promoting your coaching services with podcasting
TRANSCRIPT
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Aim For What You Want! Aim For What You Want!
Proven Systems for
Making More Money,
Working Less, and
Enjoying Better Work
Life Balance
©1992-2015 Anne M. Bachrach. All rights reserved.
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ON
TARG
ET
Aim For What You Want!
Business
Success Books
©1992-2015 Anne M. Bachrach. All rights reserved.
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Promoting Your Coaching
Service with Podcasting
Keys for Being Highly Successful in Business and Life
Anne Bachrach, The Accountability Coach™
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
http://www.accountabilitycoach.com/
coaching-store/inner-circle-store/
Proven Systems for Making More Money, Working
Less, and Enjoying Better Work Life Balance
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Session Topics
• Benefits of Podcasting?
• How to do it?
• What do I do first to get started?
• What I specifically did to set up my podcast
in 2008
My Podcast: 4,941,533 downloads as of 10/28/15
http://itunes.apple.com/podcast/account
abilitycoach.com/id290547573
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
Session Concepts
"Focused mind power is one of the strongest
forces on earth." -- Mark Victor Hansen
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• Credibility / Reputation / Authority
• Generate Leads / Drive Traffic
• Branding
• A Marketing Leg in Your Business Plan
• Generate Revenue
• You enjoy sharing, giving, ???
• You have a lot to say
• Repurpose your shows and create ____
• What else? ____________________
Benefits of a Podcast?
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
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• Choose your Podcast Topic
• Define your Niche
• Name your Podcast/Business
• Secure your Website URL (ex. BlueHost)
• Create your Logo & Show Artwork
Define Your Podcast Show
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Decide on the format of your show
• Audio or Video or both
• Length
• Consistency / Frequency
• Interview or Topic-based or both
• Self-host or Co-host
• What is Your Call To Action (CTA)?
Define Your Podcast Show
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
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• Recording (computer, microphone,
recording and editing software)
– Software (Audacity, Adobe Audition,
GarageBand (mac))
• Google HangoutsOnAir (for video calls)
• Skype (for audio and/or video calls)
• Media Hosting (Libsyn- use promo code
FIRE for 2 months free or SoundCloud)
Necessities
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
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• Domain Name (ex. theaccountabilitypitbull.com)
• Where will you host?
• Who will build it?
• Email marketing system?
– Aweber, Mailchimp, Constant Contact,____ to
start)
• Email opt-in on Homepage with Free Giveaway
• Social Sharing plugin for your website (ShareThis,
etc.)
• Facebook Business Page, Google+, YouTube,
Pinterest, Linked-in, Twitter, etc.
• Royalty Free Music
Choose Your Platforms
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Sign Up for a Free Podcast Course Today
Register for Access:
http://tinyurl.com/q4cxnau
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• Decide on Format for your Show
• Get all the necessities
• Have the Recorded MP3 with Adobe Audition (export the
MP3 audio) or Audacity (including Intro and Outro)
• Tag MP3 with ID3 Editor (www.pa-software.com)
• Upload to Media Hosting Area – LibSyn (or Amazon S3
account or Hipcast) – feeds iTunes and Stitcher and
Soundcloud (Note: Use offer code “FIRE” for 2 free
months with LibSyn) Submit the RSS to directories (only
once – in the beginning and then automatic)
• Schedule to release when I want – Big Day Beau Splash!
• Publish regularly – can schedule them out
• Review Podcast (click on scheduled to release button for the
release to double check everything)
• PROMOTE like Crazy!!!!
• Get Sponsors who pay you $.
General FLOW
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
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• Search for Podcasts you are interested in and then
listen to how they conduct their show and this can
help you decide how you want to create yours. http://itunes.apple.com/podcast/accountabilitycoac
h.com/id290547573
• Social Media Marketing World (has sessions for
Podcasters in addition to a lot of other areas) http://www.socialmediaexaminer.com/smmworld/register/
• Podcaster Only Events (Search for them)
• Podcaster’s Paradise Group with John Lee Dumas
• Facebook Groups for Podcasters
• Linked-in Groups for Podcasters
Get Connected
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
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Sign Up for a Free Podcast Course Today
Register for Access:
http://tinyurl.com/q4cxnau
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Join the FREE Silver Membership and receive 10%
off on ALL products and services, along with having
access to many FREE resources to help you achieve your goals.
http://www.AccountabilityCoach.com
©1992-2015 Anne M. Bachrach. All rights reserved.
Register to get Access to the 30-Day Business
Accelerator Course FREE Trial
https://www.trainengage.com/Home/Course/31
Register to get Access to the No Excuses- Make
More Money Business Success Course FREE Trial
https://www.trainengage.com/Home/Course/1043
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“Your reality becomes what you focus on.”
Anne Bachrach
The Accountability Coach™
The Results Accelerator™
“If you believe you can, and believe it strongly enough,
you’ll be amazed at what you can do.”
– Nido Qubein
Register for Access to the Free Podcast Course:
https://bd140.isrefer.com/go/fpca/annebachrach/
(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)
or use: http://tinyurl.com/q4cxnau
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ON
TARG
ET
Aim For What You Want! Copyright © 1992-2015 Anne Bachrach. All rights reserved.
Important Legal Notice
This Webinar and all content on these slides are the intellectual
property of A.M. Enterprises and Anne Bachrach. These slides are
for individual use only. Conversation and / or use of these slides,
or any of their content, to any medium without the expressed
written consent of Anne Bachrach and / or presenting them to any
group, in whole or in part, is expressly prohibited and a violation of
the copyright laws that protect this intellectual property.
Thank you in advance for being respectful and honoring our
intellectual property.
© 1992-2015 Anne Bachrach, A.M. Enterprises
For further information contact:
Anne Bachrach
858-456-0160
http://www.AccountabilityCoach.com