promoting firefox with foxkeh

Promoting Firefoxwith Foxkeh

Slide ＠ MozCamp Asia 2011

by Tomoya ASAI (dynamis)

about:me Tomoya ASAI (dynamis) Mozilla Japan - Technical mktg. http://dynamis.jp/ http://facebook.com/dynamis http://twitter.com/dynamitter dynamis mozilla-japan.org@

"dynamis" (dunamis) is ancient greek word (don't read like dynamic)

http://dynamis.jp

http://dynamis.jp

http://facebook.com/dynamis

http://facebook.com/dynamis

http://twitter.com/dynamitter

http://twitter.com/dynamitter

Why Foxkeh?Why he was born?

Why Mascot Character? Firefox's Image = Cool

Smart, Calm, Fine-looking Good for Hackers, Developers But in Japanese, many people

like Cute (Kawaii) characters.

Why Mascot Character? To promote/spread Firefox for:

women, children, general users Introduce Cute Supporter

to promote Firefox also Promote Mozilla's

Foundation missions

NamingHow to select the name

Collecting Name Ideas over 7000 ideas for his name!

only within 2 weeks Naming Contest itself was

good promotion for Firefox

Selecting the Name Fox + ~suke

Fox: Associate to "Firefox" ~suke: traditional postfix of

Japanese man's name and change spelling to make

easy to read: Foxkeh

Activities Exampleswith Foxkeh

Download Bannerfrom 26/09/2006

for Discover Shiretoko Promoting Firefox and

Shiretoko National Park Shiretoko: Code Name of Fx 3.5

We had a banner campaign to promote the site.

also Foundation Mission

Banner with Foxkeh We used foxkeh to get more

users involved in the campaign Foxkeh and mascot is good for

campaings for Foundation mission like this.

Wall Papers with Firefox logo with/without Calendar without any text (copy nor url) various size Monthly Release

note about Wall Paper finally 21 type of wall papers too many size and aspect rate

not only PC, but also phones different format of calendars

start from Sunday/Monday with/without Holidays

Wallpaper Creator Users can create wallpaper by

themselves. Promoting Web Tech (SVG)

http://wallpapers.foxkeh.com

http://wallpapers.foxkeh.com/en/



Promote Browser History We made browser history

document with/without Foxkeh Promoting Firefox also Foundation Mission

Mozilla Classic

GeckoHighly supportWeb standard technology

リリース

Mosaic の権利を巡り対立、離反

リリース

ライセンス供与


リリース

発展

JScript、VBScript、CSS（草案）の一部をサポート

CSS、DynamicHTML をサポートWindows へ統合

リリース

ルビ表示のサポート

リリース

縦書き表示のサポート

イメージツールバーパーソナルバー

バグ修正

出資

移管

製品ローカライズ、ドキュメント翻訳などについて責任を委譲

レンダリングエンジンを刷新

無料化

日本語表示に対応

リリース

タブブラウズ機能の原型

E-mail クライアント搭載

レンダリングエンジン「W

ebCore

」のベースとしてKHTM

L

の技術を提供

ポップアップブロック機能ダウンロードファイルのセキュリティ警告機能アドオン管理機能

Controversy and conflict regardingthe rights of Mosaic

Providing license

Providing license

Investment

移管

Product anddocumentlocalizationresponsibility istransferred

Invest-ment

Release

Release

Release

Support JavaScript Expansion

Expansion Combine Mail and ComposerPartially support JScript,VBScript, CSS (draft)

Support CSS and DynamicHTMLImprove globalization

Support CSS andDynamicHTMLIntegrate with Windows

Release

Expansion

discontinued

Support ruby display

Inherit some codesand designconcepts

Expansion

Release

Release

Support vertical textdisplay

Use achievements

Expansion

Image tool barPersonal bar

Add tab browse featureAdd popup block feature

Divide/redesign

Bug fix

Change the name complainedby Phoenix

Change the name complainedby Firebird project

Add the extension manager feature

Release

Release

Expansion

Automatic update featureSVGHTML Canvas

Tab browse featurePrevent phishingImprove Webstandard technologysupport

Prevent phishing

Automatic updatefeature

Unwanted emailautomatic judgment

Prevent phishing

Release

Innovative renderingengine

Charge-free

Support Japaneselanguage display

Release

ReleasePrototype of tab brow

sing feature

Add Email client

Provide KHTML technology as a base of "W

ebCore" rendering engine

Popup block featureSecurity warning featureof download fileAdd-on maintenancefeature

Marc Andreessen, et aldeveloped Mosaic

Established by Marc Andreessen and James Clark

MosaicCommunications

Change the company nameafter complaint by NCSA

SpyglassObtain the Mosaic license

Obtain Mosaic license

Windows 98 releaseIntegrate with IE4.0

AOL

Acquired byAOL

Japanesecompanywithdraws

Form Japanese company

Layoff remaining AOLand Netscape staffs

Independent non-profit organization

Affiliated companyis started forpromotion

Start working w

ith volunteers

Windows XP release

Windows 2000 release

Windows Me release

Windows 95 release

Limited Liability Partnership is formed for marketing, development and deployment support

Started as a joint venture with full-time staff of Netscape and community with investments in Netscape Communications

Decide to give up NC5 derived code and redesign it as a new rendering engine called "Gecko"

NC4.x is distributed freeNC5.0 is developed by open source and Mozilla.org is founded for code maintenance and NC5 development

KDE ProjectStart developingKHTMLW

Windows XP SP2release

Windows Vistarelease

NETSCAPE

COMMUNICATIONS

Microsoft

AppleComputer

OperaSoftware

NCSANCSA Mosaic

Netscape Navigator 1.0(Code name "Mozilla")

Internet Explorer 1.0

Netscape Navigator 2.0


Netscape Navigator 3.0Standard Edition

Netscape Navigator 3.0Gold Edition

Netscape Communicator 4.0



Spyglass Mosaic



Mozilla 0.6

Mozilla[Milestone 3 ～ 18](Code name "SeaMonkey")

Netscape 6.0


Mozilla 0.9.2

Netscape 6.1 Internet Explorer 6.0

Mozilla 1.0

Netscape 7.0

Mozilla 1.4

Phoenix 0.1

Netscape 7.1

Internet Explorer 6.0 SP1

Firebird 0.6

Firefox 1.0

Mozilla 1.7

Firefox 1.5

Internet Explorer 7.0Firefox 2

Firefox 3

Thunderbird 1.0

Thunderbird 1.5

Thunderbird 2

Opera 3.0

Opera 4.0

Opera 5.0

Opera 6.0

Opera 7.0

Opera 8.0

Opera 9.0

MultiTorg Opera 1.0

Opera 2.0

Safari 1.0

Safari 2.0


1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

・ Establish W3C・ Netscape Navigator invaded the market

・ Java appearance・ Explosion of Internet users

・ Escalation of browser race

・ Mosaic invades the market

・ Virtually the end of browser race

・ Dominance of IE is getting stronger・ HTML 4.0 recommendation・ CSS2 recommendation

・ Ajax・ Web2.0

・ AOL/Netscape files an antitrust complaint against Microsoft

・ Settlement of antitrust case between AOL and Microsoft End of browser race・ Blog boom in Japan

©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.

Mozilla Firefox, anniversary version 1.0 released in 2004.This is the history of Web browsers back to the dawn of Webs in 1993.

・ Appearance of post browser generation race・ JIS X 8341-3 is set Improve accessibility in Japan

・ Section 508 of the U.S. Rehabilitation Act takes effect・ Improve accessibility

Affiliated Organization of Firefox and Mozilla (Overview)

2007

Mozilla Classic


リリース

Mosaic の権利を巡り対立、離反

リリース



リリース

発展

JScript、VBScript、CSS（草案）の一部をサポート

CSS、DynamicHTML をサポートWindows へ統合

リリース

ルビ表示のサポート

リリース


リリース

タブブラウズ機能の原型


レンダリングエンジン「

Controversy and conflict regardingthe rights of Mosaic

Providing license

Providing license

Investment

Release

Release

Release

Support JavaScript Expansion

Expansion Combine Mail and ComposerPartially support JScript,VBScript, CSS (draft)

Support CSS and DynamicHTMLImprove globalization

Support CSS andDynamicHTMLIntegrate with Windows

Release

Expansion

discontinued

Support ruby display

Inherit some codesand designconcepts

Expansion

Release


ReleasePrototype of tab brow

sing feature

Add Email client


ebCore" rendering engin

Marc Andreessen, et aldeveloped Mosaic

Established by Marc Andreessen and James Clark

MosaicCommunications

Change the company nameafter complaint by NCSA

SpyglassObtain the Mosaic license

Obtain Mosaic license

Windows 98 releaseIntegrate with IE4.0

AOL

Acquired byAOL

Form Japanese company


Windows 95 release

Started as a joint venture with full-time staff of Netscape and community with investments in Netscape Communications

Decide to give up NC5 derived code and redesign it as a new rendering

NC4.x is distributed freeNC5.0 is developed by open source and Mozilla.org is founded for code maintenance and NC5 development

KDE ProjectStart developingKHTMLW

NETSCAPE

COMMUNICATIONS

MicrosoftOpera

Software

NCSANCSA Mosaic

Netscape Navigator 1.0(Code name "Mozilla")


Netscape Navigator 2.0


Netscape Navigator 3.0Standard Edition

Netscape Navigator 3.0Gold Edition




Spyglass Mosaic



Mozilla 0.6



Opera 3.0

Opera 4.0

MultiTorg Opera 1.0

Opera 2.0

1993

1994

1995

1996

1997

1998

1999

2000

・ Establish W3C・ Netscape Navigator invaded the market

・ Java appearance・ Explosion of Internet users

・ Escalation of browser race

・ Mosaic invades the market

・ Virtually the end of

・ Dominance of IE is getting stronger・ HTML 4.0 recommendation・ CSS2 recommendation

Mozilla Firefox, anniversary version 1.0 released in 2004.This is the history of Web browsers back to the dawn of Webs in 1993.

Affiliated Organization of Firefox and Mozilla (Overview)


リリース


イメージツールバーパーソナルバー

バグ修正

出資

移管

製品ローカライズ、ドキュメント翻訳などについて責任を委譲

レンダリングエンジンを刷新

無料化

日本語表示に対応


レンダリングエンジン「W

ebCore

」のベースとしてKHTM

L

の技術を提供

ポップアップブロック機能ダウンロードファイルのセキュリティ警告機能アドオン管理機能

移管

Product anddocumentlocalizationresponsibility istransferred

Invest-ment

Expansion

Release

Release


Use achievements

Expansion

Image tool barPersonal bar

Add tab browse featureAdd popup block feature

Divide/redesign

Bug fix

Change the name complainedby Phoenix

Change the name complainedby Firebird project

Add the extension manager feature

Release

Release

Expansion

Automatic update featureSVGHTML Canvas

Tab browse featurePrevent phishingImprove Webstandard technologysupport

Prevent phishing

Automatic updatefeature

Unwanted emailautomatic judgment

Prevent phishing

Release

Innovative renderingengine

Charge-free

Support Japaneselanguage display

Release

Add Email client


ebCore" rendering engine

Popup block featureSecurity warning featureof download fileAdd-on maintenancefeature

Japanesecompanywithdraws

Layoff remaining AOLand Netscape staffs

Independent non-profit organization

Affiliated companyis started forpromotion

Start working w

ith volunteers

Windows XP release


Windows Me release

Limited Liability Partnership is formed for marketing, development and deployment support

community with investments in Netscape Communications

Decide to give up NC5 derived code and redesign it as a new rendering engine called "Gecko"

Windows XP SP2release

Windows Vistarelease

AppleComputer


Mozilla 0.6


Netscape 6.0


Mozilla 0.9.2

Netscape 6.1 Internet Explorer 6.0

Mozilla 1.0

Netscape 7.0

Mozilla 1.4

Phoenix 0.1

Netscape 7.1


Firebird 0.6

Firefox 1.0

Mozilla 1.7

Firefox 1.5

Internet Explorer 7.0Firefox 2

Firefox 3

Thunderbird 1.0

Thunderbird 1.5

Thunderbird 2

Opera 4.0

Opera 5.0

Opera 6.0

Opera 7.0

Opera 8.0

Opera 9.0

Safari 1.0

Safari 2.0


1999

2000

2001

2002

2003

2004

2005

2006

・ Virtually the end of browser race

・ Ajax・ Web2.0

・ AOL/Netscape files an antitrust complaint against Microsoft

・ Settlement of antitrust case between AOL and Microsoft End of browser race・ Blog boom in Japan

©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.

・ Appearance of post browser generation race・ JIS X 8341-3 is set Improve accessibility in Japan

・ Section 508 of the U.S. Rehabilitation Act takes effect・ Improve accessibility

2007

Promote Creative Commons Foxkeh C-Shirts on Mozilla 24

(Creative Common T-Shirts) Many Children enjoyed

creating C-Shirts purely Foundation Mission

Foxkeh Theme To Promote Firefox Feature

and get more users from Firefox 2.0

note about the Theme We need maintain it.

Theme depends heavily on Firefox version and hard to keep upgrade.

Chrome (UI part) becoming less and less...

Need other system...

Foxkeh Soft Toy Campaign to install Firefox for

friends, family, co-workers ... Applicants send at least 3

photos of friends' PC with Firefox installed

or use "Supporting Firefox Banner" on their blog or site.

Designing Foxkeh Soft Toy

First Sample looks funny... :-(

Final Product looks Cute!

Big Foxkeh Soft Toy Made big version of Foxkeh

soft toy to use for events. He always welcome event

attendee and many photo with him is taken.

Welcome to our Event!

Becoming billow of Contributors

Final Note.What should we Care about?

Foxkeh (or any other)Mascot should not exceedthe Branding of Firefox

Goal is not branding the Mascotuse the Mascot for branding of Firefox

promoting firefox with foxkeh

Technology

campaign foxkeh

promotespread firefox

dynamicwhy foxkeh

foundation missionbanner

mascot character

css draftsupport css

dynamis dunamis

comdynamitter dynamis