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PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

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Page 1: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

“PROMOTING GREEK LIFE IN THE COMMUNITY”

RELAY FOR LIFE 2013

Communications Radio/TV

Capstone ProjectLauren Palmer

Page 2: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHO IS THE CLIENT?

The client is Candice Apt

the Student Activities

Coordinator

Page 3: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

Alpha Sigma

Alpha

Alpha Sigma

Tau

WHO ARE THE GREEKS?

Sororities

Page 4: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

ALPHA SIGMA ALPHA

Committed to supporting Special Olympics

Girls on the Run program as volunteers

St. June Smith Center through financial

contributions.

Page 5: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

ALPHA SIGMA TAU

Committed to supporting Pine Mountain Settlement School

Habitat for Humanity International

Page 6: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

Kappa Sigma Tau Kappa

Epsilon

WHO ARE THE GREEKS?

Fraternities

Page 7: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

KAPPA SIGMA

Committed to supportingMilitary Heroes Campaign

Provides charitable donations to Fisher House

Page 8: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

TAU KAPPA EPSILON

Committed to supportingThe Alzheimer's Association

St. Jude’s Children’s Hospital

The Boys Scouts of America.

Page 9: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHAT DID MY CLIENT WANT?

Revamp the presence of Greek life at Rogers

State University within the community

Involve the Greeks in promotion, preparation

and increasing financial contributions for the

Rogers County “Relay for Life Walk”

Page 10: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

PROJECT DEVELOPMENT

In meeting with people:

Candice Apt-client

Alpha Sigma Alpha President and Philanthropy chair

Kappa Sigma’s Vice President

Tau Kappa Epsilon President

Presented proposal to Alpha Sigma Tau Philanthropy

chair as well as the Chapter Advisor, Dan Hardt.

Page 11: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

PROJECT RATIONALE

Get all four Greek organizations

involved in raising money and

participating in activities hosted by

the RSU Greeks.

ie. The Tabling and Kickball game

Page 12: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

PROJECT RATIONALE

Give the Greek members the opportunity to

interact with members of the community

Enable them to communicate for other major

events that occur either on campus or in the

community.

A goal to get more students on campus

involved in each event.

Page 13: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHAT IS A PHILANTHROPY?

A service project adopted by an

organization on a campus or in a

community, in this instance, the

Greeks take on multiple

philanthropies.

Page 14: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

SKILLS USED

Creating and publishing content online

Content development

Writing and producing media

Graphic design

Video editing

Strong written and oral communications and

organizational skills

Page 15: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

RELAY FOR LIFE

Fundraising Events• Sign-up Tabling• Kicking Cancer Kickball Game

• Boys vs. Girls competition

Page 16: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

TABLING FUNDRAISER

Donating to a good Cause

$

Page 17: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

FACEBOOK

2 Facebook events produced• Sign up event• Kickball game

Page 18: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

KICKING CANCER KICK BALL GAME

Page 19: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

BUDGET

Shirts for Relay $ 5.25 each with sponsorship.

Equaling $315.00

Supplies for the game- $35.00

Radio spots on 91.3 KRSC-FM Free

Camera from friend Free

Refreshments donated by CAT

Volunteer pricing 7.25 per hour- for 5 hours

maximum=$36.25 per person. For 40 persons equals up

to $1,450 per person for this allotted time.

Page 20: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

T-SHIRT

Page 21: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

RADIO ANNOUNCEMENTS

https://soundcloud.com/#

lauren-palmer-8/kicking-cancer-3

https://soundcloud.com/#

lauren-palmer-8/kicking-cancer-2

https://soundcloud.com/#

lauren-palmer-8/kickballemily

Page 22: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

LIVE AIR PRESENCE

PLEASE ANNOUNCE BEFORE FRIDAY, APRIL 5TH AT 1 PM

WHAT: Kicking Cancer Kickball Game

WHEN: Friday, April 5th, 2013 at 3:00 PM

WHERE: behind RSU’s Will Rogers Auditorium

WHO: RSU’s Greek Life

DETAILS: Boys vs. Girls – all proceeds benefit Rogers County Relay for Life

CONTACT: To sign up, email Lauren Palmer at [email protected].

COPY: RSU students, faculty, and staff are invited to join RSU’s Greek Life for the

Kicking Cancer Kickball Game. The game is on Friday April 5, 2013 at 3:00 PM

behind Will Rogers Auditorium. The teams are boys vs. girls, and proceeds go to

Rogers County Relay for Life. You can sign up right before the game or by emailing

Lauren Palmer at [email protected].

Page 23: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

PUBLIC SERVICE ANNOUNCEMENT

This will be beneficial to the

client and the Greeks in the

future to show involvement.

http://youtu.be/jhm2eyC4efI

Page 24: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHY PICK THIS PROJECT?

Learn more about the sororities and

fraternities on campus.

Learn about the goals and missions of each

organization

Future generations of Greek members to know

and understand the importance of

philanthropies and serving others.

Page 25: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

LONGEVITY

Help chapters and colonies by:

Making them more visible on campus and in the

community

This project has the potential to reach the national

levels of the organizations involved

Allow Greek life to flourish and increase numbers

and potentially allowing them to access larger events

to help others.

Page 26: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

CHALLENGES

Lack of Greek Community Awareness

Getting the organizations

comfortable with the ideas that I

knew would help them to strive in

working with the community.

Page 27: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHAT WAS LEARNED

Coordination of responsibilities

Resolving scheduling conflicts

Dealing with production delays

Page 28: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHAT WAS GAINED

In doing this project I learned

that people are willing to do

almost anything embarrassing

to raise money for a good cause.

Page 29: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

Getting Ready to Win!

Page 30: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHAT WAS RECEIVED?

Full participation by all 4 Greek organizations

Consistent support from Rogers County Relay

for Life Event Coordinators

Full support from the Greek Life Coordinator

Full backing from the RSU Administration,

faculty, and staff.

Page 31: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

WHAT DO YOU THINK?

“The game was amazing! I was timid about the

idea at first, but once I got there I was excited”-

Bethany McFerron, AST

“Kickball was such a great idea. It helped to

raise awareness for Greek life while doing such

an amazing thing for cancer research”- Kayla

Conkling, AST

Page 32: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

GAME TIME FUN!

Page 33: “PROMOTING GREEK LIFE IN THE COMMUNITY” RELAY FOR LIFE 2013 Communications Radio/TV Capstone Project Lauren Palmer

SPECIAL THANKS TO:

Dr. Juliet Evusa

Professor Cathy Coomer

Professor Lee Williams

Mr. Daniel Hardt

Anna Petross for her photography skills and pictures

Jared Warren and Bethany McFerron for creative input

All of those who came to watch and support my

project!