promoting your campus event
DESCRIPTION
An overview of tactics that students, faculty and staff can use to promote their events internally at Stetson University College of LawTRANSCRIPT
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Promoting your
campus eventOctober 27, 2014 | Stetson University College of Law
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THE EVENT ITSELF
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Planning a marketable event
• What’s your goal?
• Who should attend…and why?
• “What’s in it for me?”
• What’s competing?
• Then what?
• Choose the right venue
• To RSVP or not to RSVP?
• Timing
• Promotion
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PROMOTIONAL TACTICS
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Cutting through the clutter
• Color choices
• Images
• Message
• Your brand
• Locations
• Logistics
• Students: [email protected]
• Faculty: Faculty Support Services
Posters
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Reaching out online
• Events and announcements
• Daily announcements: 4 p.m.
• Upcoming events: 4 p.m.
• Weekly e-newsletter: Monday
• Student Life Update: Friday
• Also posts to:• Digital displays (events)
• StetsonConnect (announcements)
• @CampusDocket (announcements)
• RSS Feed
Campus Docket
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• Web page created for each event and announcement
• How to submit:• Student organizations: Submit a good description on your event form
• Faculty/staff: Click on the “Submit Event” or “Submit Announcement” links on
the Campus Docket home page or get trained as a publisher
Campus Docket
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Reaching out online
• Personalized invitations
• Student organization lists
• Class listservs
Social media
• Organization/department
social networking site
• Individual social networks
Other sources
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OTHER TACTICS
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Beyond posters and email
• Tabling
• Library table tents
• Day-of signage or banners
• Communications Office (for
events open to public or media)
• Printed invitations
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Thinking long term
• Attendee sign-in
• Take pictures/video for
post/future promotion
• Thank you email, info on
next event
• Branding your event