promoting innovation and growth in services for a silver ...€¦ · services for a silver/ageing...
TRANSCRIPT
Promoting Innovation and Growth in
Services for a Silver/Ageing
Economy
OECD September 27, 2011 Knowinno/Innoserv Workshop
In the next four decades, half of the increase in the world population will be accounted for by a rise in the number of people aged 60 years or over. OECD countries have all witnessed extraordinary gains in longevity, with average life expectancy at birth rising from 66 years in 1950 to just over 76 years in 2007.
OECD Governments are seeking ways to anticipate and respond to the emerging new societal needs of ageing societies by better integrating the ageing challenge at the core of innovation activities.
Aims of the Project:
Assist Governments by collecting evidence on current
practices that :
Encourage and stimulate innovation to address the
emerging new societal needs
Seize the benefits of ICTs for the digital delivery of
services for the elderly and open new markets and
growth opportunities
Create enabling environments (the institutional
arrangements that may best support innovation)
Reward Performance
Evaluate and Help Scale Success
2011 Case Study Countries
Denmark: Ministry of Science , Technology and Innovation; Ministry
of Finance; The Danish PWT Foundation – Investment in Public
Welfare Technology (ABT-fonden). National Information IT and
Telecom Agency.
Finland: Ministry of Health of Finland ; Finnish Agency for
Technology and Innovation ( TEKES ).
Italy: Ministry of Innovation; San Raffaele Institute, Milan, (IRIS:
Innovation and Research in Life and Health Services); Foundation
Santa Lucia, IRCCS, Rome.
Japan: Ministry of Information and Communication ; Ministry of
Economy, Trade and Industry ; Waseda University, Tokyo.
Korea: Korea Information Society Development Institute; School of
Information and Communications at Sungkyunkwan University,
Seoul.
Sweden: Swedish Agency for Innovation Systems –VINNOVA.
Observed and Projected Senior (+65) Dependency
Ratio (1960-2050) in the case study countries
Source: (OECD 2010)
Japan has the highest projected share of the population
aged over 80 years
Source: Help Wanted? Providing and Paying for Long-term Care , OECD 2011
Country Title Objective of the Programmes Nature of the
Initiative
Denmark Danish case Care 2.0- Online
Care/omsorg
Better home care//integrated
care and greater
independence/Wellbeing
New ways to leverage a secure
and safe network, both
technical and social, to offer
social support of any kind
(including e-integration)
Public-Private
Care@Home
Dreaming
Finland E-Kotitori- Better home care and greater
independence
Public-Private
Italy Smart Rehabilitation for better
daily living of Alzheimers
patients
Integrated Care for Greater and
Wellbeing
Public-Private
Integrated e-services for
Health and Wellbeing
Japan E-safety –Home town cell
phone project
Greater , E-inclusion, Safety
and Wellbeing
Private- Public-
Private
E-warning – integrating new
services for the elderly in
response to natural disasters
Korea Silver-net E-inclusion /Re-skilling/
Leisure/entertainment
Not-for-Profit
Sweden Robotics Solutions for
Independent Life
Greater , E-inclusion and
Wellbeing
Public-Private
ICT-based home environments
Case Studies
The case studies address three types of ‘silver’ market
conditions:
No- Market - where the potential product or service may not be profitable
Innovation in services to address social exclusion and isolation of the elderly has, for example, a public good nature, leading to under-investment by the market.
Limited or Low-Profit Market
The market for home and remote care
services is underdeveloped and returns may
be insufficient for a traditional for-profit
enterprise. It is difficult for the private
providers of these services to forecast
demand, which is sometimes reinforced by the
absence of competition between providers
and the traditional reliance on public funding.
Long Term Care Expenditure among OECD countries Per capita spending in USD PPPs, 2008 or latest available year
Source: OECD 2011-Help Wanted: Providing and Paying for Long Term Care
The OECD System of Health Accounts framework adopts a comprehensive approach,
covering both health care and social care components of LTC expenditure.
High-Profit Market
As convergence between existing services (paper/cash-based, etc) and the mobile IT technologies continues to expand, an ubiquitous, high-profit world of services is beginning to unfold.
0
5000
10000
15000
20000
1999 2005 2006 2007 2008
Cumulative Sales (Thousands of Units)
Raku Raku Phone cumulative sales (1999-2008)
Expanding opportunities for partnerships
Conclusions:
Mobilizing innovation for ageing calls for innovative solutions at all levels, including organizational and social innovation and from local to national level.
The case study countries are vigorously promoting silver innovation for:
Better home care and urban environments for greater independence.
New ways of mobilising trusted networks to provide social support of all kinds that can improve everyday life.
Governments are focusing on:
The transformational opportunities of ICTs
Social innovation for greater user involvement
Expanding Opportunities for Partnerships