFORD FOODS 10 13 10ЗАО ОБОЛОНЬ 11 11 11АРСЕНІЇВСЬКИЙ 4 4 4
For esthetic reasons, we decided to detail the part “Others 26,81%”
in the next slide.
March – May 2012
МЕТРО
73,19%
Others 26,81%
Retailers Nb. WU Nb. SKU Nb. Leaflets
МЕТРО 126 126 26
АМСТОР 12 15 5
ЕКО-МАРКЕТ 21 25 10
ФУРШЕТ 11 11 6
Колібріс/НАШ/555 7 7 3
АТБ-МАРКЕТ 3 6 2
ПАККО 5 5 3
VARUS 7 9 5
ВЕЛИКА КИШЕНЯ 3 7 2
BILLA 9 10 9
ВОПАК 4 4 4
March – May 2012
March – May 2012
Most promoted product by PEPSI* 1 Bottle 2 L.
•23 promotions were found for the 1 Bottle 2L. of PEPSI•Market: Cola – Sparkling drinks - KBAC
March 12 - May 12
Most promoted product by COKE (Coca-Cola) 1 Bottle 2 L.
•6 promotions were found for the 1 Bottle 2L. of Coca-ColaMarket: Cola – Sparkling drinks - KBAC
March 12 - May 12
March – May 2012
Market COLAMarch – May 2012 vs March – May 2011
March – May 2012
Market SPARKLING DRINKSMarch – May 2012 vs March – May 2011
March – May 2012
Market KBACMarch – May 2012 vs March – May 2011
March – May 2012
Thank you for your attention.
Feel free to contact us for more details concerning this analyze or to comment this analyze:
Giovanni COLIN Project manager
[email protected]+380 99 247 85 42
HTTP://WWW.HIPER-COM.COM
Hiper-com Monitoring-Kievул. Ярославов Вал, дом 13/2, литера «Б», офис 3, Киев
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March – May 2012